Chinaplas 2010 - Shanghai April 19-22, 2010
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
1
Chinaplas 2010 - Shanghai
Location
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
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Hall W2, C11
Hall W2, C11
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Location
3
Chinaplas 2010 - Shanghai
Booth layout
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
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Walls Surfaces
Ground level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Plan view
5
Walls Surfaces
Upper level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Plan view
6
Chinaplas 2010 - Shanghai
Images
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Images
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Chinaplas 2010 - Shanghai
Final renderings
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
20
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Final structure
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Final structure
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Final structure
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Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Final structure
24
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Final structure
25
Chinaplas 2010 - Shanghai
Newspaper advertisement & center lift-out supplement
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
26
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai
Chinaplas Newspaper
April 19-22, 2010
Advertisement - back cover
27
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai
Chinaplas Newspaper
April 19-22, 2010
Lift-out supplement - p1
28
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai
Chinaplas Newspaper
April 19-22, 2010
Lift-out supplement - pp 2-3
29
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai
Chinaplas Newspaper
April 19-22, 2010
Lift-out supplement - p4
30
Chinaplas 2010 - Shanghai
Print distribution
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
31
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai
LyondellBasell Update
April 19-22, 2010
Booth magazine - p 1
32
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai
LyondellBasell Update
April 19-22, 2010
Booth magazine - pp 2&3
33
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai
LyondellBasell Update
April 19-22, 2010
Booth magazine - pp 4&5
34
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai
LyondellBasell Update
April 19-22, 2010
Booth magazine - pp 6&7
35
Marketing Communications | Hong Kong Creative Services | Frankfurt Cindy Qin Eric Xing
Henry Huang
YS Lee
Amy Zhao Lalo Tang
Xaver Xu
CH Mak Richard Gu Shawn Lian Eric Ye Lalo Tang Gu Xin Kelvin Zhao
Xue Qin Gu Xin Shawn Lian Eric Ye Lalo Tang Kelvin Zhao
Michael Vogt CH Mak
Xue Qin Michael Vogt CH Mak CY Yang Cindy Qin
Xue Qin Michael Vogt
Umberto Credali Nelson Zhou
Steven Lin
Michael Vogt CH Mak
Umberto Credali Nelson Zhou
Steven Lin
Luson Lu
Jeerada Mahutthon GY Ha JG Kim
Luson Lu Sydney Chen Evangeline Leung Jeerada Mahutthon GY Ha JG Kim
Luson Lu Sydney Chen Evangeline Leung Jeerada Mahutthon
GY Ha JG Kim
Sydney Chen Evangeline Leung Jeerada Mahutthon GY Ha JG Kim
Evangeline Leung
Sydney Chen
Eramus Lo
Eramus Lo
Eramus Lo Luson Lu
Eramus Lo
KB Chun
GY Ha
Jeerada Mahutthon
Lakshman Iyer
Sydney Chen
Luson Lu
KB Chun
GY Ha
Jeerada Mahutthon
Lakshman Iyer
