July Voice 2025

Rockford “showed up” for inaugural IRONMAN 70.3

Volunteers and residents welcomed thousands of athletes and visitors

Article by John Groh, GoRockford

Photos by Kevin Haas, Rock River Current

“Somehow, even for this inaugural race, [Rockford] understood the assignment and showed up,” one IRONMAN athlete said on Facebook.

“You could really feel the effort put forth. Well done, Rockford!” said another. Athletes, visitors, and residents praised Rockford and our region as we welcomed and supported nearly 2,700 competitors on Sunday, June 22, 2025,

for the Illinois premier of the globally recognized IRONMAN triathlon. The athletes and an estimated 10,000 visitors came from 45 U.S. states and 36 countries across six continents, some from as far as Iceland, Kyrgyzstan, New Zealand, and South Africa.

Our three-year partnership with the IRONMAN organization, the world’s largest operator of mass-participation sports, is expected to deliver more than $25 million in economic impact through 2027. As this year’s athletes and their family and friend support teams share their positive experiences and elevate awareness of our region as a tourism destination, we anticipate added boosts before and after the next two races.

“It’s so beautiful and just so easy

to get around here,” our hospitality volunteers heard as they greeted people in hotel lobbies and stood at the ready to answer questions. In true GoRockford style, we “went the extra mile” to assemble a team of volunteers to serve as welcome ambassadors for the Friday and Saturday preceding the race. This was in addition to the 1,560 race-focused volunteers organized by GoRockford and IRONMAN.

Our team has been in active conversations with the IRONMAN organization for nearly two years to plan this event, leveraging interagency collaborations at the municipal, state, and county levels to make sure everyone participating and spectating would be

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The power of play

Helping our local economy thrive

By Jay Sandine, Rockford Park District

Every year, thousands of athletes, coaches, families, and fans travel to our region to participate in youth tournaments, amateur competitions, and regional sporting events. It’s not hard to tell when we have extra guests in town as there are longer lines at gas stations, restaurants are more crowded, hotels are packed, and traffic throughout Rockford and Loves Park is a bit more congested. Those are signs of the economic impact the park district creates for our region through sports.

The Rockford Park District also serves as an economic development catalyst for private-sector investment. Our world-class recreational facilities—UW Health Sports Factory and Mercyhealth Sportscore One in Rockford along with Mercyhealth Sportscore Two in Loves Park—draw millions of visitors

GRCC’S ROCKIN’ 8-1-5 EVE

Join us in celebrating business, bold moves, and regional pride.

On August 14, the Greater Rockford Chamber of Commerce (GRCC) will host its annual dinner—reimagined this year as GRCC’s Rockin’ 8-1-5 Eve. More than a party, this high-energy fundraising event kicks off 8-1-5 Day and spotlights the momentum of the Rockford Region’s business community.

Set inside the Hard Rock Casino’s spectacular Hard Rock Live venue, the evening blends celebration with strategy. Expect the unexpected—red carpet entrances, champagne towers, high-impact storytelling, and a countdown that culminates in a toast to our region at precisely 8:15 p.m.

A night of purpose and plenty of fun, GRCC’s Rockin’ 8-1-5 Eve is an opportunity to reflect on the year’s progress, recognize standout leaders, and look ahead with renewed purpose while supporting the mission of the GRCC. You’ll hear from local business icons, enjoy special performances, and experience the kind of connection and energy that reminds us why Rockford is on the rise.

each year, encouraging businesses to expand around these high-traffic areas. For example, the growth of hotels, gas stations, restaurants, and retail along Riverside Boulevard in Loves Park is a direct result of the activity generated by Mercyhealth Sportscore Two. That activity adds up. The economic impact for UW Health Sports Factory in downtown Rockford alone, from January through June 2025, is estimated to be $3,390,000. These major sports facilities are contributing to tourism, job creation, local business growth, and overall regional prosperity. Visitor spending stimulates secondary spending and increases tax revenues for municipalities and the county government through sales tax, hotel tax, and motor fuel tax. During the height of COVID, our

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Whether you’re a long-standing member or new to the GRCC, this is your moment to show up, stand out, and celebrate the work we’re doing—together.

Let’s raise a glass to Rockford and to the businesses building its future.

Tickets and tables available now at rockfordchamber.com

Presented by:

Fore! (I have to yell that a lot.)

Happily playing golf amongst the average-to-bad majority

By Angela Kay Larson, Greater Rockford Chamber of Commerce CEO PERSPECTIVE

Only 26% of our country’s 47 million golfers break a score of 90, and a mere 2% consistently shoot below 80, according to the United States Golf Association (USGA). That means the majority of us are average or bad golfers. Break 100? I don’t take the time, and I don’t have the patience. Although there was a time when breaking 100 was a goal, and I got there a couple of times when playing with my dad and pushing hard to keep up with his game. He was approaching the 2%.

Once my dad retired from Caterpillar, he walked 18 holes nearly every day at his favorite club, Pine Lakes in Washington, Illinois. (The lakes were stocked with bass, so after swinging his clubs, he’d cast a rod, which, along with his golf gear, was always in the trunk of his car.) When I decided to take up the game, my dad bought me a copy of the USGA’s Official Guide to the Rules of Golf and told me to follow them to the letter: “If you don’t keep track of every stroke by the rules, you’ll never know if you’re improving.”

I counted strokes. I took lessons. I played in a league. I annoyed everyone in my foursomes by religiously adhering to the rules. And then someone taught me the unwritten rule of golf: “When you get to 10 strokes, pick up your ball.” (Except there were a few adjectives in front of “ball” that aren’t fit to print.)

When I first started, I used a set of borrowed Wilson clubs. It didn’t take long for my husband to decide to help my game by removing the equipment variable. He searched the classified ads for used clubs and found a full set of

ABOUT THIS ISSUE…

ladies Ping Eye 2 irons and woods. My then revolutionary clubs were better at the game than me. I’ve never caught up with them.

With the perfect set of clubs, I began the quest for the perfect bag. Plaid. I had no other feature requirements, just traditional plaid. For years I browsed pro shops and sporting goods stores and found that no manufacturer was producing classic plaid golf bags. Then, on a trip to California, after playing a municipal course on Monterey Bay and The Hay executive course across from Pebble Beach, we popped over to the club house of that iconic resort, and there it was. Perched on a pedestal in the middle of a round table filled with golf attire and accessories stood my blue and green plaid bag.

That was 25 years ago, and golf tourism has remained on the rise, with more than $30 billion in golf-related travel expenses projected by the National Golf Foundation (NGF). In addition to that trip to California, I was blessed to visit Augusta, Georgia, for The Masters as part of an incentive travel program with my employer at that time, Woods Equipment. One of my colleagues offered up his course pass so that I could invite my dad to the tournament. (And my sisters wonder why I was his favorite.) Walking Augusta National with him, admiring the azaleas as much as the players, is a treasured memory. Travel side note: If you check into a hotel in Augusta wearing a golf shirt that says “Woods” you get a lot of attention.

With lessons, green fees, attire,

Sports, both professional and amateur, play a significant role in shaping the economic landscape of communities across the U.S. In the Rockford Region, the influence of sports extends beyond the playing fields and arenas, touching sectors such as tourism, hospitality, retail, infrastructure, and community development. Our region is successfully leveraging its sports culture and amenities to create a meaningful economic impact, attracting regional and national visitors while promoting local business growth. Through amateur tournaments, professional franchises, major events, and community programming, sports as an industry generates millions of dollars annually, supports thousands of jobs, and strengthens the region’s reputation as a welcoming and active destination. Read on to learn more about The Business of Sports

—Christine

Hand, managing editor

UPCOMING EDITORIAL THEMES FOR THE VOICE

Aug – Celebrating the 815

Sept – Talent Recruitment and Retention

Oct – Innovation and Manufacturing

Chamber members are welcome to submit non-advertorial, thought leadership articles for publication in the VOICE. Visit rockfordchamber.com/ the-voice for our editorial calendar, article submission guidelines, and advertising information.

equipment, and travel, I was certainly doing my part to contribute to a sport that today provides $102 billion in direct impact to the U.S. economy per NGF. It has been years since I contributed to that economic impact, and now that I’m working at the Chamber, networking conversations often turn to golf. I am invariably asked if I play. “Yes, badly,” I reply, not even willing to claim average ability.

With more than a dozen public and private courses in our two-county region,

I have ample opportunity to get back in the game and improve my handicap. Even if I commit to playing one round this summer or just getting out to hit some balls, I know how seductive golf can be. I know that, somehow, I’ll hit most of the shots straight and long and feel not so bad after all. I know that golf will entice me back—back to lessons, back to leagues, back to the unbending rules. Or I can happily accept my destiny as a bad golfer.

her math skills with ample opportunity to count and add big numbers.

Contribute a guest article for the August VOICE:

Celebrating the 8-1-5

As a news source for business in the Rockford Region, we give our members the opportunity to contribute thought leadership articles that are topical, informative, and business and/or community related.

We invite you to share your knowledge, share your passion, share your experiences. Think TED Talk in print. All we ask is that you avoid self-promotion or solicitation.

Contributors get a byline, author bio with photo, and a brief company bio.

Visit rockforchamber.com/the-voice to see our article guidelines and editorial calendar. If, after reading the article guidelines, you still have questions, feel free to reach out to editor@rockfordchamber.com.

The deadline for the August issue is July 10.

Angela Kay Larson, Greater Rockford Chamber of Commerce CEO, believes golf networking is a fantastic way to get to know colleagues while enjoying the great outdoors and our region’s top-notch courses. With her handicap, golf is also a fantastic way for her to improve

GUEST COLUMNIST

A stronger business climate in Winnebago County

Removing obstacles and meeting needs through unified leadership

By Joseph V. Chiarelli, Winnebago County Board Chair

I want to share an important development in Winnebago County’s leadership structure that directly impacts our business community’s future success. On May 22, 2025, the Winnebago County Board voted to restore the administrative authorities of the county board chairmanship—responsibilities that enhance our ability to support economic development and create more efficient government processes. This decision reflects the board’s commitment to providing the kind of stable, coordinated leadership that businesses need to grow and prosper in our region.

Over my four and a half years as county board chairman, I’ve witnessed firsthand how fragmented leadership can create unnecessary obstacles for businesses trying to navigate county processes. Whether you’re seeking permits, working through zoning issues, or partnering with the county on development projects, having clear administrative authority and accountability makes a tangible difference in how quickly and effectively we can respond to your needs.

The reinstatement of the chairman’s executive responsibilities—including appointing and supervising department heads, overseeing daily operations, and representing the county in intergovernmental matters—creates a more streamlined decision-making process. There’s now a direct line of accountability that runs from the county board’s strategic vision through the chairman’s office to department implementation, creating a more seamless experience for those working with the county.

This unified approach extends to our partnerships with municipalities throughout the county. When businesses are considering locations that span multiple jurisdictions, having a county board chair with clear authority to speak for county interests and coordinate with mayors and village presidents creates the kind of seamless collaboration that makes Winnebago County attractive to new investment.

My approach to leadership has always prioritized the kind of stable governance

that businesses require for long-term planning. The board’s decision to restore these administrative responsibilities isn’t about expanding power—it’s about improving efficiency and accountability in ways that directly benefit our business community.

We’re already seeing the practical benefits. Department heads now have clearer direction on priorities, such as expediting permit processes and coordinating infrastructure improvements that support business development. This consistency is exactly what businesses tell us they need most from county government.

The business community has been a driving force behind Winnebago County’s resilience and growth. From our established manufacturing base to emerging technology companies, and from family-owned restaurants to agricultural enterprises, you’ve shown that this region has the entrepreneurial spirit to compete in any market.

