Renessenz Corporate Identity by Ross Whitehead

Corporate Identity Guidelines

08.2011

Corporate Identity Guidelines Contents CI_1 Introduction CI_2 Basic Identity CI_3 Stationery CI_4 Templates CI_5 Literature CI_6 Signage CI_7 Special Applications

08.2011

Introduction

1 08.2011

Contents Introduction Our brand Brand platform | Core values Our brand in action

1.1 1.2 1.3

08.2011

Introduction

1.1

Letter from the Chairman

Our brand We believe the Renessenz Signature supports our goal to be recognized as an industry leader in our markets, backed by an organization committed to teamwork, excellence and innovation. This series of documents are the comprehensive road map for successfully implementing the Renessenz name and brand. The Guideline modules and Quick Reference Guide provide important information relating to the main visual components and relationships that are essential to the Renessenz Corporate Identity. The Corporate Identity Guidelines include the following subject modules: Introduction | Basic Identity | Stationery | Templates | Literature | Signage | Special Applications In addition, we will provide a Quick Reference Guide for an overview of the basics. Our new branding needs to be Clear, Credible and Compelling. The market equity we build over time with a coherent and consistent identity system will help to visually reflect our brand attributes: • Promise – Renessenz; what it stands for, how it is distinctive, and why anyone should care about it. • Values – the principles by which we behave and make decisions. • Voice – helping to define the distinctive way we speak internally and externally to our customers and audience. We stand behind these guidelines and their close adherence going forward, and ask every employee to join us, to play a leadership role in ensuring that the Renessenz signature “speaks for itself”

David Bookbinder Executive Chairman Pinova Holdings, Inc.

08.2011

Introduction

1.2

Mission | Vision | Values

Brand platform The Renessenz Corporate Identity has been developed to visually reinforce our Mission | Vision | Values

Our Values

Our Mission

Responsibility | do the right thing

Building on over a century of success, the Renessenz team creates innovative chemistry and technology for our customers and stakeholders. We develop and supply high-quality, renewable products delivered with world-class service.

Performance | drive to succeed

Customer | relationship Team | competitive advantage

Innovation | nurturing new ideas Integrity | ethical practice

Our Vision Renessenz will add zest to the products that people use and consume every day â&#x20AC;&#x201C; by making integral ingredients readily available through the innovative use of natural, renewable resources.

08.2011

Introduction

1.3

The visual identity

Our brand in action Our brand characteristics and proposition are expressed in a distinctive visual identity and communications style that ensures the corporate identity is conveyed in an authentic and consistent way across diverse communications media.

PANTONE

648 C

PANTONE

3268 C

08.2011

Introduction

1.4

The visual identity

Our brand in action Mission | Vision | Values

At a glance

Our Mission

Renessenz LLC is the leading producer of terpene based aroma chemicals with over 100 years of history in manufacturing and innovation

Primary application markets Fragrances - for household and personal care products including detergents, washing powder, soaps as well as fine fragrances Flavors - primarily for the oral-care and confectionery markets

Team | competitive advantage

Industrial Intermediates - initiators for the rubber industry and other industrial applications

Responsibility | do the right thing

Locations

Performance | drive to succeed

Manufacturing - Jacksonville, FL and Brunswick, GA Offices - in 4 countries Sales - in more than 50 countries Brunswick, GA

Product Information

Glidfuel

The clean-burning substitute for fossil fuels

Glidfuel is a clean-burning substitute for fossil fuels. It is derived from natural, renewable feedstocks and is composed of monoterpenes, sesqulterpenes, terpene alcohols, and terpene polymers. Glidfuel can be burned alone or in any mixture with residual fuel oils where its high degree of solvent activity greatly improves the handling characteristics of the mixture. The user will experience better atomization and flame development with less fouling of burner tips.

Product Selection Fragrance and Flavor

Specifications: Brown-to-black 120,000 - 140,000 2.5 max.

NAMES AND DESCRIPTIONS

NUMBERS

MARKETS

ATTRIBUTES

Tenacity

Fema# (F) Cas# (C) Einecs# (E)

IOFI Flavor Class

Product Name Chemical Name

Resin Momomers

Product ID

Fragrances

0.904 107°F (41.7°C) 1.5 max.

Coolants

Specific Gravity, @ 25°C: Flash Point (TCC): Water %

Flavors

Typical Properties:

Fuels & Solvents

Industrial Chemicals & Intermediates

Appearance: Heating Value, BTU/USgal.: Sulfur Content, weight %:

Customer Applications

Purity

Description

Odor

US EPA Registered

01F20

Beta Pinene P&F

(F) 2903 (C) 18172-67-3 (E) 2420602

•

97% Min

Used in both flavor and fragrance applications across a broad spectrum of products

A dry, woody or piney, resinous odor of low tenacity

Natural Flavouring Substance

Lasts less than 3 hours on a smelling strip

Air fresheners, perfumes, shampoos, body wash

US DOT:

UN1993, Flammable liquids n.o.s. (Terpene Hydrocarbons), 3, PGIII, NAERG 128, Marine Pollutant (Limonene, para-Cymene)

01F24

Camphene P&F

(F) 2229 (C) 79-92-5 (E) 2012348

•

96% Min

Camphene & Tricyclene. Used to provide a lift to pine, lavender, lavandin, cedar, and citrus fragrances

A mild camphor-like odor, with little or no “warm-cold feel” as provided by camphor

Nature Identical Flavouring Substance

Lasts 10 hours on a smelling strip

Air fresheners, perfumes, shampoos, body wash

IMDG:

UN1993, Flammable liquids n.o.s. (Terpene Hydrocarbons), 3, PGIII, Marine Pollutant (Limonene, para-Cymene)

Fragrance and Flavor

Regulatory/Classifications: Inventory Status: Toxic Substance Control Act:

Transportation:

ADR:

Available in bulk only; tank cars/tank trucks Jacksonville, FL USA

Alpha Terpinene P&F

(F) 3558 (C) 99-86-5 (E) 2027951

•

90% Min

Used in a wide variety of flavor and fragrance compositions

A refreshing lemon-citrus odor of rather low tenacity

Nature Identical Flavouring Substance

Lasts 6 hours on a smelling strip

Perfumes, shampoos, body wash

Gamma Terpinene P&F

(F) 3559 (C) 99-85-4 (E) 2027946

•

98% Min

Used in a wide variety of flavor and fragrance compositions, as well as extensions of citrus oils

A characteristic lemon odor of rather low tenacity. A slightly bitter, herbaceous and citrus-like taste at concentration >40 ppm, and pleasant and citrusy at lower levels

Nature Identical Flavouring Substance

Last 6 hours on a smelling strip

Fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics

L_carvone

(F) 2249 (C) 6485-40-1 (E) 2293525

•

99% Min

Used extensively in flavor oils such as spearmint, but is also used in spice and floral fragrances

A refreshingly cool, minty odor and taste

Nature Identical Flavouring Substance

Lasts 8 hours on a smelling strip

Air fresheners, perfumes, shampoos, deodorants, body wash, laundry detergents, cosmetics, toothpaste

01F57

D_limomene P&F

(F) 2633 (C) 5989-27-5 (E) 2278135

•

99% Min

Used in a wide variety of flavor and fragrance applications

A light, citrusy odor

Natural Flavouring Substance

Lasts 2 to 3 hours on a smelling strip

Perfumes, shampoos, body wash

Myrcene Supra

(F) 2762 (C) 123-35-3 (E) 2046225

•

90% Min

Used in perfume and fragrance applications to impart a spicy, balsamic and refreshing character to citrus and spice colognes. Trace amounts can be used in flavor applications such as root beer

A spicy, balsamic and refreshing character

Nature Identical Flavouring Substance

Lasts 2 hours on a smelling strip

Air refresheners, shampoos, deodorants, body wash

01F91

Terpinene-4-Ol

•

97% Min

Low viscosity. Intended for use in fragrances, it may be used as a diluent with other epoxides

A pleasantly herbaceous, peppery odor

Nature Identical Flavoring Substance

Lasts less than 20 hours on a smelling strip

Perfumes, shampoos, deodorants

01P10

Paracymene P & F

(F) 2356 (C) 99-87-6 (E) 2027967

•

99% Min

Used in lemon and bergamot flavor and fragrance applications. Will readily polymerize in emulsion with peroxide catalysts

Citrus lemon, with a suggestion of bergamot

Nature Identical Flavouring Substance

Lasts 2 hours on a smellling strip

Perfumes, shampoos, deodorants, body wash

01P47

Nerolex

(F) 2770 (C) 106-25-2 (E) 2033787

•

98% Min

Used extensively in sweet-floral perfume compositions such as jasmine, lilac, magnolia, mimosa, neroli, and in citrus colognes. It is also in flavor compositions for its raspberrystrawberry effect

A traditional, natural, nerol, rose-like odor with a hint of raspberry

Nature Identical Flavouring Substance

Last more than 20 hours on a smelling strip

Soaps, fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics

03P35

Ger Acetate 60

(F) 2509 (C) 105-87-3 (E) 2033415

•

60–65%, 98.5% Minimum Geranyl & Neryl Acetates

Used in floral and citrus-type perfumes and in various fruit flavor compositions

A sweet, floral-fruit, rosy, somewhat green and remotely lavender-like odor of moderate tenacity

Nature Identical Flavouring Substance

Lasts more than 15 hours on a smelling strip

Soaps, fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics

04N02

Linalool Pure

(F) 2635 (C) 78-70-6 (E) 2011344

•

99.5% Min

It finds many uses in cosmetic perfumes and can be used in fruit and berry flavors of all types

A fresh, natural floral note

Nature Identical Flavouring Substance

Lasts 5 hours on a smelling strip

Soaps, fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics

01F85

160,000 140,000 120,000 100,000 80,000 60,000

1,3-Cyclohexadiene, 1-Methyl-4-(1-Methylethyl)1,4-Cyclohexadiene, 1-Methyl-4-(1-Methylethyl)-

2-Cyclohexen-1-One, 2-Methyl-5(1-Methylethenyl)(R)Cyclohexene, 1-Methyl-4-(1Methylethenyl)-, (R)1,6-Octadiene, 7-Methyl-3Methylene-

3-Cyclohexen-1-Ol, 4-Methyl1-(1-Methylethyl)Benzene, 1-Methyl-4-(1Methylethyl)2,6-Octadien-1-Ol, 3,7-Dimethyl-, (Z)-

o. N il O el

Images © Kali Nine LLC

N o.

il O

O el Fu

oli

die Bio

40,000

Bicyclo[2.2.1]Heptane, 2,2-Dimethyl-3-Methylene-

01F27

Shipping Information: Containers: Shipping Point:

Bicyclo[3.1.1]Heptane, 6,6-Dimethyl-2-Methylene-, (1S)-

01F26

01F25

UN1993, Flammable liquids n.o.s. (Terpene Hydrocarbons), 3, PGIII, Marine Pollutant (Limonene, para-Cymene)

Jacksonville, FL

eth

Integrity | ethical practice

Eth

Innovation | nurturing new ideas

Our Values Customer | relationship

John A. Smith

for diverse applications

Renessenz will add zest to the products that people use and consume every day – by making integral ingredients readily available through the innovative use of natural, renewable resources.

