August Voice 2025

A culture of agriculture

The

815’s summer

romance with farms, fairs, and farmers markets

By Christine Hand, managing editor

There’s no better time to celebrate the 815 than summer. Not only does the calendar give us that clever hook for 815 Day, but the warner weather also draws our attention to the nucleus (and genesis) of our economy—agriculture. To experience and appreciate agriculture in Northern Illinois, we need look no further than our county fairs and farmers markets.

Crops and livestock

Many of us who live in the more urban areas of the 815 don’t often consider the

scope of farming in our region until we’re creeping along behind some monstrous piece of farm equipment on a rural road. Then we realize, “Oh, yeah. We’re literally surrounded by farms.”

To put it in perspective, consider these stats:

• With over 75% of the state’s land managed by farmers, Illinois consistently ranks among the top agricultural producers in the U.S.

• According to the 2024 Census of Agriculture, 84.2% of Illinois’ more than 70,000 farms are family-owned, making them the overwhelming majority in the state.

• In 2023, Illinois ranked as the third largest agricultural exporting state in the U.S., shipping approximately $13.7 billion in ag products internationally.

• Taken broadly, agriculture and agribusiness—including related food companies, seed suppliers, chemical manufacturers, equipment dealers, and processing firms—account for nearly one in four Illinois jobs.

“Farming isn’t just a tradition in Illinois. It’s an economic powerhouse. Thanks to our rich soil, flat land, and favorable climate, Illinois ranks among the top states in the nation for corn and soybean production. These crops don’t just feed people. They’re also used for livestock feed, fuel, and countless everyday products,” said Illinois State Senator Andrew Chesney. “Beyond the fields, agriculture supports over a million jobs in Illinois, encompassing a range of industries, including food processing, equipment manufacturing, transportation, and logistics. It’s the backbone of our state’s

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Rockford then and now

A national blueprint for Midwest revival

By Susan Brake, Development Counsellors International

I’ve been a fan of the Rockford Region since I first visited a decade ago as part of a team working on a marketing blueprint for the city. I remember leaving our hotel (which was not downtown), driving on Main Street, and wondering what we would find when we reached the city. It felt like a suburb at first, until we rolled into downtown. On my right was this immense industrial building with shattered windows exposing massive steel beams and concrete floors. As I’m sure you know, that was the old Amerock factory, once a proud producer of cabinet hardware and a symbol of Rockford’s manufacturing might. Back then, it was just another abandoned building, echoing a familiar Rust Belt story.

At that time, Rockford was known for its historical industrial roots of

2025 TOP STATES FOR BUSINESS

Illinois advances from 15 to 13 in CNBC ranking.

CNBC released its ranking of the 2025 Top States for Business. The outlet scored all 50 states on 135 metrics in 10 broad categories of competitiveness (listed below).

The economy was weighted at No. 1 and included metrics to gauge the states’ risk from a trade war and a shrinking federal budget.

Illinois ranked No. 13 overall, up from No. 15 last year.

Illinois ranked in each category:

aerospace manufacturing, furniture, and even the iconic sock monkey. But it had also become known for its struggles: high unemployment, negative headlines, a city trying to shake off the weight of its past. The river, which today feels like Rockford’s front porch, was an underused asset.

Even then, though, what struck me most wasn’t the boarded-up windows. It was the people. Rockfordians were brimming with passion and optimism, determined to write a new chapter for their city. That spirit was exactly what the regional leaders sought to harness when they laid out a bold goal: to change perceptions, build on local pride, and make Rockford a top 25 community by 2025.

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CNBC developed its criteria and metrics in consultation with business and policy experts as well as the states. The study uses data from a variety of sources to measure each states’ performance and is not an opinion survey.

The details of how each state ranked across all categories are available at www.cnbc.com.

Small town

I cannot forget from where it is that I come from

By Angela Kay Larson, Greater Rockford Chamber of Commerce CEO PERSPECTIVE

If you are a John Mellencamp fan, you immediately recognize this article’s title and teaser, borrowed from the heartland rocker’s 1985 tribute to the simple life of a small-town community. At about the same time that John Mellencamp was releasing “Small Town,” I met my husband and visited the village that would become my new hometown, sort of like the lyric, “Married an L.A. doll and brought her to this small town; now she’s small town just like me.”

