FSW Brand Guidelines

D e tail e d Brand Guidelines

FLORIDA SOUTHWESTERN STATE COLLEGE

Brand Guideline | FSW

FSW | Brand Guideline

Content INTRODUCTION Exceptions.............................................................. xx Purpose of Guidelines............................................ xx Legal Requirements............................................... xx COLOUR PALETTE Primary colors........................................................ xx Web Colors............................................................ xx TYPOGRAPHY Primary Fonts......................................................... xx Secondary Fonts.................................................... xx xx Web Fonts LOGOS Primary Logos........................................................

Color Variations......................................................

Sizing & Spacing ...................................................

Error/Incorrect Usage.............................................

Secondary Logos...................................................

Presidential Seal....................................................

xx xx xx xx xx xx

TRADEMARK & LICENSING Learfield Licensing Partners...................................

Use of Trademarks and Logos...............................

Becoming Licensed................................................

Type of Licenses....................................................

Retailers.................................................................

xx xx xx xx xx

Brand Guideline | FSW

Exceptions

While every Florida SouthWestern State College entitymust adhere to the standards set forth in this guidelines, there may cases for exception.

Conditional exceptions will be granted on a case-to-case basis as reviewed by______________, the Director and Marketing division of Auxiliary Services at FSW. To request an Exception contact ________________________________

purpose of guidelines

The Florida SouthWestern State College Branding Guidelines has been developed to help ensure the proper, accurate and correct use of all the College’s Logomarks and Logotypes.

The Branding elements may not be altered in any way, whether manually or electronically. The College’s branding elements may not be altered with the deletion, separation, or addition of any other element and/or brand.

legal requirement

01

FSW | Brand Guideline

Equal Opportunity statement Any publication/advertisement and certain promotional items such as posters/flyers that address audiences outside the college must have the following statement: Florida SouthWestern State College, an equal access institution, prohibits discrimination in its employment, programs and activities based on race, sex, gender, age, color, religion, national origin, ethnicity, disability, pregnancy, sexual orientation, marital status, genetic information or veteran’s status. The College is an equal access/equal opportunity institution. Questions pertaining to educational equity, equal access, or equal opportunity should be addressed to Title IX Coordinator/Equity Officer, 8099 College Parkway, Fort Myers, Florida 33919, equity@fsw.edu, 239.489.9051 or to the Assistant Secretary for Civil Rights, United States Department of Education.

Colour Palette Corporate Tones Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Brand Guideline | FSW

primary colors Color chips are presented in Pantone, CMYK, RGB. These are all the primary colors for use with relevant Florida SouthWestern State College applications. Regardless of color, it is important that all marks and text are legible.

purple

teal

Pantone 2617c

Pantone 2617c HTML

470A68

HTML

470A68

RGB

R:71 G:10 B:104

RGB

R:71 G:10 B:104

Prrocess C:84% M:99% Y:0% K:12%

Prrocess C:84% M:99% Y:0% K:12%

100%

10%

Black

03

grey

FSW | Brand Guideline

white

100%

10%

This colors Are considered companions colors to go along the primary colors, Purple and Teal, in case of the use of an outline or solid background color. They arent considered secondary colors since its a combination of black and white.

Web Colors Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Light purple

dark purple HEX #532774

HEX #413C60

Light Aqua

dark Aqua

main Aqua

HEX #734E8E

HEX #6BC5C2

HEX #41A5A3

main purple

HEX #00B0AD

Brand Guideline | FSW

04

Typeface Typography Usage Typography is important in communication. Florida SouthWestern State College strives to maintaina standard in how we manage and maintain our brand image through type. Shown are the primary and secondary fonts used across the college advertising, marketing and communications, creative efforts and campaings.

05

FSW | Brand Guideline

Brand Guideline | FSW

06

Primary font Primary Typeface Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Duis aute irure dolor in

ITC Novarese |Medium ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 0123456789

reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident..

The primary font size represented in these brand Guidelines is set at 16 pt.

Secondary fonts While use of these seconbdary fonts when developing creative for campaigns (flyers, poster, brochures, etc.) is not strictly enforced, it’s preferred that official campaign communication from all departments make use of these fonts to support a unified appearance.

Sheila

Collegiate

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 0123456789

The Primary font size represented in these brand Guidelines is set at 12 pt.

07

FSW | Brand Guideline

Secondary fonts Angila Tattoo

Matrix Regular | Small Caps

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 0123456789

College Black

Insignia (Roman)

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 0123456789

ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 0123456789

Playball ABCDEF GH IJ K LMNOPQRS T U VX YZ abcdefghijklmnopqrstuvxyz 0123456789

Fonts are to be purchased by the individual department. Each member of the font family can be purchased separately or as needed to save on costs. Please contact IT to help with installation.

The secondary font size represented in these Brand Guidelines is set at 12 pt.

Brand Guideline | FSW

08

FSW | Brand Guideline

our brand

Brand Guideline | FSW

primary Logos LOGOTYPE Nameplate

LOGOMARKS Icon

Letters

Note: The Nameplate logo can be used with the addition of the Icon and the word Buccaneer. The word “Buccaneers” must have the FSW, Florida Southwestern, or Buc head associated with it.

11

FSW | Brand Guideline

Primary Logos | Color Variation We have provided some colour variations.

These colors are the only colors to be used with the primary logos. Any other colours will comprimise brand continuity.

Color variations available in Black, White, Purple and Aqua

Solid Backgrounds EXAMPLE

Brand Guideline | FSW

12

PRIMARY LOGOS | sizing and Spacing minimun Print Size The size of the FSW primary logos should not be less than 0.5 inches in height. Logos can be enlarged to any size. EPS Files are recomended to avoid pixelation

proportions should not be altered.

Logos shown are set a true size.

0.5”

Spacing

13

FSW | Brand Guideline

0.5”

0.5”

Incorrect Usage

R O TAT I O N

STRETCH

Do not rotate the logo

Do not stretch or compress the logo to fit

FLIP

S PA C I N G

Do not flip or mirror the logo

Logo cannot be modified, it must remain as is on the format provided.

Brand Guideline | FSW

14

Secondary Logos

Any “Buccaneers” or “Bucs” logo must have FSW, Florida SouthWestern, The icon Logo associated with it.

The word Buc, Bucs, or Buccaneers may ONLY be produced in the FSW Pantone colors.

15

FSW | Brand Guideline

PResidential seal The official seal symbolizes the formal authority vested in the College, and its use will be at the discretion of the Office of the President. It is reserved for official and ceremonial uses only. For permission to use the seal please contact _________________________________________

Brand Guideline | FSW

16

trademark & licensing Contact Auxiliary Services for Trademark and Licensing Questions

The purpose of Florida SouthWestern’s licensing program is to protect and enhance the College’s brand identity by ensuring that only licensed and approved products display FSW trademarks. Our licensing program is responsible for determining if a product and design are consistent with the goals and images of the College, and to ensure the quality, liability, production, and distribution of products meet the College’s standards.

Florida SouthWestern State College trademarks are the property of FSW and the Board of Trustees.

FSW | Brand Guideline

Brand Guideline | FSW