Sydney Chen
Luson Lu
Eramus Lo
Richard Gu
Steven Lin Richard Gu
Richard Gu
Richard Gu
Steven Lin
Steven Lin
Steven Lin
Nelson Zhou
Umberto Credali
Helen Ren
Xue Qin
(Stand by)
Chris Chen
Kelvin Zhao
Gu Xin
Amy Zhao
Andrew Ji
Tony Zhu
Sandro Li
Leon Zhou
Debby Chan
Kathy Chan
Rosanna Liu
Rosanna Liu
Umberto Credali
Sandro Li
Helen Ren
Xue Qin
(Stand by)
Chris Chen
Leon Zhou
Gu Xin
Amy Zhao
Andrew Ji
Tony Zhu
Nelson Zhou
Kelvin Zhao
Debby Chan
Kathy Chan
pm (13:00-17:00)
21-Apr am (09:00-13:00)
Rosanna Liu
Rosanna Liu
Eramus Lo
Richard Gu
Xue Qin
YS Lee
CY Yang
Tom Tang
Tom Tang
Henry Huang
Jackie Tong
Lalo Tang
Eric Xing
Tom Tang
Amy Zhao
Colin Chen
Jackie Tong
Andrew Zhang Colin Chen
Andrew Zhang
Tom Tang
Xaver Xu
Debby Chan
Debby Chan
Debby Chan
Debby Chan
Kathy Chan
Kathy Chan
Kathy Chan
Kathy Chan
pm (13:00-17:00)
20-Apr am (09:00-13:00)
22-Apr
KB Chun
GY Ha
Jeerada Mahutthon
Lakshman Iyer
Sydney Chen
Luson Lu
Eramus Lo
Richard Gu
Steven Lin
Cindy Qin
Nelson Zhou
CY Yang
Sandro Li
Helen Ren
(Stand by)
Chris Chen
Leon Zhou
Eric Xing
Henry Huang
Arnold Yang
Andrew Ji
Xaver Xu
am / pm (09:00-15:00)
Staff Information (for internal use only)
pm (13:00-17:00)
19-Apr
Chinaplas 2010
am (09:00-13:00)
Literature
30 plus different kind of product brochure and leaflet, see the images as attached.
Product InformatIon
Fairground
Map of the Shanghai New International Expo Centre
April 19-22, 2010
Searching for a low density polyethylene (LDPE) resin that delivers both cost-saving sterilization performance and superior properties? Then consider LyondellBasell’s new Purell PE3420F LDPE for your next blow-fill-seal application.
Purell PE3420F
Redefining speed and performance
Benefit from the power of Purell PE3420F Save costs by reducing sterilization time by up to 75% compared to competitive LDPE grades
Achieve higher sterilization temperatures due to the highest density ever attained by an LDPE grade
Obtain additional savings by reducing steam generation
Stand Duty Roster Improve embossing due to good melt flow rate
Lower part weight through reduced wall thickness, leading to lower transportation and energy costs
Create innovative and versatile product designs
Your stand duty begins at 09:00 every day. We kindly ask you to be at the booth on time in order to prepare yourself for the day.
A short briefing session at 09:00 will be given on every morning to provide new information and, reflect experiences from the past day.
10
3
7
Chinaplas 2010_Shanghai Staff Manual 36
Product name 1- or 2-line product descriptor
Marketing Communications | Hong Kong
Creative Services | Frankfurt
牌号名称
熔融指数(MFR) (g/10 min)
产品特点
Moplen HP544T
60
高流动均聚聚丙烯
Moplen HP740T
60
高流动性，高刚性，透明度好
Moplen RP349U
75
高熔指、高透明度无规共聚聚丙烯，非常适用于 薄壁及长流程注塑加工
Moplen EP548S
44
中熔指抗冲聚丙烯，适用于高抗冲击产品应用
Moplen EP540V
110
极高熔指抗冲聚丙烯，适用于模内贴标和 薄壁注塑应用
Clyrell EC340R
26
中熔指产品，适用于高抗冲，高透明度产品应用
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
37
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
38
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
39
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
40
Product InformatIon
Purell PE3420F Redefining speed and performance Searching for a low density polyethylene (LDPE) resin that delivers both cost-saving sterilization performance and superior properties? Then consider LyondellBasell’s new Purell PE3420F LDPE for your next blow-fill-seal application.