I’ve lived in Pecatonica since 1987 and, over the years, have applauded our investment in school facilities, encouraged our Main Street development, supported our community theater, served on our local bank board, and questioned our local politics. I frequent our pharmacy, hardware store, and coffee shop (Rosie’s Coffee Company is worth the drive on a Saturday morning). On Sundays I’m in the pew at St. Mary’s, because “I was taught the fear of Jesus in a small town.” And yes, “I’ve seen it all and had myself a ball in a small town.” (#AnotherBoringRomantic)

Pecatonica is just one of Winnebago County’s villages providing a quiet contrast to city life. Our urban center is also flanked by Winnebago, Durand, Rockton, Roscoe, Cherry Valley, and New Milford. To quote Thrive 2035, our region’s destination master plan, “Our region is blessed with abundant natural resources—woodlands, wetlands, meadows, and rivers—that, combined

ABOUT THIS ISSUE…

with our cityscapes, villages, and farms, create an exceptional visitor destination and highly livable communities.”

The destination master plan paints a vision for our region in which our villages are as integral to the vibrancy as our cities:

Where our rivers flow through our cities and villages, we can seek developments that give visitors and residents greater and easier access to the water. Imagine vibrant gathering places, intersecting bike trails, pedestrian walkways, and docks and landings. Imagine people flocking to our rivers to relax, rejuvenate, and recreate.

In this future scenario, entrepreneurs and makers breathe life into small businesses, making our downtowns and main streets bustling hubs with one-of-akind boutiques, restaurants, coffee shops, tasting and taprooms, galleries, shops, and outfitters. Imagine that these bustling hubs are developed in our rural villages and in our more metropolitan cities.

I was a member of the project team that developed this plan under the leadership of GoRockford and its CEO John Groh. Now in my economic development leadership role with GRCC, I see even greater opportunity to support the vibrancy of the villages in the Rockford Region. Our team has been meeting with municipal and business leaders in our villages to better understand their needs, opportunities, and strategies. We invite them to the table once a month, along with the economic development

I grew up in the hills of Southwest Missouri, where the number one crop is rocks—no legitimate agricultural product even comes close. As a kid, one of my chores was picking up loose rocks in the horse corral and adding them to the ever-growing pile behind the barn. We even had a designated rock bucket.

Now I live in the flat lands of the 815, where the rich, dark soil is comparatively rock free. The fact that so many things around here have ‘rock’ in their name is somewhat amusing to me. But I admire the deep connection residents of the 815 have with this region. They’re clear-eyed about its shortcomings and deeply proud of its attributes. You’ll see that reflected in the guest columns of this issue dedicated to celebrating the 815—from our villages and farms to our cities and industries.

This issue is also the perfect prelude to GRCC’s 815 Rockin’ Eve annual dinner on Aug. 14. I hope you’ll join us as we drink a toast to everything that makes the 815, and the Chamber, so special.

—Christine Hand, managing editor

UPCOMING EDITORIAL THEMES FOR THE VOICE

Sept – Talent Recruitment and Retention

Oct – Innovation and Manufacturing

Nov – Contracting with the Government

Chamber members are welcome to submit non-advertorial, thought leadership articles for publication in the VOICE.

Visit rockfordchamber.com/the-voice for our editorial calendar, article submission guidelines, and advertising information.

leaders in our cities, to contribute to our strategy; learn about regional business development, attraction projects, and incentives; and share updates on happenings in their jurisdiction. We call this our monthly “Partners Meeting” as we work together in the spirit of regionalism and collaboration. Collaboration is key, because our villages rely on our cities—Rockford, Loves Park, Machesney Park, and South Beloit—to deliver urban settings, ample shopping, diverse restaurants, a variety of housing, and all the amenities and opportunities that are part of metropolitan life. These municipalities, through their concentration of

population, businesses, and activities, are the engines that drive our regional economy.

As we “Celebrate the 815” this month, I celebrate our region’s mix of vibrant cities and quaint villages. Our cities are where many of us small-town dwellers work, shop, and seek entertainment. Our vibrant villages are made better by their proximity to municipal hubs. The 815 is better with both, but my roots are in a small town… “Got nothing against a big town. Still hayseed enough to say, ‘look who’s in the big town.’ But my bed is in a small town; oh, and that’s good enough for me.”

FAMILY-OWNED FARMS IN ILLINOIS

• More than 84% of Illinois farms are family-owned.

• The average Illinois farm, including family-owned operations, is 370–375 acres in size.

