ChrisTurnbull,manager,Landsdowne PastoralCo,Tambo,Qld,wasamong scoresofcommercialbuyersthis seasonbuyingvolumelinesofSanta Gertrudisbullsfortheiroperations.
BEEFINGUPSUCCESS
WelcometotheNovember2025editionofSantaExpress–news,informationand updatesfromtheSantaGertrudisBreeders’(Australia)Associationuploadedon thefirstMondayofeverymonth.
Bullsales:HowSanta Gertrudisgrewin2025
FeedlotTrial:Moredetails forthesecondeventin 2026
YouthCamp:Bookedto capacity,moresponsors onboard YoungProducers:Our youngbeefleadershead toRoma
SharpResults:WhySantabreeders holdthecompetitiveedge
WelcometotheNovembereditionof SantaExpress,themonthlynewsletterto keepyouintouchwithallthegood thingshappeningintheAustralianSanta Gertrudiscommunity.
Thenewsalotofyouwillbewaitingonis howourbreedfaredthisyearatbull salesacrossWesternAustralia,NSWand Queensland.
Withourseasononlyfinishingon Thursday-withanewsalethisyearat Moura,Qld,extendingthecalendaruntil October30-we’redelightedtoreportan overallaverageof$11,987from2260bulls soldfrom2405offered,representinga clearanceof92%andagrossof$29, 829,969.
Thetoppricebulloftheseasonat $120,000wassoldbyRickandAlice Greenup,GreenupEidsvoldStation.
Withahigheraveragepriceandmore bullssoldthanin2024,coupledwitha consistentclearancerate,theseresults reaffirmthestrongandsustained demandforSantaGertrudiscattle.
Thistrendwasclearlydemonstratedlast yearwhenSantaGertrudisachievedthe highestaveragesalepriceofallcattle breedssoldatauction,secondonlyto Wagyu.
WhetheryouboughtorsoldSanta Gertrudiscattlethisyear–orboth–we trustyou’rehappywiththeoutcomes you’veproduced,andwethankyoufor yoursupport
BradCooper GeneralManager SantaGertrudisBreeders’(Australia)
Association
Thankyoutoeveryonewhoreachedout toletusknowabouttherecentissues withourphonesystem.
We’veinvestigatedtheproblem thoroughlyandareconfidentthatthe faulthasnowbeenresolved.
Wewanttoreassureyouthatouroffice isattendedMondaytoFriday,from 8:30amto5pm(Qldtime) Ontherare occasionthatnooneisphysicallyinthe office,callswillautomaticallydiverttoa teammember’smobile.
Ifourlinesarebusyoryou’recalling outsideofbusinesshours,you’llnow hearamessageinvitingyoutoleavea voicemail We’llreturnyourcallassoon aspossible.
FeedlotTrial:Reserve cattlenow
Tofurthergeneratevaluable performancedataandpromotethe breed’sstrengths,TheSGB(A)Aisstaging thesecondfeedlottrialafterthesuccess oflastyear’sinauguralevent.
Members,bothlargeandsmall, commercialorstud,areencouragedto entercattlefromtheirownherdsand thoseoftheirclients.
TheBrownfamily,ofPakaderinga Feedlot,Kingaroy,haveconfirmedtheir supporttohostthetrialagain,while sponsorsfromlastyear,andsomenew faces,areclimbingbackonboard.
PROPOSEDTIMELINE
InductionDate:Mid-February2026
ENTRYTARGETS
MinimumEntry:150head
INDUCTIONWEIGHTS
Trade:300-360kg(milkteeth)
Export:400-500kg(milkto4teeth)
TRIALSTRUCTURE
Classes
TradeClass:
�� Singlesteer
�� Singleheifer
�� Penof3steers
�� Penof3heifers
Aheavyexportsteerfromlastyear’ssuccessful SantaGertrudisFeedlotTrialatPakaderinga, Kingaroy
ExportClass:
�� Singlesteer
�� Penof3steers
Note:Cattlewillbepurchasedoverthe weighbridgeatmarketvalue.
PerformanceMetrics:
�� Weightgain
�� MSAcarcase-basedawards
�� DNAverificationprize(topromote geneticintegrityandbreed advancement)
�� Juniorentrantprize(forparticipants under17yearsofage)
Thisisamajoropportunitytoshowcase SantaGertrudisandSanta-infused geneticsinacommercialsetting, generatevaluableperformancedata, andpromotethebreednationally.