Heating Value (BTU/USgal)

Our Vision

Renessenz utilizes naturally occurring renewable and sustainable feedstock to produce integral ingredients

class service.

lid fu

team creates innovative chemistry and technology for our customers and stakeholders. We develop and supply high-quality, renewable products delivered with world-

Building on over a century of success, the Renessenz

x x x x Tel +1 904 768 5800 Renessenz LLC x Fax +1 904 768 2200 601 Crestwood Street x renessenz.com Jacksonville FL 32208 x PO Box 389 (32201-0389) USA x x x April 11, 2011 x x Addressee’s Name Our Reference: 123456 Addressee’s Title Your Reference: 78900 Company Name 22 Street Address Direct: +1 904 768 5800 City, State and Zip Code x x Dear Mr. A N Otherperson: x Layout of letters x Presentation of letters is an important part of corporate identity. Renessenz has adopted a consistent style for all communications on the company letterhead. x • The type is ranged left 30mm (1.2”) from the left hand edge of the page, aligned with the R in the logo. The right hand margin is 15mm; type should not he justified to this margin. Paragraphs are separated by a full line space and are not indented. All type is in Times 10 point on 12.8 point, single space. No other typeface is acceptable for letters. x • The date is positioned 10 carriage returns from the top of the page (or 45mm from the top of the page), the first line of the address is three lines below. This ensures the Reference numbers, if needed, are typed on the same line as the first line of the address, aligned with the preprinted numbers block (54mm from the left margin). x • There are printed location dots which indicate the correct left alignment of letter type and also indicte the top left and bottom left corners of the address space which aligns with the Renessenz #10 window envelope. All name and address information must be centered within these marks with space above and below. x Job Title • To ensure correct location of the address block within the window envelope a fold line has been included on the left Renessenz LLC of the page x • The salutation is twenty carriage returns from top of theRoad page so it can be seen on the foldedTel page when +1 912 000 0000 209theSCM withdrawn from the envelope. Brunswick, GA 31523-9609 Fax +1 912 000 0000 x • If your software program has an automaticUSA bullet function, it will indent each line of text as it isMobile added, and will +1look 912 000 0000 like this. This is permissable. However, the setting should be adjusted to place one space after the bullet dot. john.smith@renessenz.com x The body of the letter follows two lines down from the salutation. Headings, if required are typed two lines down from the salutation in bold type and should not be centred or underlined. When Renessenz is referred to in text it must always be written with a capital R, but should not be in all capitals. The company name may be written as Renessenz or Renessenz LLC, as appropriate. x The closure is typed two lines down from the end of the text. Copy names are included two lines beneath the title. A minimum space of eight line-spaces should be left between the last name and the bottom of the page, but the file name (6 point type) may be placed in this space.

You can find out more about us by visiting our website at: renessenz.com Unless otherwise restricted by applicable law, nothing contained in this literature shall be deemed a representation or warranty of any kind, either expressed or implied. The recommendations and suggestions given in this literature are presented for your own investigation and verification. Products discussed are sold only on the basis of conforming to specifications, but without warranty, expressed or implied, in the law or in fact, of merchantability or fitness for a particular purpose and upon the condition that purchasers make their own tests to determine the suitability of such products for their particular purposes. Statements concerning the possible use of our products or processes described are not intended as recommendations or permission to use the same in the infringement of any patent, or to practice a patented invention without a license. By reason of lack of knowledge as to specific end uses of this product, no representation or warranty is made as to the conformance of the product with food contact laws or regulations. See the Material Safety Data Sheets (MSDS) for this product for safety information prior to use. Glidfuel is a trademark owned or used by Renessenz LLC and is registered in the United States Patent and Trademark Office. © Renessenz 2011

2,6-Octadien-1-Ol, 3,7-Dimethyl-, Acetate, (E)-

1,6-Octadien-3-Ol, 3,7-Dimethyl-

sales@renessenz.com

ren_pi_glidfuel_1105

08.2011

Basic Identity

2 08.2011

Contents Basic Identity Logo Introduction 2.1 Full color and single color versions 2.2 Negative versions 2.3 Area of isolation 2.4 Correct and incorrect usage 2.5 Backgrounds for logo use 2.6 Correct and incorrect logo backgrounds 2.7 Logo Suite - digital files 2.8 Logo - Nomenclature System 2.9

Color Primary color palette Secondary color palette

2.10 2.11

Typography Primary corporate typefaces Secondary typefaces

2.12 2.13

08.2011

Basic Identity

2.1

Logo - Introduction

The Renessenz logo The corporate logo is a vitally important asset for Renessenz. It provides a legal trademark and guarantee of quality for all the products and services that carry our mark. It is a visual expression of our brand and should be used with care.

The core design inspiration of our logo Reinvention calls for a new name – a name worthy of a hundred year history, fresh with future possibilities, describing who we are and where we’re going. Renessenz LLC expresses the ideal blend of two fundamental components of our business – renewable and essence. Renewable, natural, sustainable resources that are the feedstocks for our products. Essence, for both fragrance and plant extracts in concentrated form. Essence also suggests the essential nature of our contribution to the industry. Customers around the world depend on integral ingredients from Renessenz in the creation of their products. The logo – a proprietary wordmark design developed for Renessenz – utilizes different character weights similar to our ingredients which can be used either in a robust or subtle way in customers’ products.

PANTONE

648 C

PANTONE

3268 C

The logo offers a visual representation of our core values and reflects a confident and agile market leader delivering expertise, efficiency and innovation to its markets.

08.2011

Basic Identity

2.2

Logo - Full color and single color positive versions

3 Please note: Separate artwork files exist for all color versions for both print and on-screen use and are available from Renessenz Communications.

Always use the approved digital artwork files. Never recreate the Renessenz logo from scratch.

Preferred version to be used on a white background

A number of different versions of the logo have been created to suit different applications, from full color brochures to mono press advertisements and office 4 templates. The color positive versions of the logo should always be used on white backgrounds or very light backgrounds.

Primary Two color This is the preferred color version of the logo and should be used on corporate literature, product brochures, full color advertising, exhibition graphics, signage, pre-printed stationery and online applications.

Secondary Single color (Pantone 648 C) This version of the logo is for nonstandard situations where only one color is available. This could be used for product labels, bags or other areas of a low marketing nature. The dark blue provides the majority color of the existing wordmark but is not as stark as the Primary single color (black) option. The Renessenz triangle is 50% halftone of the blue. Secondary Grayscale This version is per the version above but with black and should be used for mono press (newspaper) advertising.

The full color version of the logo is made from Pantone 648 C dark blue and Pantone 3268 C green. Separate logo artworks exist for Pantone color (spot) and process color versions (CMYK). 2

Primary Single color (black) This is the preferred version of the logo to be used for office templates and monochrome laser copier output. 08.2011

Basic Identity

2.3

Logo - Negative versions

2 Please note: The black field is to indicate a dark background color and is not part of the logo configuration.

It is not optimal for the logo to be placed within a closely surrounding field of any background color or outline if it can be avoided. Always use the approved digital artwork files. Never recreate the Renessenz logo versions from scratch.

When using the logo on a dark colored background, a negative version of the logo must be used. 3 Separate artwork files exist for all versions for both print and onscreen use and are available from Renessenz Communications.

2 1

Primary Negative â&#x20AC;&#x201C; single color (white) This preferred negative version of the logo should be used wherever the logo needs to be reversed out of a dark or solid background color, for example on promotional merchandise or gift items.

Secondary Negative - two color This is an alternative version of the negative logo. It can be used for promotional merchandise such as apparel, co-branded collateral or on any other applications with a black or very dark background. The full color negative version of the logo is made from White and Pantone 3268 C Green. Separate artworks exist for Pantone color (spot) and Process color versions (CYMK). Secondary Negative â&#x20AC;&#x201C; single color (gray/silver) This version of the negative logo should be used when the printing method or budget precludes the use of the full color version, e.g. on single color promotional merchandise. This version of the logo can be printed as metallic (Pantone 877), or as satin silver foil.

The preferred logo for brochures is the full color positive version on a white background.

08.2011

Basic Identity

2.4

Logo - Area of isolation

R-height

Determination of the R-height dimension for the area of isolation all around

Area of isolation around the logo = “R” Height To retain the integrity of our logo, an area of isolation has been defined. The area of isolation is a protective space surrounding the logo unit. To ensure neutrality and optimal prominence of the logo, no text or graphic elements should encroach into this area. The area of isolation is based on the full “R” height of the Renessenz logo including the descender. It is a minimum specification and should be increased wherever possible. The area of isolation applies in the same way to all logo artworks

For all applications except where the logo must be placed into a pre-existing field such as a sign or area on a 3rd party form

50% R-height

R-height

The only exception is for certain applications where rectangular areas are specified pre-existing and adherence to the core specification would create a logo too small for the space (such as certain signage and 3rd party forms). In this case the minimum spacing is 50% R height to horizontal sign edges and 100% R height to vertical edges.

For exceptions only where the logo must be placed into a pre-existing field such as a sign or area on a 3rd party form 08.2011

Basic Identity

2.5

Logo - Correct and incorrect usage

The logo is the most important visual representation of the Renessenz brand and must always be used consistently, without distortion or alteration. For this reason, always use the approved digital artwork files. Never recreate the logo from scratch. Dos Use the two-color version (shown) as the primary logo on a white background.

Use the other logo versions only as specified.

Donâ&#x20AC;&#x2122;ts Below are only some of the potential incorrect representations of the Renessenz logo. Showing them helps to reinforce our understanding of the correct way to use the logo.

5 10

Do not transpose the Renessenz logo colors

Do not distort the logotype

Do not alter the configurations

Do not use colors in the logotype that are not as specified

Do not outline the logotype

Do not tilt the logotype

Do not reproduce the logotype within a graphic

Do not display the logotype on a busy background

Do not change the logotype

Do not combine the logotype with other elements 08.2011

Basic Identity

2.6

Logo - Backgrounds

The positive, full color Renessenz logo, applied on a white background is the preferred version for all communications.

However, in some circumstances this may not always be possible, especially when the logo is placed on a photograph, or a background color is already predetermined, such as promotional merchandise.

Primary logo version on white background

On white (or light) backgrounds Wherever possible, the primary (2-color) logo should be applied on a white background. This helps to build a consistent appearance of the Renessenz brand throughout all communications. Important The primary 2-color Renessenz logo should only be used on a white background or very light background. Even backgrounds of light pastel tones will make the green in the logo hard to read.

On darker backgrounds The negative version of the logo should be used on dark or colored backgrounds.

On photographs When using the logo on photographic backgrounds, please ensure that they present a consistent color base (no detail) and do not visually conflict with the logo.

3 08.2011

Basic Identity

2.7

Logo - Backgrounds

When using the logo versions on colored or photographic backgrounds, for co-branded collateral or promotional merchandise, care must be taken to ensure the right version of the logo is applied. Correct 1

Use the positive version of the logo on a pure white background

Use the negative version of the logo on colored backgrounds. Avoid light colors and tints up to 30%.

Use the colored/reverse version of the logo on black or very dark colored backgrounds.

Use the negative version of the logo on photographic backgrounds in a clear area, away from the subject

Incorrect

Do not position any logo version on an off-white or pastel background

Do not position the positive version of the logo over a dark photographic background

Do not position the positive version of the logo over a dark colored background

Do not position the negative version of the logo over a detailed part of an image (as opposed to solid color or color gradation) that would make it difficult to read

8 08.2011

Basic Identity

2.8

Logo - Suite_Digital files

Full color applications (positive logo)

Artwork name

Pre-printed stationery Signage Vinyl cut lettering Promotional merchandise Banners and Flags

ren_logo_col_pms.eps

Corporate brochures Product brochures Site guides/Info guides/Selection guides Full color advertising Display and exhibition graphics

ren_logo_col_cmyk.eps

Letterhead template (MS Word) Press release template (MS Word)

ren_logo_col.jpg

PowerPoint template

ren_logo_col.png

Single color applications (positive logo)

ren_logo_bl_ht.eps

Fax template (MS Word) Laser print layouts

ren_logo_bl.jpg

Promotional merchandise Special print projects

Single color applications (negative logo)

Artwork name

Logos containing the descriptor col (Color) are for use on a white only or very light background. Logos containing the descriptor Neg (Negative) are for use on dark background colors and are only available in EPS format allowing the layout background to show through.

