LyondellBasell K2010 DĂźsseldorf Photography
Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
K2010 Photography
1
K2010_Construction Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
K2010 Photography
2
K2010_Construction Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_construction.zip
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K2010_Happy Hour Event Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
K2010 Photography
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K2010_Happy Hour Event Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_happyhour.zip
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K2010_People Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
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K2010_People Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
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K2010_People Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_people.zip
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K2010_People Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_happyhour.zip
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K2010_Stand Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
K2010 Photography
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K2010_Stand Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
K2010 Photography
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K2010_Stand Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
K2010 Photography
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K2010_Stand Ross Whitehead LyondellBasell Creative Services Nov. 1, 2010
K2010 Photography
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K2010_Stand_1 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip
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K2010_Stand_2 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip
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K2010_Stand_3 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip
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K2010_Stand_4 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip
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K2010_Stand_4 Download link: http://www.rosswhitehead.com/lyondellbasell/exhibit/k2010_stand.zip
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LyondellBasell K2010 DĂźsseldorf Stand branding and graphics
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Stand Graphics
19
7500
6 500
3
2
1500
5825
=
9
12
15
19
22
25
29
8
11
14
18
21
24
28
17
20
5
10 1
=
4
13
16
23
26
27
7
LB_04_lounge_50%_art.eps
LB_02_back wall_100%_art.eps
LB_03_back wall_100%_art.eps
LB_01_back wall_50%_art.eps
Graphic alignment
6
3
9
12
15
19
22
25
29
8
11
14
18
21
24
28
17
20
5
10 1
2
4
13
16
23
26
27
7
CAFÉ LEVEL Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
Rear wall
K2010 Stand Graphics
20
Pantone 2925C
Pantone 151C
Pantone 376C
Pantone 116C
Pantone 239C
Brilliant white
Dark Oak wood surface
Cool Gray 9 0/0/0/50
Note: tests should be made to ensure: • Cool Gray 9 (metallic) has enough contrast against Dark Oak wood surface • Specified colours are readable against Cool Gray 9 and Dark Oak
CAFÉ LEVEL Artwork: LB_01_back wall_50%_art.eps
Material: Profile cut vinyl
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Rear wall - global map_COLOURS
K2010 Stand Graphics
21
4840
2053
Note: 1. Door, bar and dark background are included in artwork for position and readability - but should be removed 2. Please remove invisible paths in land masses to avoid extra profile cuts
Door 950
3790
7490 CAFÉ LEVEL Artwork: LB_01_back wall_50%_art.eps (output @200%)
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Material: Profile cut vinyl
Rear wall - global map
K2010 Stand Graphics
22
=
1500
=
LB_04_lounge_50%_art.eps Material: Profile cut vinyl
500 LB_02_back wall_100%_art.eps Material: 3D Brushed metal look - height 20% of character width - metal surface to be selected
aligned with wall arch
Bar Door Pantone 151C
Pantone 2925C
Dark Oak wood surface
LB_03_back wall_100%_art.eps Material: Profile cut vinyl
Artwork: LB_02_back wall_100%_art.eps / LB_03_back wall_100%_art.eps Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
CAFÉ LEVEL Rear wall - logo and tagline
K2010 Stand Graphics
23
7500
500 floor
Cool Gray 9 0/0/0/50
Dark Oak wood surface
LB_04_lounge_50%_art.eps Material: Profile cut vinyl
Artwork: LB_04_lounge_50%_art.eps (output @200%) Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
