Design Identity Group

Designs tailored to your brand identity

BRAND PHILOSOPHY

Where market research and tailored designs capture a target audience.

Multi-family design is one of the most unique and complex forms of commercial design. It requires a firm understanding of the client’s investment before beginning the schematic/concept phase.

Our past operational and investment management experience differentiates us from our competition. It allows us to apply our knowledge in all aspects of the design process; most importantly, where to allocate funds for optimal returns and how to ensure the designs are most marketable in a given territory

We study the competition, survey the client, and evaluate the market in depth before initial envisioning occurs This approach allows us to ensure the brand and design narrative is communicated holistically throughout the design process

DESIGN TEAM

PRINCIPAL CAROLINE KOVAC

Found ng Design Ident ty Group after work ng for a mult -family development & investment firm, Carol ne worked with and competed against large establ shed design f rms w th a new vision for mult -family design With a pass on for creat vity and art, functional and operational use of commercial designs and a strong discipline and understanding of ROI she sought out a process and design sty e that is disrupting the typ cal commercial design mold Caroline is a graduate from San Diego State Univers ty with a Bachelors of Arts in Communications She has taken numerous CED courses n Inter or Design, Architecture and Manufacturing She has over 20+ years n Mult -Fam y Operat ons and Asset Management