2. Developing what we should do. This phase sees us developing the strategic framework for the event.This provides the vision and direction for the lifecycle of the event – from define to plan to implement. Out of this we will define the primary activities and timelines for delivery. At this stage we will have a compelling story that can be articulated consistently by any team member to any stakeholder, as well as a well thought through structure for the programme.
Rushmans Major Event Architecture 2014
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