Visual

Promotional merchandise Special print projects

ren_logo_wh.eps

Promotional merchandise (silver on black)

ren_logo_bl.eps (specify silver print)

All logos are available from the Renessenz CI Intranet page or Communications. Always use the approved digital artwork files. Never recreate the Renessenz logo from scratch.

ren_logo_col_rev_cmyk.eps

Artwork name

The different logo versions Different versions of the logo have been created for print and on-screen use. The use of some versions is restricted to particular uses and applications. Please refer to the chart to determine which version of the logo is suitable for a particular application. The following page describes the logo nomenclature system so you can determine its use.

Artwork name

Mono press (newspaper)

Full color applications (negative logo)

Visual

File formats The logo is available in a number of color types and file formats to ensure the best reproduction across a range of applications. EPS For all professional print, signage and merchandise applications, the EPS version of the logo should

be used. EPS files are infinitely scalable, resolution-independent vector files and can be made to any size without degradation. They are typically used in professional graphics programs such as the Adobe Creative Suite (Windows and Mac) but are not generally used on Windows based Microsoft Office programs. We have supplied MS compatible versions when only that platform is available. EPS files for the 2-color positive logo are offered in CMYK (4 color process build) or Pantone (PMS) spot color versions. CMYK version is used for full color print (brochures) and PMS version is for 2 color print (stationery | signage). JPG For Microsoft Word templates, the JPEG version of the logo should be used. All JPGs are setup in RGB color only and available in 300 ppi (for paper output) and 100 ppi (for electronic use). Also, JPEGs are provided in output lengths from 100mm to 400mm. PNG For PowerPoint templates, and online applications, the PNG version of the logo should be used. All PNGs are RGB color only and available in 100 ppi (for electronic use). Also, PNGs are provided in output lengths from 100mm to 400mm.

08.2011

Basic Identity

2.9

Logo - Nomenclature system

Example_1

The logo versions Different versions of the logo have been created for print and on-screen use. The use of some versions is restricted to particular uses and applications.

ren_logo_col_cmyk.eps Example_2

Always use the approved digital artwork files. Never recreate the Renessenz logo from scratch.

ren_logo_bl_ms.eps Example_4

• col_pms = colour positive (PMS) - EPS only, spot color • col_rev = colour reverse - EPS only, CMYK only • bl = black • bl_ht = black halftone • blue = Renessenz blue • blue_ht = Ren. blue halftone • wh = white (only EPS) 3

Overall A Renessenz digital logo file always has its name starting with “ren_logo”.

EPS - Mac or MS As a scaleable format which must be “placed” into a layout program, EPS used mainly by designers and the default system is Mac OSX. All EPS files are available in a MS compatible form and designated with “ms”.

Bitmapped logo length For all JPG and PNG bitmapped files, the file name gives a physical length from 100mm - 400mm. Chose the length and resolution that best meets your needs to avoid overscaling and qulaity degradation.

Bitmapped logo resolution For all JPG and PNG bitmapped files, the last number indicates 300ppi (paper output) or 100ppi (electronic) for JPG - and 100ppi for PNG files.

File type designation Either: EPS, JPG or PNG .

ren_logo_blue_ht_400mm_300.jpg Example_5

Colour type • col = colour positive - JPG & PNG only • col_cmyk = colour positive (CMYK) - EPS only

Please refer to the chart on the next page to determine which version of the logo is suitable for a particular application. Following is a description of the logo nomenclature system to assist the selection and filing of digital logo files.

ren_logo_col_rev.eps Example_3

ren_logo_col_100mm_100.png

08.2011

Basic Identity

2.10

Primary color palette

100% Pantone 648 C

100% Pantone 3268 C

100% Pantone 423 C

80%

60%

40%

20%

Primary Color Palette The primary color palette is comprised of two colors:

10%

Renessenz Dark Blue and Renessenz Green. These colors can be reproduced using a number of different color systems to ensure that they are consistent across a range of applications, from print to the internet, signage and vehicle livery. Only use the approved tint values, as shown.

10%

Renessenz Dark Blue Pantone 648 C CMYK: C100 M85 Y35 K37 RGB: R0 G40 B89 HEX: 00 28 59

Renessenz Green Pantone 3268 C CMYK: C90 M0 Y56 K0 RGB: R0 G174 B147 HEX: 00 AE 93

Renessenz Gray Pantone 423 C CMYK: C47 M38 Y38 K2 RGB: R142 G144 B144 HEX: 8E 90 90

10%

08.2011

Basic Identity

2.11

Secondary color palette

100% Pantone 158 C

80%

60%

40%

20%

Secondary Color Palette The secondary color palette is comprised of Renessenz Red, Renessenz Orange, Renessenz Light Blue and Renessenz Lime

10%

Together, they comprise a set of accent colors that can be used for a variety of communication purposes such as charts, diagrams and graphics. 100% Pantone 390 C

80%

60%

40%

20%

10%

These colors can be reproduced using a number of different color systems to ensure that they are consistent across a range of applications, from print to online applications. 1

Renessenz Orange Pantone 158 C CMYK: C4 M68 Y100 K0 RGB: R233 G113 B36 HEX: E9 71 24

Renessenz Lime Pantone 390 C CMYK: C35 M11 Y100 K0 RGB: R181 G191 B0 HEX: B5 BF 00

Renessenz Red Pantone 485 C CMYK: C8 M97 Y100 K1 RGB: R220 G40 B30 HEX: DC 28 1E

Renessenz Light Blue Pantone 2925 C CMYK: C81 M26 Y0 K0 RGB: R0 G151 B220 HEX: 00 97 DC

100% Pantone 485 C

100% Pantone 2925 C

80%

60%

40%

20%

10%

08.2011

Basic Identity

2.12

Primary corporate typeface

Our primary corporate typeface is the Univers font family.

Univers 45 (Light)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 2

Univers is a versatile and distinctive typeface that delivers clarity wherever it is used. It comes in several weights and styles. The following six Univers typefaces have been selected as the primary typefaces for Renessenz applications including professional print. Only use Univers for outward facing communications and signage (PowerPoint is excepted).

Univers 45 (Light/italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 3

Univers 55 (Roman)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 4

Univers 45 (light/italic) This font is used for highlighting certain words or subjects but never used as body text.

Univers 55 (roman) This font is used for captions and headlines.

Univers 55 (roman/italic) This font is used for highlighting certain words or subjects.

Univers 65 (semi-bold) This font is used for titles and sub titles.

Univers 65 (semi-bold italic) This font is used for highlighting certain words or subjects.

Univers 65 (Semi-bold)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 6

Univers 45 (light) This font is used for all texts and body copy in printed documents.

Univers 55 (Roman/italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 5

Univers 65 (Semi-bold italic)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 08.2011

Basic Identity

2.13

Secondary corporate typefaces

Lucida Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

If the use of Univers is not possible, the following secondary typefaces can be used. 1

Lucida Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Lucida Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Lucida Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 2

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lucida Sans This font can be used for online applications including body copy and headlines. Lucida Sans is a standard system font and is very readable for the internet. It is one of the most legible on-screen fonts and retains good legibility at small sizes, and is reasonably space efficient. There are two specified weights for Renessenz web sites: Lucida Sans and Lucida Sans Bold, both of which can be used in capitals or in upper and lower case.

Arial This font is mainly used for MS office applications such as PowerPoint presentations and Word templates. This ensures we can access and collaborate without experiencing font problems. For PowerPoint slides there are two specified weights for Renessenz: Arial and Arial Bold, both of which can be used in capitals or in upper and lower case.

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 08.2011

Stationery

3 08.2011

Contents Stationery - North American Standard Letterhead - Jacksonville location Letterhead - Colonels Island location Continuation Sheet Letterhead typing style Continuation Sheet typing style Envelope #13-1/2 - Jacksonville location Envelope #13-1/2 - Colonels Island location Envelopes #10

3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8

Envelopes #10 window Envelopes Purchasing window Compliments Slips Business Cards - NA Standard Business Cards - Asian Double Sided Pocket Folder - Single Pocket Pocket Folder - Double Pocket

3.9 3.10 3.11 3.12 3.13 3.14 3.15

08.2011

Stationery

3.1

North American Standard: Letterhead - Jacksonville location

30mm

45mm

29mm

40mm

18mm

Paper size 8.5” x 11” 215.9mm x 279.4mm

37mm

Print colors Pantone 648 C Pantone 3268 C

29mm

Paper stock Ultra White 24# Smooth surface No water-mark

Renessenz LLC 601 Crestwood Street Jacksonville FL 32208 PO Box 389 (32201-0389) USA

Tel +1 904 768 5800 Fax +1 904 768 2200 renessenz.com

12mm

Renessenz logo For pre-printed letterheads, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Contact numbers and URL Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Envelope window dots Centered per dimensions 0.3mm Ø Pantone 648 C Blue

Fold mark Length from left side: 5mm Stroke: 0.2pt Pantone 648 C Blue

PANTONE

648 C

PANTONE

3268 C

Artworks • InDesign artwork: ren_us_lhead_fl_art.indd • PDF artwork: ren_us_lhead_fl_art.pdf • Logo artwork: ren_logo_col_pms.eps

Not 100% scale 08.2011

Stationery

3.2

North American Standard: Letterhead - Colonels Island location

30mm

45mm

29mm

40mm

18mm

Paper size 8.5” x 11” 215.9mm x 279.4mm

37mm

Print colors Pantone 648 C Pantone 3268 C

29mm

Paper stock Ultra White 24# Smooth surface No water-mark

Renessenz LLC 209 SCM Road, Brunswick, GA 31523-9609 USA

Tel +1 912 261 3310 Fax +1 912 265 4722 renessenz.com

12mm

Renessenz logo For pre-printed letterheads, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648C Blue

Contact numbers and URL Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Envelope window dots Centered per dimensions 0.3mm Ø Pantone 648 C Blue

Fold mark Length from left side: 5mm Stroke: 0.2pt Pantone 648 C Blue

PANTONE

648 C

PANTONE

3268 C

Artworks • InDesign artwork: ren_us_lhead_ga_art.indd • PDF artwork: ren_us_lhead_ga_art.pdf • Logo artwork: ren_logo_col_pms.eps

Not 100% scale 08.2011

Stationery

3.3

North American Standard: Continuation Sheet

30mm

45mm

18mm

Paper size 8.5” x 11” 215.9mm x 279.4mm Print colors Pantone 648 C Pantone 3268 C Paper stock Ultra White 24# Smooth surface No water-mark

PANTONE

648 C

Renessenz logo For pre-printed letterheads, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green Artworks • InDesign artwork: ren_us_cont_art.indd • PDF artwork: ren_us_cont_art.pdf • Logo artwork: ren_logo_col_pms.eps

PANTONE

3268 C

Not 100% scale 08.2011

Stationery

3.4

North American Standard: Letterhead typing style

30mm

45mm

18mm

37mm

29mm

12mm 5

29mm

40mm

x x x x 2 Renessenz LLC 3 Tel +1 904 768 5800 x Fax +1 904 768 2200 601 Crestwood Street x renessenz.com Jacksonville FL 32208 x PO Box 389 (32201-0389) USA x x x April 11, 2011 x x Addressee’s Name Our Reference: 123456 Addressee’s Title Your Reference: 78900 Company Name 22 Street Address Direct: +1 904 768 5800 City, State and Zip Code x x Dear Mr. A N Otherperson: x Layout of letters x Presentation of letters is an important part of corporate identity. Renessenz has adopted a consistent style for all communications on the company letterhead. x • The type is ranged left 30mm (1.2”) from the left hand edge of the page, aligned with the R in the logo. The right hand margin is 15mm; type should not he justified to this margin. Paragraphs are separated by a full line space and are not indented. All type is in Times 10 point on 12.8 point, single space. No other typeface is acceptable for letters. x • The date is positioned 10 carriage returns from the top of the page (or 45mm from the top of the page), the first line of the address is three lines below. This ensures the Reference numbers, if needed, are typed on the same line as the first line of the address, aligned with the preprinted numbers block (54mm from the left margin). x • There are printed location dots which indicate the correct left alignment of letter type and also indicte the top left and bottom left corners of the address space which aligns with the Renessenz #10 window envelope. All name and address information must be centered within these marks with space above and below. x • To ensure correct location of the address block within the window envelope a fold line has been included on the left of the page x • The salutation is twenty carriage returns from the top of the page so it can be seen on the folded page when withdrawn from the envelope. x • If your software program has an automatic bullet function, it will indent each line of text as it is added, and will look like this. This is permissable. However, the setting should be adjusted to place one space after the bullet dot. x The body of the letter follows two lines down from the salutation. Headings, if required are typed two lines down from the salutation in bold type and should not be centred or underlined. When Renessenz is referred to in text it must always be written with a capital R, but should not be in all capitals. The company name may be written as Renessenz or Renessenz LLC, as appropriate. x The closure is typed two lines down from the end of the text. Copy names are included two lines beneath the title. A minimum space of eight line-spaces should be left between the last name and the bottom of the page, but the file name (6 point type) may be placed in this space.

