Brand Philosophy
Design Identity
At Design Identity Group, we specialize in designing a diverse portfolio of investments, including hospitality, multifamily, and commercial office spaces. We believe that a successful design narrative begins with a comprehensive understanding of the competition, the client’s needs, and the dynamics of the market. By deeply analyzing these critical factors before the initial envisioning process, we ensure that the brand and design story align seamlessly with each client’s unique objectives.
What truly sets us apart is our extensive experience in operational and investment management. This expertise enables us to optimize every aspect of the design process—from strategically allocating resources for maximum returns to creating designs that resonate with target audiences in specific markets. We currently operate across several states, including Texas, Colorado, Washington, Arizona and California. Providing our services in a range of locations to better meet the needs of our clients.
Our holistic approach ensures that every detail of the design process contributes to a cohesive, market-driven strategy, ultimately delivering measurable success and value for our clients.
Caroline Kovac Principal/Creative Director
Design Team Leads
Christa Lipinski Senior Design Manager
Caroline Kovac Principal & Creative Director
Caitlin Eberly Procurement Manager
Kylee Halton Interior Design Project Manager
Jessica Vertin Director of Design Development
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Process & Deliverables
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C o n s t r u
Core Offerings
Project Sampling
Project Highlight - La Jolla
