Typography

Our brand typeface for Acumen is the same as the Sannam S4 Group font family.

The typeface Poppins should be used across all communications. The consistent use of this font family is vital to ensure audience recognition of Acumen and Sannam S4 Group visual identity.

Poppins is very legible and flexible in-use. The font gives our brand a ‘friendly’ yet ‘contemporary’ look. Use bold and lighter weights of Poppins together for visual contrast.

Feel free to use the rest of the Poppins font family for specific applications, e.g. small text captions / 7pt / Poppins Medium Italic.

Fall back font Arial is an acceptable substitute for Poppins in digital applications such as Microsoft Word / PowerPoint presentations and online.

Acumen brand typeface

To be used on all documents online and offline.

Poppins Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() : ; . Poppins Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() : ; .

Poppins ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() : ; . Poppins ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() : ; .

Download Poppins

https://fonts.google.com/download?family=Poppins