18mm

Paper size 8.5” x 11” 215.9mm x 279.4mm

Renessenz logo For pre-printed letterheads, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Contact numbers and URL Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Envelope window dots Centered per dimensions 0.3mm Ø Pantone 648 C Blue

Fold mark Length from left side: 5mm Stroke: 0.2pt Pantone 648 C Blue

Print colors Pantone 648 C Pantone 3268 C Paper stock Ultra White 24# Smooth surface No water-mark

PANTONE

648 C

PANTONE

3268 C

Artworks • InDesign artworks: ren_us_lhead_fl_art.indd ren_us_lhead_ga_art.indd • PDF artworks: ren_us_lhead_fl_art.pdf ren_us_lhead_ga_art.pdf • Logo artwork: ren_logo_col_pms.eps

Not 100% scale Green crosses are not part of the style - intended to indicate the carriage returns

08.2011

Stationery

3.5

North American Standard: Continuation Sheet typing style

30mm

45mm

18mm

x x x x x x x x x x A.N. Otherperson Month 00, 1995 Page two x If the letter requires more than one page, the succeeding pages begin 10 carriage returns down from the top of the page, with the name of the addressee, the date and the page number. The letter text continues two lines below. Be sure to print the additional pages on the proper second sheet shown, which is the same paper stock as the letterhead. x This layout is intended for typical business letters. However, if the letter is very brief it is permissable to begin typing further down the page to present a better balanced appearance. x Sincerely yours, x x x x Ross Whitehead Visual Communications x x cc: J.B. Smith, XYZ Inc.

18mm

Paper size 8.5” x 11” 215.9mm x 279.4mm Print colors Pantone 648 C Pantone 3268 C Paper stock Ultra White 24# Smooth surface No water-mark

PANTONE

648 C

PANTONE

3268 C

Not 100% scale Green crosses are not part of the style - intended to indicate the carriage returns

08.2011

Stationery

3.6

North American Standard: Envelope #13-1/2 - Jacksonville location

15mm

Envelope size 10” x 13” 254mm x 330.2mm

35mm

13mm 1

10mm Renessenz LLC 601 Crestwood Street Jacksonville FL 32208 PO Box 389 (32201-0389) USA

Print colors Pantone 648 C Pantone 3268 C

Paper stock Ultra White Smooth surface No water-mark Important: Consistent white color with letterheads and envelopes 1

Renessenz logo For white envelopes the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648 C Blue Artworks • InDesign artwork: ren_us_env_13_fl_art.indd • PDF artwork: ren_us_env_13_fl_art.pdf • Logo artwork: ren_logo_col_pms.eps

PANTONE

Not 100% scale

648 C

PANTONE

3268 C

08.2011

Stationery

3.7

North American Standard: Envelope #13-1/2 - Colonels Island location

15mm

Envelope size 10” x 13” 254mm x 330.2mm

35mm

13mm 1

10mm Renessenz LLC 209 SCM Road Brunswick, GA 31523-9609 USA

Print colors Pantone 648 C Pantone 3268 C

Paper stock Ultra White Smooth surface No water-mark Important: Consistent white color with letterheads and envelopes 1

Renessenz logo For white envelopes the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648 C Blue Artworks • InDesign artwork: ren_us_env_13_ga_art.indd • PDF artwork: ren_us_env_13_ga_art.pdf • Logo artwork: ren_logo_col_pms.eps

PANTONE

Not 100% scale

648 C

PANTONE

3268 C

08.2011

Stationery

3.8

8mm

North American Standard: Envelopes #10 - Jacksonville location | Colonels Island location

35mm

8mm 1

10mm Renessenz LLC 601 Crestwood Street Jacksonville FL 32208 PO Box 389 (32201-0389) USA

Envelope size 4.125” x 9.5” 104.8mm x 241.3mm

Important: Consistent white color with letterheads and envelopes ren_us_env_10_fl_art.indd PANTONE

8mm

648 C

35mm

Renessenz logo For white envelopes the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Print colors Pantone 648 C Pantone 3268 C Paper stock Ultra White Smooth surface No water-mark

8mm

PANTONE

3268 C

Artworks • InDesign artworks: ren_us_env_10_fl_art.indd ren_us_env_10_ga_art.indd • PDF artworks: ren_us_env_10_fl_art.pdf ren_us_env_10_ga_art.pdf • Logo artwork: ren_logo_col_pms.eps

10mm Renessenz LLC 209 SCM Road Brunswick, GA 31523-9609 USA

ren_us_env_10_ga_art.indd

Not 100% scale 08.2011

Stationery

3.9

North American Standard: Envelopes #10 Window - Jacksonville location | Colonels Island location

22mm

35mm

8mm 1

10mm Renessenz LLC 601 Crestwood Street Jacksonville FL 32208 PO Box 389 (32201-0389) USA

Envelope size 4.125” x 9.5” 104.8mm x 241.3mm

Renessenz logo For white envelopes the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Print colors Pantone 648 C Pantone 3268 C Paper stock Ultra White Smooth surface No water-mark Important • Consistent white color with letterheads and envelopes

ren_us_env_10_win_fl_art.indd

22mm

35mm

• Cross-check that the left inset dimension for the window placement (22mm) is correct for the envelopes. If not exact, then modify the left print alignment accordingly.

8mm

Artworks • InDesign artworks: ren_us_env_10_win_fl_art.indd ren_us_env_10_win_ga_art.indd • PDF artworks: ren_us_env_10_win_fl_art.pdf ren_us_env_10_win_ga_art.pdf • Logo artwork: ren_logo_col_pms.eps

10mm Renessenz Renessenz LLC LLC 209 601 SCM Crestwood Road Street Brunswick, JacksonvilleGA FL31523-9609 32208 USA PO Box 389 (32201-0389) USA

PANTONE

648 C

PANTONE

3268 C

ren_us_env_10_win_ga_art.indd

Not 100% scale In the event that the window placement may vary, please check to ensure the logo and address is vertically left aligned with window.

08.2011

Stationery

3.10

8.5mm

North American Standard: Envelopes Purchasing Window - Jacksonville location | Colonels Island location

35mm

8mm 1

10mm Renessenz LLC 601 Crestwood Street Jacksonville FL 32208 PO Box 389 (32201-0389) USA

Envelope size 3.86” x 8.9” 98mm x 226mm

Renessenz logo For white envelopes the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Print colors Pantone 648 C Pantone 3268 C Paper stock Ultra White Smooth surface No water-mark Important • Consistent white color with letterheads and envelopes

8.5mm

ren_us_env_purch_win_fl_art.indd

35mm

• Cross-check that the left inset dimension for the window placement (22mm) is correct for the envelopes. If not exact, then modify the left print alignment accordingly.

8mm

Artworks • InDesign artworks: ren_us_env_purch_win_fl_art.indd ren_us_env_purch_win_ga_art.indd • PDF artworks: ren_us_env_purch_win_fl_art.pdf ren_us_env_purch_win_ga_art.pdf • Logo artwork: ren_logo_col_pms.eps

10mm Renessenz LLC 209 SCM Road Brunswick, GA 31523-9609 USA

PANTONE

648 C

PANTONE

3268 C

ren_us_env_purch_win_ga_art.indd

Not 100% scale In the event that the window placement may vary, please check to ensure the logo and address is vertically left aligned with window.

08.2011

Stationery

3.11

North American Standard: Compliments Slips - Jacksonville location | Colonels Island location

30mm

45mm

18mm

29mm

40mm

18mm

Renessenz LLC 601 Crestwood Street Jacksonville FL 32208 PO Box 389 (32201-0389) USA

Renessenz logo For Compliments slip, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Legal entity and address details • Legal entity: Univers 65 Bold 7.5pt/9pt • Address: Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Contact numbers and URL Univers 45 Light 7.5pt/9pt Pantone 648 C Blue

Print colors Pantone 648 C Pantone 3268 C

Tel +1 904 768 5800 Fax +1 904 768 2200 renessenz.com

Paper stock Ultra White 24# Smooth surface No water-mark

52mm

Compliments slip size 8.5” x 3.625” 215.9mm x 92.1mm

With compliments

ren_us_comp_fl_art.indd

PANTONE

648 C

PANTONE

3268 C

With compliments Univers 55 Medium 14.9pt Pantone 3268 C Green 30mm

45mm

18mm

29mm

40mm

18mm

52mm

Renessenz LLC 3 209 SCM Road Brunswick, GA 31523-9609 USA

Tel +1 912 261 3310 Fax +1 912 265 4722 renessenz.com

Artworks • InDesign artworks: ren_us_comp_fl_art.indd ren_us_comp_ga_art.indd • PDF artworks: ren_us_comp_fl_art.pdf ren_us_comp_ga_art.pdf • Logo artwork: ren_logo_col_pms.eps

With compliments

ren_us_comp_ga_art.indd

Not 100% scale 08.2011

Stationery

3.12

34.3mm 1.35”

8.21mm 0.32”

6.985mm 0.25”

North American Standard: Business Cards - Jacksonville location | Colonels Island location

39.4mm 1.55”

Business Card size 2” x 3.5” 50mm x 89mm

7mm 0.275” 1

Max Mustermann

Title Renessenz LLC

601 Crestwood Street Jacksonville, FL 32208 PO Box 389 (32201-0389) USA

6.985mm 0.25”

9.5mm 0.375”

34.3mm 1.35”

Tel +1 904 000 0000 Fax +1 904 000 0000 Mobile +1 904 000 000 max.mustermann@renessenz.com

Paper stock Ultra White cover 100# Smooth surface No water-mark

12.7mm 0.5” 5mm 0.2”

Address Univers 55 Roman 7.2pt/9pt Color: Black • No periods for PO and USA • 4 line optimal/5 lines maximum

Print 5 Both locations pages are included in the Business Card layout template which for consistency reasons should be delivered by the same print source.

