Versions
The primary logo of the RSU Hillcats incorporates a fully justified wordmark to the right of the Hillcat head. It should appear on all RSU Athletics correspondence in its full form. The secondary versions of the logo include the Hillcat head and the various wordmarks including the words "RSU" and "Hillcats". The Hillcat head plays many roles and has flexible usage. When pulled away from the wordmark, it is a strong and iconic symbol of our university's spirit but can only be used in a design by itself if “Rogers State University”, "Rogers State", "RSU", or "RSU Hillcats" appears elsewhere in the design to complete the branding.
P RI M A RY LO G O
SEC ONDA RY LO G O
R S U H I L L C AT S W O R D M A R K ( SEC ONDA RY )
RSU WORDMARK ( SEC ONDA RY )
H I L L C AT S W O R D M A R K ( SEC ONDA RY )
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– History of the Hillcat Logo
The name Hillcat was conceived independently by a group of RSU students in spring 2005, and approved by the University Mascot Committee, Student Government Association, president and administration. The Hillcat was developed and officially unveiled to the campus in 2005 by the university’s Office of Public Relations with the assistance of SME Branding of New York, N.Y.
RO GERS STATE UNIVERSIT Y |
BRANDING GUIDELINES
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