Target Analysis Primary Target: Relationship Rachel’s: Females, 18-34, most are in a relationship with their significant other, and have close ties to family and friends, with no children, starting in a professional workplace as a full time worker, supplementing their relationship status to go on dates and enjoy time with their partner with a steady income of ($50K and below). With no children these women have time and money to spend on exciting dates with their first priority, which is their partner. These women base their purchases off of what would help their relationship grow and what would influence the romance to continue.
Secondary Target: Relationship Ryan’s: Males, 18- 34, most are in a relationship with no children. They live in lower-scale urban areas with an income of $55K and below. They are likely to rent an apartment or a house and spend extra money on their hobbies or fun activities that they can do with their partner. Most have college education and work in a semi professional workplace. They enjoy spending time with their partner and spending their money on items and activities that will influence the relationship to continue to grow. They are more aware with the amount of money they are spending on an everyday basis and purchase products based off of what will make them or their partner happy.
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