research - ideation - development - modeling
portfolio
Rosie Sinclair
Product Designer
Product Designer I strive to work with clients to better the social and environmental issues of today. I bring forth exceptional design skills which are created through a detailed design process of iteration, prototype models, CAD models and final product solutions.
Lifesaving equipment to prevent the impacts of cold water shock.
Savoy Vase
Design through modeling.
Design Activism
From design thinking to design activism.
Human-Centred Design Research
Putting real people at the centre of the development process.
Table of 05 09 11 CONTENTS
ReclineRelief
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ensuring the user stays calm and above water.
My final design considers product semantics and user needs by conducting surveys and semi-structured interviews. Product testing ensured accurate deployment and ergonomics were satisfactory.
ReclineRelief
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Storyboard - Problem to the Solution
Tim and Ben are walking home along the canal after being at the pub for a couple of drinks.
Ben stumbles on the uneven path causing him to fall into the cold canal waters.
Ben begins to experience cold water shock and his heart rate begins to rapidly increase.
Tim quickly notices the ReclineRelief in the distance due to its bold, bright colours.
Ben holds the ReclineRelief in the H.E.L.P position which keeps him calm, as well as, keeping his head above waters.
Storyboard - Problem to the Solution
Ben stays calm in waters until the Royal Life Saving Society rescues him to his safety.
ReclineRelief 06
Sarah and Tim are walking along the canal on the public footpath on a crisp winters morning.
Sarah suddenly slips and falls into the cold waters, causing her to experience cold water shock.
Along the canal is the ReclineRelief, Tim calmly retrives the rescue equipment and accuratly deployes it to Sarah.
Once Sarah has retrieved the ReclineRelief she is placed into the H.E.L.P position with head and neck above waters.
Shape Development
finger grooves for grip.
handles to ensure better grip. straps to hook over shoulders, ensuring security.
Handle Development
gap allows product to be held on chest.
four handles, can be held/ thrown from all sides. curved edges allows accurate depolyment.
Curved edges to fit fingers and thumb comfortably.
Curved edges for comfortable grip, cicular end to fit palm.
Hole in handle to ensure security of grip, but not effiecient when in an emergency.
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ReclineRelief 08 Illustrated Booklet Exploded Isometric Front 1 A 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 B C D E F A B C D E F Dept. Technical reference Created by Approved by Document type Document status Title DWG No. Rev. Date of issue Sheet 29/12/2022 1/1 AquaAid Rosie Sinclair 1 A 2 3 4 5 6 7 8 1 2 3 4 5 6 7 8 B C D E F A B C D E F Dept. Technical reference Created by Approved by Document type Document status Title DWG No. Rev. Date of issue Sheet 29/12/2022 1/1 AquaAid Rosie Sinclair
Design Activism
From design thinking to design activism.
Final Model
To design a product that highlights or tackles the social and environmental impacts associated with eating chocolate.
Design Activism 11
Enviromental Element
Primary research gathered shows that West African Countries such as Ghana and Cote showed a higher rate of deforestation than countries such as Brazil and Ecuador.
higher rate of deforestation
lower rate of deforestation
In order to portray the deforestation in West Africa, I created an array of leafless trees on Adobe Illustrator, which were then laser cut onto a thin sheet of MDF. This feature serves as a visual cue to raise awareness about the issue and inspire action toward conservation efforts.
Social Element
Primary and secondary research showed that the consumption of chocolate produced negative mental and physical effects, the pedometer used to track the number of steps taken daily encourages fitness thus benefiting health.
Design Activism 12
Human-Centred Design Research
Design a product that makes it easier for elderly people to do their shopping by gaining and starting to respond to human insight into everyday physical challenges they encounter.
Observations
Mapping
Persona
Name
Age
Gender
Height
Problem
Teresa Eden
75
Female 5'3
Teresa struggles to reach high shelves due to her height and infirmity. Teresa often has to ask for assistance to help her reach the products that she wants. This leaves Teresa feeling unsatisfied and disappointed with herself.
Key: Elderly member of public struggling to carry items.
Interviews
Products are placed far back on shelves.
What you want is always at the top.
High shelves are defenitely an issues.
Human-Centred Design Research 13
Storyboard - The Problem
Tom starts his day by reading his To Do list.
Tom rides the bus to the shop, he is having to stand up and hold onto the overhead handles.
Tom gets a trolley and enters the shops.
Tom struggles to reach and carry the products on the high shelves.
Tom carries his shopping back to the bus stop to go back home.
Tom then puts his shopping away, again struggling to reach his high cupboards and shelves.
This project consisted of investigating scenarios, generating concepts, observational sketches, creating personas and storyboards. These skills allowed me to understand the problem in extensive detail as I integrated humancentred design research into my design process.
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Human-Centred Design Research
CONTACT rosiesinclxir@mail.com 07740786673
