Versions

e primary logo of the RSU Hillcats incorporates a fully justi ed wordmark to the right of the Hillcat head. It should appear on all RSU Athletics correspondence in its full form.

e secondary versions of the logo include the Hillcat head and the various wordmarks including the words "RSU" and "Hillcats".

e Hillcat head plays many roles and has exible usage. When pulled away from the wordmark, it is a strong and iconic symbol of our university's spirit but can only be used in a design by itself if “Rogers State University”, "Rogers State", "RSU", or "RSU Hillcats" appears elsewhere in the design to complete the branding.

PRIMARY LOGO SECONDARY LOGO RSU HILLCATS WORDMARK (SECONDARY) RSU WORDMARK (SECONDARY) HILLCATS WORDMARK (SECONDARY)

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History of the Hillcat Logo

e name Hillcat was conceived independently by a group of RSU students in spring 2005, and approved by the University Mascot Committee, Student Government Association, president and administration. e Hillcat was developed and o cially unveiled to the campus in 2005 by the university’s O ce of Public Relations with the assistance of SME Branding of New York, N.Y.