cAGAYAN: AN ESCAPE FROM REALITY

THIS TOURISM CAMPAIGN ENVISIONS CAGAYAN PROVINCE AS A PREMIER DESTINATION FOR ADVENTURE AND ECO-TOURISM DUE TO ITS BREATHTAKING LANDSCAPES, RICH HISTORY, AND OPPORTUNITIES FOR ONCE-IN-A-LIFETIME ESCAPADES, FOR LOCALS AND TOURISTS ALIKE. THROUGH THIS CAMPAIGN, THE EXTENSIVE HISTORY OF THE PROVINCE AND ITS PROXIMITY TO NATURE BECOME ITS MOST PROMINENT ATTRIBUTES, POINTING YOU TOWARDS AN ESCAPE FROM THE UNESCAPABLE BARENESS OF REAL LIFE.

WITH THE PRESENCE OF NUMEROUS LAND FORMATIONS IN THE PROVINCE, THE CAMPAIGN TAKES INSPIRATION FROM THE NATURAL TERRAIN OF CAGAYAN—ONE THAT IS FILLED WITH MOUNTAINS, HILLS, BEACHES, AND CAVES. AS A PROVINCE BOASTING ITS ADVENTURE-FILLED LANDSCAPE, THE OVERALL DIRECTION OF THE CAMPAIGN LEANS TOWARDS A MORE OUTGOING, DASHING, AND EXHILARATING IMAGE.

LOCATED IN THE CAGAYAN VALLEY REGION (REGION II), CAGAYAN IS A FIRST CLASS PROVINCE LOCATED ON THE MOST NORTHEASTERN PART OF LUZON. IT IS ONE OF THE OLDEST ESTABLISHED PROVINCES IN THE PHILIPPINES, GOING AS FAR BACK AS 1583 THROUGH A SPANISH ROYAL DECREE THAT CALLED IT LA PROVINCIA DE CAGAYAN. THE NAME OF THE PROVINCE FINDS ITS ROOTS IN RIO GRANDE DE CAGAYAN, THE LONGEST AND LARGEST RIVER IN THE PHILIPPINES, WHICH IS REFERRED TO AS “KARAYAN” IN ILOCANO.

AS A PRIME DESTINATION FOR ADVENTURE AND ECO-TOURISM, CAGAYAN IS PRESENTLY KNOWN FOR ITS HISTORICAL ARTIFACTS COMING FROM BOTH THE SPANISH AND PREHISTORIC TIMES, SCENIC NATURAL LANDSCAPES, AND AN ITINERARY SUITED FOR ONCE-IN-A-LIFETIME EXPERIENCE SEEKERS.

ABOUT THE PROVINCE