1 minute read
Strapline
The Acumen strapline is
Bringing innovation to the education market
It is a descriptive, ‘short-cut’ summation of our core, client business offering.
It’s an important part of our visual identity and should be used as a communication sign-off.
To ensure a consistent brand recognition, the strapline it should always be set in our brand typeface ‘Poppins Bold’, in sentence case with full stops.
It can be displayed in White or Acumen Orange on Acumen Purple background, or in Acumen Purple or Black on a White background.
It can be displayed on one line or stacked, ranged left, as shown opposite.
It should only be applied once to a layout, document or collateral item and NOT repeated multiple times.
