WelcometotheOctober2025editionofSantaExpress–news,informationand updatesfromtheSantaGertrudisBreeders’(Australia)Associationuploadedon thefirstMondayofeverymonth.
Scoreyourchancetoadvertise yourbusinessinthe2026Santa GertrudisCalendar.
Reserveyourfeedercattlefor thesecondSantaGertrudis FeedlotTrialreturningFebruary 2026.
LeapintoPathways-anew additiontotheSantaGertrudis websitethat'sallaboutthe future.
CheckoutournewTV commercialandbillboards raisingtheprofileofourbreed.
WelcometotheOctobereditionofSanta Express,asthecountryfirmlyleaves winterbehindandweaccelerate towardstheendoftheyear.
Whatagreatspringithasbeenformany ofourmembers,whethersellingbulls andachievingmilestoneresults,or buyingnewsirestobreedmore thumpingcalvestomaximisecurrent seasonalandmarketconditions.
Thefavourableenvironmentisclearly reflectedintheresults.Here’sjustaquick snapshotfromSeptember:
AttheDunlopSantasale,114bullssoldto atoppriceof$65,000andanaverageof $18,562,markingasignificant50.6% increaseinaveragepricefrom2024, when120bullssoldatanaverageof $12,325.
RosevaleSantaGertrudisSale’saverage surgedmorethan50%to$17,160from $11,185lastyear.
SamandEliseOsborne,Dulacca,withdaughters MaddieandMilla,enjoyedlookingovertheSanta bullsattheDawsonValleysale,Taroom
SarahPatterson,BroadLeafstud,catchesupwith buyersattheirsaleattheRollestonSelling Complex,fromleft:JohnSpeed,Rollestonand DonnaandElginKnight,managersof Bundaburra,Rolleston.
Yarrawongasoldall148bullsofferedat anaverageof$13,974,upnearly10%from $12,723in2024.
TheJamarSantaGertrudisSale’s averageincreased39%to$16,364from $11,785in2024.
TheRockinghamstudatEuabalong West,NSWachievedapersonal milestone,sellingitshighestpricedbull at$75,000,whilepostinganothersolid averageof$15,400andanastounding $6/kgrateforheifers.
Inresponsetomediainquiriesaboutthe ‘Santasurge’,Iwashappytoofferthese comments:
“TheoutstandingpricespaidforSanta GertrudisstudcattlethisSeptemberin QueenslandandmorebroadlyinNSW thismonthandinAugust,reflecta perfectstormoffavourableconditions.
“We’veseenabundantgrassavailability, strongcattlepricesacrosstheboard, and mostimportantly theproven performanceofSantaGertrudiscattle, whichthriveonbothgrassandgrain.
There are just days left until bidding closes for prime advertising spots in the Santa Gertrudis 2026 Calendar.
We’re offering seven premium months that didn’t sell at our August auction on the AuctionsPlus platform:
�� January
�� February
�� March
�� April
�� May
�� November
�� December
Each month remaining has a reserve price of just $500, making this a fantastic opportunity to showcase your brand to the Santa Gertrudis community.
Bidding closes Wednesday, 8 October 2025 at 6pm (AEST) don’t miss out!
Head to AuctionsPlus now to place your bid and secure your spot!
“Thequalityofbullspresentedtobuyersthis yearhasbeenexceptional.Theseanimalsare producingcommerciallyrelevantprogeny cattlethatgrowefficientlyonlowinputsand meetmarketspecifications.Buyersaretelling ustheywantdo-ability,growth,andanimals thatcleanupquicklyandpresentwellforsale. Onallthesefronts,SantaGertrudisconsistently delivers.
“Ourclassificationsystemplaysakeyrolein thissuccess.Itallowsourmemberstoadaptto buyerfeedback,ensuringwe’rebreedingcattle thatmeetdemand.Theresultsspeakfor themselves,andtherewardsareflowingback toourbreeders.”
Haveagreatmontheveryone.Therearemore Santasalesrightthroughuntiltheendof October.Checkthewebsitefordetails.
Ilookforwardtobringingyoumorehighlightsin Novemberandafullwrapofeverybullsalein theSummereditionofSantaJournal..
BradCooper GeneralManager
TheSGB(A)Aincollaborationwit 2025BreedAmbassadorEleniFo workingonourinvolvementatn month’sYoungBeefProducersF Roma.
SantaGertrudisBreeders’(Austr Associationisproudtosponsort YoungBeefProducersForum,su thenextgenerationofleadersin industry.
