Regionally inspired designs, tailored to your brand identity
Design Management Team
Caroline Kovac Principal & Creative Director
Christa Lipinski Senior Design Manager
Jessica Vertin Director of Design Development
Halton Interior Design Project Manager
Caitlin Eberly Procurement Manager
Kylee
Brand Philosophy
Design Identity
At Design Identity Group, we specialize in creating exceptional designs for luxury multifamily properties. We understand the importance of crafting spaces that resonate with the target audience while reflecting the unique identity of each project. Our diverse portfolio spans a wide range of multifamily designs, where we seamlessly blend sophistication, functionality, and timeless appeal.
We believe that successful design begins with a deep understanding of the competition, the client’s vision, and market dynamics. Whether designing for the hospitality sector or for luxury multifamily living, we approach each project with a focus on creating spaces that are not only beautiful but also operationally efficient and market-responsive. The core principles of both sectors align—creating welcoming environments that promote comfort, connectivity, and a sense of place for both residents and guests.
With operations across Texas, Colorado, Washington, Arizona, and California, we provide services tailored to diverse locations and client needs.
By blending luxury, functionality, and market insight, we ensure every design contributes to a cohesive strategy that delivers measurable success and enduring value for owners, operators, guests, and residents alike.
Caroline Kovac Principal/Creative Director
Core Offerings
Process & Deliverables
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What our clients say
“Design Identity has worked on multiple large apartment renovation projects for me and my companies. Caroline and her team are detail-oriented with the big picture always top-of-mind. They can work within any budget, maximizing every dollar in a cost-effective manner. Design Identity is skilled in reviewing / creating construction documents, working directly with a city / county and general contractors. These skills give them an opportunity to take much of the burden off the property / investment management team. I would highly recommend Caroline and the entire Design Identity team.”
JONATHAN EVANS
DIRECTOR ASSET MANAGEMENT
GREYSTAR INVESTMENT GROUP
Project Sampling
