Porsche Parade 4-2021

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2021 Member Survey Survey Background

Survey Co-ordinator and Surveyor

Survey Co-ordinator and Surveyor

The aim of the 2021 Member Survey by the Social Committee was to give each and every member the opportunity to have their say and further; to provide the PCV with demographic data for the strategic planning of future events. The survey analysis defined scenarios and trends that will impact on future logistics, financial planning and the PCV culture. Of prime importance was that the Club does the following: • Continues to meet the needs of active members. • Provides quality events. • Creates events that are inclusive for all, including inactive members. Survey Questions Content was derived from members’ feedback comments held in the Survey Monkey archive - dating from 2016 to current day. To gain deeper insights, comments were also sought from individual members, newer and older. Members Involved in the Survey: Survey respondent’s: 1126 Primary Members (668 active & 458 inactive). Completed responses: 388 Response rate: 46% of active members & 18% of inactive members

Survey Co-ordinator and Surveyor

W*I*N*N*E*R*S

Survey Respondent’s Prize Comprising 2 x $150 Visa Card Voucher

---------------------------------------------Congratulations to

Bambi McAuley & Filippe Chiarella We wish to thank everyone who participated in the survey Thank You to the following for their interest and input: Ken and Harriet Anson, John King, Adam de Guara, Darren Sultana, (formerly Great Britain PC, R31), Carlo Fasolino, Stephen and Tracey Lofthouse, Justin Reed and Melanie Treloar. * Harriet Anson and Vicki Sturzaker’s suggestion that partners of primary members (a cohort of 690), be Cook invited -toSurvey take partCo-ordinator in future Survey Monkey Anna feedback, has resonated and will be included in the action arising from the survey analysis. Anna Cook

Anna Cook - Survey Co-ordinator

Omnia Holland - Sur

Anna Cook Role: 2021 Social Survey Co-ordinator Background: Marketing / Communications Wine Industry – Marketing and Wine Education: Heidsieck, Dan Murphy’s Tourism Industry – Private Luxury Tours and Travel; Event Management. Helen Bartley Role: Raw Data Analysis. Background: Independent, Professional Consultant, Bartley Consulting Pty Ltd - Social & Environmental Research and Statistical Methods Member: The Research Society.

Omnia Holland Member PCV who kindly volunteered her time and expertise. Role: Conversion of raw data and compilation of the PCV Survey 2021 Report. Background: Independent, Professional Consultant, Principal OmniCom Qualit Research. Consulting in marketing psychology, Modelling and theories behind consumer Clients: ANZ, Telstra, CSL, Heinz, Kraft, Coles, Crown. Member: The Research Society. Omnia Holland - Surveyor & PCV Member

Anna Cook Role: 2021 Social Survey Co-ordinator Role: 2021 Social Survey Co-ordinator Special thanks to Carly Pasco (PCV Administrator) and Russell Sturzaker Background: Marketing / Communications Background: Marketing / Communications (PCV Founding Member), who’s combined encyclopaedic knowledge of the Wine Industry – Marketing and Wine Education: Heidsieck, Murphy’s Wine Dan Industry – Marketing and Wine Education: Heidsieck, Dan Murphy’s Club proved invaluable. Tourism Industry – Private Luxury Tours and Travel; Event Management. Tourism Industry – Private Luxury Tours and Travel; Event Management. We acknowledge Social Director Linley Baxter’s contribution in tabling the Helen Bartley Helen Bartley criteria ‘The Themes and Overarching Guidelines 2021’ - and how does Role: Raw Data Analysis. Role: Raw Data Analysis. the Survey address these? Further, without his commitment and vision the Background: Independent, Professional Consultant, Background: Independent, Professional Consultant, survey could not have come to fruition. Bartley Consulting Pty Ltd - Social & Environmental Bartley Consulting Pty Ltd - Social & Environmental Research and Statistical Methods Research and Statistical Methods Salute! Member: The Research Society. Member: The Research Society. Anna Cook Omnia Holland Omnia Holland PCV Survey Co-ordinator Member PCV who kindly volunteered her time and expertise. Member PCV who kindly volunteered her time and expertise. Role: Conversion of raw data and compilation of the PCV Survey 2021ofReport. Role: Conversion raw data and compilation of the PCV Survey 2021 Background: Independent, Professional Consultant, Principal Report. OmniCom Qualitative and Quantitative Research. Background: Independent, Professional Consultant, Principal OmniCom Qualitative and consumer Quantitative Research. Consulting in marketing psychology, Modelling and theories behind behaviour. Clients: ANZ, Telstra, CSL, Heinz, Kraft, Coles, Crown. Consulting in marketing psychology, Modelling and theories behind consumer behaviour. Member: The Research Society. Clients: ANZ, Telstra, CSL, Heinz, Kraft, Coles, Crown. Member: The Research Society.

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