Startreservingyourfeedercattlenow! Whetheryou’reaseedstockproduceror commercialclient,wewanttoseestrong representationacrosstheboard.
Formoreinformation,phoneRussell Yeates0428161283orRussellSmyth 0428684227.
Drivingdata-informed decisions
OurdataspecialistCaritaHolden continuestoenhanceourdata reportingcapabilitiesandsupport membersthroughimprovedsystems.
WiththemovetotheGallagherplatform in2024fortheclassificationprocess, Caritaisdevelopingaplanningtoolfor ourclassifierstosupportthemin deliveringexcellentservicesto membersontheground,with implementationdueinearly2026.
Akeyimprovementdeliveredin2025 hasbeenclassificationreportsnow providedinExcelformatratherthanPDF, allowingeasierintegrationwithherd managementsoftware.
Caritaisalsodevelopingarangeofnew reportstosupportSGB(A)A,suchas comparingthisseason’sbullsaleresults acrossbreeds,usingPowerBI-atool thatturnscomplexdataintoclear, interactivevisuals.
Byconnectinginformationfromacross oursystems,PowerBImakesiteasierto exploreresults,spottrends,and understandperformanceataglance.
Theseimprovementsarepavingthe wayfor:
Interactivedashboardswithreal-time breedandsaleinsights
Improvedtrendanalysisacross decades,seasonsandbreeds Accesstoenhanceddecisionmakingformembersand stakeholders
Automatedreportingtosupportthe Councilandoperationaluse
Greatertransparencyanddatadrivenstorytelling
Targetedmarketingcampaigns, morecost-effectivespendingand measurableresults.
DataspecialistCaritaHolden
NationalYouthCamp: Studentsandsponsors lockedin
Numbersofstudentsfornextyear’s SantaGertrudisNationalYouthCamp areatcapacity,withahealthywaitlist beingretained,atestimonytothe event’senduringpopularity.
We’rethrilledthatsomanyparents entrustourorganiserstodeliverasafe, hands-on,fun-filledexperienceat MorganPark,Warwick.
Forover30years,ourcamphashelped youngpeopleaged7–17build confidence,learnpracticalcattlehandlingskills,andconnectwithothers whoshareapassionforlivestockand agriculture.
Participantsatthe2025NationalYouthCamp hadagreattimelearningvaluableskills
Attheendofcamp,wecelebratetheir achievementswithawardsincluding ChampionHerdsperson(whoreceivesa studheifer!),AgeGroupChampions,and more.
Whetherchildrenareseasonedshow participantsorjuststartingout,they’llbe supportedeverystepofthewayby experiencedmentorsandfriendly volunteers.
Throughoutthethreedays,camperswill learn:
Sponsorshaverespondedaccordingly, withgreaternumbersofcompanies wantingtobepartoftheexperience, includingOfficialMediaPartner,Australian CommunityMedia,Nutrien,BlackBoxCo, andstudmembersDangarfieldand DundeeTyranookaswellasnewinterest fromSignatureAgMarketing,AlignDigital MarketingandDrAnthonyCrombieOral andMaxillofacialSurgery.
Therearestillsponsorshipopportunities available,includinglogosonshirts,bibs andfurtherconceptsthatcanbe customisedbynegotiation.
Todiscussyouroptions,speakwith ShereeKershawon0447429693or sheree@aligndigitalmarketing.com.au
YoungBeef Forum:Our leadersare
Planningisunderw attendanceatthe ProducersForumfr atRoma.
LachieMartin,who atYouthCampas coordinator,andM recipientoftheRJ willrepresenttheA objectivestogene Association’sactivitiesamongyoung beefproducers.
OurinvolvementwithYBPFthisyearhas beenlargelydrivenbytheideasand energyofouryoungmembers.
preparingthis year’ssite,butwill beoverseasduring theeventand unabletoattend.
BreedAmbassadorEleni Fogden.
improvements online
We made some changes to the website’s home page during the bull selling season in a bid to deliver sale results faster to our frequent website visitors.
If you go to our homepage, you’ll notice we’ve installed a new carousel which takes a direct breaking news feed directly from our Facebook page.