My commitment is to ensure that county government matches that same

spirit of efficiency and innovation. With restored administrative authority, we’re better positioned to accelerate economic development initiatives and provide the responsive government services that help businesses succeed.

This leadership structure change represents more than an administrative adjustment—it’s a foundation for the kind of coordinated, business-friendly governance that will help Winnebago County continue attracting investment, supporting job creation, and building the economic future our community deserves.

The trust the county board has placed in this leadership model reflects our shared understanding that effective governance and economic development go hand in hand. Together, we’ll continue building a Winnebago County where businesses can thrive.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

As chairman of the Winnebago County Board, Joe Chiarelli serves as the head of county government, facilitating the operations of the county board, administration, and certain departments not under the authority of other elected county officials.

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IRONMAN 70.3 Rockford was made possible through a tourism incentive grant from the Illinois Department of Commerce and Economic Opportunity. The grant program is designed to bring marquee events to the state. In addition to the threeyear IRONMAN events, the GoRockford team is also entering into partnerships with other high-profile competitions. In 2026, Rockford will host the American Hockey League All-Star Classic and the WBSC Women’s Baseball World Cup Group Stage.

safe. Were it not for assurances that the Winnebago County Sheriff’s Department and the Rockford Fire Department would coordinate first-responder operations to oversee swimmers in the Rock River (where swimming isn’t normally allowed), we would not have made the vetting process with IRONMAN.

After a colder-than-usual spring, we faced a plot twist as race day approached with temperatures in the mid-90s and a heat index of over 100 degrees. So, with the IRONMAN staff in the lead, we mobilized cooling efforts. Rockford Mass Transit District provided four cooling busses which were placed at aid stations. We asked the Churchill’s Grove Neighborhood Association to encourage residents along the route on Harlem Boulevard and National Avenue to turn on their sprinklers. We massively increased water and hydration at the 10 aid stations and doubled the amount of ice at each station.

“I don’t think there’s a spare ice cube left in the state of Illinois. You guys were amazing,” one triathlete said on Facebook.

This 70.3-mile course (1.2-mile swim, 56-mile bike, and 13.1-mile run) is half the distance of a full IRONMAN. The 70.3 miles were carefully chosen to show off our picturesque outdoor settings—a river dotted by public art and grand homes, rolling hills and farmland on the ride up to the village of Rockton and back, and historic neighborhoods near downtown Rockford—while also providing the challenging expectations of IRONMAN athletes.

The course also showcased our caring community. As soon as the race ended, we began seeing posts on Facebook referring to National Avenue in Churchill’s Grove as “Sprinkler Alley.”

Many athletes said they wouldn’t have finished if it weren’t for the spirited heat relief there and the encouragement they got throughout the neighborhood. Red IRONMAN wristbands were passed along by athletes as a show of thanks.

One Churchill’s Grove resident got eight.

“If there’s one thing I’m sure of, Rockford put on the best race atmosphere ever,” one athlete said on Instagram. “Rockford has the best spectators of any race I’ve ever done,” another athlete said in a Facebook video.

Some participants who had grown up in Rockford and moved away had the chance to see the city through a fresh set of eyes. Several said they would visit again before the next race.

This event also generated excitement and pride among locals. People were blown away by our local team’s planning, commitment, and execution.

Humorous videos featuring Rockford Mayor Tom McNamara “training” for the triathlon from offices at City Hall, highlighted that something special was coming. On the eve of the race, aerial photos of row after row of bicycles at Davis Park were all the buzz. And on the day of the race, photos of athletes traversing familiar settings brought out hometown enthusiasm.

Competitors ranged in age from 18 to 76 years old. Over 1,600 were from Illinois, including 84 from Rockford, 15 from Loves Park, 14 from Roscoe, 11 from Belvidere, eight from Rockton, seven from Machesney Park, two from Cherry Valley, and 399 from Chicago. With the majority of athletes traveling from across the U.S. and around the world, hotel rooms were at 98% occupancy on Saturday night.

And now, we turn our attention to “after-action” assessment to evaluate our successes and seek opportunities for improvement. In essence, planning for the next IRONMAN 70.3 Rockford begins now, and we’ll be showing up with next-level hospitality, volunteerism, and community pride on June 21, 2026.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce. v

As president/CEO of GoRockford, John Groh works to make the Rockford Region a thriving, multi-dimensional destination that is recognized, respected, and modeled.

More than a game

How esports is forging future leaders

By Jordan DiMario, Rockford University Esports Program

More than a decade ago, I wrote a letter to my grandfather with an ambitious vision: to change the world through something called esports. I had seen firsthand how it transformed my own life and sensed its power to do the same for others. Today, that vision is taking root in the Rockford region, where esports is changing lives in real, measurable ways.

So, what exactly is esports? Simply put, it’s organized, competitive video gaming. For those unfamiliar, the closest comparison might be chess. While often dismissed as “just a game,” chess, at its highest level, is anything but casual. It’s intense mental warfare, a strategic battle where players train endlessly to outthink and outlast their opponents. Icons like Bobby Fischer and Garry Kasparov didn’t just study tactics for hours; they trained physically to develop the stamina required for elite performance.

The demands of high-level gaming often surprise people rooted in traditional sports. Too often, they base their assumptions on casual experiences—playing Call of Duty or Mario Kart on the couch with friends or family—and assume competitive gaming lacks intensity or merit. As someone who spent nearly 10 years in amateur boxing; grew up playing football, basketball, and baseball; and was later ranked in the top 1% across multiple esports genres, I can assure you the discipline, sacrifice, and mental fortitude required in both arenas are strikingly similar. Esports cultivates perseverance, sharpens critical thinking, and teaches players to perform under pressure; all life skills that transcend the screen.

Some may see my story as an exception, but I challenge that idea. I’ve seen this transformation play out again and again in our own community, through my work as an esports director at both the Boys & Girls Club of Rockford and Rockford University. This dual role has allowed me to follow young people in their esports careers from their childhood into adulthood.

Take Sebastien, who started his journey in Fortnite around 13 years old. We taught him to treat it as more than a game. It became a discipline. He refined his skills relentlessly, internalized a competitor’s mindset, and carries that same work ethic into the United States Marine Corps to this day.

Then there’s Jeremeh, who faced homelessness and hardship but found purpose and a dream through esports. His commitment to competitive play earned him a substantial scholarship to Rockford University, covering room and board, offering stability, and providing him a future as one of the top players in the world who will now also earn a degree in cyber security.

And let’s not forget Shane “5 Steps Ahead” Hendrixson, known worldwide as Team Liquid’s ‘Rapha.’ A Rockford native and esports legend, Rapha is considered by many to be the “Michael Jordan” of Quake, a world champion and model of what excellence in esports can look like.

I hope you see these stories for what they are: proof that esports can instill discipline, resilience, and a deep drive for self-improvement. Like art, music, or traditional sports, esports offers young people a meaningful path toward growth. It’s a journey of constant refinement, like that of a master craftsman, always striving to make the next thing better than the last.

These individual transformations don’t happen in a vacuum. They’re powered by a thriving global industry. The broader esports economy, through its competitions, leagues, scholarships, and events, serves as both a launchpad and a magnet. It inspires young people to set goals, sharpen their skills, and pursue excellence. It attracts major brand sponsors like Coca-Cola and Geico, who invest in this space for good reason: The audience is massive, global, and deeply engaged.

That’s why institutions like Rockford University are stepping forward. Our competitive esports program offers

FASCINATING FACTS ABOUT ESPORTS

The first esports tournament was in 1972

The origins of esports can be traced to October 19, 1972, when Stanford University hosted the Intergalactic Spacewar Olympics. Players competed in the game Spacewar! for a top prize of a year’s subscription to Rolling Stone magazine.

Space Invaders Championship drew 10,000 players in 1980

Atari’s Space Invaders Championship in 1980 was a landmark event, attracting over 10,000 participants and proving that competitive gaming could draw large crowds.

The first million-dollar prize pool was in 2011

Valve’s Dota 2 tournament, The International, introduced the first million-dollar prize pool in esports history, and by 2021, its prize pool reached a record-breaking $40 million.

Esports viewership rivals major sporting events

The 2019 League of Legends World Championship Grand Finals attracted over 100 million viewers, surpassing the 2020 Super Bowl’s 98.8 million viewers.

Esports is a multi-billion dollar industry

The global esports market is valued at around $1.6 billion, with hundreds of millions of players and fans worldwide.

Esports has celebrity investors and endorsements

Famous athletes and celebrities such as Michael Jordan and David Beckham have invested in or endorsed esports teams and organizations, highlighting its mainstream appeal.

Esports careers start young and can be lucrative

Teenagers have won millions in major tournaments. For example, 16-year-old Kyle “Bugha” Giersdorf became a multi-millionaire after winning the Fortnite World Cup in 2019.

scholarships, academic support, and a collegiate pipeline to personal and professional success. For many students, esports is the reason they consider college in the first place. It not only gives them an education and a degree, but a team, a purpose, and a future.

This is only the beginning. The future of esports is not just about bigger prize pools or more global tournaments. It’s about creating lasting change, legitimate pathways to success, personal development, and social mobility. The International Olympic Committee is already exploring esports’ inclusion in future Olympic Games. Rockford has the opportunity to be at the forefront of that movement, empowering our youth,

developing regional talent, and providing a platform for people to leave their mark. We still have a lot of work to do, but if we do this right, we’ll leave every arena, every classroom, and every community better than we found it.

Rockford University, formerly Rockford College, is a four-year, co-educational institution founded in 1847, offering undergraduate and graduate degrees in traditional liberal arts and professional fields.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

is the esports director for

University and the Boys & Girls Club of Rockford. A lifelong competitor across both traditional sports and esports, he has achieved top 1% global rankings in nine different games across five genres, bringing a unique perspective and relentless passion to his work with young people.

Jordan DiMario

Rockford

The business of sports betting

Innovation, access, and regional impact

By Steve Platcow, Hard Rock Casino Rockford GUEST COLUMNIST

The economic impact of sports betting in the U.S. is felt well beyond the sportsbook. This dynamic industry sits at the intersection of entertainment, technology, and regulation, reshaping how consumers engage with live sports and offering new opportunities for regional economic development.

National trend with local impact

Since the U.S. Supreme Court lifted the federal ban on sports wagering in 2018, more than 30 states have legalized sports betting in some form. What began as a niche offering in casinos has quickly grown into a multi-billiondollar industry, with platforms, such as Hard Rock Bet, blending real-time data, interactive mobile experiences, and increasingly personalized content.

Illinois, one of the earliest adopters in the Midwest, has emerged as a significant player in this space. With a regulatory framework built on transparency and player protections, the state’s approach to legal wagering has drawn positive attention from operators, legislators, and economists alike.

Technology

What sets modern sports betting apart from traditional gambling is the high level of real-time engagement. Today’s consumers can place micro-wagers on specific plays or outcomes as games unfold—turning passive viewership into an interactive, immersive experience. These micro-bets are powered by robust mobile platforms, such as Hard Rock Bet, which often link digital activity to in-person rewards, encouraging hybrid participation both online and on-site.

This blend of technology and tradition has elevated sports betting beyond a simple revenue stream—it’s now an entertainment experience in its own right. Companies nationwide are investing in making the process more accessible and intuitive.

Responsible gaming and industry stewardship

As with any industry experiencing rapid growth, responsibility is critical. Operators across Illinois have implemented tools such as deposit limits, self-exclusion programs, and educational resources to support healthy gaming habits. At the policy level, Illinois continues to be viewed as a model for balancing innovation with oversight.