UPPER LEVEL Color: Pantone 151C
Rear wall_lounge - innovation graphic
K2010 Stand Graphics
24
1535 LB_08_right rear_1_100%_art.eps
225
Material: 3D painted - 20% approx. height of letter width
LB_08_right rear_2_100%_art.eps Material: Profile cut vinyl
2320_align as shown
Artwork: LB_08_right rear_1_100%_art.eps / LB_08_right rear_2_100%_art.eps Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
FLOOR LEVEL Rear side wall - right
K2010 Stand Graphics
25
2500
1800
=
Banner
LB_10_logo 1800_100%_art.eps 2500
Material: 3D painted - 20% approx. height of letter width
=
LB_11_tagline 1800_100%_art.eps Material: Profile cut vinyl
2320 Same base height as right hand logo
Artwork: LB_10_logo 1800_100%_art.eps / LB_11_tagline 1800_100%_art.eps Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
FLOOR LEVEL Rear side wall - left
K2010 Stand Graphics
26
LB_10_logo 1800_100%_art.eps
Material: 3D painted - 20% approx. height of letter width
LB_12_meeting_1_100%_art.eps
centre
centre
2800
2000
Outer_side meeting_right
Outer_side meeting_left
LB_14_meeting_3_100%_art.eps
LB_13_meeting_2_100%_art.eps
Artwork: LB_10_logo 1800_100%_art.eps / LB_13_meeting_3_100%_art.eps / LB_14_meeting_3_100%_art.eps Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
Material: Profile cut vinyl
FLOOR LEVEL Meeting walls (outer) - right side | left side K2010 Stand Graphics
27
1000
1000
1000
1000
1000
1000
1000
1000
1000
printer
office kitchen
1 000
1 8mm sp aa n wi t in U -p ro fi el
h aak wan d EHV
crew/storage technical room
crew/storage
printer
office
worktop 4 50
worktop
1000
lyondellbasell logo on wall
worktop
mirror
1 8mm sp aa n wi t in U -p ro fi el
h aak wan d EHV
kitchen
1000
2x shelves 300mm
worktop
technical room
1000
lyondellbasell logo on wall
2x shelves 300mm
4 50
1000
1 000
1000
2x shelves 300mm
4 50
1000
4 50
1000 1000
1 000
1000 1000
4 50
1000 1000
4 50
2x shelves 300mm
first floor
first floor
bar
600+
A
global supply
500
door w/window
blue
screen
screen
meeting 4
700
meeting 5
700
blue
door w/window
blue
screen
blue
global supplyinnovation
screen
700
Dyna scan
500
meeting 5
6D24
innovation customer needs
meeting 4
6D24
meeting 3
700
meeting 2
Dyna scan
sustainable solutions
A
A
floor 2 first 1:100
plan 1 ground 1:100
Color: Pantone 2925C A Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123
floor 2 first 1:100
NPC
N Sabic
sustainable solutions
500
door w/window
door w/window
blue
blue
blue
meeting 1
screen
700
meeting 3
700
screen
meeting 2
500
door w/window
door w/window
blue
blue screen
screen
meeting 1
door w/window
screen
door w/window
door w/window blue
door w/window
screen
0
bar
bar
bar
700
1000
A
1 000
1000
1 000
1000
A
A
mirror
1000
700
0
A
banner
banner
Lyondell Basell
banner
Lyon
1500 Reliance
3 elevation 1:100
elevation 4 left 1:100
elevation 4 left 1:100
Rel
Artwork: LB_15_meeting_4_100%_art.eps Material: Profilesituation cut vinyl hall 6
5
1:500
h 5 situation 1:500
DOOR MARKINGS Floor and Upper level Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Stand Graphics
28
KLANT: / CLIENT:
ORDER:KLANT: / ORDER: / CLIENT:
Lyondell Basell
113474 Lyondell Basell
OPEN: / OPEN:
HAL: / HALL: OPEN: / OPEN:
STAND: / STAND:
27-10-2010
6
D24
27-10-2010
18mm Wodego U1711 MP Lavender blauw 18mm Wodego U1711 MP Lavender blue
A-A 3 section schaal 1:10
1040
4 ss
B
Right short aisle aisle Face B
center in panel
300
C
A C
Face C
250
A
A
A
Face A Long aisle
B
528
view 5 plan schaal 1:10
Face A / Face C
LB_05_reception_100%_art.eps
B A E
D
FaceB D
LB_07_reception_100%_art.eps
1040
1040
center in panel
center in panel
300
Face B
LB_05_reception_100%_art.eps
LB_06_reception_100%_art.eps
FLOOR LEVEL Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
Material: Profile cut vinyl
Reception counter - logo and tagline
K2010 Stand Graphics
29
6 fs
18mm Wodego U1711 MP Lavender blauw 18mm Wodego U1711 MP Lavender blue
A-A 3 section schaal 1:10
4 ss
B
Right short aisle aisle Face B
C
A C
Face C
A
A
A
Face A Long aisle
B
B A E
D
view 5 plan schaal 1:10
FaceB D
1040 center in panel
300
250
528
LB_05_reception_100%_art.eps
Face D
LB_07_reception_100%_art.eps
FLOOR LEVEL Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
Material: Profile cut vinyl
Reception counter - logo and tagline
K2010 Stand Graphics
30
6 fs
A
A 1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
crew/storage
printer
office
1 000
kitchen
mirror
1 8mm sp aa n wi t in U -p ro fi el
worktop 4 50
