Issuu

Sarah Mohr Selected Works

IOWA STATE UNIVERSITY

Drawings

Sarah Mohr

LA. B Pop-Up Shop

ARTID 365 - Interior Design Studio III

All work done in collaboration with Clara Mardesen

The pop-up shop serves as a visual narrative of a woman’s journey through personal growth. LA. B celebrates independence and selfidentity while honoring the legacy of the women who came before her. The space blends a natural, villa-like ambiance with modern sculptural elements, lighting, and spatial design. The space embodies LA. B’s brand vision while paying homage to the origins of the Rinascente. An interchangeable display adds a dynamic touch, ensuring the temporary installation remains ever-evolving.

The pop-up shop of LA. B was designed to reflect the spirit of Rinascente by implementing interactive elements to create an installation experience. The front wall of the shop is a display with alternate graphics that represent the modern take on classical architecture. This component of the pop-up shop furthers the design concept of pop art and a modern take on Roman villas.

Perspective

Sarah Mohr

Axon View

Sarah Mohr

8 Front Elevation Ideation

Right Elevaiton

LA. B Pop-Up Shop

Sarah Mohr

LA. B Pop-Up

Maplewood Public Library

ARTID 367 - Interior Design Studio IV

Partner Project with Lauren Brown

Through extensive biophilic research, the design of Ames Maplewood Library’s second floor was inspired by the neural landscape of Iowa. Detailed construction documents were developed to communicate the technical aspects and design elements, ensuring the vision was technically executed.

Inspired by the landscapes of Ledges State Park, the second floor of Ames Maplewood Public Library embodies sustainability and biophilic design, fostering a connection to nature. Curvilinear bookshelves mimic the park’s distinct topography, offering patrons a sense of place while celebrating the beauty of this iconic Iowa landscape.

Maplewood Library incorporates biophilic design principles—color, shape, and texture—to create a space visually reflecting Iowa’s natural landscape and vegetation. Specified materials and finishes are certified by professional organizations such as LEED, WELL, and GREENGUARD, ensuring their environmental sustainability.

Sarah Mohr

Celine Shop-in-Shop

ARTID 365 - Interior Design Studio III

All work done in collaboration with Clara Mardesen

Celine’s shop-in-shop in Rinascente is an interpretation of current creative director Hedi Slimane, who is redefining Celine from its elegant and minimalist identity to a bold and daring brand. Through an Art Deco approach inspired by Hedi Slimane’s cologne line, the Celine shop-in-shop will use glass, asymmetry, wood, and dramatic scale to convey Celine’s brand evolution. The origins of Celine are blended with his new edgy materiality, horizontal and vertical emphasis, and chic lighting solutions in this shop-in-shop.

Right Perspective

Sarah Mohr

Power the Future Campaign

Experiential Graphic Design Internship

Burns & McDonnell Headquarters

I had the incredible opportunity to intern with Burns & McDonnell, where I was tasked with developing graphic design elements and playbook for a dynamic electrification marketing campaign. My role involved creating visually engaging materials that resonated with our target audience and captured the essence of Burns & McDonnell’s new brand evolution.

Power the Future, an intern-led Business-to-Business, Go-To-Market strategy and Brand Awareness campaign aligned with key business Burns & McDonnell initiatives. I leveraged design to create successful business deliverables and gained problem-solving skills at both the design and marketing levels during the realworld campaign creation.

Burns & McDonnell Campus