Benefit from the power of Purell PE3420F Achieve higher sterilization temperatures due to the highest density ever attained by an LDPE grade Save costs by reducing sterilization time by up to 75% compared to competitive LDPE grades Obtain additional savings by reducing steam generation Lower part weight through reduced wall thickness, leading to lower transportation and energy costs Improve embossing due to good melt flow rate Create innovative and versatile product designs
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
41
牌号
熔融指数 MFR
加工方法
应用范围
Toppyl SP 2000 B
2*
吹膜
自封,封PE 中等剥离力
SP 2001 B
0.8*
吹膜
自封,封PE 低剥离力
SP 2101 C
8**
吹膜, CPP, BOPP
自封,封PE 耐高温消毒
SP 2102 C
6.5**
吹膜, CPP, BOPP
自封,封PP
SP 2200***
2*
吹膜
封PS, PE & PP
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
42
Go for the green Thermoplastic polyoleďŹ ns used in single-ply and garden-roof membranes
SIMULATED IMAGE
lyondellbasell.com
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
43
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
44
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
45
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
46
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Print collateral
47
Chinaplas 2010 - Shanghai
Panel graphics
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
48
Panel_1
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
49
Panel_2
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
50
Panel_3
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
51
Panel_4
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
52
Panel_5
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
53
Panel_6
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
54
Panel_7
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
55
Panel_8
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
56
Panel_9
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
57
Panel_10
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
58
Panel_11_upper level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
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Panel_12_upper level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
60
Panel_13_upper level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
61
Panel_14
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
62
Panel_15
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
63
Panel_16_samples
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
64
Panel_17_samples
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
65
Panel_18_samples
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
66
Panel_19_samples
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
67
Panel_20_samples
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
68
Panel_21_samples
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
69
Panel_22_samples
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
70
Panel_23_samples
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel graphics
71
Chinaplas 2010 - Shanghai
Booth graphics
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
72
ARTWORK SIZES:
Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
logo_3000_100%_art.eps logo_1775_100%_art.eps logo_2200_100%_art.eps logo_800_100%_art.eps
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123
Logo
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
73
Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
ARTWORK SIZES:
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123
tagline_1775_100%_art.eps tagline_1280_100%_art.eps tagline_800_100%_art.eps
Color: Pantone 166C Vinyl: As close as available
Marketing Communications | Hong Kong
Tagline_wordmark
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
74
3000
1775
1775
1775
1775
Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706 Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Color: Pantone 166C Vinyl: As close as available
Marketing Communications | Hong Kong
Size relationship
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
75
480
ARTWORK SIZES: inno_480_100%_art.eps
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123
Innovation graphic
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
76
5770
300
ARTWORK SIZES: inno_strip_100%_art.eps Reproduce multiple times for walls as specified
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123
Innovation graphic
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
77
Color: Pantone 7545C Vinyl: 3M Scotchcal Opaque Film Dark Gray 100-706
Gray wall
ARTWORK_Profile cut vinyl on gray wall
White vinyl
logo_tagline_on gray_100%_art.eps
Color: Pantone 2925C Vinyl: 3M Scotchcal Opaque Film Light Blue 100-123 Color: Pantone 166C Vinyl: As close as available
Marketing Communications | Hong Kong
Innovation graphic
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
78
alastian_1_100%_art.eps
alastian_cube_100%_art.pdf
140
