Tone and Spelling55 Using Multiple Brands 66 Event Marketing

BRAND TONE Tone of Voice

Sannam S4 Group understands the value of a strong brand identity. That’s why we created multiple business units, ensuring our message was clear, targeted, and relatable to those most likely to engage with our products and services.

Our tone of voice is echoed across our communications channels, woven into all Sannam S4 Group brands, and is integral to our identity. It should reflect our brand values by sounding friendly and informative, and demonstrating a passionate authority. Using a tone of voice that compliments our brand will enhance our image as a global, modern and forward-thinking organisation.

It’s important to ensure that our style of communication is consistent - whether it’s content for our platforms or in an email to a client.

These tips will help to ensure that our voice is in harmony with our brand identity:

• Be careful with jargon: It may be useful when you’re talking with a colleague, but it might alienate someone reading from outside the organisation.

• Use the Active voice, rather than passive: For example, use 'Marnie designed the brand logo' rather than 'the brand logo was designed by Marnie'. The Active voice is far more engaging, as it puts Marnie in the spotlight rather than the inanimate logo.

• Use plain, everyday English: The idea is to communicate, not to confuse. Effective communication is achieved with short simple words, in short simple sentences. Elaborate language is confusing - not to mention outdated.

• Make it direct: It will help to make your tone of voice personal and engaging. Imagine that you’re talking directly to a customer when you write. The reader should feel like they’re having an informal but informative chat over coffee at a networking event.

Spelling

Publicly and in all global communications, Sannam S4 Group and its respective brands have adopted British English (BrE) spelling vs American (AE) spelling. The exception to this rule are communications specifically targeted only to the US audience. For a list of the differences between BrE and AE check out this list.

https://blog.collinsdictionary.com/language-lovers/9-spelling-differences-between-british-and-american-english/