Design Activism

From design thinking to design activism.

Final Model

To design a product that highlights or tackles the social and environmental impacts associated with eating chocolate.

Enviromental Element

Primary research gathered shows that West African Countries such as Ghana and Cote showed a higher rate of deforestation than countries such as Brazil and Ecuador.

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In order to portray the deforestation in West Africa, I created an array of leafless trees on Adobe Illustrator, which were then laser cut onto a thin sheet of MDF. This feature serves as a visual cue to raise awareness about the issue and inspire action toward conservation efforts.

Social Element

Primary and secondary research showed that the consumption of chocolate produced negative mental and physical effects, the pedometer used to track the number of steps taken daily encourages fitness thus benefiting health.