Print laminate and profile cut around perimeter - adhere to wall in position as shown
Monitor
100 alastian_3_100%_art.eps
alastian_2_100%_art.eps
alastian_4_100%_art.eps
IT container and counter
Color: Pantone 289C Vinyl: As close as available Color: Pantone 166C Vinyl: As close as available
Marketing Communications | Hong Kong
Alastian wall
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
79
ARTWORK SIZES: alastian_1_100%_art.eps
Color: Pantone 289C Vinyl: As close as available
Alastian_CN
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
80
ARTWORK SIZES: alastian_2_100%_art.eps
Color: Pantone 289C Vinyl: As close as available Color: Pantone 166C Vinyl: As close as available
Marketing Communications | Hong Kong
Alastian_business_CN
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
81
ARTWORK SIZES: alastian_3_100%_art.eps
Color: Pantone 289C Vinyl: As close as available Color: Pantone 166C Vinyl: As close as available
Marketing Communications | Hong Kong
Alastian_proposition_CN
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
82
ARTWORK SIZES: alastian_4_100%_art.eps
Color: Pantone 166C Vinyl: As close as available
Marketing Communications | Hong Kong
Alastian_cursor arrow
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
83
Chinaplas 2010 - Shanghai
Booth graphics & panel placement
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
84
PANEL_5
PANEL_10
PANEL_4
PANEL_9
PANEL_15
PANEL_8 PANEL_6 PANEL_7
PANEL_14
Walls Surfaces
PANEL_1
PANEL_2
PANEL_3 Ground level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel placement
85
PANEL_15
PANEL_22
PANEL_13 PANEL_12
PANEL_21
PANEL_20 PANEL_11 PANEL_23
PANEL_16
PANEL_18
PANEL_17
PANEL_19
Walls Surfaces
Upper level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel placement
86
Alastian
Automotive
Performance
Pipe + Roofing
Walls Surfaces
At-a-glance Performance Monitor placement
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Panel placement
87
logo_3000_100%_art.eps
logo_3000_100%_art.eps
tagline_1775_100%_art.eps
tagline_1775_100%_art.eps
Elevation_Left
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
88
logo_1775_100%_art.eps
tagline_1775_100%_art.eps
Elevation_Front
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
89
logo_3000_100%_art.eps
tagline_1775_100%_art.eps
Elevation_Right
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
90
inno_485_100%_art.eps
tagline_800_100%_art.eps
logo_800_100%_art.eps
Left side
inno_485_100%_art.eps
Right side
logo_800_100%_art.eps
tagline_800_100%_art.eps
Front
Reception counter
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
91
glass_l_short_100%_art.eps
glass_l_long_100%_art.eps
Pattern is removed
glass_r_long_100%_art.eps
Blue is frosted surface
Rear view - Reception Important: • apply frosted vinyl on glass as shown from rear • ensure vinyl applied right way (not reversed)
Marketing Communications | Hong Kong
Creative Services | Frankfurt
glass_r_short_100%_art.eps
Chinaplas 2010_Shanghai April 19-22, 2010
Reception glass
Booth graphics
92
300 500
ARTWORK SIZES:
Walls: Innovation graphic strip application Lower level only
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
inno_strip_100%_art.eps Reproduce multiple times for walls as specified
Ground Level
Booth graphics
93
logo_2200_100%_art.eps
tagline_1280_100%_art.eps
inno_strip_100%_art.eps
Upper Level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
94
tagline_1280_100%_art.eps
panel_11_100%_art.pdf
panel_12_100%_art.pdf
panel_13_100%_art.pdf
inno_strip_100%_art.eps
Upper level
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
95
panel_15_100%_art.pdf
panel_14_100%_art.pdf
Inset wall behind bar
Bar
logo_tagline_on gray_100%_art.pdf
panel_6_100%_art.pdf
Door
CafĂŠ area
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
96
panel_7_100%_art.pdf
panel_8_100%_art.pdf
panel_9_100%_art.pdf
panel_10_100%_art.pdf
Back wall (common with neighbor)
logo_tagline_on gray_100%_art.pdf
Side wall (facing side aisle)
CafĂŠ area
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth graphics
97
Chinaplas 2010 - Shanghai
Booth specifications and modifications
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
98
Chinaplas 2010 - Shanghai
Booth specifications and modifications
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
99
high opening - air flow Bollards
Wheelchair ramp IT terminal
IT terminal
Alastian area Reception
tables 800 x 800 Bar tables Brochure Distribution
load bearing column - review position vs. previous drawing. Minor re-position may be required
stage
Illuminated bottle case
stage
stage
stage
Pipe Floor Installation
Walls Surfaces
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Plan view
100
210
Section AA
B
Brochure Distribution
Shelves are hidden with doors
Shelves are open
A
A
Brochure Distribution
Reception
210
Reception
Internal counter 950 h
Garbage
Hole on counter - bin inside
Glass
Glass
Glass
B