39.4mm 1.55”

7mm 0.275”

9.5mm 0.375”

Job title/Legal entity Univers 55 Roman 6.5pt/8pt Color: Black • Title one line only • Use commas - not dashes eg.: Manager, Engineering • Legal entity must be included • Legal entity has no commas

Print colors Pantone 648 C Pantone 3268 C Black Two sided card

12.7mm 0.5” 5mm 0.2”

Max Mustermann

Title Renessenz LLC

5 Tel 209 SCM Road +1 912 000 0000 Brunswick, GA 31523-9609 Fax +1 912 000 0000 USA Mobile +1 912 000 000 max.mustermann@renessenz.com

15.5mm 0.61”

Renessenz logo For Business cards, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green Name Univers 55 Roman 8.6pt/10pt Color: Black

PANTONE

648 C

PANTONE

3268 C

Contact numbers/email Univers 55 Roman 7.2pt/9pt Color: Black • Tab numbers to align • Spaces only - no dashes or dots • No colons after words • 4 line optimal/5 lines maximum Member RIFM Logo • Pantone 648 C Blue • Logo height: 8.5mm This is the only secondary branding symbol approved for business cards Artworks • InDesign template artwork: ren_us_card_art.indd – artwork for back included • Logo artwork: ren_logo_col_pms.eps rifm_logo_648_pms.eps

18.5mm 0.728”

Not 100% scale

08.2011

Stationery

3.13

34.3mm 1.35”

8.21mm 0.32”

6.985mm 0.25”

North American Standard: Business Cards - Asian double sided version

39.4mm 1.55”

Business Card size 2” x 3.5” 50mm x 89mm

7mm 0.275” 1

Max Mustermann

Title Renessenz LLC

601 Crestwood Street Jacksonville, FL 32208 PO Box 389 (32201-0389) USA

6.985mm 0.25”

9.5mm 0.375”

Tel +1 904 000 0000 Fax +1 904 000 0000 Mobile +1 904 000 000 max.mustermann@renessenz.com

34.3mm 1.35”

Paper stock Ultra White cover 100# Smooth surface No water-mark

12.7mm 0.5” 5mm 0.2”

2 3

Address Univers 55 Roman 7.2pt/9pt Color: Black • No periods for PO and USA • 4 line optimal/5 lines maximum

Print Both locations pages are included 5 in the Business Card layout template which for consistency reasons should be delivered by the same print source.

39.4mm 1.55”

7mm 0.275”

9.5mm 0.375”

Job title/Legal entity Univers 55 Roman 6.5pt/8pt Chinese: Hei Regular 6.5/8pt Color: Black • Title one line only • Use commas - not dashes eg.: Manager, Engineering • Legal entity must be included • Legal entity has no commas

Print colors Pantone 648 C Pantone 3268 C Black Two sided card

12.7mm 0.5” 5mm 0.2”

温博年

副总裁 Renessenz LLC 5

2 8.21mm 0.32”

Asian version: rear of card

Renessenz logo For Business cards, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green Name Univers 55 Roman 8.6pt/10pt Chinese: Hei Regular 10/10 Color: Black

PANTONE

18.5mm 0.728”

648 C

Not 100% scale

Regular rear of card

PANTONE

3268 C

08.2011

Stationery

3.14

70mm 2.76”

15mm (0.6”)

North American Standard: Pocket Folder_Single Pocket Basic

20mm 0.79” 1

Pocket folder size 9” x 12” 228.6mm x 304.8mm

Renessenz logo For Pocket Folder, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Member RIFM Logo • Pantone 648 C Blue This is exactly the same size as used for the business card rear surface: 13.5mm high

URL Univers 55 Roman 14pt Color: Pantone 648 C Blue

Print colors Pantone 648 C Pantone 3268 C Paper stock Ultra White Chromecote cover 100# Gloss surface

PANTONE

648 C

Exterior

20mm 0.79” 35mm 1.38”

Interior

PANTONE

3268 C

Artworks Printer to create artwork per dimensions and relationships shown based on die cut form available for 9”x12” pocket folder. If new form to be made, use the pocket configuration shown. • Logo artwork: ren_logo_col_pms.eps rifm_logo_648_spot

220mm 8.625”

5mm R 0.2”R

21.5mm 0.85” 2

50.8mm 2”

John A. Smith Job Title Renessenz LLC

114.3mm 4.5” 4

601 Crestwood Street Jacksonville, FL 32208 PO Box 389 (32201-0389) USA

Tel +1 904 000 0000 Fax +1 904 000 0000 Mobile +1 904 000 0000 john.smith@renessenz.com

renessenz.com

42mm 1.65”

Not 100% scale

20mm 0.79”

88.9mm 3.5”

91.1mm 3.54”

20mm 0.79”

08.2011

Stationery

3.15

15mm (0.6”)

50mm 1.96”

15mm (0.6”)

North American Standard: Pocket Folder_Double Pocket - Stock Form

70mm 2.76”

20mm 0.79” Locations

NORTH AMERICA

SOUTH AMERICA

Headquarters

Renessenz Consultoria Empresarial Ltda Rua Do Paraiso 45, 4o andar Paraiso CEP 04103-000 Brazil

Renessenz LLC 601 Crestwood Street Jacksonville, FL 32208-4476 USA

EUROPE

Renessenz LLC 209 SCM Road, Brunswick, GA 31523-9609 USA

SCM Europe S.A. Place de I’Albertine 2 B-1000 Brussels Belgium

Tel: +1 912 261 3310 Fax: +1 912 265 4722

Tel: +32 2 289 0510 Fax: + 32 2 289 0590

165 Dyckman Place Basking Ridge, NJ 07920-1427 USA

ASIA-PACIFIC

Paper stock Ultra White Chromecote cover 100# Gloss surface

Renessenz LLC 2 Jalan Lempeng #03-04 Singapore 128793

Tel: +1 551 482 8603 Fax: +1 908 204 9523

Tel: +65 9672 7842

182 Sherman Hill Road Woodbury, CT 06798-3616 USA

3-4-5 Kegenuma Matsugaoka Fujisawa 25138 Japan

Tel: +1 203 243 2981 Fax: +1 203 263 2983

Tel: +81 4 6627 2314 Fax: +81 4 6627 2491

PANTONE

648 C

Renessenz logo For Pocket Folder, the 2-color Pantone version of the logo is used. • Pantone 648 C Blue • Pantone 3268 C Green

Artworks Designer to create artwork per dimensions and relationships shown based on stock die cut form available for 9”x12” two pocket folder. • Logo artwork: ren_logo_col_pms.eps

PANTONE

3268 C

Exterior

renessenz.com

35mm 1.38”

Interior Building on over a century of success, the Renessenz team creates innovative chemistry and technology for our customers and stakeholders. We develop and supply high-quality, renewable products delivered with world-class service. OUR MISSION ren_1106_corp cover_art.indd 1

7/13/11 4:09 PM

5mm R 0.2”R

ren_1106_corp cover_art.indd 1

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OUR MISSION Building on over a century of success, the Renessenz team creates innovative chemistry and technology for our customers and stakeholders. We develop and supply high-quality, renewable products delivered with world-class service.

601 Crestwood Street Jacksonville, FL 32208 PO Box 389 (32201-0389) USA

renessenz.com

Not 100% scale

100mm 3.93”

John A. Smith Job Title Renessenz LLC

Tel +1 904 000 0000 Fax +1 904 000 0000 Mobile +1 904 000 0000 john.smith@renessenz.com

88.9mm (3.5”) 220mm (8.66”)

renessenz.com

20mm 0.79”

Print colors Pantone 648 C Pantone 3268 C

Tel: +55 11 4482 1409 Fax: +55 11 4482 2243

Tel: +1 904 768 5800 Fax: +1 904 768 2200

Pocket folder size 9” x 12” 228.6mm x 304.8mm

08.2011

Templates

4 08.2011

Contents Templates MS Word Letterhead - Jacksonville location Letterhead - Colonels Island location Letter typing style - for pre-print letterhead MS PowerPoint Title Slide Text Slide Text and Image Slides

4.1 4.2 4.3 4.4 4.5 4.6

Footer information Alternative layout styles Charts and Graphs The Renessenz color palette Color breakdowns Importing presentation content Sign off slide

4.7 4.8 4.9 4.10 4.11 4.12 4.13

08.2011

Templates

4.1

MS Word Letterhead - Jacksonville location

Renessenz LLC 601 Crestwood Street Jacksonville FL 32208 PO Box 389 (32201-0389) USA

Paper size US standard letter 8-1/2” x 11”

Tel + 1 904 768 5800 Fax + 1 904 768 2200 renessenz.com

Print colors (embedded) Pantone 648 C Pantone 3268 C Black (type)

April 11, 2011 Addressee’s Name Addressee’s Title Company Name 22 Street Address City, State and Zip Code

Letterhead template_JAX The Jacksonville address version of the Renessenz letterhead is an option for use at that site.

Our Reference: 123456 Your Reference: 78900

This MS Word template can be used for letters which need to be sent digitally or where a PDF version may be required. All details and formatting are embedded and the Arial font, resident on all company computers, is used.

Source The MS Word template for this item can be sourced from the CI intranet page or from Communications

Direct: +1 904 768 5800

Dear Mr. A N Otherperson: Layout of letters

Use of template This is a template (MS Word.dot file). For new letters, open the template and “save as” a Word file (.doc). This way, the template is always available in its correct form.

• There are printed location dots which indicate the correct left alignment of letter type and also indicte the top left and bottom left corners of the address space which aligns with the Renessenz #10 window envelope. All name and address information must be centered within these marks with space above and below • To ensure correct location of the address block within the window envelope a fold line has been included on the left of the page • The salutation is twenty carriage returns from the top of the page so it can be seen on the folded page when withdrawn from the envelope • If your software program has an automatic bullet function, it will indent each line of text as it is added, and will look like this. This is permissable. However, the setting should be adjusted to place one space after the bullet dot

A.N. Otherperson Month 00, 1995 Page two If the letter requires more than one page, the succeeding pages begin 10 carriage returns down from the top of the page, with the name of the addressee, the date and the page number. The letter text continues two lines below. Be sure to print the additional pages on the proper second sheet shown, which is the same paper stock as the letterhead This layout is intended for typical business letters. However, if the letter is very brief it is permissable to begin typing further down the page to present a better balanced appearance

Body Copy Times 10pt/12.5pt Continuation page The continuation page formatting is setup to contain only the Renessenz logo and type style.

Sincerely yours

Ross Whitehead Visual Communications cc:J.B. Smith, XYZ Inc.

Modification This is an official Renessenz corporate document. Under no circumstances should the layout or details be modified.

The closure is typed two lines down from the end of the text. Copy names are included two lines beneath the title. A minimum space of eight line-spaces should be left between the last name and the bottom of the page, but the ﬁle name (6 point type) may be placed in this space.

Letterhead: Not shown at 100% size

Continuation page: Not shown at 100% size 08.2011

Templates

4.2

MS Word Letterhead - Colonels Island location

Renessenz LLC 209 SCM Road, Brunswick, GA 31523-9609 USA

Paper size US standard letter 8-1/2” x 11”

Tel +1 912 261 3310 Fax +1 912 265 4722 renessenz.com

Print colors (embedded) Pantone 648 C Pantone 3268 C Black (type)

April 11, 2011 Addressee’s Name Addressee’s Title Company Name 22 Street Address City, State and Zip Code

Letterhead template_Colonels Island The Jacksonville address version of the Renessenz letterhead is an option for use at that site.

Our Reference: 123456 Your Reference: 78900

Source The MS Word template for this item can be sourced from the CI intranet page or from Communications

Direct: +1 904 768 5800

Dear Mr. A N Otherperson: Layout of letters

Use of template This is a template (MS Word.dot file). For new letters, open the template and “save as” a Word file (.doc). This way, the template is always available in its correct form.

Presentation of letters is an important part of corporate identity. Renessenz has adopted a consistent style for all communications on the company letterhead • The type is ranged left 30mm (1.2”) from the left hand edge of the page, aligned with the R in the logo. The right hand margin is 15mm; type should not he justified to this margin. Paragraphs are separated by a full line space and are not indented. All type is in Times 10 point on 12.8 point, single space. No other typeface is acceptable for letters • The date is positioned 10 carriage returns from the top of the page (or 45mm from the top of the page), the first line of the address is three lines below. This ensures the Reference numbers, if needed, are typed on the same line as the first line of the address, aligned with the preprinted numbers block (54mm from the left margin). • There are printed location dots which indicate the correct left alignment of letter type and also indicte the top left and bottom left corners of the address space which aligns with the Renessenz #10 window envelope. All name and address information must be centered within these marks with space above and below • To ensure correct location of the address block within the window envelope a fold line has been included on the left of the page • The salutation is twenty carriage returns from the top of the page so it can be seen on the folded page when withdrawn from the envelope • If your software program has an automatic bullet function, it will indent each line of text as it is added, and will look like this. This is permissable. However, the setting should be adjusted to place one space after the bullet dot

1 A.N. Otherperson Month 00, 1995 Page two If the letter requires more than one page, the succeeding pages begin 10 carriage returns down from the top of the page, with the name of the addressee, the date and the page number. The letter text continues two lines below. Be sure to print the additional pages on the proper second sheet shown, which is the same paper stock as the letterhead This layout is intended for typical business letters. However, if the letter is very brief it is permissable to begin typing further down the page to present a better balanced appearance Sincerely yours

Ross Whitehead Visual Communications cc:J.B. Smith, XYZ Inc.