h aak wan d EHV
worktop
technical room
1000
lyondellbasell logo on wall
2x shelves 300mm
4 50
1000
1 000
1000
2x shelves 300mm first floor
bar bar
600+
customer needs
innovation
meeting 5
700
blue
blue
screen
screen
700
meeting 4
6D24
meeting 3
700
meeting 2
Dyna scan
banner (p.8)
500
door w/window
door w/window
blue
blue screen
screen
700
meeting 1
500
door w/window
door w/window blue
door w/window
screen
0
global supply
sustainable solutions
A
LB_20_rear_café_5_100%_art.eps
LB_21_rear_café_6_100%_art.eps
A
floor 2 first 1:100
plan 1 ground 1:100 540
540
540
540
banner (p.8)
banner
banner
3 elevation 1:100
elevation 4 left 1:100
LB_18_rear_café_3_100%_art.eps LB_16_rear_café_1_100%_art.eps
LB_19_rear_café_4_100%_art.eps
LB_17_rear_café_2_100%_art.eps
CAFÉ WALL REAR Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123
Color: Pantone 151C
Color: Pantone Cool Grey 3
White rear wall KLANT: / CLIENT:
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Stand Graphics
31
Lyondell Bas OPEN: / OPEN:
27-10-2010
PLAATS: / PLACE:
Düsseldorf
540 wide
540 wide
note: all layouts are different
LB_16 rear_café_1_100%_art.eps
profile cut vinyl
note: all layouts are different
LB_17 rear_café_2_100%_art.eps
Requ’d: 1
profile cut vinyl
Requ’d: 1
note: all layouts are different
LB_18 rear_café_3_100%_art.eps
profile cut vinyl
note: all layouts are different
profile cut vinyl
LB_19 rear_café_4_100%_art.eps
Requ’d: 1
Requ’d: 1
LB_21 rear_café_6_100%_art.eps LB_20 rear_café_5_100%_art.eps
profile cut vinyl
profile cut vinyl
Requ’d: 6 (2 for rear café wall + 4 extras)
Requ’d: 6 (2 for rear café wall + 4 extras)
CAFÉ WALL REAR Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
Color: Pantone Cool Grey 3
White rear wall
K2010 Stand Graphics
32
blue
meeting 2
screen
blue
blue screen
meeting 1
screen
700
door w/window
door w/window
meeting 3
700
door w/window
Dyna scan
Customer Focus
Sustainable Solutions
Innovation
Global Presence
1750
2750
2750
2750
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
DISPLAY ISLANDS LB_22_island_1_cus_100%_art.eps 2 requ’d. Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
LB_23_island_2_sus_100%_art.eps 3 requ’d: (1 extra)
Customer Focus | Sustainable Solutions
K2010 Stand Graphics
33
blue
meeting 2
screen
blue
blue screen
meeting 1
screen
700
door w/window
door w/window
meeting 3
700
door w/window
Dyna scan
Customer Focus
Sustainable Solutions
Innovation
Global Presence
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
DISPLAY ISLANDS LB_24_island_3_inn_100%_art.eps 2 requ’d. Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
LB_25_island_4_glo_100%_art.eps 3 requ’d: (1 extra)
Innovation | Global Presence
K2010 Stand Graphics
34
LyondellBasell K2010 DĂźsseldorf Panel and fabric graphics
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Panel Graphics
35
Plan view banner
Left side view banner
Front view banner
Right side view banner
projection screen
LB_banner_left_25%_art.pdf
LB_banner_right_25%_art.pdf
Output at 400%
Output at 400%
TRUSS SUSPENSION Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
Materials: • Translucent white fabric as discussed • white screen fabic
3-sided banner
K2010 Panel Graphics
36
Sewed connection with white screen material
15793
2500
LB_banner_left_25%_art.pdf
radius_90°
Sewed connection with white screen material
Output at 400%
LB_banner_right_25%_art.pdf
radius_90°
Output at 400%
TRUSS SUSPENSION Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Color: Pantone 151C
Materials: • Translucent white fabric as discussed • white screen fabic
3-sided banner
K2010 Panel Graphics
37
12409
2100
LB_lamp_25%_art.pdf Output at 400%
RECEPTION Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Materials: • Translucent white fabric as discussed
Circular light shade (shown flat)
K2010 Panel Graphics
38
1 1
2
2
3
Room_3 LB_panel_3_1_100%_art.jpg LB_panel_3_2_100%_art.jpg LB_panel_3_3_100%_art.jpg
3 1
Room_2 LB_panel_2_1_100%_art.jpg LB_panel_2_2_100%_art.jpg LB_panel_2_3_100%_art.jpg
2
3
Room_1 LB_panel_1_1_100%_art.jpg LB_panel_1_2_100%_art.jpg LB_panel_1_3_100%_art.jpg
MEETING ROOMS LOWER Prints - laminated in satin surface laminate / mounted on white board
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Inner walls opposite doors
K2010 Panel Graphics
39
1
2
3 1
Room_5 LB_panel_5_1_100%_art.jpg LB_panel_5_2_100%_art.jpg LB_panel_5_3_100%_art.jpg
2
3
Room_4 LB_panel_4_1_100%_art.jpg LB_panel_4_2_100%_art.jpg LB_panel_4_3_100%_art.jpg