Section BB
Doors
Side Elevation
IT Terminal
Walls
Brochure Distribution area requirements: • Shelves open on all 3 sides - easy access and stocking for attendant • Brace top shelf to hold paper weight without sagging • Space uprights to allow at least 30+ stacks of A4 size brochures (210 x 297)
REAR ELEVATION
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Reception area
101
Printed graphics • LyondellBasell product range
Vinyl graphics • Alastian logo • Alastian business proposition
Monitor
IT termiinal_front
FRONT ELEVATION
REAR ELEVATION
PLAN VIEW
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Alastian area
102
Elevation provided wall length factored on: Video blocks 576 x 16 + 50 trim = 9266
Lower part of video wall on other side - Create a surface break line to maintain horizontal line
Modified
Elevation_Left
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Comparison_1
103
Video blocks in dotted line area not correct - wall width must be factored on the block dimension
Elevation provided
wall length must be factored on: Video blocks 576 x 6 + 50 trim = 3506
Modified
Elevation_Front
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Comparison_2
104
Video blocks in dotted line area not correct - wall width must be factored on the block dimension
Elevation provided wall length factored on: Video blocks 576 x 16 + 50 trim = 9266
Open wall
Lower part of video wall on other side - Create a surface break line to maintain horizontal line
Modified
Elevation_Right
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Comparison_3
105
300
300 clear acrylic box - contains pellets
950
white laminate
steel floor mounting plate
300
450
600
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Bollards
106
Chinaplas 2010 - Shanghai
Multimedia Briefing
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
107
1. Logo animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
108
1. Logo animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
109
1. Logo animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
110
2. Molecule animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
111
2. Molecule animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
112
3. Pellet animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
113
LyondellBasell
3. Pellet animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
114
LyondellBasell
Commitment
3. Pellet animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
115
No. 1 Polypropylene No. 1 Polypropylene Compounding No. 3 Polyethylene No. 2 Propylene Oxide No. 1 Polyolefin Licensing No. 1 Polyolefin Catalysts
3. Pellet animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
116
No. 1 Polypropylene
Global Ranking
No. 1 Polypropylene Compounding No. 3 Polyethylene No. 2 Propylene Oxide No. 1 Polyolefin Licensing No. 1 Polyolefin Catalysts
3. Pellet animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
117
No. 1 Polypropylene
Global Ranking
No. 1 Polypropylene Compounding No. 3 Polyethylene No. 2 Propylene Oxide No. 1 Polyolefin Licensing No. 1 Polyolefin Catalysts
3. Pellet animation
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
118
4. Pellets raining
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
119
Customers use our materials for: 1. Food Packaging 2. Textiles 3. Automotive 4. Appliances 5. Film 6. Piping 7. Medical
Marketing Communications | Hong Kong
4. Pellets raining
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
120
Left to right pan
5. Plant panoramas
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
121
Movement on all images
Ken Burns
vertical pan
Ken Burns
5. Plant panoramas
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
122
Movement on all images
Ken Burns
Ken burns
Ken Burns
5. Plant panoramas
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
123
Left to right pan
5. Plant panoramas
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
124
V slow left to right pan - transition day to night
5. Plant panoramas
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
125
V slow left to right pan - transition day to night
5. Plant panoramas
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
126
Movement on all images
Vertical pan
Ken Burns
5. Plant panoramas
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
127
6. Tumbling products
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
128
6. Tumbling products
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
129
LyondellBasell
6. Tumbling products
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
130
LyondellBasell
Commitment
6. Tumbling products
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
131
Correction_1
Correction_2
Corrections
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
132
Correction_3
Corrections
Marketing Communications | Hong Kong
Creative Services | Frankfurt
Chinaplas 2010_Shanghai April 19-22, 2010
Booth LED video
133