THE LOGO

DESIGNED TO REFLECT THE ADVENTUROUS NATURE OF THE TOURISM CAMPAIGN, THE LOGO MAKES USE OF A WORDMARK THAT APPEARS RUGGED AND WRITTEN ON A ROUGH SURFACE. THE WORDMARK IS ACCOMPANIED BY AN ICON POINTING BEYOND THE BOUNDS OF THE LOGO. SHAPED LIKE MAINLAND CAGAYAN, IT VISUALIZES THE EXCITING AND ENDLESS POSIBILITIES “OVER THERE,” IN THE PROVINCE OF CAGAYAN.

Proportion Grid One Color Application

DO’S

DONT’S

USE UP TO 2 COLORS FOR VARIATION, COLOR A FOR THE TYPE AND COLOR B FOR THE ICON.

Secondary Logo Icon

GIVE THE LOGO AMPLE SPACING FROM OTHER ELEMENTS

DO NOT USE MORE THAN 2 COLORS FOR THE LOGO

DO NOT DISTORT, ROTATE, OR WARP THE LOGO IN ANY WAY

DO NOT MODIFY OR ADD ANY EFFECTS TO THE LOGO

#F4EBDF R 244 G 235 B 223

C 3% M 6% Y 12% K 0%

#AF835B

R 175 G 131 B 91

C 26% M 50% Y 74% K 6%

#56352E R 86 G 53 B 46

C 43% M 73% Y 72% K 51%