MEETING ROOMS UPPER Prints - laminated in satin surface laminate / mounted on white board
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Inner walls opposite doors
K2010 Panel Graphics
40
A
A 1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
1000
crew/storage
printer
office
1 000
kitchen
mirror
1 8mm sp aa n wi t in U -p ro fi el
worktop 4 50
h aak wan d EHV
worktop
technical room
8000
1000
lyondellbasell logo on wall
2x shelves 300mm
4 50
1000
1 000
1000
banner
2x shelves 300mm first floor
bar bar
600+ 500
meeting 5
700
blue
2000
blue
screen
meeting 4
screen
700
meeting 3
700
meeting 2
door w/window
door w/window
blue
blue screen
screen
700
meeting 1
500
door w/window
door w/window blue
door w/window
screen
0
6D24
600 Dyna scan
customer needs
innovation
global supply
wall elevation
sustainable solutions
A
A
floor 2 first 1:100
plan 1 ground 1:100
The Amazing Polymer Chemistry of LyondellBasell Adflex Very soft, flexible polyolefins based on proprietary Catalloy process
Histif High molecular weight HDPE with high stiffness properties
Lucalen Ethylene/acrylic acid/acrylate copolymer used in film and steel pipe coating
Adstif High crystallinity polypropylene with very high stiffness
Hostacom Glass fiber-reinforced, mineral-filled and unfilled colored grades used in electrical appliances, automotive interiors and under-the-hood applications
Lupolen LDPE, MDPE and HDPE used in applications including film, blow molding, steel pipe coating, pipe and injection molding
Adsyl Low seal initiation temperature resins based on proprietary Catalloy process ClyreII PP resins with outstanding transparency and impact strength Hifax Grades with outstanding impact performance used in customer industrial and exterior automotive applications, and wire & cable; grades with flame-retardant properties
banner
Hostalen HDPE grades used in applications such as film, blow molding, pipe, injection molding, tape, monofilaments and fiber Hostalen PP PP resin used to produce customer applications such as pipe, specialty injection molded products and sheet
Microthene PE powders used in standard and specialty applications
Petrothene LDPE resins used in clarity film
Sold in North America only
Plexar LDPE adhesive resins used in composite pipe applications Polybutene-1 Resins used in easy-open packaging, film modification, hot melt, polyolefin modification and pipe PB-1 pipe systems are marketed as Akoalit or Akoafloor PB-1 is not being sold in pipe applications intended for use in North America
Moplen Homopolymer, random and impact copolymer PP grades based on Ziegler-Natta catalysts used in a variety of packaging and consumer products applications
Pro-fax Ultra High-performance PP resins
Pro-fax Homopolymer, random and impact copolymer grades based on Ziegler-Natta catalyst
Purell Specialty PP and PE grades used in medical and pharmaceutical applications Softell Exceptionally soft, flexible, soft-touch resins based on proprietary Catalloy process Ultrathene & Aquathene PE grades and compounds used in wire & cable insulation and jacketing
Fueling the power to win with performance products – ask us about: AUTOMOTIVE & BATTERIES
BUILDING & CONSTRUCTION
No-paint automotive components Hifax (Hifax TRC 134P) New Hifax TRC 134P MIC metallic PP grade offers optimum aesthetics while eliminating paint requirements
Innovative rainwater management sewage and drainage systems Hostalen (Hostalen PP N2122) Obtain durability and easy installation with Hostalen PP N2122
New hybrid and electric battery systems Hostacom & Moplen Hostacom and Moplen resins deliver strength and processability
HEALTHCARE
Interiors with unique features Softell Softell PP offers soft-touch performance and unique aesthetics
Wide range of best-in-class mechanical properties Hostalen Expanding the boundaries of LDPE with Purell 3420F MULTI-APPLICATION COMPATIBILITY
Sold in North America - Moplen is the equivalent in Europe, Asia-Pacific and International
Sold in Europe, Asia-Pacific and International. Profax is the equivalent in North America
www.lyondellbasell.com
Light-weight, all-PP body panels Hifax (Hifax TRC 280X) Hifax advanced PP materials used in roof spoilers and tailgate outer panels
Spherizone technology for high quality, high performance PP Balanced mechanical properties of specialty PP grades enables intermaterial replacement