It not only means you get the news faster, but visitors to our site have greater visibility of all the strong sales and other exciting news and developments that are often happening across the Santa Gertrudis network.
On that note, if you see or hear of something we should be promoting – a strong sale result or show result – please let us know by emailing media@santagertrudis.com.au
FacebookGrowth–Why 10,000followersmatters
It’sworthnotingthatourFacebookfollowing continuestogrowsteadily.Inlessthan15 months,we’veaddednearly3000new followers,bringingustojustunder9700.
We’reontracktocrack10,000beforetheendof theyear!
Foranot-for-profitorganisationfocusedon promotingSantaGertrudiscattle,thisisa significantmilestone.Whatmakesitevenmore impressiveisthatthisgrowthhasbeenachieved entirelythroughorganiccontent nopaid advertising,justconsistentstorytelling,member highlights,saleupdates,andbreedpromotion.
Reaching10,000followersmeans:
Greatervisibilityforourbreed
Strongerengagementwithproducers, buyers,andindustrystakeholders
Moreinfluencewhensharingsaleresults, research,andbreeddevelopments
Apowerfulplatformforfuturemarketing andsponsorshipopportunities
Thankyoutoeveryonewhohasliked,shared, andsupportedourcontent
Everyinteractionhelpsusgrowthereachand reputationofSantaGertrudisinAustraliaand beyond.
Didyouseeourads duringthefootyfinals?
InlateJuly,welaunchedanewtelevision commercialacrossSevenPrime,and ImparjaTelevision,deliveringnearnationalregionalcoverage.
Forthefirsttime,wetrialledatargeted digitalcampaignduringtheAFLfinals viathe7+streamingserviceinselected markets.
Thiscampaignfocusedonakey demographic:malesaged25–40 workingoutdoors.Theresultswere encouraging,particularlywithmobileservedads,whichgeneratedastrong response.
Anotableportionofthemobileaudience clickedthroughtoourwebsite, indicatinghighengagementand validatingtheeffectivenessoftargeted digitaladvertisinginreachingniche markets.
SantaGertrudistargetedspecific demographicsacrossImparja Television’svastbroadcastfootprint, ensuringallpaidplacementswere focusedonprovenhigh-performing programsrelevanttothelivestock industry.
BetweenAugustandOctober2025,the newTVcommercialsairedwithinnews andsports-relatedtelecasts, maintainingastrongweeklypresencein NineNationalNewsandestablishinga footholdthroughoutthelatterhalfofthe 2025NRLseason.
SantaGertrudisfeaturedwithintheSponsorship Billboardthatairedduringtheopeningand closingofeachtelecast
Thecampaignstrategicallylaunched duringtheGame3Deciderofthe2025 StateofOrigin,leveragingthemassive audiencenumbersasacatapultfor brandexposure.
Fromthere,SantaGertrudismaintained visibilityacrossallmatchesleadinginto the2025NRLFinals,wherethebrand becameaformalTVsponsor,adding furthermomentumasaudience numberscontinuedtogrowtowardthe NRLGrandFinal(BroncosvsStorm)—the most-watchedsportingeventofthe year
Aspartofthesponsorship,Santa Gertrudisreceivedpriorityplacement withineachmatchandfeaturedwithin theSponsorshipBillboardthataired duringtheopeningandclosingofeach telecast,alongsidemajornational brandssuchasLion(XXXX),McDonald’s, andKia.
Whenitcomestogettingvalueforyour publicityfees–ourmarketingiskicking goals!
Checkoutalloftheadshere.
NewRelease:Santa GertrudisPropertySigns
ProudofyourSantas?Nowyoucan showitoff—rightatyourfrontgate.
Thesebold,eye-catchingpropertysigns areexclusivelyavailabletoSanta Gertrudismembers,whetheryou're runningastudoracommercial operation.
Asopposedtotheolddesign,whichwill nolongerbeavailable,membershave twostrikingdesignoptionstochoose from.
Standardsize(detailstocome)
$330+delivery Membersonly
Ifyoulovewhatyoubreedandwantthe worldtoknowit,thisisyourchancetofly theflagforSantaGertrudis.
PlaceyourorderthroughtheSanta Gertrudisofficebyemailing sg@santagertrudis.com.au
Notamemberyet?Noworries click heretoapplyandjointheherd.
Makeastatementatyourfrontgatewithanew SantaGertrudispropertysign