Local impact

Beyond the fun and excitement, sports betting contributes to a broader ecosystem. In the Rockford Region, Hard Rock Casino Rockford contributes to job creation, regional tourism, and local business engagement. With employees and casino visitors traveling to Hard Rock Casino Rockford from across the globe, the ripple effect is felt by businesses across the region.

Then there’s the tax income… Revenue from Hard Rock Casino Rockford, including sports betting, funds college scholarships, infrastructure, and community development, ensuring the industry benefits the region as a whole.

As the sports betting industry continues to mature, its integration into community life and popular culture is expected to remain a key driver of long-term growth. Whether viewed from the perspective of industry professionals, policymakers, or casual observers, there is little doubt that this sector is reshaping how sports are experienced and how entertainment is enhanced around live events.

Hard Rock Casino Rockford is an extension of the Hard Rock International brand. It boasts 175,000+ square feet of gaming, entertainment, and hospitality space with slot machines, live table games, a state-ofthe-art sportsbook, six unique restaurants, and a Rock Shop offering authentic Hard Rock merchandise and more.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

As director of marketing for Hard Rock Casino Rockford, Steve Platcow is responsible for operationalizing one of the world’s great entertainment and hospitality brands.

community experienced great loss on so many levels, including a devastated local tourism economy due to all the Rockford Park District facilities that were forced to shut down. Sports facilities are powerful community assets that drive economic activity, foster community pride, and improve your quality of life.

The social and health benefits of having sports facilities that are easily accessible are just as important. They promote active lifestyles, reduce healthcare costs, and provide safe places for kids to grow, play, and connect.

Proximity to quality recreational facilities increases property values and makes neighborhoods more attractive to potential homebuyers. Quality of life is a key factor in decisions about where people choose to live, work, and invest. Parents often seek communities where their kids can be active, engaged, and learn valuable life skills. The Rockford Park District plays a pivotal role in making the region a desirable place to raise families, start businesses, and attract talent. By providing exceptional recreational experiences, we enhance the community’s livability, supporting business retention, workforce attraction, and long-term economic stability.

Beyond sports facilities, cultural attractions (such as concerts at Sinnissippi and Levings Parks), Nicholas Conservatory & Gardens, the Illinois Snow Sculpting Competition, and our partner museums bring visitors to the region, further boosting hospitality, dining, and retail sectors.

Recreational attractions do the same. Most recently, we experienced the impact of the 2025 USA BMX Midwest Nationals. Since 1977 Rockford BMX has been the premier racing track in Illinois and has been voted as one of the top 10 tracks in the nation, located within Searls Park, 4950 Safford Rd., Rockford. The 2025 USA BMX Midwest Nationals brought more than 1,500 athletes and 3,500 spectators to Searls Park. With

an estimated 3,000 hotel room nights booked and over $800,000 in economic impact, this nationally recognized event was, and has been for over 30 years, a huge win for our region.

On August 1, the Rockford Park District will unveil the $7.5 million expansion of the Clarence Hicks Sports Complex at 2004 Ogilby Road in southwest Rockford. This sports complex is sure to be a new major economic contributor, boasting one of the finest full-sized artificial turf football fields in the Midwest, donated by the Chicago Bears. The newly installed turf once lay in the Walter Payton Center (the Bears headquarters) in Lake Forest. Because they recognize the value of Rockford Park District’s programs, the team offered the turf field to us first in lieu of cutting it into pieces for their season ticket holders or donating it to another park district.

Clarence Hicks Sports Complex also has one of the top eight-lane tracks in the area and many other track and field amenities. It’s home to NFL Cheer, Rockford Wolves Youth Football, and nationally recognized and awarded programs such as NFL Flag Football, and AAU Track and Field program, Rockford FIRE. These programs support thousands of kids in our region and will create millions of dollars in economic impact and future development around the complex.

Through tourism, job creation, business development, and quality of life enhancements, the Rockford Park District remains a cornerstone of the region’s economic vitality, ensuring continued growth and prosperity for our community. We are more than just recreation. We help our region thrive through the power of play.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce. (continued

Jay Sandine is Rockford Park District executive director and a graduate of Rockford University. He serves on several boards throughout the community such as Alignment Rockford and GoRockford, and he is an associate member of the Region 1 Planning Council.

GUEST COLUMNIST GUEST COLUMNIST

Fueling regional growth from the ice up

Sports venues and community development

By Gretchen Gilmore, BMO Center – Rockford

Sports tourism is more than a trend; it’s a proven strategy for community development. According to the Sports Events & Tourism Association, the U.S. sports tourism market generated more than $128 billion in economic impact in 2023. Rockford is claiming its share of that, thanks to smart investments in venues like the BMO Center and a strong track record of hosting successful events.

The Rockford Region’s network of sports and entertainment venues is a powerful economic engine and a source of community pride. At the BMO Center, we see first-hand how sporting events fuel local vibrancy and economic growth. Every event we host drives dollars into our community and brings energy to the entire region.

The BMO Center proudly serves as the home of the Rockford IceHogs, the AHL affiliate of the Chicago Blackhawks. Our partnership with the IceHogs, along with support from the Chicago Blackhawks and the State of Illinois, has elevated the fan experience and helped establish the Rockford Region as a yearround destination.

The quest to build our region’s reputation as a dynamic sports destination in the Midwest has been a long time in the making. In its history, our venue alone has hosted events from youth wrestling and figure skating to collegiate and club-level hockey, G-League and CBA basketball, table tennis Olympic Trials, boxing, and indoor football and soccer. These events attract athletes and families from across the region and beyond. Each event brings thousands of new visitors to Rockford, driving business to hotels, restaurants, and retailers.

Behind the scenes, none of this happens without detailed preparation, planning, and expert event and venue management. Coordinating sporting events, especially at a multi-use facility like the BMO Center, requires seamless

collaboration with promoters, leagues, teams, and local partners.

Attracting amateur and professional sporting events to our region not only creates jobs and supports local businesses, it also offers affordable, family-friendly entertainment. Whether you are cheering on your child’s team as they compete, attending a Harlem Globetrotters game, or watching future NHL stars with the IceHogs, these experiences bring people together, strengthen community ties, and create lasting memories for all ages.

Looking ahead, Rockford is preparing to welcome one of its biggest events yet, the 2026 AHL All-Star Classic. Scheduled for February 2026, this premier showcase of the league’s top talent will bring national attention to our region as a sports destination. Hosting an event of this magnitude involves detailed preparation, from facility upgrades to city-wide logistics. But we are up to the task and excited for the spotlight.

The All-Star Classic represents more than just a marquee event. It’s a symbol of how far our city, infrastructure, and venues have come. It’s a reminder of what’s possible when community leaders, sports organizations, event venues, and local businesses work together toward a shared vision.

At the BMO Center, we believe in the power of sports, not just to entertain, but to unite and uplift. The business of sports is thriving in the Rockford Region, and we are proud to be at the center of it.

As the region’s premier sports and entertainment venue, the BMO Center boasts over 31,000 square feet of space on the arena floor and has the flexibility to host everything from youth tournaments to professional hockey.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

IceHogs ROI

Professional hockey’s economic impact in the region

By Ryan Snider, Rockford IceHogs

“Make Rockford Proud” is the purpose statement of the Rockford IceHogs. It’s more than just success on the ice; it’s how we consistently strive to bring value to our community.

We recently completed our 26th consecutive season of professional hockey in Rockford. We’ve spent the past 18 seasons in the American Hockey League (AHL) as the primary affiliate of the Chicago Blackhawks and the past four under the ownership umbrella of the Blackhawks with the Wirtz family.

The IceHogs’ economic impact on the community continues to grow with each season. Our game attendance has grown year-over-year for the past four consecutive seasons. Attendance at the IceHogs’ 36 home games during the 2024-25 season exceeded 160,000 with an average per game attendance of nearly 4,500 per game.

In addition to attracting local Rockfordians downtown, over half of IceHogs ticket buyers this past season were from outside Winnebago and Boone counties, illustrating the sport’s ability to attract thousands of visitors to downtown Rockford from cities across Illinois and Wisconsin. For many fans, IceHogs games are a gateway to everything the Rockford Region has to offer. They patronize local bars, restaurants, and retail shops before and after games, extending the financial impact of an IceHogs game beyond the walls of the BMO Center.

Meanwhile, the IceHogs Community Fund, the philanthropic arm of the organization, supports local nonprofits through grants, sponsorships, volunteerism, and appearances. Over the last two years alone, the IceHogs

Community Fund has awarded over $250,000 in grants and sponsorships to local nonprofit organizations in the Rockford Region.

Some of the grants awarded support youth sports initiatives at the Rockford Park District, Rockford Hockey Club, VanVleet Family Foundation, Chicago Storm Special Hockey, Rockford Raptors soccer, and Rockford Razorbacks lacrosse. Other grants have supported youth arts education provided by the Rockford Area Arts Council as well as organizations supporting at-risk youth like Rock House Kids and Life Decisions.

The IceHogs Community Fund also had a three-year grant partnership with Think Big, awarding $80,000 to the Think Big School of Business that supports minority entrepreneurship.

During the 2024-25 season, the IceHogs Community Fund awarded a total of $50,000 to local nonprofits as part of game day specialty auctions. We also provided sponsorship funds for community events such as Alpine Kiwanis Brat Days, Discovery Center Polar Playground, and Stroll on State.

The value of sports to the Rockford community can be measured in a multitude of ways. IceHogs games and other sports events are a driving force behind the revitalization of downtown Rockford and the ripple effect that a vibrant downtown has to propel economic and social progress throughout the region.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Ryan Snider is the president of business operations for the Rockford IceHogs, the AHL affiliate of the Chicago

He is committed to innovation and collaboration to improve the team and the Rockford Region.

Gretchen Gilmore, BMO Center general manager, oversees the daily and behind-the-scenes operations for three ASM Global venues in Rockford—the BMO Center, Coronado Theatre, and Davis Park. She also serves on the board of directors for GoRockford and the Rock River District Association.

Blackhawks.

GUEST COLUMNIST

Pivoting into sports medicine

A career path with endless opportunities

By Lynne Pratt, OrthoIllinois

Sports medicine is a dynamic and rewarding field that combines the excitement of sports, science, and healthcare. With the rise of professional and amateur athletics, the demand for sports medicine professionals has never been higher. In fact, the Bureau of Labor Statistics predicts 22% and 14% growth in employment opportunities respectively for athletic trainers and physical therapists between 2023 and 2033—much faster than the average for all occupations.

For those with an interest in focusing on a sports medicine career, there are multiple options that can be pursued, each with varying education requirements and career applications.

Athletic trainer (AT): Athletic trainers work with athletes to prevent, diagnose, and treat injuries. They may also provide emergency care and develop rehabilitation programs.

Physical therapist (PT): Physical therapists help patients recover from injuries or surgeries by creating customized exercise programs and providing manual therapy techniques.

Physician pssistant (PA) in sports medicine: Physician assistants work under the supervision of physicians to diagnose and treat sports-related injuries, as well as provide preventative care.

Strength and conditioning coach: Strength and conditioning coaches design workout programs for athletes to improve performance, prevent injuries, and enhance overall fitness.

Sports dietitian: Sports dietitians help athletes optimize their nutrition to achieve peak performance and support recovery from intense training or competition.

Kinesiologist: Kinesiologists apply knowledge of human movement and exercise science to prevent and treat sports-related injuries, as well as develop exercise programs for patients with chronic conditions.

Sports medicine physicians: These surgically trained physicians diagnose and treat a wide range of injuries and conditions affecting athletes, from acute injuries to chronic conditions, both operatively and non-operatively.

