Hodges University Brand Guidelines

brand guidelines the brand book of Hodges University

HODGES UNIVERSITY 4501 Colonial Blvd.

Fort Myers, FL United States

Brand guidelines for Hodges University

about this brand This identity guideline is a tool designed to project the image, values, and aspirations behind the brand.

It is the cornerstone of all communication efforts and must be followed carefully to ensure a consistent style and quality of presentation. Every participating department is responsible for representing or coordinating the use of the brand along with the Hodges Marketing team.

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You never get a second chance to make a first impression.

Andrew Grant, Even

table

of contents

01 THE LOGO Logo and its usage

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black, white & grey scale

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construction & clearspace

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official Logos and incorrect uses

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approved logos +

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02 TYPOGRAPHY primary & secondary font

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03 COLOR SYSTEM logo color palette

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color definitions

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04 THE STATIONERY letterhead

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business card and envelope

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06 IMAGERY imagery & color effects

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05 GRID SYSTEMS print grid systems

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07 ADDITIONAL corporate icons

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Brand guidelines for Hodges University

the logo design 4

Our logo is the touchstone of our brand and one of the most valuable assets.

We must ensure its proper usage.

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Brand guidelines for Hodges University

logo

and usage

The general logo The icon The word mark

The corporate logo is presented through the use of colors, shapes and typography.

The tagline

The Hodges University logo combines three elements: the Hodges logotype, the tagline and the icon as a graphical element. These elements should never be changed. Position, size, and color, along with the spatial and proportional relationships of the Hodges University logo elements, are predetermined and should not be altered.

Dark version

Light version

Used consistently, they will reinforce public awareness of the university.

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A variant of use when the

A variant of use when the

background is light colored.

background is dark colored.

black, white 100% black

and grayscale Sometimes, often due to production costs, only one color of ink is available and so the Logo must be reproduced using only one color.

In this scenario, the logo, logotype, or symbol must use the following convention of using a light color type on a dark background or as a dark color type on a light background.

The logotype and the symbol must be clearly distinguishable from the

80% black

background color. One color variations also include Hodges Navy blue and Hodges Coral red.

You must honor the Hodges University Logo palette when possible, using black or grey if necessary.

100% white If necessary, solid colored and grayscale logos can be used.

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Brand guidelines for Hodges University

FULL LOGO AND LOGO ICON

logo construction + clear space The Hodges University logos require seperation from the other elements around it. The space required on all sides is roughly eqivalent to the cap height of “university� on the logo type. It never should be less

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility.

than that. The logo must always fit into the clear space area and cannot have any other graphical elements which could hinder legibility of the brand.

Please note that text or pictorial figures which have strong impact or impression should not be placed near the logos.

If you use the logo icon as a single object, it also needs clear space all around.

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UNIVERSITY LOGOS Please note: The logos come in Horizontal, Stacked, combined, Icon and Letters versions. All logos come in Single and full color variations.

LOGO: INCORRECT USE Please note: The logo cannot be changed!

Although creativity is appreciated please do not alter the logo in any way!

Don‘t rotate

Don‘t add drop shadow

Don‘t use different colors

Don‘t flip

Don‘t rearrange

Don‘t stretch

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Brand guidelines for Hodges University

approved logos + ZERO TEXT COST

Hodges University has approved department and program logos for marketing/communication Items and/or signage.

Please note the creation of a departamental/program logo has to be approved by the Office of the President.

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JOHNSON SCHOOL OF BUSINESS

SCHOOL OF HEALTH SCIENCES

NICHOLS SCHOOL OF PROFESSIONAL STUDIES

SCHOOL LOGOS Please note: apart from the different styled logos that have been

FISHER SCHOOL OF TECHNOLOGY

approved, these are the school logos composed of the main logo with the school name.

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Brand guidelines for Hodges University

the

typography 12

Typography is 95% of design.

It’s a driving force in all forms of communication art.

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Brand guidelines for Hodges University

primary font MONTSERRAT This font should be used in all Hodges University communications for a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials.

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Montserrat

THE QUICK BROWN FOX JUMPS OVER THE LAZY the quick brown fox jumps over the lazy dog 1234567890 Light

Italic

Bold

ABCDEFGHIJK LMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890

ABCDEFGHIJK LMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890

ABCDEFGHIJK LMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz 1234567890

Segoe Script THE QUICK BROWN FOX JUMPS OVER THE LAZY the quick brown fox jumps over the lazy dog 1234567890

secondary font SEGOE SCRIPT This serif font is available only in 1 weight. This font is only found in the tagline with a stroke to add weight. Segoe script should only be used in headlines or subheadlines.

Regular ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz 1234567890

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Brand guidelines for Hodges University

the

color system 16

With 93% of customers influenced by colors and visual appearance, make sure you pick the right colors for your company.

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100%

Brand guidelines for Hodges University

PRIMARY COLOR NAVY BLUE

60%

40%

the logo color palette USE OF COLOR FOR THE PRINTED & DIGITAL LOGO.

80%

COLOR CODES CMKY

100 / 88 / 40 / 45

RGB

00 / 33 / 73

HEX

#002149

Pantone 282 C

20%

100%

The following palette has been selected for use in

PRIMARY COLOR CORAL RED

Hodges University communcations. Lighter tints of

(second choice for icon)

80%

60%

these colors are also allowed., but the Logotype +

COLOR CODES CMKY

04 / 100 / 92 / 0

RGB

228 / 00 / 43

HEX #E4002B

background may only be used with a 100% tint.