“Throughcattlecamps,judging scholarshipsandhands-onlear opportunities,we’recommittedt educatingandempoweringyou peoplewiththeskills,networksa confidencetothriveinagricultur GeneralManagerBradCoopers
RegistrationsfortheJanuary14-17camp atMorganPark,wentliveviatheSanta GertrudisAustraliawebsitelastweek, fillingtothecapacitynumberof130 withindays.
Tomanagethishighdemand,we’ve updatedourNationalYouthCamp webpage,whereyou’llfindanswersto frequentlyaskedquestionsandmore updatesaswegetclosertothebigevent
Happycampersatlastyear’sNationalYouth Camp.
Registrationswillremainopenuntil October10andawaitlistwillbe maintained. GroupLeaderswanted.ContactLachie Martin0407499894formore information
Toreinforceourcommitmentto nurturingyoungtalent,we’velaunched anewsectionontheSantaGertrudis websitecalledPathways.
Thisdedicatedtabbringstogetherthe widerangeofprogramsandinitiatives weoffertohelpyoungpeoplefindtheir wayintoourbreedandthebroaderbeef industry.
You’llfindPathwaysinthetop navigationbarofourhomepage.It’s yourgo-tohubforinformationonkey opportunitiessuchastheNationalYouth Camp,RJKlebergScholarship,Judging Schools,andtheMarcusOldham Scholarship.
Lookingahead,weenvisionthisspace becomingavaluableresourceforJunior MembersandnewcomerstoSanta Gertrudis aplacewheretheycan accessguidance,mentorship,and supportfromexperiencedmembersof ourcommunity
ThenewPathwayssectiononourwebsite
We’vealsoaddedanewfeaturetothe homepage:ourFacebookfeednow streamsdirectlyontothesite.This meansallthelatestupdatesweshare withournearly10,000followerson Facebookarenowinstantlyavailableto websitevisitorsaswell.
YoucannowviewourFacebookpostsdirectly fromourwebsite.
Wewereproudtohaveournewly appointedCouncillor,ThomasFogden, Loxton,SA,representtheSantaGertrudis Breeders’(Australia)Associationatthe ALPA2025SouthernYoungAuctioneers CompetitionDinner,heldatthe WarrnamboolRacingClubon September14.
Thomas’sattendancehighlightedour ongoingcommitmenttofosteringthe developmentofyounglivestockagents acrossVictoriaandSouthAustralia.
“Weviewitasanhonourtohavethe supportfromorganisationssuchasthe
ThomasFogdenandhispartnerKirstyHausler (right)attheWarrnambooleventwithJack GinnaneandJamesRobbins,NutrienSGL, Leongatha,Vic.Picture:LizSummerville
SantaGertrudisBreeders’Association,” saidALPACEOPeterBaldwin
“AllofusatALPAaremostappreciative ofyourcommitmentandareverymuch awarethatthesuccessoftheevent wouldnothavebeenpossiblewithout yourcontributions.”
We’reexcitedtoconfirmthatSanta GertrudisAustraliawillrunafeedlottrial nextyear,hostedonceagainbythe outstandingteamatPakaderinga Feedlot,Kingaroy.
Theirsupportlastyearwasexceptional, andwe’rethrilledtobeworkingwith themagain.
StartDate:Mid-February2026
Location:PakaderingaFeedlot, Kingaroy,Qld
TargetEntry:150headminimum
CLASSES
TradeClass:
�� Singlesteer
�� Singleheifer
�� Penof3steers
�� Penof3heifers
Aheavyexportsteerfromlastyear’ssuccessful SantaGertrudisFeedlotTrialatPakaderinga, Kingaroy.
TradeClass:
�� Singlesteer
�� Penof3steers
Awardsfor:
�� Weightgain
�� MSAcarcaseperformance
�� DNA-verifiedcattle
�� Juniorentrants(under17)
Thisisamajoropportunitytoshowcase SantaGertrudisandSanta-infused geneticsinacommercialsetting, generatevaluableperformancedata, andpromotethebreednationally.
Transport,andBeddowsBreeding Services.
We’realsointalkswithmajorpartnersto growtheprizepoolandimpact.
Let’smakethistrialbiggerandbetter thanever.Moredetailscomingsoon!
Contact:RussellYeates0428161283or RussellSmyth0428684227
December is the perfect time to thank your buyers for their business in 2025, or to tell the market about the genetics you've purchased to take your herd forward.
Marketing never takes a holiday, so take advantage of what the Summer Edition of Santa Journal offers you:
EVERY REPORT FROM EVERY SALE
Take a quarter page strip ad or full page ad facing your report.
