Icons

ACUMEN ICONS

Using the following icon style guide is essential to maintain the Acumen visual identity.

A simple, ‘keyline-style’ approach rather than block colour keeps brand consistency.

The icon stroke/colour should be the Acumen brand purple when used on a light background. Use a white stroke on a darker background.

Details on how to download and use the brand icons, including changng the icon colour to Acumen Purple at the end of this document under ‘Next Steps’.

Reversed icons