THIS TOURISM CAMPAIGN ENVISIONS CAGAYAN PROVINCE AS A PREMIER DESTINATION FOR ADVENTURE AND ECO-TOURISM DUE TO ITS BREATHTAKING LANDSCAPES, RICH HISTORY, AND OPPORTUNITIES FOR ONCE-IN-A-LIFETIME ESCAPADES, FOR LOCALS AND TOURISTS ALIKE. THROUGH THIS CAMPAIGN, THE EXTENSIVE HISTORY OF THE PROVINCE AND ITS PROXIMITY TO NATURE BECOME ITS MOST PROMINENT ATTRIBUTES, POINTING YOU TOWARDS AN ESCAPE FROM THE UNESCAPABLE BARENESS OF REAL LIFE.
WITH THE PRESENCE OF NUMEROUS LAND FORMATIONS IN THE PROVINCE, THE CAMPAIGN TAKES INSPIRATION FROM THE NATURAL TERRAIN OF CAGAYAN—ONE THAT IS FILLED WITH MOUNTAINS, HILLS, BEACHES, AND CAVES. AS A PROVINCE BOASTING ITS ADVENTURE-FILLED LANDSCAPE, THE OVERALL DIRECTION OF THE CAMPAIGN LEANS TOWARDS A MORE OUTGOING, DASHING, AND EXHILARATING IMAGE.
LOCATED IN THE CAGAYAN VALLEY REGION (REGION II), CAGAYAN IS A FIRST CLASS PROVINCE LOCATED ON THE MOST NORTHEASTERN PART OF LUZON. IT IS ONE OF THE OLDEST ESTABLISHED PROVINCES IN THE PHILIPPINES, GOING AS FAR BACK AS 1583 THROUGH A SPANISH ROYAL DECREE THAT CALLED IT LA PROVINCIA DE CAGAYAN. THE NAME OF THE PROVINCE FINDS ITS ROOTS IN RIO GRANDE DE CAGAYAN, THE LONGEST AND LARGEST RIVER IN THE PHILIPPINES, WHICH IS REFERRED TO AS “KARAYAN” IN ILOCANO.
AS A PRIME DESTINATION FOR ADVENTURE AND ECO-TOURISM, CAGAYAN IS PRESENTLY KNOWN FOR ITS HISTORICAL ARTIFACTS COMING FROM BOTH THE SPANISH AND PREHISTORIC TIMES, SCENIC NATURAL LANDSCAPES, AND AN ITINERARY SUITED FOR ONCE-IN-A-LIFETIME EXPERIENCE SEEKERS.
ABOUT THE PROVINCE
WITH SECONDARY OR TERTIARY EDUCATION LATE TEENS AND YOUNG ADULTS EXPLORATIVE AND ADVENTUROUS, DEMONSTRATES INTEREST IN ADVENTURE, SPONTANEITY, AND MAKING MEMORIES— DEDICATED TO LIVING LIFE TO THE FULLEST INCLINED TO THE USE OF SOCIAL MEDIA PLATFORMS, TRENDS, AND IS UPDATED
WITH SECONDARY OR TERTIARY EDUCATION ADULTS, FAMILIES, OFFICE G INTERESTED IN EXPLORATION, A CHANGE OF SCENERY, AND SPENDING TIME WITH LOVED ONES. REFLECTIVE AND SENTIMENTAL AVID USERS OF THE INTERNET AND ARE AWARE OF CURRENT TRENDS BUT NOT TOO IMMERSED
WITH THE WIDE ARRAY OF UNEQUALED SIGHTS & ATTRACTIONS, TOGETHER WITH PRECIOUS MEMORIES MADE BY BOTH TOURISTS AND LOCALS, THEIR INDIVIDUAL EXPERIENCES MUST BE HIGHLIGHTED. HOWEVER, AS A LARGE PROVINCE WITH VARYING COMMUNITIES AND ATTRACTIONS, THE BIG QUESTION IS ALWAYS “WHERE CAN I FIND THIS?” TO ANSWER THE QUESTION, WE POINT THE TOURISTS TO THEIR IDEAL DESTINATION ON THE MAP SAYING “DITO”—HENCE THE BIG IDEA:
DESIGNED TO REFLECT THE ADVENTUROUS NATURE OF THE TOURISM CAMPAIGN, THE LOGO MAKES USE OF A WORDMARK THAT APPEARS RUGGED AND WRITTEN ON A ROUGH SURFACE. THE WORDMARK IS ACCOMPANIED BY AN ICON POINTING BEYOND THE BOUNDS OF THE LOGO. SHAPED LIKE MAINLAND CAGAYAN, IT VISUALIZES THE EXCITING AND ENDLESS POSIBILITIES “OVER THERE,” IN THE PROVINCE OF CAGAYAN.
DONT’S
USE UP TO 2 COLORS FOR VARIATION, COLOR A FOR THE TYPE AND COLOR B FOR THE ICON.
GIVE THE LOGO AMPLE SPACING FROM OTHER ELEMENTS
DO NOT USE MORE THAN 2 COLORS FOR THE LOGO
DO NOT DISTORT, ROTATE, OR WARP THE LOGO IN ANY WAY
DO NOT MODIFY OR ADD ANY EFFECTS TO THE LOGO
#F4EBDF R 244 G 235 B 223
C 3% M 6% Y 12% K 0%
#AF835B
R 175 G 131 B 91
C 26% M 50% Y 74% K 6%
#56352E R 86 G 53 B 46
C 43% M 73% Y 72% K 51%
#605D40
R 96 G 93 B 64
C 56% M 48% Y 80% K 32%
#A8A383 R 168 G 163 B 131
C 36% M 29% Y 55% K 2%
THIS NEUTRAL COLOR PALETTE FINDS IT ORIGINS IN THE RUSTIC LIFESTYLE OF THE CAGAYANONS, THE ABUNDANCE OF NATURAL LANDSCAPES & VAST GRASSLANDS, AND THE RICH HISTORY OF THE PROVINCE GOING ALL THE WAY BACK TO THE PREHISTORIC ERA. WITH CAGAYAN AS A PREMIER ECOTOURISM AND ADVENTURE DESTINATION, THE COLOR PALETTE WAS CURATED TO REMIND THE TOURISTS AND RESIDENTS ALIKE OF THE BEAUTY OF THE RURAL LANDSCAPE—WITH THE BROWNS AND GREENS BEING MOST PROMINENT.
PANTONE 31-1 C PANTONE 729 C PANTONE 7770 C PANTONE 7596 C
OUTSIDE (UNFOLDED) INSIDE (UNFOLDED)
THE BROCHURE IS A FOLDING SQUARE WITH LAYERS FOR THE READER TO UNFOLD AND “DISCOVER” WHAT CAGAYAN HAS TO OFFER. A PAGE SIMILAR TO A PASSPORT IS USED TO ADD TO THE “ADVETURE” ASPECT OF THE CAMPAIGN.
THE DESTINATION MARKERS WILL FEATURE THE HAND SIGN AS A WAY TO SHOW THE DIRECTION OF THE TOURIST ATTRACTION. TOGETHER WITH THAT IS THE ICON REPRESENTING THE NATURE OF THE ATTRACTION, SUCH AS A CAVE ICON FOR THE CALLAO CAVE.