FEATURES PLANNED FOR THE SUMMER EDITION:
• The Year in Review
• Looking ahead to 2026
• Santa Youth Camp preview
• Special focus on Western
Australia
Purchase extra space to run Sponsored Content – editorial supplied by you to provide further background on your season and what 2026 holds in store for your business.
KEY DATES:
Booking deadline:November7
Artwork due: November 14
Publication distributed from December 8
To discuss your options and to assist with your marketing contact Sheree Kershaw on 0447 429 693 or email sheree@aligndigitalmarketing.com.au
We’rebackonscreenswithafreshtake onour‘FitforAustralia’campaign–and yes,ourbeardedmatehasreturnedto spreadthewordaboutthepowerof crossbreedingwithSantaGertrudis.
ThisnewTVcommercialdivesdeeper intothebreed’sversatilityand performance,showcasingthequalityof progenyfromthreestandoutcrosses: Santa-Hereford,Santa-Angus,and Santa-Charolais.
It’saclearmessagetoproducers–no matteryourbaseherd,Santadelivers calvesthatgrowfast,finishwell,andare readyformarket.
“We’vealreadyshownthebeefindustry thatSantaGertrudisisfitforany country,anyclimate,”saidGeneral ManagerBradCooper.
“Nowwe’reshowingwhatthatlookslike inthepaddock–whetheryou’rerunning aTropicalherdupnorthoraEuroor Britishbasedownsouth,Santagetsyou calvesthatcleanupquicklyandare sale-ready.Asouradssay–proven performancewhereitmatters.”
Thenew30-secondspothasbeen runningoverthepastsixweeksduring thefootyfinalson7+toreachAFLfans, andontheImparjaregionalnetworkto connectwithNRLviewers–including duringSunday’sblockbusterGrandFinal betweentheMelbourneStormand BrisbaneBroncos.Youcanwatchithere.
Followingthesuccessofour‘Fitfor Australia’TVcampaignandgrowing demandforenergy-efficientcattlethat performacrossdiverseclimates,we’re excitedtolaunchthenextphaseofour promotionalefforts–twostrikingnew billboardssettoappearonmajor Queenslandhighwaysthismonth
Createdbythesametalentedteam behindourTVcommercialstoensurea seamlesscampaignexperience,the billboardswillbeinstallednearDalbyon theWarregoHighwayandEmeraldon theCapricornHighway–keyroutes frequentedbyproducersandpotential buyersthroughouttheyear.
Thankstoathree-yearpartnershipwith ParadiseOutdoorAdvertising(POA), theseboldandevocativedesignswill maintainastrongandconsistent presenceinregionscentraltoourmarket.
ThiscampaignisatrueSantaGertrudis communityeffort Thefeaturedbulls–a trioofMurgonabullsbredbyDanieland KaseyPhillips,Taroom–werecaptured byPrueBygraveofCPBPhotography, Monto,aproudSantaGertrudismember.
We’resincerelygratefultoDanieland Kaseyforallowingustousetheimage. Wewerepleasedtopresentthemwitha bannerofthephotoattheirrecentsale, wherePruewasalsopicturedinfrontof thedisplay.
Thecreativehasalreadymadean impact,recentlyappearingontheback pageofAgJournal,aquarterlygloss publicationbyNewsLtd.
Distributednationallythroughmajor newspapersincludingTheWeekend Australian,itreachedacombined readershipofnearly2millionpeople acrossallstatesandterritoriesinboth regionalandmetropolitanmarkets, includingBrisbane,Sydney,Melbourne, AdelaideandPerth.
in2026!
ProudtobeaSantaproducer?Letthe worldknow.
IsyourcurrentSantaGertrudissign lookingalittletired?Ormaybeyou're readytoshowcaseyourprideasa breederwithastrikingnewlook?
We’vecreatedtwofreshsigndesignsto helpyoudojustthat modern,eyecatching,andbuilttolast
✅ Twodesignoptions
✅ DeliveredbeforeChristmas
✅ Start2026withastandoutlook
Price:$330+freight
Ordernowtomakesureyournewsign arrivestostart2026right.
Toplaceyourorder,emailCaritaHolden atsg@santagertrudis.com.au
ColleenClark
Wesharewithdeepregretthesudden passingofColleenClarkofAvalonSanta GertrudisStud,Casino,NSW.
Colleen,alongsideherhusbandIan,was adedicatedcattlebreederanda passionatepoultryexhibitor,wellknown forherinvolvementinlocalshowsand regionalauctions Herpresenceand enthusiasmwillbegreatlymissed.
AcelebrationofColleen’slifewasheld attheRSMClub,Casino,onOctober4. OurheartfeltthoughtsarewithIanand theClarkfamilyduringthisdifficulttime.