#IAmSAP Global Selfie Competition
Table of Contents 3
Intro
4
Teaser Campaign
5
Contest Launch
6
Picking Finalists
7
Finalists Announced
8
Audience voti ng
9
Winner Announced
Show us #IAmSAP is a global photo competition that encourages SAP’s 75,000+ employees to post a picture(s) of what “Life at SAP” means to them
YOUR
Life at SAP!
Teaser Campaign Pre-launch social media campaign Announcement of #IAmSAP photo contest through multi ple posts across all social platforms. A JAM page was also created for parti cipants to submit their photo contest entries. Teaser posts drew audience reach of over 4,000 (organically).
Launch
#IAmSAP Contest launches on 16 May 2016 Company-wide announcement, as well as promotions across all Life at SAP social channels.
#IAMSAP
Choosing the finalists. We chose a small panel of judges who were tasked with sorting through the over 750 photo submissions from SAP employees all around the world. The judges chose their Top 10 favorite submissions, and votes tallied amongst those choices to choose the 5 finalists.
Life at SAP 6
Top 5 Finalists Josephine Vergroesen: “Where can you better represent the SAP cloud, than in the actual clouds?” Anurag: “Superrr Team!” Elios Chala: “How sweet to be a cloud floating in the blue....” Sabrina Dick: “Africa Code Week 2015 - me and a student at a primary school in Du'noon, one of Cape Town's townships. This has been one of the most valuable experiences of my life.” Zhou Yan Chen: “We love smile, selfie, and SAP. We run for love and for kids benefiting from the fund SAP raised for Yao Foundation through the Great Wall Marathon initiative.”
# I A M SA P
To determine the winner, we allowed voting through both internal and external channels. Employees could vote for their favorite photo (or photos) by “Liking” the photo(s) in the contest JAM group. External voting was calculated via “Likes” on Facebook, Instagram and WeChat (China).
Finding a Winner: Crowd Sourced Audience Voting We received 4,719 votes across our channels – AMAZING reponse! Instagram: 1,321 votes Facebook: 1,425 votes JAM: 1,029 votes WeChat: 955 votes
Audience Voting
8
#IA MSA P
Winner Announced on 6 July 2016 Out of 750 submissions, and with 1,426 votes, Anurag of SAP Labs India was the winner of the #IAmSAP Internati onal Selfi e Contest. Overall, the contest had 4,719 votes, with a reach of over 30,000 across our social channels. There was no promoti onal budget spent on this campaign, so all reach and engagement is 100% organic.
Winner Announced
9
Follow Life at SAP to learn more about SAP and to find out about our next employee contest! www.sap.com/careers