The body of the letter follows two lines down from the salutation. Headings, if required are typed two lines down from the salutation in bold type and should not be centred or underlined. When Renessenz is referred to in text it must always be written with a capital R, but should not be in all capitals. The company name may be written as Renessenz or Renessenz LLC, as appropriate The closure is typed two lines down from the end of the text. Copy names are included two lines beneath the title. A minimum space of eight line-spaces should be left between the last name and the bottom of the page, but the ﬁle name (6 point type) may be placed in this space.

Letterhead: Not shown at 100% size

Body Copy Times 10pt/12.5pt Continuation page The continuation page formatting is setup to contain only the Renessenz logo and type style. Modification This is an official Renessenz corporate document. Under no circumstances should the layout or details be modified.

Continuation page: Not shown at 100% size 08.2011

Templates

4.3

MS Word Letter typing style

Paper size US standard letter 8-1/2” x 11”

Letterhead template style template This MS Word template is a pre-formatted letter typing style template for use with pre-printed corporate letterheads.

Print colors (embedded) Black (type) April 11, 2011 Addressee’s Name Addressee’s Title Company Name 22 Street Address City, State and Zip Code

Source The MS Word template for this item can be sourced from the CI intranet page or from Communications

Our Reference: 123456 Your Reference: 78900 Direct: +1 904 768 5800

Use of template This is a template (MS Word.dot file). For new letters, open the template and “save as” a Word file (.doc). This way, the template is always available in its correct form.

Dear Mr. A N Otherperson: Layout of letters

1 Presentation of letters is an important part of corporate identity. Renessenz has adopted a consistent style for all communications on the company letterhead

• The type is ranged left 30mm (1.2”) from the left hand edge of the page, aligned with the R in the logo. The right hand margin is 15mm; type should not he justiﬁed to this margin. Paragraphs are separated by a full line space and are not indented. All type is in Times 10 point on 12.8 point, single space. No other typeface is acceptable for letters

Continuation page The continuation page formatting is setup to contain only the Renessenz logo and type style.

• The date is positioned 10 carriage returns from the top of the page (or 45mm from the top of the page), the ﬁrst line of the address is three lines below. This ensures the Reference numbers, if needed, are typed on the same line as the ﬁrst line of the address, aligned with the preprinted numbers block (54mm from the left margin). • There are printed location dots which indicate the correct left alignment of letter type and also indicte the top left and bottom left corners of the address space which aligns with the Renessenz #10 window envelope. All name and address information must be centered within these marks with space above and below • To ensure correct location of the address block within the window envelope a fold line has been included on the left of the page • The salutation is twenty carriage returns from the top of the page so it can be seen on the folded page when withdrawn from the envelope • If your software program has an automatic bullet function, it will indent each line of text as it is added, and will look like this. This is permissable. However, the setting should be adjusted to place one space after the bullet dot

Body Copy Times 10pt/12.5pt

Modification This is an official Renessenz corporate document. Under no circumstances should the layout or details be modified.

This layout is intended for typical business letters. However, if the letter is very brief it is permissable to begin typing further down the page to present a better balanced appearance Sincerely yours

Ross Whitehead Visual Communications cc:J.B. Smith, XYZ Inc.

Letterhead: Not shown at 100% size

Continuation page: Not shown at 100% size 08.2011

Templates

4.4

MS Powerpoint - Title Slide

2 3

Master Renessenz PPT template

Sub title section â&#x20AC;&#x201C; maximum 3 lines Instructions > pg 1-18

PowerPoint Template A range of PowerPoint slides has been designed to enable production of engaging and legible 1 presentations. The accompanying template contains instructions for most typical PowerPoint requirements. To ensure that presentations are consistent, only the approved PowerPoint template and graph and chart styles can be used. The MS PowerPoint template for this item can be sourced from the CI intranet page or from Communications. Template name Ren ppt_template.potx

Presentation size On-screen show (254mm x 190.5mm) Renessenz logo Per template, on title slides, the positive colour version of the logo is used.Do not resize or reposition the logo.

Presentation title Arial Regular 28pt Maximum 2 lines Renessenz Blue

Presentation details Arial Regular 24pt Renessenz Gray

Composite Image The composite image must be included in the title slide as shown. Very Important The Renessenz PowerPoint template is an important corporate face to internal and external audiences. Please do not modify the template with your own formatting preferences. Doing so will impede our brand objectives.

08.2011

Templates

4.5

MS Powerpoint - Text Slide

1 2

This is the style for setting bulleted text ■ This is the type-style for setting bullet points ■ The template can be selected from the drop down menu > insert > Slide From > Slide Layout > Title and Content ■ Never attempt to alter the pre-determined style for setting text ■ When setting text, always ensure bullet points are short and concise with one clear message 3

– There is also the flexibility for setting sub text as demonstrated here 4

Presentation size On-screen show (254mm x 190.5mm) 1

Body copy Lucida Grande 22pt Bullets: Renessenz Green Text: Gray (Preset)

Indented text (level 1) Arial Regular 19pt Dash: Renessenz Green Text: Gray (Preset)

Indented text (level 2) Arial Regular 16pt Dash: Renessenz Green Text: Gray (Preset)

– When setting text in this manner, Renessenz (Green) has been selected as the accent color for bullets as indicated. The accent green should not be used for highlighting text

Presentation title to go here

Slide heading Arial Regular 27pt/30pt Maximum 2 lines

Renessenz logo Color positive version. Positioned in the footer panel as shown. • Do not resize or reposition • Do not allow content to cover the logo

Footer information Arial Regular 10pt Text: Gray (Preset)

Tagline Color positive version. Positioned in the footer panel as shown. • Do not resize or reposition • Do not allow content to cover the tagline

08.2011

Templates

4.6

MS Powerpoint - Text and Image Slides

A variety of slide layouts have been made available when introducing images, graphs, charts and tables to presentations or combining them with text.

Layout demonstrating text and image ■ A single image may be used to accompany text when required ■ Always make sure your guides are turned on to make sure no image extends below the base guide as indicated ■ Alternate positions for images are shown on the following pages

Please ensure images, graphs, charts and tables do not extend beyond the image baseline, or over the logo as shown. All layout options are available within the PowerPoint template (.potx file), which can be can be sourced from the CI intranet page or from Communications Do not change formatting settings.

Presentation title to go here

Layout demonstrating text and image

Layout demonstrating 1 image

Layout demonstrating text and image

■ A group of images may be used to accompany text when required as shown

Presentation title to go here

08.2011

Templates

4.7

MS Powerpoint - Footer information

Setting the name of presentations in the footer ■ To edit the name of the presentation in the footer, click on ‘view’ in the main PPT menu and scroll down to ‘Header and Footer’ ■ In the dialogue box that appears, simply type in the required title in the footer area as indicated in illustration opposite ■ After setting the required title, click on ‘Apply to All’

The PowerPoint template has been designed to allow for key content to appear in the footer area. The template allows for tailored information to appear in the footer - or left blank. This should contain the name of the presentation. An automatic page number is embedded into the template and appears in the bottom right of the footer. The MS PowerPoint template for this item can be sourced from the CI intranet page or from Communications. Do not change formatting settings.

Presentation title to go here

08.2011

Templates

4.8

MS Powerpoint - Alternative layout styles

Using alternate layout styles if required ■ Alternate layouts may be selected from the slide layout menu as indicated ■ Bulleted text, two column based text and a wide variety of styles may be selected. These are predeﬁned templates available in PPT ■ The Renessenz color scheme and type style will be applied automatically

■ To access this type of page layout, select the style of page required from the ‘slide layout’ tab menu as indicated ■ Any slide layout can be applied to individual pages regardless of previous formatting

A number of alternative slide layouts have been embedded into the PowerPoint template, and can be accessed by following the instructions shown (left). The MS PowerPoint template for this item can be sourced from the CI intranet page or from Communications. Do not change formatting settings.

Presentation title to go here

08.2011

Templates

4.9

Charts and Graphs

When producing graphs and charts, it is important that colors from the primary and secondary color palettes are used.

Using color in charts and graphs ■ The following examples demonstrate the use of color on charts and graphs and allow for a range of ﬂexible color and style options ■ Charts and graphs should be set as 2-dimensional graphics. Transparencies and 3-dimensional effects should be avoided and removed if automatically applied

Using these colors creates a strong Renessenz look to PowerPoint presentations, as shown in the examples on this page. The examples shown are for guidance only. To ensure clarity, a maximum of two graphs or charts should be included within a single PowerPoint slide.

Series1 Series2 Series3 Series4

20 20

0 1

1 2 3 4

Presentation title to go here

Series1 Series2

Charts and graphs should be set as 2-dimensional graphics. Transparencies and 3-dimensional effects should be avoided. For a complete list of approved color values, refer to the following pages of these guidelines. The MS PowerPoint template for this item can be sourced from the CI intranet page or from Communications. Do not change formatting settings.

08.2011

Templates

4.10

MS Powerpoint - The Renessenz color palette

The Renessenz color palette ■ The Renessenz signature colors and tints have been embedded in the template for presentations using the line of Theme colors ■ These colours should be used and care should be taken so as not to introduce any new colours ■ The ‘Standard Colours’ should NEVER be used

Renessenz corporate colors have been added to the PowerPoint colour palette. These colors must not be edited as this will result in colours disappearing from the colour palette. These colours are embedded into the template, which can be sourced from the CI intranet page or from Communications. Do not change formatting settings.

Presentation title to go here

08.2011

Templates

4.11

MS Powerpoint - Color breakdowns

When importing graphs and charts from Excel, care must be taken to apply the correct colour values from the Renessenz color palette.

Selecting colors in Excel for charts and graphs ■ Once data ﬁelds have been created in Excel and the chart style selected, the chart will need to be rendered in approved Renessenz colors ■ Colors of charts may be altered by clicking the required data point and selecting an alternate color from the approved color palette as shown opposite ■ Once created, charts may be copied from Excel into PPT and placed where required

These will need to be added manually to each graph or chart or a custom color palette created. This can be done via the Preferences menu (Preferences > Color > Chart Fills > Modify). Up to eight custom colous can be included. The MS PowerPoint template for this item can be sourced from the CI intranet page or from Communications. Do not change formatting settings.

Presentation title to go here

Using color in charts and graphs

■ Primary Color Palette

■ Secondary (Accent) Color Palette

– For each color a 50% transparency option can be used in place of the specified RGB values Pantone 648:

Pantone 3268:

Pantone 423:

Pantone 485:

R135

R118

R142

R193

R213

R233

R130

R182

R221

R218

R242

G40

G155

G176

G215

G144

G193

G43

G129

G152

G194

G191

G222

G57

G180

B87

B154

B146

B198

B143

B193

B30

B120

B219

B233

B108

B175

B133

Presentation title to go here

Pantone 2925:

Pantone 390:

Pantone 158:

Presentation title to go here

08.2011

Templates

4.12

MS Powerpoint - Importing presentation content

Formatting slides from existing PPT files ■ Any slide can be cut and copied from an existing PPT ﬁle into this master template. ■ Once copied into a new slide the formatting should be corrected/applied ■ The Slide Layouts can be viewed by selecting from the drop down menu > Format > Slide Layout ■ There are 5 slide layouts to choose from in this master template. Choose the appropriate layout and the copied items will reformat according to your selection.