Industry-defining HDPE technology Hostalen Hostalen Advanced Cascade Process products surpass standard bimodal HDPE performance with enhanced properties PACKAGING Expanded stretch blow molding properties Hostalen ACP New Hostalen Advanced Cascade Process grades outperform industry standards PP for rigid packaging Increased flowability and high impact strength lead to material savings in thin-walled packaging
banner
Meat packaging with environmental benefits Moplen Improving life cycle performance with Moplen resins
Caps and closures with a twist Hostalen ACP New Hostalen Advanced Cascade Process PE grades offer downgauging potential, design flexibility and optimum organoleptics for today’s products PIPE Surface heating and cooling pipe Akoafloor Enhance performance with Akoafloor polybutene-1 PB-1 is not being sold in pipe applications intended for use in North America
Easy, more cost-effective end use in soil and waste pipe applications Combination of enhanced pipe material with modern installation techniques leads to cost reductions on an elevated reliability level. ROOFING TPO roofing offers benefits to architects, builders and end-users Hifax & Softell Flexible TPO single-ply roofing membranes offer energy-savings, long-term reliability and efficient installation and handling
NPC
Full-system pipe coating supplier Lucalen Featuring Lucalen adhesive resin used in three-layer anticorrosion coating applications
Lyondell B www.lyondellbasell.com
Adflex, Adstif, Adsyl, Akoafloor, Akoalit, Aquathene, Catalloy, Clyrell, Hifax, Histif, Hostacom, Hostalen, Lucalen, Lupolen, Microthene, Moplen, Petrothene, Plexar, Pro-fax, Purell, Softell and Ultrathene are trademarks owned or used by LyondellBasell group companies. Akoafloor, Akoalit, Clyrell, Hifax, Hostacom, Hostalen, Lucalen, Lupolen, Microthene, Moplen, Plexar, Pro-fax, Purell, Softell and Ultrathene are trademarks registered in the U.S. Patent and Trademark Office.
Reliance
3 elevation 1:100
LB_panel_6_50%_art.pdf (output @ 200%) Print on white fabric - stretched onto wall-mounted aluminum frame Finished size: 8000 x 2000mm Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
hall 6 5 situation 1:500
elevation 4 left 1:100
PRODUCT WALL Outer wall of meeting rooms
K2010 Panel Graphics
41 KLANT: / CLIENT:
Lyondell Basell OPEN: / OPEN:
27-10-2010
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MEETING ROOMS LOWER LB_panel_7_100%_art.jpg
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Prints - laminated in satin surface laminate / mounted on white board
Outer wall
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LB_panel_8_1_100%_art.jpg
LB_panel_8_2_100%_art.jpg
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LB_panel_8_3_100%_art.jpg
LB_panel_8_4_100%_art.jpg
LB_panel_8_5_100%_art.jpg
MEETING ROOMS UPPER Prints - laminated in satin surface laminate / mounted on white board
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Outer wall
K2010 Panel Graphics
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Invest in a clear future
Invest in a clear future
Customer Focus
Customer Focus
Copolymers with clarity
Fueling success in PFTs
Clyrell PP2240
Lupolen resins
More than 40 years of industry experience and expertise in plastic fuel tanks
Combines performance of random copolymers such a thermal resistance, excellent transparency and high impact resistance
Extends use of polypropylene in rigid packaging
Strength and transparency in thermoforming Clyrell RC2142
Transparent grade to address growing customer needs for more demanding performance in impact resistance at room and fridge temperature
More than just thin for TWIM Moplen EP548U Very good impact/rigidity balance and easy demolding. Meets food contact requirements
Go beyond the traditional with new LDPE in pharma Purell PE3420F Expands boundaries of incumbent LDPE properties. Wide range of best-in-class mechanical properties
Very high sterilization temperature resistance and significant wall- thickness reduction potential compared to standard products, offering cost-saving capabilities in blow-fill-seal (BFS) applications
Performance and quality producers demand for today’s innovative designs
printed panel
Delivering performance and cost benefits in heating and cooling pipe Akoafloor PB-1 resins Surface heating and cooling systems used in household and commercial buildings
Attractive performance/cost ratio and good temperature and pressure resistance, with flexural modulus down to 350MPa
Distinct advantages for architects, pipe system manufacturers and installers
glass
