Our Brands 57 Do’s and Don’ts

OUR BRANDS

Sannam S4 Group has a family of brands that will need to sit next to each other, sometimes, all at once.

Sannam S4 Group logo always leads. If arranged horizontally, left to right, the Sannam S4 Group logo is on the left. Horizontal arrangement

Group Combinations

Rule: Don’t stack vertically.

OUR BRANDS

If our family of brands and their logos need an alternative arrangment, the Sannam S4 Group logo sits on top.

Seamless and Acumen should sit underneath the Sannam S4 Group logo following the spacing as shown.

Group Combinations

Alternative arrangement. Sannam S4 Group logo on top.

MULTIPLE BRANDS Using 2 brand logos or more

If your presentation or product uses 2 of our brands, then you default to the main brand colour palette and brand style. As the font Poppins runs throughout all our brands, your text can remain. Colour palette should be Sannam S4 Group.

Where possible, keep the background white and use the Sannam S4 Group Grey as the signature colour.

This guidance is to avoid any doubt as to not use the Seamless Blue when placing the Acumen Purple. This is crossing the brands. We would use the Sannam S4 Group palette and brand guidance with respect to Seamless and Acumen.

Sannam S4 Group Grey CMYK 84 / 65 / 51 / 57 Hex #26333D RGB 38 / 51 / 61 Sannam S4 Group Orange CMYK 0 / 64 / 85 / 0 Hex #FC782B RGB 252 / 120 / 43

MULTIPLE BRANDS Using 2 brand logos example

Example slide layout

Light grey background with Sannam S4 Group grey as footer and header trim.

Example slide layout

White background with Sannam S4 Group grey as footer and header trim.

BRAND TERMINOLOGY

For brand consistency, there is a growing list of terms, words and specific ways our brands use phrases, words and sentences.

As a global brand, we use specific spelling to keep brand consistency, with an exception as outlined.