Primary care sports medicine physicians: Primary care sports medicine physicians provide comprehensive medical care for athletes, focusing on prevention, diagnosis, and treatment of sports-related injuries.

Team physicians: Team physicians work closely with athletic trainers, coaches, and other healthcare professionals to optimize the health and performance of athletes.

Sports medicine careers can be applied in a variety of real-world settings.

Professional sports teams: Many sports teams have full-time medical staff to support their athletes.

Colleges and universities: Institutions often employ athletic trainers, physical therapists, and other professionals to care for student-athletes.

Private practices and clinics: Healthcare providers may specialize in sports medicine or offer specialized services like concussion treatment.

Community centers and gyms: Many fitness facilities have on-site medical staff to provide injury prevention and recovery services.

Research institutions: Researchers explore new treatments, technologies, and training methods to advance the field of sports medicine.

For those with an interest in working with professional athletes, helping people with injury recovery, or helping them achieve their fitness goals, there is no shortage of opportunities in sports medicine. OrthoIllinois offers rewarding career opportunities in sports medicine, from physician and therapist roles to athletic training positions.

OrthoIllinois serves the Northern Illinois region in multi-specialty orthopedics from offices in Rockford, Elgin, McHenry, and Algonquin, Illinois, and offers a full range of bone and joint care, including the additional specialties of podiatry, physical medicine and rehabilitation, occupational health, rheumatology, and chiropractic.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Lynne Pratt is marketing communications director for OrthoIllinois, a division of OrthoMidwest. A seasoned marketing professional, Lynn has a strong background in developing and executing strategic marketing plans across multiple industries, including finance, retail, and healthcare.

GUEST COLUMNIST

Healing pathways after injury

Benefits of myofascial release

By Gabriel Orem, OTR/L, Spine and Body Renewal

As an occupational therapist and a runner, I have recommended and practiced exercises, stretches, heat, and icing for sports-related injuries. With these recommendations, many highly active people and athletes recover from injury fully and resume their sport and physical activity. Yet once an athlete has an injury, the risk of re-injury increases, especially if the injury involves connective tissue such as tendonitis, IT band syndrome, plantar fasciitis, or even a muscle strain.

In my pursuit of lasting healing, I have researched myofascial release, a technique developed over 50 years ago by physical therapist Dr. John F. Barnes. He also sought a deeper, more lasting healing for his patients as his own hiking injuries led to chronic pain, despite all he knew about rehabilitation.

Fascia is a tough, three-dimensional web of connective tissue that flows continuously throughout the body, embedding itself in skin layers and connecting and protecting muscles, organs, blood vessels, and nerves. Yet, fascia is not passive. It is a liquid crystalline matrix with its own nerve

innervations and memory, allowing the body to move as a unified whole. Its proximity to the autonomic nervous system and brainstem helps explain why the human body can still carry muscle tension after the initial injury has healed. These “knots” then express tension as pain and pose a risk of re-injury.

To understand fascia’s unique consistency, think of oobleck, a slimelike material popular with kids. When struck, oobleck becomes rigid; left alone, it melts into a fluid state. Fascia behaves similarly. Under normal conditions, it supports the body fluidly. But with repeated force—from injuries, illness, poor posture, inflammation, or stress—it can stiffen, forming myofascial adhesions that restrict range of motion and cause pain. These adhesions not only cause localized discomfort but can also affect distant areas as the body compensates. By relaxing fascia, athletes may experience decreased muscle tension, swelling, and pain; regain lost range of motion and strength; and facilitate healthy nerve function and circulation. As a result, athletes have quicker recovery and reduce risk of re-injury.

Myofascial release involves applying gentle, sustained pressure—typically for five minutes or more—over specific areas of skin to release these fascial restrictions or muscle knots. This slow, skin-toskin contact taps into the piezoelectric phenomenon: a low-force, sustained load that enables tissue to elongate and rehydrate.

This slow pace is so important for healing because it can address the body’s instinctive flight-fight-freeze response that often tightens fascia in a defensive state. This is why deeper, faster techniques or massage tools often do not target the fascia the way myofascial release can. Moreover, myofascial release has

minimal side effects—mostly limited to temporary dehydration due to toxin release. Compared to the potential risks of medication or surgery, it is a low-risk intervention with high potential for relief.

Spine and Body Renewal is dedicated to non-invasive health promotion through NUCCA chiropractic and soft-tissue therapy to improve quality of life and function for all ages.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Gabriel Orem, OTR/L, is an occupational therapist at Spine and Body Renewal, Rockford, and received his Myofascial Release Certification in April 2025.

The reach and impact of sports advertising

A powerful way for businesses to stand out

By Michael Silecchia, WQRF FOX 39 and Mystateline.com

Life at our house revolves around sports. My wife and I shuttle our three boys to baseball and basketball practice, grabbing gas station pizza or chicken tenders between innings and games. A quick kiss as we pass each other feels like a victory. These moments—cheering in the stands, watching friendships form, and rooting for our Stateline teams— connects our family and community, creating memories that will last long after our boys are grown.

Every time we travel to a youth baseball game, I am transported back to my childhood, driving hours with my dad to watch a Rockies game at Coors Field. (Back then it was a brand-new stadium; now it’s one of the oldest.) We’d always sit in the upper deck, the cheap seats, where my dad would pull out his sports almanac and shout random Brooklyn Dodgers or New York Yankees trivia questions into the air like he was a yodeler in a Ricola cough drop commercial. Mortified, I’d sink into my seat, pulling my hat down. He did this at every game. Strangers, ushers, fans, “old people” (my age now), would quickly gather around like moths to a light, swapping stories and challenging each other with trivia, barely watching the game in front of us. Those exchanges turned strangers into instant friends, showing how sports can create immediate and lasting connections.

Your brand can be part of these unforgettable moments. In a world saturated with advertisements, sports advertising offers business owners a powerful way to stand out. Families, friends, and business owners watch sports together, creating unique opportunities for consumer engagement and business-to-business connections. Here’s why sports marketing is a smart investment:

Unmatched engagement

Sports, like local news, is programming that grips viewers’ attention. The emotional intensity of sports, like the NFL, MLB, NHL, Friday Night High School “Overtime,” or Bergstrom Stateline Quiz Bowl, keeps passionate, like-minded viewers glued to the screen. In a world of competing screens, sports command both visual and emotional focus. A 2023 Kantar study shows 78% of sports viewers watch commercials without skipping, compared to 52% for regular TV. Consistent exposure, known as frequency, builds familiarity, making your brand unforgettable and easy to recall.

Unity

In a divided world, sports unite us. They’re must-watch TV, bringing families, friends, and your potential customers together at home, in sports bars, or at watch parties. Sports create a shared moment, amplifying your ad’s impact. A 2022

History as an outdoor activity

Historic Rockford tours engage the body, mind, and imagination

By Andrea Cook, River District Association

The River District Association (RDA) turns history into an outdoor activity with its popular walking and bike tours. This summer’s lineup offers unique, immersive tours that highlight the history, architectural beauty, and revitalization of Rockford’s core neighborhoods.

The tours are free and guided by local architect Gary Anderson, founder of Studio GWA. Gary has over 40 years of experience in renovation, restoration, construction, and development. He has been an advocate for the River District for many years and seeks to preserve the stories of our community by sharing his knowledge of history and architecture.

“The purpose of these tours is to create a greater appreciation for the craftsmanship of these historic structures that have withstood the test of time. By exploring the businesses that once occupied them and the changes they’ve

Nielsen report shows sports sponsorships boost brand trust and purchases by 10%, with fans 20% more likely to buy from brands tied to their favorite teams. When your ad airs after a game-winning shot or during a high school highlight in local news with families gathered, it’s more than an ad—your business becomes part of the moment.

Exceptional value

Sports advertising delivers exceptional value for your marketing budget. With a low cost per thousand impressions (CPM), it’s one of the most efficient ways to engage a passionate audience united by similar demographics and psychographics. Whether through TV commercials, digital ads, or local sponsorships, your message stands out in high energy environments where viewers are captivated, never missing a moment. Sports often draw multiple viewers per screen, boosting the reported numbers even higher. From large to small budgets, sports advertising offers powerful opportunities to connect with your next customer.

Community connections

In the Stateline, high school sports are the heartbeat of our communities. Your logo on a kid’s jersey, a banner in a gymnasium, or a commercial after a game winning play resonates with viewers who value community support. As a parent and

undergone, we gain insight into our past to better understand the present and make more informed decisions for the future,” Anderson said.

The walking tour takes about 80 minutes, and bike rides cover approximately five miles.

“Tour De Seeds” Bike Tour

Saturday, July 12, 8 a.m.

Begins at Katie’s Cup, 502 7th Street.

A 5-mile ride through the legacy of Rockford’s historic seed industry with stops at major redevelopment sites and app-enhanced storytelling. In memory of Bob Campbell.

West Side Historic District

Walking Tour

Thursday, August 7, 5:30 p.m.

Begins at Wyman and Mulberry (across from the library). Journey through 170 years of change in the Main Street District.

fan, I’m drawn to businesses that invest in our kids and teams, fostering community ties that drive loyalty and purchases. Sports marketing not only multiplies your brand’s reach but also embeds it in the memories of our community.

To echo Field of Dreams, “Build it, and they will come.” You’ve built your business—now it’s time to advertise it, shouting from the upper deck at Coors Field to let people know who you are. Align your brand with the excitement of sports to cut through the clutter, build trust, drive sales, and create lifelong customers. Become part of our community’s story, like my father’s trivia question about the Yankees defeating the Milwaukee Braves in the 1958 World Series before they moved to Atlanta in 1966 is part of mine.

Nexstar Media Group, a top U.S. media company, delivers news, sports, and entertainment via TV and digital platforms. In Illinois, it operates WGNTV (Chicago), WCIA (Champaign), WCIX (Springfield), WMBD (Peoria), WQRF (Rockford), WHBF (Rock Island), and KTVI, KPLR (St. Louis area), among 200+ stations reaching 220 million people.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Michael Silecchia is VP/GM of WQRF FOX 39 (Nexstar Broadcasting) and Mystateline.com, providing services to WTVO ABC17 (Mission Broadcasting). But his most important roles are husband to Krista and father and part-time chauffeur to three boys, Kaiden, Jake and Cooper.

Get a sneak peek inside the renovation of the Lafayette Hotel and reflect on the evolution of downtown Rockford.

Camp Grant Bike Tour

Saturday, August 9, 8 a.m.

Meet at the International Parking Lot at Chicago-Rockford Airport.

Discover the powerful story of Camp Grant, a military training ground, through historic photos and site visits.

Get the free app at ridewithgps.com to view historic photos of each tour and see the route with points of interest. Donations are welcome, and participants are not required to sign up in advance.

The River District Association (RDA) is a nonprofit supported through membership dues, donations, sponsorships, and grants. Its mission is to create a thriving business and residential community in Rockford’s downtown neighborhood. For more information about downtown tours, local businesses, and other activities, visit www.riverdistrict.com or follow @ RDARockford on Facebook and Instagram.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Andrea Cook, RDA communications and events coordinator, has 25 years of leadership management experience, including marketing, media, and advertising. She is a liaison and advocate for the River District businesses in downtown Rockford with a mission to drive communication and growth for the community.

FEATURED COLUMNIST

Being a team player

How school-based sports prepare students for life

By Dawn Williamson, RPS 205

I played sports throughout middle school and high school. I ran cross country, played volleyball, and ran track. Ultimately, I received a scholarship to play volleyball at the University of Wisconsin-Madison. It’s safe to say that sports has played a major role in my life. It’s even safer to say that my life would not be the same without having played sports.

And it turns out that I’m not alone:

• 66% of Fortune 500 CEOs played college sports.