Seal-peel that helps both producer and end-user Toppyl PB-1 resins Manufacturers benefit from a sealant film with reliable and reproducible peel strength Easy-open technology provides consumers with safe and easy access to the product
LB_panel_9_1_100%_art.pdf
LB_panel_9_2_100%_art.pdf
PRODUCT ISLAND_Customer Focus Prints - mounted directly to the glass panel on each product Isalnd per above
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Glass mounted panels
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blue
meeting 2
screen
blue
blue screen
meeting 1
screen
700
door w/window
door w/window
meeting 3
700
door w/window
Invest in a clear future
Invest in a clear future
Invest in a clear future
Customer Focus
Customer Focus
Customer Focus
Clarity | Aesthetics
Clarity | Aesthetics
Clarity | Aesthetics
Invest in a clear future Dyna scan
Customer Focus Customer Focus
Sustainable Solutions
Innovation
Global Presence
Clarity | Aesthetics
Window options
Facing panel_3 blades_both sides LB_panel_17_100%_art.pdf
PRODUCT ISLAND_Customer Focus 2000 x 600mm
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Panel Graphics
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Caring for future generations
Caring for future generations
Sustainable Solutions
Sustainable Solutions
Enhancing surface heating and cooling performance
Expanding the boundaries of LDPE
Akoafloor PB-1
Purell 3420F
The high density and melt strength of Purell PE3420F resins offer potential wall thickness reduction
With an attractive performance/ cost ratio, good temperature and pressure resistance and an out- standing flexural modulus down to 350MPa, Akoafloor resins offer benefits to architects, pipe system manufacturers and installers
Delivering fresh water supply around the world
Regional water scarcity concerns are addressed with a broad portfolio of polyolefins used in piping systems. A major benefit is sustainable and reliable water management solutions for generations to come
Innovative rainwater management benefits Hostalen resins
Hostalen PP N2122 is a new, natural PP copolymer with exceptional property balance used in injection- molded rainwater regulating devices for channel drainage and total sewer systems
Single-ply roofing offers environmental benefits Hifax & Softell TPO resins
Hifax and Softell TPO resins used for roofing offer substantial energy savings, light weight, ease of installation and long-term reliability
Improved PP aesthetics and recycling potential Softell PP resins
Unique surface properties allowing interior parts with exceptional surface aesthetics and soft-touch qualities without painting
Recycling potential of components is improved with no paint added
New powertrain batteries
printed panel
Hostacom and Moplen resins
LyondellBasell’s Hostacom and Moplen play an important role in the development of new batteries for hybrids and electric vehicles
Improving life cycle of meat packaging Moplen PP resins The new meat tray design achieved: A 23% reduction in CO2 emissions, Equal to: 305 households annually A 71% reduction in water usage Equal to: 156 Olympic-size pools filled with fresh water
glass
Comparisons vs. competitive plastics
New metallic MIC PP grade eliminates painting Hifax TRC 134P
Bumper trim components including lateral bars and upper and lower grills produced using Hifax TRC 134P AluMatt molded-in-color (MIC) resins do not require additional painting
Significant weight-savings with all-PP body panels Hifax TRC 280X
Advanced PP materials are replacing steel and engineering plastics in body panels such as roof spoilers and tailgate outer panels delivering cost and weight savings of 30%
Reduced weight translates into greater fuel economy and lower CO2 emissions
LB_panel_10_1_100%_art.pdf
LB_panel_10_2_100%_art.pdf
PRODUCT ISLAND_Sustainable Solutions Prints - mounted directly to the glass panel on each product Isalnd per above
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Glass mounted panels
K2010 Panel Graphics
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LB_panel_13_2_100%_art.pdf
LB_panel_13_5_100%_art.pdf
CONTINGENCY
LB_panel_13_7_100%_art.pdf
LB_panel_13_8_100%_art.pdf
LB_panel_13_6_100%_art.pdf
Sample Cube
Sample Cube
LB_panel_13_3_100%_art.pdf
LB_panel_13_4_100%_art.pdf
LB_panel_13_1_100%_art.pdf
1. Roofing PRODUCT ISLAND_Sustainable Solutions
Prints - matt or satin surface -- mounted to inset panels (thickness per Gielissen Drg: 113474-A01-RA)
