Barcelona Guidebook Design Boards

Page 1

HOW DO YOU READ?

Colour theory The first study task in this project we have been given the asked to communicate some movie genre's using two sets of Pantone colours. One pair being fairly typical of the genre and the other something quite adventurous and different. This task allowed me to understand that the conventions of colour can be played on, picking the most obvious colours can sometimes communicate less effectively. Design that doesn’t conform to the standard is a great way of making the design more interesting and engaging. Colour is an amazing tool for expression, especially in graphic design it can be used to totally change an aesthetic, this is additionally something that takes a lot of consideration and can be the pivotal factor in whether the design works well or not. Due to this there is a lot of different avenues to look into in colour theory, how this informs graphic design is something would like to look at closely with this brief.

How do you read? Design and produce a small publication (booklet, leaflet, etc.) that collates material which, in turn, can communicate key design principles to a reader. Within this project my initial ambitions are to attempt further my understanding of the key principles of graphic design then communicate this in the form of a printed leaflet. Publication design is an area of graphics that fascinates me, always trying to look for design that pushes the conventions of how the information is communicated, this is important it keeps the design engaging and original. This project being such an open brief their is a opportunity to try and show who I am as a designer, creating a publication that reflects my interests and ambitions within art and design.

Grid systems is an area of graphics I knew very little on, I wasn’t fully aware of the power of the grid to add a consistency to the designs and create a template that makes designing much quicker. This is an area of design I have looked to try and implement into all of my work since, there as some many different kind of grids that create very different outcomes of the same information. Using this knowledge of grids will make my designs more considered and engaging.

Grids This study task looks at grid systems within newspapers, trying to identify the use of the grid within their design, how it is constant throughout the newspaper, what this does in terms of consistency and clarity of communication.

Informed by the various study tasks in this brief my workings should hopefully express my new found knowledge on type, grids, colour and composition.

Samuel Harpin

feature sets them apart from the rest and makes The Guardian identifiable amongst other newspapers. The consistency from page to page of this grid means the information is communicated with ease and the reader doesn’t have to think about navigating around the page. Within this grid system photos can be spread over two columns and remain readable.

Looking at this page from The Guardian it is clear the use of a five columned grid design is seen throughout, this is a fairly uncommon grid especially for a news paper. This design –

How do you read? –

OUGD404

Studio Brief 01 –

Design Principles


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