• 88% of business leaders believe that skills learned through sports can easily be transferred to the boardroom.

• 94% of C-suite women played sports at some level.

What is there about sports that leads participants to future success?

Here are a few of the things we know to be true about students who participate in school-based athletics… They develop discipline, grit, and persistence. Sports requires participants to have a growth, rather than fixed, mindset. Athletes learn to communicate effectively with peers and adults. They also develop the pride in accomplishment that comes from working together toward a common goal. All of these things translate well into life after competitive sports.

When kids play school sports, they get a chance to compete with their school’s name on their uniform. They learn that the same adults who care about them during the school day will cheer for them at their sports competitions after school. They also understand that they must meet certain academic and attendance standards in order to participate.

RPS 205 offers sports at the elementary, middle, and high school levels. For the 2023-2024 school year, our athletes experienced success at both the conference and state playoff series levels. The district had 12 team-sport conference championships, 79 individual-sport conference championships, nine NIC10 MVPs, and eight NIC-10 Coaches of the Year. Additionally, RPS 205 had 56 individual-sport state qualifiers, nine team-sport state qualifiers, and three state champions. School athletic programs give students the opportunity to experience success and so much more.

Five skills that translate to the workplace

1. Adaptability. Athletes learn to be open to multiple roles within a team construct and embrace whatever role will most benefit the team. For example, a superstar basketball player might be asked to take on a leadership role. And yet that same player might not be a starter on the volleyball team and must cede leadership to a teammate. Additionally, the fast-paced nature of sports requires players to make quick decisions and pivot as conditions change.

2. Collaboration. Inherent in collaboration is trusting that the other folks on the team will do their part. Athletes learn that if everyone works hard and does their best, even as each person performs a different function on the team, then the team will be successful. All roles on the team are important and the different roles are vital to the team’s success. We can’t have an entire team of quarterbacks.

3. Emotional intelligence. Emotional intelligence (EI) is the ability to recognize, understand, use, and manage emotions, both your own and those of others. Athletes with high EI can communicate effectively, stay focused under pressure, and maintain resilience in the face of setbacks. They learn to keep a positive outlook and impact those around them, coaches and teammates alike.

4. Problem-solving. At the heart of athletics is a problem to solve, and that problem is the opponent. Part of solving the problem is preparation, part of it is following the coach’s game plan, and part of it is assessing what is and is not working during the competition itself. Players must consider all of this while keeping the lines of communication open with teammates and coaches.

5. Strong work ethic. The successful athlete will enjoy working hard, which means consistent effort, abundant energy, and continuous improvement. Since no one works in a vacuum, effort is what we give of ourselves, energy is what we give to the team, and improvement is the outcome of staying true to that hard work ethos.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

State of the Trails project

Seeing bike-pedestrian paths in a new way

By Michael Dunn Jr., Region 1 Planning Council FEATURED COLUMNIST

Information gathered by the Google Maps Street View car has revolutionized the way we explore and travel the world. Now imagine the Google Street View car as a bike, and you’ve got Region 1 Planning Council’s (R1) State of the Trails project.

In May, R1 began collecting data on all of Winnebago and Boone Counties’ 178 miles of shared use paths and trails. The goal is to improve path and trail conditions, ultimately making them safer and encouraging residents to get active.

To record the necessary data, R1 staff assembled an electric bike featuring a 360-degree camera to record images for Google Street View, an iPhone to record pavement roughness, and a rearfacing GoPro camera to photograph trail conditions.

Team members ride the bike on shared-use paths, recording pavement data and taking pictures of the path and its surroundings. This innovative data collection method will transform path and trail maintenance in the Rockford region, ensuring a positive recreational experience for residents and visitors.

“Many of these trails are 20 years or older, degrading in some parts, and the only way we know of a maintenance issue is through the users,” said Nathan

Larsen, R1 planner and State of the Trails lead. “The best way to get good, comprehensive information on the entire network’s condition is to just get out there and ride it.”

In addition, the panoramic imagery will be uploaded to Google Maps, enabling cyclists, runners, and walkers to view the paths through Google Street View, which is not currently available for shared-use paths.

“R1 is early to this method of data collection; only half a dozen other locations in the U.S. use it,” Larsen said. “We’re excited about the opportunity to share our experiences with others who want to replicate it.”

The State of the Trails project is funded by a $150,000 IDOT Statewide Planning and Research grant, and data collection is expected to be complete by September.

Region 1 Planning Council is a special-purpose, regional government agency providing cross jurisdictional, government-to-government collaborative planning for Northern Illinois.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Michael Dunn Jr. is the executive director of Region 1 Planning Council, a multi-jurisdictional entity that focuses on transportation, infrastructure, economic development, housing, and community health on behalf of local government.

Dawn Williamson is in her third year as district athletic director for RPS 205. She and her family live in Rockford, and her daughter attends school in RPS 205.

The business of team spirit

Tips for sponsoring sports teams

By Christine Hand, managing editor

Sponsoring an amateur, semiprofessional, or pro sports team can be a powerful tool for businesses looking to build community ties, increase brand awareness, and support local talent. From Little League baseball teams to semipro soccer squads, these partnerships offer benefits—but also come with risks. Understanding the advantages, potential pitfalls, and how to evaluate if it’s the right fit is essential for any business considering a sponsorship.

Advantages of sponsorship

Local brand exposure

Amateur and semi-pro teams often draw loyal, local crowds. By sponsoring a team, your business’s name and logo may appear on uniforms, banners, websites, and promotional materials. This type of hyperlocal visibility can help small to mid-sized companies build brand recognition within their target communities.

Chamber member Rock Valley Credit Union (RVCU) recently announced a sponsorship agreement with the Northern Illinois University (NIU) Huskies.

“We’re growing in the DeKalb market, and we knew that it was such a critical piece to be part of that community. So, the alignment with NIU made sense,” said Ana Montoya, VP of marketing for RVCU. “Plus, we have the same brand colors, and we practically have the same mascots—we have a dog mascot, and they, of course, are the Huskies. It’s like it was destined to happen.”

Community goodwill

Sponsorships show that a business is invested in the community. Supporting youth leagues, local athletes, or teams striving to grow can foster goodwill and positive public perception. This emotional connection can be more valuable than traditional advertising, especially for service-based businesses such as banks, insurance agencies, or health care providers.

“There’s a lot of pride in DeKalb with being a Husky. We were excited to ‘join the pack.’” Montoya said.

Networking opportunities

Team sponsorships often provide chances to network with coaches, parents, fans, and other sponsors. This can lead to new customers, collaborations, or referrals—especially in tight-knit regions where word-of-mouth remains a powerful marketing tool.

“We have a team who attends several events in the DeKalb area, and from what they’ve shared, we’ve been really well received.” Montoya said.

Content and engagement

Sponsoring a team can create rich content opportunities for your brand. You can post about the team’s progress on social media, feature athletes in your marketing campaigns, or cohost events. These stories humanize your brand and give your audience more than just products or services to connect with.

The central image on RVCU’s Facebook page features side-by-side logos and declares RVCU as the official credit union of NIU Athletics.

Employee morale and recruitment

For businesses with local roots, sponsoring a team can be a point of pride among employees. Some companies even sponsor teams that include their own staff, which builds camaraderie and engagement. If the sponsorship is youth-focused, it may also help in recruiting employees who value community involvement and family-friendly values.

“Our staff is super excited,” Montoya said. “Even though we’re based out of Loves Park, we have several folks on our team here and in Rockford who are NIU graduates or they have family who attended NIU.”

Risks and challenges to consider

Unclear return on investment (ROI)

Unlike digital advertising or direct mail, it can be difficult to track the ROI of a team sponsorship. While brand exposure is valuable, measuring the actual financial impact can be tricky.

Reputation

risk

Associating with any public entity comes with reputational risk. A poorly managed team, public controversy, or misconduct by athletes or coaches could reflect negatively on your business. It’s important to vet the organization and understand their values before signing on.

Budget drain

While sponsorships are often relatively affordable compared to other forms of advertising, costs can add up—especially for semi-pro teams that may need travel expenses, uniforms, or tournament fees. Be sure the commitment won’t strain your marketing or community investment budget.

Time and resource commitment

Some sponsorships require more than just a check. There may be expectations to attend events, help with fundraising, or provide logistical support. While this can be a good opportunity, it’s important to clarify expectations up front.

Is it right for your business?

To determine if sponsoring a sports team is a good fit, ask the following:

• Does the team align with our brand values? Make sure their mission, conduct, and community presence match your company’s image.

• Is the audience relevant? Consider who attends games or follows the team. Do they fit your target demographic?

• Do we have the budget and resources? Even a $500 sponsorship can impact your budget if not planned. Consider the total cost and what’s included, such as signage, naming rights, or digital promotion.

• What is the sponsorship agreement? Ask for a contract or written agreement that outlines what you’re getting in return. This protects both parties and helps ensure transparency.

• Are we ready to be involved? Some of the best returns on sponsorships come when businesses actively engage through events, social media, or promotions. Passive support can still help, but active engagement amplifies the benefits.

Sponsoring sports teams is more than a marketing decision—it’s a statement of local support and shared values. Businesses that approach sponsorship with clear goals, realistic expectations, and a genuine interest in community impact stand to gain the most.

Despite the cobranding and networking opportunities, RVCU’s primary objective in their partnership with NIU is to connect with the younger generation, particularly student athletes, and help them be more successful in their financial lives.

“Rock Valley is a resource for the student athletes. We’re developing a financial curriculum around what the student athletes are interested in, and we have a person who’s dedicated to being the go-to for all their financial questions,” Montoya said. “In any sponsorship we do with youth, our goal is for them to carry those resources and tools with them for the rest of their lives. It’s something that can’t fully be measured in dollars, but it’s still critical to our mission.” v

“Shaped in the Stateline”

To celebrate the manufacturing industry and the people who help shape it every day, the Greater Rockford Chamber of Commerce (GRCC) is partnering with WIFR-TV for a weekly segment titled “Shaped in the Stateline.”

This new segment is designed to spotlight Chamber members in the manufacturing industry, sharing their stories, showcasing their work, and highlighting the role they play in our regional economy. It’s a tangible way to bring visibility to the businesses that make the Rockford Region a respected manufacturing hub.

The GRCC understands that visibility is critical, especially for industries that often operate behind the scenes. This segment brings their impact into the spotlight, helping the public appreciate the craftsmanship, innovation, and employment opportunities within our own backyard.

The Chamber recognizes that a strong workforce pipeline starts with awareness, and by elevating the work of local manufacturers, “Shaped in the Stateline” helps foster interest in career

pathways, especially among young professionals and those considering new opportunities.

Additionally, this initiative supports economic development efforts by showcasing the Rockford Region as a place where advanced manufacturing thrives, making it more attractive to talent, investors, and potential partners.

WIFR-TV saw the value in this partnership immediately and accepted the opportunity to work with the GRCC to produce the series. For WIFR-TV, this isn’t just a news feature but a way to contribute meaningfully to regional workforce development and business visibility.

The GRCC is excited to roll out this new member benefit and create yet another way to connect, promote, and celebrate the people and businesses that drive Rockford’s manufacturing strength. If you are a Chamber member in the manufacturing industry and would like to be considered for a future segment, please contact Caitlin Pusateri at cpusateri@rockfordchamber.com.

Shaped in the Stateline airs at 5 p.m. Thursdays on WIFR-TV. Tune in to learn more about the companies, and people, shaping the Rockford Region.

Women’s Baseball World Cup coming to Rockford in 2026

The World Baseball Softball Confederation (WBSC) awarded the hosting rights of the WBSC Women’s Baseball World Cup Group Stage 2026 to the International Women’s Baseball Center (IWBC) in Rockford.

