PRSRT STD U.S. POSTAGE
GBJ P.O. Box 766 Saratoga Springs, NY 12866
VOL. 33 NO. 12
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GLENS FALLS, NY 12801 PERMIT #600
HH The Business Newspaper of Warren and Washington Counties HH
www.glensfallsbusinessjournal.com
FEBRUARY 2022
Gore Mountain, With Facility Improvements ‘Ice Castles’ Attraction In Lake George Proves And Key Races, Is Poised For More Growth To Be A Tremendous Draw In First Year
Through Jan. 31, the state-owned Gore Mountain ski center had welcomed 101,000 visitors this year, with more than two full months to go. BY PAUL POST Athletes from across the country are converging on Gore Mountain this month, setting the stage for one of the world’s largest sports spectacles a year from now. The Holeshot Cross Tour (held Feb. 5-11) and USASA Futures Tour ( held Feb. 11-18) give the nation’s top junior freestyle skiers and snowboarders a chance to earn points in their quest to race professionally. “These are two types of events, ski cross and slope style, we’ll be hosting for next year’s World University Games as well as big air,” said Stephanie Backes, Gore Mountain marketing director. “It’s putting Gore on the map for this caliber of competition and exposing us to people from around the country who have never been here before. It definitely helps lodging and restaurant business.”
Paul Post
World University Games are surpassed in size only by the Olympics, with about 1,600 athletes from 50 nations expected for next year’s competition based in Lake Placid. But Gore will host all freestyle skiing and boarding events, further enhancing its already prominent role as an economic engine in Warren County’s winter tourism industry. Gore hosted 217,000 guests last winter, up significantly from the 189,000 who visited in 2019/20. Backes attributed this to the COVID-19 pandemic that sparked a major rise in all types of outdoor activity as many other forms of entertainment weren’t available. In addition, the pandemic gave people working from home more opportunities to take time off. Last year, Gore saw a huge rise in midweek, nonholiday period visits, which have leveled off a bit Continued On Page 6
Sustainable PR Reports That Business Tripled During Its First Year Of Operation Sustainable PR, a public relations agency supporting the growth of green businesses, has tripled in its first year of operations. Fueling the PR firm’s growth is the demand for media relations services among innovative green companies, its founder said.. “Whether it’s COP26 or the Biden PlSustainable PRan on combatting climate change, we are benefiting from significant tailwinds in the sustainability market,” said Tony DeFazio, a 30year PR veteran and founder and principal of Sustainable PR. “Our services, strong team, and strategic location will continue to serve us well as sustainable innovations shape the green economy.” The public relations agency provides media relations services including key message development, press relations, media training, and influencer engagement to clients. Since launching a year ago, the company has signed multiple clients in green technology, renewable energy, impact investing, sustainable water, and green agriculture. The firm has been leading communications for Glens Falls Urban Agriculture Pilot, a hydroponic project to convert unused or under utilized industrial buildings into productive year round urban farms. The company recently opened an office at 46 Elm St. in downtown Glens Falls, a block off South Street, where a $10 million economic development
initiative to revitalize the corridor is expected to get underway in 2022. “Glens Falls has everything businesses need,” commented DeFazio. “Restaurants, banks and business services are within walking distance. Investment is pouring into the area as entrepreneurs recognize its intrinsic value. It’s just an ideal location at the gateway to the Adirondack Park, 45 minutes from Albany and 30 minutes from Saratoga Springs.” Sustainable PR is helping clients reach national and international customers. “I am thrilled, but not surprised, by the concrete results my company has seen since working with Sustainable PR. I was confident from our first meeting that Tony’s passion would translate into success for our business,” said Cipriani Energy Group’s COO Chris Stroud. Evanesce, a sustainable packaging technology company in British Columbia is using Sustainable PR’s services to expand their growth into the United States. The agency is leading an integrated public and investor relations campaign to raise the company’s profile in the food services industry, where its patented molded starch technology is disrupting the sector. For more information about Sustainable PR, visit www.sustainablepr.com or call 518-2239962.
Ice Castles—a 1.5-acre sculpture with frozen 25-foot-high archways, tunnels and slides—is expected bring more than $4 million for lodging, meals, fuel and more to the local economy. BY PAUL POST Only a week after opening, more than 75,000 tickets had already been sold to a major new winter attraction that officials hope can contribute to transforming Lake George into true year-round tourist destination. Visitors to Ice Castles—a 1.5-acre man-made sculpture with frozen 25-foot-high archways, tunnels and slides—are expected to spend more than $4 million for lodging, meals, fuel and similar services. Located at Charles R. Wood Park’s Festival
Courtesy Warren County Tourism
Commons, 17 West Brook Road, it coincides with this year’s 60th annual Lake George Winter Carnival, featuring a slate of fun activities each weekend in February. “This is big, really big,” said long-time Mayor Robert Blais, who has worked to promote winter tourism for many years. “All the businesses that have been open all these years, that have struggled through the winter and supported the Winter Carnival, I say thanks to them. Now you’re going to be rewarded. To the ones that Continued On Page 20
Carl T. Baker Is The Recipient Of This Year’s Walter Juckett Community Service Award The Adirondack Regional Chamber of Commerce announced that the 33rd Annual J. Walter Juckett Community Service Award will be presented to Carl T. Baker, Esq., founding shareholder of FitzGerald Morris Baker Firth PC. Baker will be presented with the award at the ARCC annual dinner on April 1 at The Sagamore Resort in Bolton Landing. “Carl exemplifies all that defines the J. Walter Juckett Community Service Award. He has given much of himself to our region as a volunteer in so many ways. Carl has done so much for others, yet he is so humble never expecting anything in return except the satisfaction of helping those around him. Congratulations Carl on a well-deserved award given to you by your peers in the business community,” said ARCC President and CEO Michael Bittel. Baker’s contributions to our community include service on multiple boards, councils, and committees including: Kiwanis Club of Glens Falls; Glens Falls Kiwanis Foundation; board of governors of Glens Falls Hospital; Planned Giving Council of Glens Falls Hospital; Glens Falls Hospital Foundation; Widowed Persons Service of Greater Glens Falls Area; CompreCare Inc; Glens Falls YMCA Legacy Club Committee; WAMC Gift Planning Advisory Committee. Born in Gloversville, Baker went on to pursue a career practicing law, achieving a B.A. from Cornell University in 1973, then his J.D. from Albany Law School in 1978. He was admitted to the bar in 1979. Baker is married to Sandra Stoffolano and has two children, Christopher and Jessica. He is a founding shareholder of FitzGerald Morris Baker Firth PC, and former managing partner and current head of the firm’s Trusts and Estates practice group.
Carl T. Baker, Esq., founding shareholder of FitzGerald Morris Baker Firth PC. Courtesy ARCC
His professional achievements include authoring multiple publications, lecturing for the New York State Bar Association (NYSBA) Continuing Legal Education (CLE) programs and chairing several of its CLE programs. In 2013 he led the 4,000-plus members of Trusts and Estates Law Section of the NYSBA as the Section Chair and in 2015 he was elected to the American College of Trusts and Estates Counsel, among other lawyering awards. The J. Walter Juckett Award, named in honor of the longtime chairman of the Sandy Hill Corp., Continued On Page 4