When importing text and preformatted content it is important to ensure consistency with this template using the controls shown below. Once in the right format, further transfer of content from presentation to presention will be quick and seamless with a consistent Renessenz branded look. The MS PowerPoint template for this item can be sourced from the CI intranet page or from Communications. Do not change formatting settings.

Presentation title to go here

08.2011

Templates

4.13

MS Powerpoint - Sign off slide

The final slide in every PowerPoint presentation must contain the sign off shown left.

Disclaimer Unless otherwise restricted by applicable law, nothing contained in this literature shall be deemed a representation or warranty of any kind, either expressed or implied. The suggestions of use given in this literature are based on customer reports and presented for your own investigation and verification. Products discussed are sold only on the basis of conforming to specifications, but without warranty, expressed or implied, in the law or in fact, of merchantability or fitness for a particular purpose and upon the condition that purchasers make their own tests to determine the suitability of such products for their particular purposes. Statements concerning the possible use of our products or processes described are not intended as recommendations or permission to use the same in the infringement of any patent, or to practice a patented invention without a license. By reason of lack of knowledge as to specific end uses of this product, no representation or warranty is made as to the conformance of the product with food contact laws or regulations. See the Material Safety Data Sheets (MSDS) for this product for safety information prior to use.

Sign off Arial Regular 28pt Renessenz Blue Legal disclaimer Arial Regular 10pt Renessenz Gray The MS PowerPoint template for this item can be sourced from the CI intranet page or from Communications. Do not change formatting settings.

Presentation title to go here

08.2011

Literature

5 08.2011

Contents

Literature Hierarchy 5.1 Sizes and grid 5.2 ISO Standard 5.3

08.2011

Literature

5.1

Hierarchy

All our literature and publications – from product brochures to flyers and information guides – share a common design style based on a standard grid and standard sizes.

Our two-level literature hierarchy We have a three-level literature hierarchy that categorizes the different types of publications we produce. Each level has a specific cover design that indicates the basic Renessenz communication grouping 1

Our two way literature hierarchy 1

Product Information

Glidfuel

The clean-burning substitute for fossil fuels

2011 Benefits Program

Flavors and Fragrances

Employee Health Care | Retirement

Market leading

Specifications: Appearance: Heating Value, BTU/USgal.: Sulfur Content, weight %:

Brown-to-black 120,000 - 140,000 2.5 max.

Typical Properties: Specific Gravity, @ 25°C: Flash Point (TCC): Water %

0.904 107°F (41.7°C) 1.5 max.

Regulatory/Classifications: Inventory Status: Toxic Substance Control Act:

US EPA Registered

Transportation: US DOT:

UN1993, Flammable liquids n.o.s. (Terpene Hydrocarbons), 3, PGIII, NAERG 128, Marine Pollutant (Limonene, para-Cymene)

IMDG:

UN1993, Flammable liquids n.o.s. (Terpene Hydrocarbons), 3, PGIII, Marine Pollutant (Limonene, para-Cymene)

ADR:

UN1993, Flammable liquids n.o.s. (Terpene Hydrocarbons), 3, PGIII, Marine Pollutant (Limonene, para-Cymene)

Shipping Information: Containers: Shipping Point:

Available in bulk only; tank cars/tank trucks Jacksonville, FL USA

Heating Value (BTU/USgal)

160,000 140,000 120,000 100,000 80,000 60,000

All marketing communications describing product and technical information

6 N o. O il el

N el

N Fu

lB 10

O el

die Bio

olin as

Eth

M eth

lid fu

40,000

renessenz.com

Glidfuel is a trademark owned or used by Renessenz LLC and is registered in the United States Patent and Trademark Office. © Renessenz 2011

ren_pi_glidfuel_1105

ren_1104_pr_glidfuel_art.indd 1

7/13/11 4:02 PM

Product Literature Product Selection Fragrance and Flavor NAMES AND DESCRIPTIONS

REFERENCES

MARKETS

ATTRIBUTES

Purity

Tenacity

Fuels & Solvents

Chemicals & Intermediates

Fragrances

Fema# (F) Cas# (C) Einecs# (E)

Product Name Chemical Name

Coolants

Industrial

Product ID

Flavors

Corporate Literature

IOFI Flavor Class

renessenz.com

Description

Odor

Beta Pinene P&F

(F) 2903 (C) 18172-67-3 (E) 2420602

•

90% Min

Used by customers in both flavor and fragrance applications across a broad spectrum of products

A dry, woody or piney, resinous odor of low tenacity

Natural flavoring substance

Lasts less than 3 hours on a smelling strip

Air fresheners, perfumes, shampoos, body wash

01F24

Camphene P&F

(F) 2229 (C) 79-92-5 (E) 2012348

•

96% Min

Camphene & Tricyclene. Provides a lift to pine, lavender, lavandin, cedar, and citrus fragrances

A mild camphor-like odor, with little or no “warm-cold feel” as provided by camphor

Nature identical flavoring substance

Lasts 10 hours on a smelling strip

Air fresheners, perfumes, shampoos, body wash

01F25

Alpha Terpinene P&F

(F) 3558 (C) 99-86-5 (E) 2027951

•

90% Min

Used in a wide variety of flavor and fragrance compositions

A refreshing lemon-citrus odor of rather low tenacity

Nature identical flavoring substance

Lasts 6 hours on a smelling strip

Perfumes, shampoos, body wash

Gamma Terpinene P&F

(F) 3559 (C) 99-85-4 (E) 2027946

•

98% Min

Used in a wide variety of flavor and fragrance compositions, as well as extensions of citrus oils

A characteristic lemon odor of rather low tenacity. A slightly bitter, herbaceous and citrus-like taste at concentration >40 ppm, and pleasant and citrusy at lower levels

Nature identical flavoring substance

Last 6 hours on a smelling strip

Fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics, flavor compounding

L-Carvone

(F) 2249 (C) 6485-40-1 (E) 2293525

•

99% Min

Used extensively in flavor oils such as spearmint, but is also used in spice and floral fragrances

A refreshingly cool, minty odor and taste

Nature identical flavoring substance

Lasts 8 hours on a smelling strip

Air fresheners, perfumes, shampoos, deodorants, body wash, laundry detergents, cosmetics, toothpaste

D-Limomene P&F

(F) 2633 (C) 5989-27-5 (E) 2278135

•

99% Min

Used in a wide variety of flavor and fragrance applications

A light, citrusy odor

Natural flavoring substance

Lasts 2 to 3 hours on a smelling strip

Perfumes, shampoos, body wash

Myrcene Supra

(F) 2762 (C) 123-35-3 (E) 2046225

•

90% Min

Used in perfume and fragrance applications to impart a spicy, balsamic and refreshing character to citrus and spice colognes. Trace amounts can be used in flavor applications such as root beer

A spicy, balsamic and refreshing character

Nature identical flavoring substance

Lasts 2 hours on a smelling strip

Air refresheners, shampoos, deodorants, body wash

Terpinene-4-ol

•

97% Min

Low viscosity. Intended for use in fragrances, it may be used as a diluent with other epoxides

A pleasantly herbaceous, peppery odor

Nature identical flavoring substance

Lasts less than 20 hours on a smelling strip

Perfumes, shampoos, deodorants

Para-Cymene P & F

(F) 2356 (C) 99-87-6 (E) 2027967

•

99% Min

Used in lemon and bergamot flavor and fragrance applications. Will readily polymerize in emulsion with peroxide catalysts

Citrus lemon, with a suggestion of bergamot

Nature Identical flavoring substance

Lasts 2 hours on a smellling strip

Perfumes, shampoos, deodorants, body wash

Nerolex

(F) 2770 (C) 106-25-2 (E) 2033787

•

98% Min

Used extensively in sweet-floral perfume compositions such as jasmine, lilac, magnolia, mimosa, neroli, and in citrus colognes. It is also in flavor compositions for its raspberry-strawberry effect

A traditional, natural, nerol, rose-like odor with a hint of raspberry

Nature identical flavoring substance

Last more than 20 hours on a smelling strip

Soaps, fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics

Geranyl Acetate 60

(F) 2509 (C) 105-87-3 (E) 2033415

•

60–65%, 96% Min Geranyl & Neryl Acetates

Used in floral and citrus-type perfumes and in various fruit flavor compositions

A sweet, floral-fruit, rosy, somewhat green and remotely lavender-like odor of moderate tenacity

Nature identical flavoring substance

Lasts more than 15 hours on a smelling strip

Soaps, fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics

Linalool Pure

(F) 2635 (C) 78-70-6 (E) 2011344

•

99.5% Min

It finds many uses in cosmetic perfumes and can be used in fruit and berry flavors of all types

A fresh, natural floral note

Nature identical flavoring substance

Lasts 5 hours on a smelling strip

Soaps, fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics

Linalool Acetate Pure

(F) 2636 (C) 115-95-7 (E) 2041164

•

99% Min

Used as a modifier in perfumes where it contributes a sweet, floral, fruit-like odor

A sweet, floral, fruit-like odor

Nature identical flavoring substance

Last 6 hours on a smelling strip

Soaps, fabric softeners, air fresheners, perfumes, shampoos, household products, deodorants, body wash, laundry detergents, industrial cleaners, cosmetics

Customer Applications

Fragrance and Flavor 01F20

01F26

01F27

01F57

01F85

01F91

01P10

01P47

03P35

04N02

04Y01

Corporate and Product Literature Corporate Literature Data Books Financial documents Corporate Strategy documents Human Resources and Recruiting HSE Community Affairs Investor Relations Legal Product Literature

Bicyclo[3.1.1]Heptane, 6,6-Dimethyl-2-Methylene-, (1S)Bicyclo[2.2.1]Heptane, 2,2-Dimethyl-3-Methylene-

1,3-Cyclohexadiene, 1-Methyl-4-(1-Methylethyl)1,4-Cyclohexadiene, 1-Methyl-4-(1-Methylethyl)-

2-Cyclohexen-1-one,2-Methyl -5-(1-Methylethenyl)-(R)Cyclohexene, 1-Methyl-4-(1Methylethenyl)-, (R)1,6-Octadiene, 7-Methyl-3Methylene-

3-Cyclohexen-1-ol, 4-Methyl1-(1-Methylethyl)Benzene, 1-Methyl-4-(1Methylethyl)2,6-Octadien-1-ol, 3,7-Dimethyl-, (Z)-

2,6-Octadien-1-ol, 3,7-Dimethyl-, Acetate, (E)-

1,6-Octadien-3-ol, 3,7-Dimethyl-

1,6-Octadien-3-ol, 3,7-Dimethyl-, Acetate

sales@renessenz.com July 2011

Unless otherwise restricted by applicable law, nothing contained in this literature shall be deemed a representation or warranty of any kind, either expressed or implied. The suggestions of use given in this literature are based on customer reports and presented for your own investigation and verification. Products discussed are sold only on the basis of conforming to specifications, but without warranty, expressed or implied, in the law or in fact, of merchantability or fitness for a particular purpose and upon the condition that purchasers make their own tests to determine the suitability of such products for their particular purposes. Statements concerning the possible use of our products or processes described are not intended as recommendations or permission to use the same in the infringement of any patent, or to practice a patented invention without a license. By reason of lack of knowledge as to specific end uses of this product, no representation or warranty is made as to the conformance of the product with food contact laws or regulations. See the Material Safety Data Sheets (MSDS) for this product for safety information prior to use.

Information Guides Information Guides Product Information Site Information Product Selection

Information Guides

08.2011

Literature

5.2

Sizes and grid

Standard literature sizes 1

Special literature sizes 2

An Industry Leader

Standard literature sizes All Renessenz literature is based on standard North American sizes and ISO (A4) for the rest of the world. There are two additional formats â&#x20AC;&#x201C; one square and one narrow â&#x20AC;&#x201C; for special purposes.