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Insert panels_40cm x 40cm
K2010 Panel Graphics
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LB_panel_14_1_100%_art.pdf
Sample Cube
LB_panel_14_2_100%_art.pdf
CONTINGENCY
Sample Cube
LB_panel_14_5_100%_art.pdf
LB_panel_14_4_100%_art.pdf
Sample Cube
LB_panel_14_6_100%_art.pdf
Sample Cube
Sample Cube
LB_panel_14_7_100%_art.pdf
LB_panel_14_3_100%_art.pdf
2. Pipe PRODUCT ISLAND_Sustainable Solutions
Prints - matt or satin surface -- mounted to inset panels (thickness per Gielissen Drg: 113474-A01-RA)
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Insert panels_40cm x 40cm
K2010 Panel Graphics
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LB_panel_15_5_100%_art.pdf
LB_panel_15_2_100%_art.pdf
Sample Cube
Sample Cube
LB_panel_15_1_100%_art.pdf
LB_panel_15_4_100%_art.pdf
Sample Cube
Sample Cube
LB_panel_15_3_100%_art.pdf
3. Healthcare PRODUCT ISLAND_Sustainable Solutions
Prints - matt or satin surface -- mounted to inset panels (thickness per Gielissen Drg: 113474-A01-RA)
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Insert panels_40cm x 40cm
K2010 Panel Graphics
49
LB_panel_16_1_100%_art.pdf
Sample Cube Door panel
LB_panel_16_4_100%_art.pdf
Sample Cube Battery
LB_panel_16_2_100%_art.pdf
LB_panel_16_3_100%_art.pdf
4. Automotive & Batteries PRODUCT ISLAND_Sustainable Solutions
Prints - matt or satin surface -- mounted to inset panels (thickness per Gielissen Drg: 113474-A01-RA)
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Insert panels_40cm x 40cm
K2010 Panel Graphics
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Stretching the boundaries
Stretching the boundaries
Innovation
Innovation
Specialty blown film that takes the stress
Leading gloss and aesthetics
Adflex 7492 XCP
Optimum gloss characteristics with outstanding translucency
Highly modified PP grade produced using proprietary Catalloy process
High rubber content with optimum resistance to impact, puncture and tear propagation. Haze value of 13% in 50 μm thick film
Three-layer, all-polyolefin SBM bottle Adflex Q300F New design supports relaunch of baby shower gel in Europe
Clyrell EC340Q
Good stress-whitening and break resistance at low temperatures Low shrinkage and warpage, with good scratch resistance compared with standard PP
printed panel
Potential applications – food packaging and consumer products
Breaking the rules with new generation block copolymer Moplen EP2259
Three different PP/PE layers, with PP outer layer produced using Adflex Q300F
New standard in TWIM containers, offering high fluidity combined with high impact and rigidity
Soft-touch surface that redefines product branding
Excellent impact behavior at low temperatures Low odor and taste performance
Textiles with a twist
Meets food-contact requirements
Hostalen ACP 7740 F2
Next-generation multimodal HDPE with medium and narrow molecular weight distribution used in tape applications
Very good processability and bubble stability during blown film extrusion Optimum stretchability and good mechanical properties
Topping steel with strength and speed Moplen EP240T Replaced steel in chassis of high- pressure, hot-water industrial cleaners
Unique balance of advanced mechanical properties - high flowability, impact strength and chemical resistance
glass
Thin is in for blown film Lupolen GX 4081
Very good balance of mechanical properties – stiffness and toughness, with double-digit downgauging potential for flexible packaging
Beyond standard blow molding Hostalen ACP 5231 D New HDPE with optimized density and tailor-made stiffness
Very high environmental stress- cracking resistance (ESCR) and smooth processability required for personal care and detergent bottles
LB_panel_11_1_100%_art.pdf
LB_panel_11_2_100%_art.pdf
PRODUCT ISLAND_Innovation Prints - mounted directly to the glass panel on each product Isalnd per above
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Glass mounted panels
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Truly global supply and services
Truly global supply and services
Global Presence
Global Presence
Expanding reach through joint ventures
Supplier of choice in caps and closures
10 manufacturing JVs 9 outside of Europe and the USA – regions with cost-advantaged raw materials or high growth rates
Saudi Arabia
Poland
Thailand
3 JVs in Al-Jubail, Saudi Arabia: • Saudi Polyolefins Company • Saudi Ethylene and Polyethylene Company • Al-Waha Petrochemical Company