“In 2026, the WBSC Women’s Baseball World Cup will land in Rockford, Illinois, where [the All-American Girls Professional Baseball League] started. It will be a memorable experience for the whole WBSC family and the international women’s baseball community,” said WBSC president Riccardo Fraccari.

The WBSC Women’s Baseball World Cup Group Stage 2026 will be played next summer at Rivets Stadium in Loves Park and marks the first time that the Women’s Baseball World Cup will be held in Illinois and only the second time in the United States. In addition, IWBC and WBSC will activate World Cup programming at venues across the region, including Rockford’s historic Beyer Stadium.

“The IWBC is excited to partner with GoRockford, the City of Rockford, Rockford University, Rockford Park

Sports-based values and hands-on STEM

A team of sixth-graders from the Gifted Academy at Marshall Middle School won the Cal Ripken Sr. Foundation National STEM Challenge, a unique initiative that leverages sportsbased values and hands-on STEM (science, technology, engineering, and math) education to empower young students to become the next generation of innovators and problem-solvers.

The all-girl team from Rockford— Adalia Moyer, Zoe Fosse, Ophelia McClellan, Lydia Ruffner, and Victoria McCallister—was coached by teacher Stacy Wallace and assisted by Tracy Jaconette.

Each year, the competition presents a new, practical challenge that requires students to apply STEM skills, as well as leadership, inquiry, and creativity. While mentors and teachers provide support, the projects are intended to be led and executed by the students themselves.

Team Zip Zoom developed a creative, four-step solution to address shoreline pollution using tools from their school’s STEM Center. Their project included: • Ziggy, a light-up plush toy that

educates kids about storm drain pollution.

• Zip, a modified drone with a spotlight to locate debris.

• Zoom, a SPIKE robot with 3D-printed parts that retrieves pollution.

• Zap, a custom-built recycling center to sort waste and reduce future shoreline pollution.

After advancing through four rounds of competition, the team traveled to Baltimore, Maryland, as one of only three national finalists. While there, they enjoyed a week packed with activities including an Orioles game, a harbor restoration tour, and the final challenge presentation.

Team Zip Zoom impressed the judges and brought home the national title, along with a trophy, a signed Cal Ripken Jr. baseball and jersey, and memories to last a lifetime.

The Challenge is part of the Cal Ripken Sr. Foundation’s broader mission to inspire minority and at-risk youth to pursue STEM careers by providing interactive, engaging, and accessible STEM experiences.

2025 Made in Illinois grant recipients announced

District, and the Rockford Rivets to host the very best of women’s baseball next summer,” said Kat Williams, IWBC CEO.

A two-stage program over consecutive years, the 10th edition of the WBSC Women’s Baseball World Cup concludes in Summer 2027 with the six-team Final Stage – which IWBC and Rockford remain a finalist to host.

Hosting the Women’s Baseball World Cup Group Stage 2026 puts our community on the global stage and reaffirms our deep commitment to advancing women’s sports,” said John Groh, president/CEO of GoRockford.

“The prestige of this tournament brings powerful economic, reputational, and civic benefits to our region, while honoring the legacy of the Rockford Peaches and inspiring and supporting the next generation of athletes.”

IWBC continues its quest to build a six-acre headquarter campus adjacent to Beyer Stadium. To date, IWBC has invested $2.5 million in the south Rockford project and neighborhood.

The Illinois Department of Commerce and Economic Opportunity (DCEO), and the Illinois Manufacturing Excellence Center (IMEC) announced the recipients of the 2025 Made in Illinois Grant Program. This year, the program awarded $1.35 million to 29 manufacturers employing a combined 1,120 individuals supporting projects that represent a total investment of over $38.3 million statewide.

“Illinois has always been a leader in manufacturing, with small and mid-sized companies playing a vital role in driving innovation and growth across our state,” said DCEO Director Kristin Richards.

“The Made in Illinois Program reflects our dedication to empowering local manufacturers with the resources they need to thrive.”

“By supporting strategic investments, we’re enabling these businesses to strengthen operations, create jobs, and contribute to a more resilient manufacturing economy statewide,” said David Boulay, Ph.D., president of IMEC. Imperial Punch of Rockford was among the grant recipients.

“As a connector and convener, the Greater Rockford Chamber of Commerce plays a vital role in accelerating regional innovation,” said Terrance Hall, partner, Eight Fifteen Impact. “Our new economic development strategy aims to link more Rockford-area businesses to opportunities like Made in Illinois, helping them grow, compete, and reach new markets.”

To learn more about how the program supports manufacturers across Illinois, and to see a full list of recipients, visit www.imec.org/2025-made-in-illinoisawards

The Made in Illinois Grant Program, administered by IMEC with funding from DCEO, provides matching grants of up to $50,000 to help small and mid-sized manufacturers invest in strategic projects that fuel innovation, increase productivity, and enhance competitiveness.

Better Business Bureau survey unveils insights into employee trust and consumer loyalty

The findings are striking. A staggering 70% of consumers have opted not to return to a company following a negative experience and 50% of the respondents across all age groups believe they are employed by untrustworthy businesses. These alarming statistics underscore the urgent need for businesses to build trust and address customer concerns with utmost effectiveness.

“This highlights a critical issue for businesses, as trust is a fundamental component of employee satisfaction and retention. Trust is the currency of today’s marketplace,” Dennis Horton, senior director of the Rockford Regional Office of the Better Business Bureau said.

“The poll underscores the importance of companies maintaining high standards of customer service and trustworthiness to retain and attract both customers and employees. Retaining good employees and reducing churn is a key building block to success.”

Investing in comprehensive employee training and cultivating a customercentric culture will significantly enhance a company’s reliability and credibility. These strategies are essential for sustaining long-term success and

reinforcing the company’s reputation as a trusted and dependable entity.

“Customer retention is the cornerstone of long-term business success. When customers face issues, their perception of the company is profoundly influenced by the resolution process,” Horton said. “A breach of trust can result in lost business, damaging word of mouth, and severe reputational harm.”

On the other hand, a proactive and practical approach to addressing complaints not only fosters customer loyalty but can also transform a negative experience into a positive one, reinforcing the company’s commitment to excellence.

Maintaining a robust customer base is of critical importance. To achieve this, businesses must prioritize transparency, effective communication, and prompt resolution of issues. By delivering exceptional customer service, acknowledging mistakes, and swiftly implementing solutions, companies can rebuild trust and foster repeat business.

Visit BBB.org for more information about the survey.

Beware of tariff scams targeting consumers

Common scam tactics

• Fake package notifications claiming that you owe a fee for a package you’ve received, ordered, or that is in route.

• Tariff relief offers suggesting you’re eligible for reimbursement or relief from tariff-related fees.

• Urgent payment demands urging immediate payment to avoid penalties or secure discounts.

The Better Business Bureau (BBB) is warning consumers to stay vigilant as scammers exploit widespread confusion about tariffs and their impact on individuals and the marketplace. Fraudsters are using emails, text messages, and social media ads to falsely claim that fees are due or that consumers can pay to receive tariff relief. Scammers often impersonate government agencies or delivery services, using urgent language to pressure individuals into making payments or clicking malicious links.

• Fraudulent websites and emails designed to mimic government agencies or official sources.

Tips to protect yourself

• Watch for urgency. Scammers often demand immediate action—take a moment to verify.

• Verify sources. Always consult official government websites for accurate information.

• Avoid suspicious links. Don’t click on links in unsolicited messages.

• Be cautious with payments. Never send money to strangers or use unusual payment methods.

in the newsMEMBERS IN THE NEWS

Michael Simmons (7), retired; and Scott Williams (8), Savant Wealth Management.

BOARD APPOINTMENTS

The Greater Rockford Airport Authority Board of Commissioners recognized Paul R. Cicero (1) for his 12 years of dedicated leadership as board chair and welcomed Mike Schablaske (2) as the newly appointed chair.

Rock Valley Credit Union elected new members to its board of directors: David Gill (3), chair; Shonda Wilson (4); and Edwin Infante (5)

Rockford Symphony Orchestra added three new members to its board of directors: Christophe Barreau (6), Bergstrom Inc.;

Keep Northern Illinois Beautiful welcomed Elizabeth Barnet, Chuck Griffith, and David Roeder to its board of directors.

NEW HIRES/PROMOTIONS/ RETIREMENTS

Barbara Olson Center for Hope welcomed Jennifer Howard, MEd (9), as self-direction assist/ transition outreach specialist.

LDR Cleaning & Restoration welcomed Luke as a carpenter.

Northern Illinois Food Bank appointed Colleen Ahearn (10) as its new chief philanthropy officer.

Gary Lightfoot (11), electrical engineering manager at AquaAerobic Systems, Inc., retired after 21 years of service.

Fehr Graham hired Tim Kerstetter (12) as environmental health and safety project manager, Hannah Saunders (13) as senior accounting analyst; and Elisa Bonkowski (14), PE, as senior project manager.

Greater Rockford Chamber of Commerce members appear bolded. Thank you for your support of your fellow Chamber members.

10. Colleen Ahearn

7. Michael Simmons

13. Hannah Saunders

9. Jennifer Howard MEd

15. Ethan Lane

5. Edwin Infante

1. Paul R. Cicero

11. Gary Lightfoot

2. Mike Schablaske

12. Tim Kerstetter

14. Elisa Bonkowski

3. David Gill

6. Christophe Barreau

4. Shonda Wilson

8. Scott Williams

16. Ashley Ridley

18. Katie Bryant

20. Rachel Boge

21. Quentin Moen

17. 23 summer interns

19. Dr. Noah Hansen

28. Nate Haug

22. Mike Zaphel

32. Toni Voegeli

30. Mike Miller

26. Traci Kreitzmann 27. Scott Howarth

34. Yateva Davis

29. Quentin Oliver

24. Staci Lyman 25. James Casey

33. Cassi Steurer

31. Mark Javurek

23. Malcolm Aylward

35. Kim Morris

38. Jake Childers

37. Gary Strakeljahn

36. Bradley Maytez

in the newsMEMBERS IN THE NEWS

Rockford Mutual Insurance Company promoted Ethan Lane (15) to claims manager and hired Ashley Ridley (16) as underwriting assistant.

The State’s Attorney’s Office welcomed 23 summer interns (17), 18 are new and five are returning interns.

Spherion welcomed Mayana Sims as Rockford branch manager.

M3 Insurance welcomed Katie Bryant (18) as a business development executive.

The Cherry Valley Fire Protection District appointed Kyle Hill as the new fire chief and Rich Trapp as the new deputy chief of operations.

Goodwill Industries of Northern Illinois’ Excel Center welcomed Dr.

Noah Hansen (19), career and college readiness specialist; Rachel Boge (20), lead life coach; and Quentin Moen (21), lead teacher.

Aqua-Aerobic Systems promoted Mike Zaphel (22) to production manager, Malcolm Aylward (23) to procurement supervisor, Staci Lyman (24) to production supervisor, James Casey (25) to senior production planner, Traci Kreitzmann (26) to manager of project management, Scott Howarth (27) to contract engineering supervisor, and Nate Haug (28) to contract engineering supervisor.

KMK Media Group welcomed Quentin Oliver (29) as art director.

Forest City Gear promoted Mike

business

Miller (30) to program and project manager, and Mark Javurek (31) to manufacturing operations manager of Plant 2.

First National Bank and Trust hired Toni Voegeli (32) as assistant vice president, relationship banking officer.

The Rockford Public Library Executive Director Lynn Stainbrook announced her retirement, effective August 5. The RPL Board of Trustees selected Anthony Cortez, current director of finance and technology, as her successor.