An Industry Leader Flavors & Fragrances for global brands

Flavors & Fragrances for global brands

renessenz.com

Square cover

renessenz.com

Narrow cover

ISO (A4) cover NA (US Letter) -- not shown

Standard grid

Standard North American (US Letter) Primary format for most product and corporate brochures in North America. For brochures to be distributed outside of North America the ISO standard is used

2 Special Format (Square) Our standard literature grid Our literature conforms to a For special purposes such as standard grid that works across all corporate announcements and approved sizes and formats. This events. This format is used at makes our print communications the discretion of Marketing and consistent and instantly recognizCommunications able wherever they are seen. 3 Special Format (Narrow) Standard ISO (A4) For special purposes such as Brochure format for Europe, corporate announcements and Africa, ME, Latin America and events. This format is used at Asia-Pacific. Primary format for the discretion of Marketing and most product and corporate Communications brochures. Standard paper stock It is important that all Renessenz literature is printed on good quality paper.

Bright white coated paper with good opacity is the preferred option. Always use matte or silk grades. Do not print on gloss paper. The following weights should be used as a guide. Always choose a weight of paper that is appropriate to the communication and format.

Square grid

NA (US Letter) grid ISO (A4) grid

Narrow grid

Cover weights: 250-350 gsm 90-130 lbs Text weights: 135-170 gsm 91-115 lbs

08.2011

Literature

5.3

ISO Standard (Europe, Africa, Middle East, Latin America and Asia Pacific): Brochure covers - Corporate and Product 15mm

60mm

Brochure Covers Several distinctive cover variants have been developed for corporate brochures such as annual reports, strategy documents, HR and recruitment brochures and community-based collateral.

15mm

20% height

10% height

An Industry Leader

Flavors & Fragrances for global brands

An Industry Leader 4

Flavors & Fragrances for global brands

10% height

A full set of style sheets is included within the accompanying InDesign template.

Graphic elements contained within the template must always be positioned as shown. Page size 210mm x 297mm

renessenz.com

18mm

7 15mm

15mm

An Industry Leader

Creative Chemistry

An Industry Leader

Market leading

Flavors & Fragrances for global brands

Renessenz nurtures talent

Flavors & Fragrances for global brands

renessenz.com

Renessenz logo The 2-color positive version of the logo is used on the defined white background (20% height)

Brochure title Univers 45 (light) 36/30pt White

Brochure descriptior Univers 45 (light) 18/30pt White

Title band Renessenz dark Blue Pantone 648 C 10% page height

Translucent band White - set at 60% transparency Always use for product brochures

Hero image Full color single image. Crop close per examples for consistent graphic style.

Lower white space Height: 18mm Always use for product brochures Only eliminate for corporate people images (eg: HR brochures) which have been profiled with a white background

URL Always position as shown Univers 45 (light) 14/18pt Pantone 648 C

renessenz.com

Flavors and Fragrances

renessenz.com

08.2011

Signage

6 08.2011

Contents

Signage Basic components for signs 6.1 Overview 6.2 Primary sign modules 6.3 Secondary sign modules 6.4 Identification signs 6.5 Information signs 6.6 Directional signs 6.7 Reception signs 6.8

08.2011

Signage

6.1

Basic components for signs

The basic components for consistent signage

For all applications except where the logo must be placed into a pre-existing field such as a sign or area on a 3rd party form

To ensure a consistent global standard for all Renessenz signage, whether creating new signage or rebranding existing signs, it is important to apply the basic components and rules correctly.

R-height

For exceptions only (signage) where the logo must be placed into a pre-existing field such as a sign or area on a 3rd party form

Area of isolation Please adhere to the recommended area of isolation when placing the logo on existing signage.

Color Pantone 648 C and Pantone 3268 C are used for all signage items.

50% R-height

100% Pantone 648 C

100% Pantone 3268 C

When using proprietary color systems not listed below, please match as closely as possible to the approved Pantone colors.

100% Pantone 423 C 3

Typography Univers font family is used for all information and directional signs.

Univers 45 (Light)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 55 (Roman)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 65 (Semi-bold)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 08.2011

Signage

6.2

Overview

Signage hierarchy This page illustrates the typical sign types and hierarchy of signs that are used by Renessenz:

Identification signs These signs contain only the Renessenz logo.

Information signs Typically, these may include the plant name, building name, address information and affiliate logos and always include the Renessenz logo.

Directional signs Directional signs help navigation within and around a site. The Renessenz logo does not need to be incorporated into directional signs.

Reception signs A range of materials can be used for reception signs.

Engineering Department

3 2

Canteen

Meeting Room Jacksonville Plant Gate 1 601 Crestwood St.

Reception Medical Centre

Jacksonville Plant

Reception

Jacksonville Plant Gate 1 Street name and number BCWX

DeLTA

ACDU

08.2011

Signage

6.3

Primary sign modules

Sign system Our sign system is modular and scaleable. It has the flexiblity to be applied to a wide variety of signs.

1.5 x

Primary sign module Two versions of the Primary sign module exist to accommodate a wide range of signage applications.

In each instance, the area of isolation around the logo varies to produce two distinct formats.

1.5 x

The Primary sign module contains only the Renessenz logo.

Note: The main or primary entrance aign for each location should show the ownership version of the logo (either horizontal or vertical versions). Other branded signs at the same location should display the regular (non-ownership) versions of the logo.

1.0 x

1.0 x x

50% R-height

0.5 x x 0.5 x x

R-height 08.2011

Signage

6.4

Secondary sign modules

Colonels Island Plant

0.4x

The Secondary sign module is used for information concerning site locations and directions. Please adhere to the following principles:

601 Crestwood St. Jacksonville Plant

Administration Building

Secondary sign module For information and directional signage, a Secondary sign module has been established. This module can be used on its own or in combination with the Primary sign module.

Type size The cap height is 0.4 of the overall X height of the panel Typography Universe 55 Arrows Always use the approved directional arrow, available from Comminications as an EPS file. Arrows are 0.5 of the overall X height of the panel Colour Two colour schemes exist for typographic information and directional arrows:

0.5x

On a brilliant white background (not creme), Pantone 648 C type and Pantone 3268 C arrows are used. On a Pantone 648 C blue background, white type and white arrows are used. Only the approved Renessenz colors can be used.

Car park Car park

08.2011

Signage

6.5

Identification signs

Identification signs Identification signs identify a Renessenz site from a distance. This type of sign can typically be found on rooftops, building facades or at the entrance to Renessenz sites and should only include the Renessenz logo. Either of the Primary signage modules can be used for Identification signs. Important: The background colour for all signage MUST be brillant white. Not creme or off-white.

Building facade sign

Rooftop sign

08.2011

Signage

6.6

Information signs

x x x

0.7x 0.7x

Site 1 - Colonels Island Plant

Administration Headquarters

209 SCM Road

Information signs can be freestanding pylons or wall-mounted, and generally identify the site entrance or a building within it.

Jacksonville Plant

Standard format Information signs consist of both Primary and Secondary signage modules. Secondary modules are combined to accommodate the desired amount of information.

601 Crestwood St. 2

In standard format Information signs, each Secondary module is the same height. Testing Labs Canteen First Aid Deliveries

Affiliate logos or statutory symbols can be incorporated into information signs. They must never appear more dominant than the Renessenz logo and should be positioned beneath all other information. Directional elements can also be incorporated into Information signs. Alternative format In some cases, an alternative, wider monument sign format will be more appropriate.

0.7 x x 4

x 0.5 x

Site 1 - Jacksonville Plant

Administration Headquarters

Renessenz LLC

Jacksonville Plant

Two different Secondary module heights are used to give extra prominence to the site name.

601 Crestwood St.

08.2011

Signage

6.7

Directional signs

Testing Labs

Canteen

First Aid Deliveries Exit

Directional signs Directional signs help to navigate to, from and within the Renessenz sites. For new directional signage, a standard proprietary system, such as Spandex Infopanel or similar systems should be considered. Type and directional arrows must be highly legible at the preferred viewing distance. Two color schemes exist for directional signage as shown in these examples.

08.2011

Signage

6.8

Reception signs

Reception signs Reception environments differ greatly from site to site, and a number of different signage options exists to ensure the logo is highly legible in each situation.

Standard reception sign The Renessenz logo is positioned within a background panel. Cut vinyl lettering or profile cut acrylic will generally be appropriate for the Renessenz logo, although raised (extruded) letterforms may also be used. The background panel may be produced out of a range of materials, such as acrylic, glass, or stainless steel. Always choose a material which maximizes contrast in a particular environment.

Alternative reception signage Where space is limited, or the standard approach inappropriate, the Renessenz logo may be applied directly onto a wall. This approach is suitable for a number of different background substrates, from wallpaper to wood and glass. Fret cut, stainless steel letter-forms can be used (monochrome approach), in addition to cut vinyl lettering or profile cut acrylic depending on the wall material and color.

08.2011

Special Applications

7 08.2011

Contents

Special Applications Using the logo 7.1 Workwear 7.2 Branded merchandise 7.3 Vehicle livery 7.4

08.2011

Special Applications

7.1

Using the logo

1 Using the logo All special applications, such as workwear, branded merchandise and vehicle liveries, help to build an awareness of Renessenz, and done correctly, create positive 2 perceptions of the brand.

Preferred version to be used on a white background

To ensure that the logo is legible across all special applications, five versions of the logo can be used. Often, the background color is pre-determined and care must be 3 taken to select the logo version which has the most standout.

Positive single color (black) This version of the logo should only be used when the production method precludes the use of other logo versions or when these do not provide sufficient contrast with the background color. Negative single color (white) This is the preferred negative version of the logo and should be used wherever the logo needs to be applied to a dark or solid background color.

Negative single color (gray/silver) For premium applications, such as branded gift boxes or pens, the logo can be reproduced using a metallic ink (Pantone 877) or using a satin silver foil.

Negative full color This is an alternative version of the negative logo. It should only be used if there is sufficient contrast between Renessenz Green and the background color.

Positive full color This is the preferred positive version of the logo and should be used on light or white colored backgrounds.

This option is useful for dark colored apparel.

08.2011

Special Applications

7.2

Workwear

It is important that Renessenz is clearly identified on all workwear applications, from overalls, Nomex suits, to hard hats and high visibility jackets. 1

Dark colored overalls On the front, the full color, positive version of the logo should be applied to a white embroidered patch - or can be embroidered directly using the color negative logo version. On the back, the color negative version should be applied directly on to the fabric.

Light colored overalls On the front, the full color, positive version of the logo should be applied to a white embroidered patch - or can be embroidered directly. On the back, the full color, positive version of the logo should be applied directly onto the fabric.

High visibility jackets To maximize legibility, the single color black version of the logo is used.

Hard hats The choice of logo will be determined by the color of hard hat. Always choose the most legible version.

08.2011

Special Applications

7.3

Branded merchandise

Branded merchandise provides an excellent opportunity to promote awareness of Renessenz. All merchandise should, therefore, reflect the nature of our business and be of optimum quality. When branding merchandise, please ensure the chosen logo is highly legible and reproduces well on the material. For premium applications, such as branded gift boxes or pens, the logo can be reproduced using a metallic ink (Pantone 877) or using a satin silver foil.

08.2011

Special Applications

7.4

Vehicle livery

A wide range of vehicles may be used by Renessenz. These provide an excellent opportunity to promote awareness of Renessenz. For most light vehicles and vans the logo should be positioned where it is easy to read, but at a discreet size on the side of the vehicle. On larger trucks, tankers and rail freight, the logo should be displayed prominently on the side. The logo should be reproduced using cut vinyl film. The following color values should be used: Renessenz Dark Blue 3M Scotchcal SC 80-724_(Series 80) Renessenz Green 3M Scotchcal 100-718_(Series 100)

Jacksonville Plant

Representative examples only. It is not mandatory that all transport owned or operated by Renessenz or contractors is branded. In the case of potentially dangerous chemicals, branding of transport may be negative in the event of a catastrophic incident.

08.2011