40%

The primary colors are navy blue, coral red and light

Pantone 185 C

gray.

20%

A comprehensive color palette has been developed to provide flexibility

100%

while creating a unified, recognizable appearance across all communications.

PRIMARY COLOR LIGHT GRAY

80%

60%

COLOR CODES CMKY

04 / 02 / 02 / 00

RGB

242 / 242 / 242

HEX #F2F2F2 40%

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20%

Pantone P179 1C

Navy Blue means trust, loyalty, wisdom, confidence, intelligence, and truth.

Coral Red means compassion and higher

Colors defined HODGES COLORS

awareness, emotional intelligence, to value the

Hodges University colors are Navy Blue and Coral

past but also embrace the future, and a stronger

two complement each other visually and in their

connection to the community.

Red. Colors have their own meaning, and these meaning.

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Brand guidelines for Hodges University

the stationery 20

When it comes to developing the stationery, consistency is the key for all layouts and designs

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Brand guidelines for Hodges University

8.5 Inches

the letterhead contact for business and corporate communications.

Clean and simple, we designed our stationary to align with our visual system. The letterhead features the

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Our stationery is one of the most widespread forms of

logo in the top left corner with the business contact information across the bottom.

4501 Colonial Boulevard. Fort Myers, Florida 33966 | Phone: 239-482-0019 | Pathways.Hodges.edu

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BUSINESS CARDS The business card will be used for all official contact and communication

First and Last Name Title Department

from our company. These is the approved layouts.

123-456-7890 email@hodges.edu

4501 Colonial Bldv., Fort Myers, Fl 33966

ENVELOPES The envelope will be used for all official contact and communication

4501 Colonial Boulevard Fort Myers, Florida 33966

from our company. This is the approved layout.

NOTICE: The backside of all envelopes will be plain.

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Brand guidelines for Hodges University

the imagery 24

Brand image is the overall impression in consumers’ minds that is formed from all sources

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Brand guidelines for Hodges University

the imagery & color effects Good imagery helps to reinforce our values and creativity. Any photography needs to be professional in its approach and engaging in its content. It is essential for our university brand, because it creates emotions and has a distinct personality. Avoid clichĂŠs and obvious poses.

The uniqueness of each photo will help to reiterate the independent spirit of our brand.

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EXAMPLES AND RULES REQUIREMENTS: 1. All photography will be provided by the CMYK

Grayscale

70% Blue

marketing department

2. Use University colors over low opacity photos 3. For photos with people use only students 4. All photos should be high resolution 5. Also allowed are grayscale images for print and web

6. Use imagery that demonstrates creativity, nature or persons.

7. Use CMYK (RGB for web) modus when the background is white or the colorscheme fits with the colors of Hodges University

8. Use grayscale images, when the color scheme doesn’t fit with the background.

9. Use grayscale images with color overlay when you want to write some text on it

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Brand guidelines for Hodges University

the additional 28

An organization, no matter how well designed, is only as good as the people who live and work in it.

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Brand guidelines for Hodges University

print grid system USE ON DIN A4 AND LETTER FORMAT The grid is used as a guide for how to place text, photos and advertisements on the page. The font size that you use should be proportionate to the grid. Using a font that is too large will cause odd hyphenation and breaks, which can be difficult to read and using a typeface that is too small can cause strain on a reader trying to get from the start of a line to the end.

The 12 column grid is always the basic.

For special prints, a 6 cloumn grid is also allowed.

Use 2, 3, 4, 6, 8, 10 or 12 columns for the layout

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GRID SYSTEMS FOR IMAGES

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Brand guidelines for Hodges University

corporate icons The icons are pictograms displayed on the screen or print layout in order to help to navigate through the content. The icon itself is a symbol of a software tool, function, or a data file, and is more like a traffic sign than a detailed illustration of the actual entity it represents

The icons are used with or without the round background in print and web.

They are available in 2 different color combinations.

Icons for dark backgrounds

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MINIMUM ICON SIZE

The minimun size for the icon usable is 0.5 Inches for print design.

MAXIMUM ICON SIZE

Icons for light backgrounds

The maximum size for the icon usable is 1.25 inches for print design.

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Brand guidelines for Hodges University

the checklist It’s best to have a checklist. Then you know you’ve done everything perfectly!

01 THE LOGO Only use approved versions of the logo. Please check that you have respected the minimum size and exclusion zone requirements.

02 COLOR Please make sure that only the approved primary and secondary colors are used.

03 TYPOGRAPHY For body text and smaller headings use font Montserrat.

Both fonts are also available for web.

04 IMAGERY Use desaturated photos with vintage color, grayscale photos or photos with color overlay. Please follow the rules.

Thank you!

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help or feedback?

To provide feedback, share informations or seek answers to questions you may have about this brand, please contact:

TERESA ARAQUE Assistant VP of Marketing and Public Information Officer Phone (239) 598 6274 E-Mail taraque@Hodges.edu

SANTIAGO ARENAS Senior Creative Designer Phone (239) 598 6112 E-Mail

sarenas@hodges.edu

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brand guidelines the brand book of Hodges University