Hillcats Logo The Rogers State University's Hillcats logo, is the primary representation of RSU Athletics and school spirit. Consistent use and proper implementation of this logo is crucial to maintaining effective brand standards of the institution. This section of the brand guidelines will detail how and when to use the RSU Hillcat logo as well as all other acceptable variations and proper usage.
Elements of the RSU Hillcats Logo
The RSU Hillcats logo is comprised of two primary elements: the Hillcat head and the wordmark. The typeface is an altered version of the font Runway with a thin red stroke outlined by a heavier navy stroke.
Wordmark
The typeface is an altered version of the font Runway and was chosen for it's bold forward movement.
Hillcat Head
The Hillcat is a fictitious cousin of the bobcat, which is indigenous to northeast Oklahoma. The name "Hillcat" also draws from “College Hill,” a traditional nickname for RSU. The university sits atop a hill overlooking the city of Claremore.
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– Permission for Usage
The RSU Associate AD for External Operations is responsible for protecting the use of RSU Hillcats trademarks.
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RO GERS STATE UNIVERSIT Y |
BRANDING GUIDELINES