Mexico
Japan
Korea
Australia | Malaysia
LyondellBasell delivers: • global marketing know-how • leading manufacturing processes • cost-advantaged feedstock
Saudi Arabia
Japan
Brindisi, Italy Upgraded process design and capacity expansion will include the use of additional co-monomers such as Hexene to manufacture products with the properties required by pipe, sophisticated film and healthcare applications
Scheduled for completion in 2012
Around the world with pipe innovations Hostalen and Lupolen
With established brands such as Hostalen and Lupolen as well as a global manufacturing and sales network, LyondellBasell offers a highly competitive portfolio of products for pipe
New Hostalen PP homopolymer South Korea
printed panel
Reliable supply capabilities with back-up plant solutions and grades approved by global brand owners
Saudi Arabia
Extending performance of Spherizone PP plant
LyondellBasell manufactures resins with an outstanding balance of flowability, environmental stress cracking resistance (ESCR), density and organoleptic properties required for caps, closures and collapsible tube shoulders
LyondellBasell JV PolyMirae has announced the commercial launch of Hostalen PP H2150, a polypropylene homopolymer (PP-H) intended for use in customer industrial sheet applications
Going global with PP white top coat Moplen Coat EP/60 Bianco
Originally produced exclusively in Europe, the polypropylene white top coat material marketed under the trade name Moplen Coat EP/60 Bianco is now manufactured at four plants located in key global regions
Production in Spain will primarily address the needs of projects in Europe and the Middle East
glass
Assets in Brazil, the United States and Malaysia will serve the needs of projects in Latin America, North America and Asia-Pacific respectively
New Hostalen ACP HDPE Plant Münchsmünster, Germany
Enhances LyondellBasell’s flexibility in supplying advanced HDPE grades to customers in Europe and the Middle East
Hostalen ACP technology surpasses standard bimodal HDPE performance: • advanced toughness/stiffness balance • superior impact resistance • high stress crack resistance • good organoleptics • good processing advantages
Offers a regional Asian supply source for customers
LB_panel_12_1_100%_art.pdf
LB_panel_12_2_100%_art.pdf
PRODUCT ISLAND_Global Presence Prints - mounted directly to the glass panel on each product Isalnd per above
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
Glass mounted panels
K2010 Panel Graphics
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LyondellBasell K2010 DĂźsseldorf Multimedia flat panel style
Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Opening screen_Logo animation Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Pellet cascade_tagline (lead-in to subjects) Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Frutiger 55 - Pantone 2925
Frutiger 55 + 56 - Pantone 2925
Frutiger 45 - Pantone 281
Customer Focus_1
Copolymers with clarity – Clyrell PP2240
Subject statement + product Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Frutiger 55 - Pantone 2925
Frutiger 45 + 46 - Pantone 281
Clyrell PP2240 • Extends use of polypropylene in rigid packaging • Performance benefits - thermal resistance - excellent transparency - high impact resistance
Subject bullets + image option 1 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Pellet cascade_subject change (fast) Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Customer Focus_5
Delivering performance and cost benefits in heating and cooling pipe – Akoafloor PB-1 resins Subject statement + product (worst case) Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Akoafloor PB-1 resins • Surface heating and cooling systems • Good performance/cost • Advantages for architects, manufacturers and installers
Subject bullets + image option 1 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Akoafloor PB-1 resins
No bullets + image option 2 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Akoafloor PB-1 resins
No bullets + image option 3 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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Akoafloor PB-1 resins • Surface heating and cooling systems
• Advantages for architects, manufacturers and installers
• Good performance/cost
Subject bullets + image option 4 Ross Whitehead LyondellBasell Creative Services Oct. 23, 2010
K2010 Multimedia Layouts
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