Chartwell Agency named Cassi Steurer (33) as director of content.

Barbara Olson Center of Hope welcomed Yateva Davis (34) as direct support professional.

BUSINESS BRIEFS

At its Earth Day Awards Banquet, Keep Northern Illinois Beautiful gave IMEG the Outstanding Corporate Friend of the Environment Award. The award was accepted by Harlan Doland, Lesly Pavlas, and Eric Moe (above).

The Boylan Educational Foundation received $244,000 from the estate of Ralph and Eileen Rothstein.

Fehr Graham helped clients secure $2.7 million in U.S. Environmental Protection Agency funding to remediate brownfields.

Discovery Center Museum received a $2.5 million grant from Lilly Endowment to redevelop exhibit galleries.

Natural Land Institute received a grant from the Guyer-Hyzer Fund of the Community Foundation of Northern Illinois to support Family Nature Adventures.

Comfort Keepers of Rockford was awarded the 2024 Quest for Excellence Top Growth Tier Award

by Comfort Keepers Corporate.

Fehr Graham earned national recognition: ranked #435 on the Engineering News-Record Top 500 Design Firm list; named to the Zweig Hot Firm list for the fourth straight year; named a Zweig Group Best Firm to Work For in the architecture, engineering, and construction industry.

Anderson Automotive Group officially opened Anderson Kia on Perryville, 4899 N. Perryville Road, just north of Peak Fitness in Loves Park.

Rockford Park District Board of Commissioners approved the purchase of a new passenger bus to be funded by the Rockford Park District Foundation.

Rockford Rescue Mission launched The Way Home, a podcast that shares real stories of hope and transformation.

Stateline Youth For Christ received a $1,000 grant from ROCO Charity

Rock Valley Credit Union welcomed Kim Morris (35) as member experience and community relations manager.

Digital Hive Mind welcomed Bradley Maytez (36) as multimedia designer.

EMPLOYEE/COMMUNITY RECOGNITION

Forest City Gear recognized Gary Strakeljahn (37) and Jake Childers (38) for five years with the company.

The 11 seniors of Keith Country Day School’s 2025 graduating class collectively earned $3 million in merit-based scholarships awarded for individual achievements in academics, athletics, and the arts.

Greater Rockford Chamber of Commerce members appear bolded. Thank you for your support of your fellow Chamber members.

Inc. in support of Rebalance, a specialized program for youth using trust-based relational intervention methods.

SupplyCore was awarded a 10-year Maritime Acquisition Advancement contract providing critical components to naval platforms, ranging from aircraft carriers and destroyers to submarines and unmanned vessels, supporting requirements for the U.S. Navy.

KMK Media Group won an international “Communicator Award” for production of a recruitment video for the Winnebago County Sheriff’s Department.

Mercyhealth Foundation’s annual Golf Play Day raised nearly $40,000, thanks to the support of golfers, volunteers and corporate sponsors.

Spherion was recognized by Forbes as one of America’s Best Recruiting and Temporary Staffing Firms for 2025.

AED Rescue Connect was awarded a grant from Medtronic, a global leader in healthcare technology, to expand CPR training initiatives.

The Winnebago County Sheriff’s Office lowered the minimum age requirement for corrections officers from 21 to 18 years old.

Rockford Area SHRM chapter was awarded the 2024 Platinum Excel Award by the Society for Human Resource Management (SHRM).

Fehr Graham’s projects with the Village of Savoy and the Village

of Pingree Grove received $3.5 million in combined funding through the Illinois Transportation Enhancement Program, which supports transportation alternatives to traditional roadways.

Rosecrance presented The Castle Award to the Gensler Family at its annual benefit.

Latitude Power of Rockford in partnership with Studio GWA was awarded a $914,330 grant through the Illinois Equitable Energy Future program.

Northern Illinois Land Bank Authority (NILBA) added Lake County to its service area. NILBA now serves six counties in northern Illinois: Stephenson, WInnebago, Boone, McHenry, Ogle, and Lake.

Hard Rock Casino Rockford was named “Chicagoland’s Best” in six categories by Casino Player magazine in its May 2025 “Best of Dining & Nightlife” awards:

• Best New Restaurant – Council Oak Steaks & Seafood

• Best Pizza – Brick’d Italian Kitchen

• Best Happy Hour – Youyu Bar & Lounge

• Best Overall Entertainment –Hard Rock Casino Rockford

• Best Place to See a Concert –Hard Rock Live

• Best Place to People Watch –Center Bar

(continued

Greater Rockford Chamber of Commerce members appear bolded. Thank you for your support of your fellow Chamber members.

business BUSINESS BRIEFS

(continued from previous page)

Rockford Park District celebrated the opening of the new Victory Park in the Village of New Milford.

Curran Contracting acquired Schuepfer, Inc., an Illinois-based excavation and soil stabilization firm.

Seven individuals graduated from Mercyhealth’s Project SEARCH, a program that provides training and education leading to competitive employment for individuals with cognitive disabilities.

The Rockford Public Library won the 2025 Illinois Real Estate Journal Award in the category of Government/Community Facility – Suburban, recognizing the library’s bold architectural vision, community-centered design, and exceptional redevelopment of a historic riverfront site.

The Family Peace Center announced a new partnership with Mercyhealth’s Family Medicine

Residency Program to offer essential medical care to survivors of domestic violence.

A portion of Rockford was named one of Illinois’ five new statedesignated cultural districts—now officially recognized as the Rockford Heritage District. The area stretches from Knowlton to Chestnut and the Rock River to Winnebago Street.

In June, the Rockford Public Library graduated 49 local adults from its adult, online high school program.

The Rockford Park District partnered with the VanVleet Family Foundation and FlexCourt to install a new outdoor court at Andrews Park.

KMK Media launched a redesigned website for Entré Computer Solutions, www.entrerock.com

The Natural Land Institute’s Legacy Tree Program June Tree of the Month is the iconic American Elm, located in front of The Marlowe

Center for Philanthropy, home of the Community Foundation of Northern Illinois in Rockford.

First Mid Bancshares, Inc. (First Mid) was named a Greater St. Louis Top Workplace for the second year in a row by the St. Louis PostDispatch.

IMEG earned the #48 spot on Engineering News-Record’s 2025 Top 500 Design Firms list and claimed the top spot among engineering-only firms in the General Building category. The firm also landed at #38 among ENR’s Top 100 Pure Designers.

Conklin Elementary School, an RPS 205 International Baccalaureate Candidate School, is developing a student mentorship program to connect students with supportive adult role models from the local business community. Contact Assistant Principal Sally Medearis at 815-654-4860 or Sally.Medearis@ rps205.com for more info.

Thank You for Your Investment in the Greater Rockford Chamber of Commerce!

Rockford Rescue Mission received a $10,000 grant from the Mill Foundation to fund more than 4,000 meals for children at Rockford Rescue Mission’s Crisis Center for vulnerable youth.

Northern Illinois Hospice launched The Reading Room at northernillinoishospice.org. This free, online resource center is designed to provide families, caregivers, and healthcare professionals with guidance and inspiration.

Anderson Japanese Gardens announced the lineup for the popular, weekly family program “Garden Explorers, ” every Thursday, 9-10 a.m., through August 14, andersongardens.org.

Northern Illinois Food Bank received an $8K grant from The Mill Foundation.

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

community COMMUNITY EVENTS

JULY 3

Rockford Symphony Orchestra’s annual Star Spangled Spectacular, 8 p.m., Starlight theatre at Rock Valley College. Food trucks will be onsite starting at 6 p.m., rockfordsymphony.com

JULY 7-10

Farmers Rising Youth Day Camp, ages 6-12, www.farmersrising.org/farm-camps

JULY 8

RAMP Disability Resources and Services Summer Youth Leadership Initiative (July 8, 15, 22), 9 a.m.-1 p.m., 202 Market Street, Rockford. Application deadline is June 20. Contact Jessica Wexell at jwexell@rampcil.org or 779-774-1020.

JULY 10, 17, AND 23

Partners in Success, AmSpirit networking meeting, 11:20 a.m. to 1 p.m., at the Machine Shed, Rockford.

JULY 11

First Friday Wine Tasting for Crusader Community Health, 5:30 – 8 p.m., Artale & Co., 6876 Spring Creek Rd #128, Rockford.

2025 Alpine Kiwanis Brat Days, 11 a.m.-7 p.m. Cherry Vale Mall, 7200 Harrison Ave., upper level facing Perryville Rd., and Blain’s Farm & Fleet, 7300 E. Riverside Blvd.

JULY 12

Rockford Park District 3, 6, 9 Golf Event, 5 p.m. shotgun start, Aldeen Golf Club, 1902 Reid Farm Rd., Rockford. The $60 entry fee per player includes nine holes of golf, a cart, and beer tastings. Advance registration by noon July 10 is required. Go to the events calendar at aldeengolfclub.com

Wine & Brew at Nygren Wetland Preserve.

2025 Alpine Kiwanis Brat Days, 11 a.m.-6 p.m. Cherry Vale Mall, 7200 Harrison Ave., upper level facing Perryville Rd., and Blain’s Farm & Fleet, 7300 E. Riverside Blvd.

JULY 13-17

Farmers Rising Teen Overnight Camp, www.farmersrising.org/farm-camps

JULY 19

Rockford Park District Champions for Conservation, 2-3 p.m., Seth B. Atwood Park. Presented by Rock River Disposal. Register for free at atwoodpark.org/programs

JULY 26

First National Bank and Trust (FNBT) Free Shred Day, 9 a.m. to noon, FNBT branch at 300 E Main St, Rockton. Safe disposal of sensitive documents for FNBT customers and community members. Six box limit per person.

AUGUST 1

Friday Night Flix: Inside Out 2 , 5:30 p.m. block party, 7 p.m. movie, Coronado Theatre, Rockford.

AUGUST 4-7

Farmers Rising Leadership Day Camp (ages 12-15) , www.farmersrising.org/farmcamps

AUGUST 4

The Arc’s Community Quest Gaming Group, 3:30-6:30 p.m., Cataclysm Games, 8289 Burden Rd., suite SE, Machesney Park.

Greater Rockford

members appear bolded. Thank you for your support of your fellow Chamber members.

AUGUST 16

Rockford Park District Weekend Warrior, 2-3 p.m., Seth B. Atwood Park. Presented by Rock River Disposal. Register for free at atwoodpark.org/programs

RAMP’s Half Marathon, 5K Run, 3K Walk/Wheel, 6:30 a.m. registration, races begin at 7:30. Race day registration at the Rockford City Market Pavilion across from RAMP, 202 Market Street, or register online, 815riverrun.com Volunteers needed.

AUGUST 23

First National Bank and Trust (FNBT) Free Shred Day, 9 a.m. to noon, FNBT branch at 2111 Holiday Dr, Janesville, Wisconsin. Safe disposal of sensitive documents for FNBT customers and community members. Six box limit per person.

AUGUST 25

Stateline Youth For Christ Annual Golf Outing, 11:30 a.m., The Mauh-Nah-Tee-See Club, statelineyfc.org

SEPTEMBER 4

Rockford Arts Council Summer Social at Levings Lake for all creatives and agencies, www.artsforeveryone.com/events

SEPTEMBER 16

First National Bank and Trust (FNBT) Free Coin Appraisals, 10 a.m.-3 p.m., FNBT branch at 1795 Madison Rd, Beloit, Wisconsin. Expert coin appraisals by Ron Beckstrom of Golden Rule Coins for FNBT customers and community members.

SEPTEMBER 18

Rockford Arts Council State of Culture, City State Studios. Hear from agencies and individuals about how they’re integrating the Rockford Region Cultural Plan into their strategic plans, www.artsforeveryone.com/events

THROUGH JULY 31

Rockford Park District Rockford Jams Summer Music Series, Tuesdays and Thursdays 7 p.m., Sinnissippi Park Music Shell, rockfordparkdistrict.org/ rockfordjam

THROUGH AUGUST 3

Rockford Park District Live at Levings Showcase, Sundays 5-8 p.m., Levings Unity Pavilion at Levings Park, rockfordparkdistrict.org/live-at-levings

THROUGH AUGUST 15

River District Association Beats and Bites, Fridays 11 a.m. to 2 p.m., corner of West State and Church Street. Free admission, food trucks, music, games, giveaways, and more, www.riverdistrict.com

THROUGH AUGUST 26

Tuesday Evening in the Gardens at Anderson Japanese Gardens, entry at 5 p.m. blankets, lawn chairs and small tables welcome, opener at 5:45 p.m., headliner at 6:30 p.m., andersongardens.org/tuesday-evening-in-the-gardens

THROUGH SEPTEMBER 5

Music on the Mall at Edgebrook, Fridays 6:30-8:30 p.m., 1643 N. Alpine Rd, Rockford, free admission, food and drinks for purchase from Lucha Cantina and Cork, Keg & Spirits, edgebrookshops.com/events/music-on-the-mall

THROUGH SEPTEMBER 27

Rockford Park District Saturday Fun on the Farm at Lockwood Park, 10 a.m.-4 p.m. every Saturday, Lockwood Park, 5201 Safford Rd. in northwest Rockford, lockwoodpark.com

Chamber

NEW CHAMBER MEMBERS

AUDENTIO

www.audentio.com

312-546-9956

GRIZZ PEST

MANAGEMENT, INC.

www.facebook.com/GrizzPest

312-523-3171

MAGNOLIA MENTAL

HEALTH CLINIC

www.magnoliamhc.com

815-505-4929

ZENBUSINESS

www.zenbusiness.com 844-493-6249

BIRTH TO FIVE ILLINOIS

birthtofiveil.com 309-866-3102

ROCK VALLEY CULLIGAN

www.rockvalleyculligan.com 815-968-7511

MEMBERSHIP RENEWALS

Thank you to members who renewed with the Greater Rockford Chamber of Commerce in May 2025

Angus-Young Associates, Inc.

Anpec Industries

Aztec Plastic Co.

Ballard Properties, Highcrest Centre, LLC, Ballard Properties Group, I, LLC

Belter Machinery Co., Inc.

Bucciferro Family Management

Byron Bank (Byron)

Byron Bank (Davis Junction)

Byron Bank (Poplar Grove)

Cloisters of Forest Hills

COUNTRY Financial - Paul Carlson

CoyleKiley Insurance Agency Inc.

Curran Contracting

Curran Contracting - Royer Asphalt Paving, Inc.

Danfoss

Discovery Center Museum of Rockford

Eickman’s Processing Company

FurstStaffing

Gemini Solar

Grand Regency of Rockford

Growth Dimensions-Economic Development

Gruno’s Diamonds

HR Green Inc.

Hughes Media Corp.

Hulsebus Rockford Chiropractic

Ipsen, Inc.

Kadon Aerospace

KP Counseling

LSP Industries, Inc.

M3 Insurance

Meg’s Daily Grind

MercyCare Health Plans

Midland States Bank

Modern Advanced Manufacturing, LLC

National Business & Industrial Centre, Inc.

New Leaf Remodeling

OrthoIllinois (Riverside)

OrthoIllinois (Roxbury)

OrthoIllinois Spine Center

Paul Anthony Arco

QPS Employment Group

Rockford Broach, Inc.

Rockford Radiology Associates

Rockford Separators, Inc.

Service Machine Company, Inc.

Spring Ridge Senior Housing

State Farm Insurance - Andrew Blevins Agency

Stenstrom Construction Group

Storming Crab Rockford IL LLC

Sundog

SupplyCore, Inc.

Taylor Company

The Middlesworth Group, LLC

The Observer

UI Health Mile Square Health Center L.P. Johnson Rockford

Urban Equity Properties

Send news releases and other items of interest to the business community to: editor@rockfordchamber.com

Deadline is the 10th of the month preceding publication

JULY 2025 ANNIVERSARIES

Thank you to our members celebrating their anniversaries with the Greater Rockford Chamber of Commerce

35 YEARS

Midwest Mailworks, Inc.

30 YEARS

Black Diamond Plumbing & Mechanical

Dave Syverson, 35th District, Illinois State Senate

Spectrum Insurance Agency, Inc.

25 YEARS

Hydraulic Technologies Kelce & Company

20 YEARS

Raymond James & Associates Reinhart Boerner Van Deuren P.C. Servpro of Rockford

15 YEARS

Ingenium Aerospace LLC

The

the 5th of the month

publication date. Send news releases and other items of interest to the business community to: The VOICE - Greater Rockford Chamber of Commerce 308 W. State St., Ste. 190, Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100. The VOICE of the Greater Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Greater Rockford Chamber of Commerce, 308 W. State St., Ste. 350, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill.

POSTMASTER: Send address changes to: The VOICE of the Greater Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

AMBASSADOR SPOTLIGHT - STEVE COTONE

What is your business? What do they provide for the community?

In short, I am in the people business. I help people meet the people they want to spend 40 hours a week with for the next five to 15 years. When that connection is made, it can be life-changing for the new hire, as well as the hiring team, the business, and, ultimately, our community.

My company is Global Recruiters Network of the Stateline (GRN Stateline) in Roscoe. Approximately 85% of my clients are in Winnebago, Boone, and Ogle counties. I recruit for professional, engineering, procurement, supply chain, quality, health and safety, finance, and inside/outside sales positions, primarily in manufacturing and defense.

How long have you been a Chamber Ambassador?

I joined the Chamber in February of 2025 and became an ambassador shortly thereafter.

What is your favorite thing to do in Rockford or favorite thing about Rockford?

My favorite thing about Rockford and the Stateline is that there is always a connection point, and those connections often cross generations. My dad was Italian and grew up in southwest Rockford. My mom is a Swede from the east side of town. People relate to that. And in most circles, specifically in manufacturing, if you mention Camcar or Elco, someone has had a family member or friend who has worked there. So, yeah, my favorite thing about Rockford is the connections with people.

I also really enjoy getting out to the parks in our region—riding my bike and walking the trails with my wife Kayla and our dog Cooper. There are so many parks in our area, including Rock Cut, so I can pretty much find a different park to go to each weekend.

Advice for someone, especially young professionals, considering becoming an Ambassador?

Jump in and do it. You will make a difference, you will have the opportunity to meet some great people, engage in interesting conversation, and be a part of local business successes and ribbon cuttings. You’ll attend events. Plus, you get a super cool name tag.

Greater Rockford Chamber of Commerce welcomes and encourages member submissions for The VOICE of the Greater Rockford Business Community. Deadline is

preceding

CHaMBER CHAMBER EVENTS ADVERTISERS INDEX

WEDNESDAY, JULY 9

Navigating Aging: A Timely Conversation for Caregiving, Connection & Hope, 8 a.m., RPL Nordlof Center, 118 N Main St, Rockford. This free event features a screening of “Caregiving,” a film produced by Bradley Cooper that honors the challenges and triumphs of those caring for loved ones with dementia. A panel of local experts will discuss emotional support, physical care, and financial planning to help you navigate caregiving with confidence. Hosted by Comfort Keepers in partnership with University of Illinois College of Medicine, Greater Rockford Chamber of Commerce, and Rockford Public Library. Refreshments provided by Savant Wealth Management.

Home Run Connections at the Ballpark—Beloit Sky Carp vs. Dayton Dragons, networking begins at noon, game begins at 1:05 p.m., ABC Supply Stadium, Beloit.

Join the GRCC all-stars for a sunny afternoon of great conversation and ballpark bites with fellow professionals who are just as serious about making connections as they are about having fun. Register now.

TUESDAY, JULY 15

How to Look Your Best in 30 Minutes or Less: A Workshop for Busy, Stylish People, 3:30 p.m., Greater Rockford Chamber of Commerce, 308 W State St, Suite 190, Rockford.

Anisha Grimmett, of A New Look by Nisha, will help you approach getting dressed with intention and confidence, transforming a daily task into a moment of empowerment. Learn how to look your best in 30 minutes or less every day.

WEDNESDAY, JULY 23

AI Integration Blueprint: Future-proof Your Business with Smarter Systems, 9 a.m., Greater Rockford Chamber of Commerce, 308 W State St, Suite 190, Rockford.

HR strategist and AI educator Tiffany Ingram will teach you how to integrate artificial intelligence into your operation in a way that’s practical, approachable, and aligned with your long-term strategy. Discover the five essential pillars of smart AI integration and gain real tools you can implement immediately.

THURSDAY, AUGUST 14

GRCC’s Rockin’ 8-1-5 Eve, 5-8 p.m., Hard Rock Casino Rockford, 7801 E. State St, Rockford. Presented by OSF HealthCare.

Join us for the first-ever GRCC Rockin’ 8-1-5 Eve annual dinner—a high-energy celebration of all things Rockford. We’re talking lights, music, and big-time regional pride as we celebrate the momentum of the Greater Rockford Chamber of Commerce. Think of it as our version of a New Year’s Eve party with a distinctly 8-1-5 flair. Last day to register is August 7.

TUESDAY, SEPTEMBER 16

40 under 40 Reception, 3 p.m., Prairie Street Brewing, 200 Prairie St, Rockford, presented by workplace.

Join the Greater Rockford Chamber of Commerce as we raise a glass to the 2025 40 Under 40 honorees at a complimentary dessert and champagne reception. Cash bar will also be available. Last day to register is September 9. Registration will not be available the day of the event.

NOTE: This is a casual, open-format event with high-top tables and standing room. Seating will be available for individuals who are unable to stand for the duration of the event. Tables are not available for purchase.

GREATER ROCKFORD CHAMBER BOARD OF DIRECTORS

EXECUTIVE COMMITTEE

Lesly Couper workplace Chair

Conor Brown NorthWest Illinois Alliance of Realtors Vice Chair

Nate Jordan Illinois Small Business Development Center Treasurer

Terry Voskuil Woodward, Inc. Immediate Past Chair

DIRECTORS

Wendy Alsteen Hard Rock Casino

Travis Andersen UW Health Northern Illinois Region

David Anspaugh Northern Illinois Building Contractors Assoc. Armando Cardenas

Affordable Insurance & Tax Service Inc.

Paula Carynski

OSF Healthcare Saint Anthony Medical Center

Jean Crosby Berkshire Hathaway HomeServices Crosby Starck Real Estate

Dietmar Goellner Advanced Machine & Engineering

Thomas Green Barrick, Switzer, Long, Balsley & Van Evera, LLP

Troy Haggestad WilliamsMcCarthy LLP

Sheila Hill Think Big Corporation

Jeff Hultman Foresight Financial Group

Carly LaMonica LaMonica Beverages, Inc.

Frank Wehrstein Dickerson & Nieman Realtors

EX-OFFICIO DIRECTORS

Mayor Tom McNamara City of Rockford

Dr. Gina Caronna The Workforce Connection

Michael Dunn, Jr. Region 1

John Groh GoRockford

Angela Kay Larson Greater Rockford Chamber of Commerce

Post your jobs and internships on GRCC’s Job Board

Everyone can view job openings at rockfordchamber.com, but only members can post their available positions directly to GRCC’s job board.

Depending on your membership investment level, your job posting also may be shared on GRCC’s social media channels.

To post a job as a member, please be sure to login to your Chamber account.