• Family farms in Illinois generate approximately $25 billion in annual revenue and contribute significantly to the state’s tax base and export economy.

• Many Illinois family farms are embracing precision agriculture and innovative technologies to boost productivity and sustainability, helping to ensure long-term viability.

• The average age of Illinois farm operators is 58.6, but there are over 10,600 producers under age 35, and farms with young producers tend to be larger and more productive.

• Nearly 30% of Illinois farm producers are female.

• Beyond direct farming, family farms underpin rural economies by supporting local businesses, schools, and healthcare, and help stem rural-to-urban migration.

National Farmers Market Week is August 3-9 Celebrate by visiting a farmers market (or several) near you.

Angela Kay Larson, Greater Rockford Chamber of Commerce CEO, was introduced to her husband by his sister Margaret on September 22, 1985, at the first Farm Aid music festival in Champaign, Illinois. The Pecatonica farm boy brought a bag of home-grown apples and a batch of his mom’s chocolate chip cookies to the concert, which he shared as they listened to Willie Nelson and John “Cougar” Mellencamp. Who wouldn’t move to Pecatonica after that?

GUEST

COLUMNIST

Embracing the 8-1-5

What kind of vibe are we giving newcomers?

By Whitney Martin, Made for Rockford

What if someone’s first impression of Rockford isn’t shaped by the city itself, but by our hesitation to embrace it?

One thing I’ve heard often through the Made for Rockford program is how surprised new residents are when they tell someone they’ve just moved here, only to be met with a single word: “Why?”

Even when it comes from a place of curiosity, the tone in that one-word response can shift the energy fast. These folks are fresh off the move, full of hope, and eager to explore. But when they’re asked “why” over and over, it can leave them second-guessing a decision they were genuinely excited about before they’ve had a real chance to see what makes Rockford special.

Have we fallen into the habit of putting ourselves down before someone else can? It’s easy to forget how our words come across, especially to someone hearing them for the first time, even when there’s no harm intended. When that tone becomes part of how we talk about Rockford, especially around people who are still trying to find their place here, it

can make it harder for them to feel like they belong.

Ironically, no one tends to be more optimistic about the area than the people who just got here. They’re energized. They see things with fresh eyes. They notice the charm, the culture, the progress, and they celebrate it.

We have so much to be proud of in the 815:

• Affordable housing in just about every kind of neighborhood.

• Live music happening seven nights a week.

• A beautiful, increasingly active riverfront.

• A growing downtown with new places to live, work, and gather.

• One of the best park districts in the entire country.

Sometimes it really does take someone new to help us see what we have. Realtor.com recently named Rockford the hottest housing market in the country. That means people aren’t just moving here, they’re seeking us out. Our population is growing. Our momentum is real. What

used to be a place people passed through is becoming a place people stay. When they get here, the way we welcome them matters.

I’ve started thinking of this habit like the influence of a toxic coworker. Not the kind who yells but the kind who slowly chips away at team morale. They never blow up, they just make quiet comments that cast doubt. Over time, it wears people down. In a city, it works the same way. If the general tone is negative, even unintentionally, it can start to sour what should have been a bright beginning.

So here’s something simple we can all do. The next time someone says they just moved here, let’s pause and rephrase the “why” with:

• “Welcome! You’re going to love it here.”

• “What brought you to town?”

• “Have you checked out ___ yet?”

It’s not about pretending things are perfect. It’s about creating space for people to fall in love with this place the way we did.

They didn’t just move here… They chose us. Let’s be the reason they’re glad they did.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Whitney Martin leads the Made for Rockford program, attracting talent to Winnebago County. As a former Emmy nominated journalist, she’s earned multiple awards, including “Best Reporter.” She’s a GRCC “40 Under 40” leader and serves on the Workforce Connection Board, Greg Lindmark Foundation, Leadership Rockford, and, most recently, the fundraising committee for Family Counseling Services.

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economy, particularly in regions like Northwest Illinois.”

Unsurprisingly, farming plays a foundational role in supporting rural communities in our region, helping stem rural-to-urban migration. For example:

• Farmland contributes significantly to the local tax base, which helps fund schools, roads, and emergency services.

• Farms justify investment in infrastructure like roads and bridges to move agricultural goods, benefiting the broader community.

• Demand for water, energy, and broadband by modern farms can help expand access to these utilities in remote areas.

• Many farms offer agritourism, direct-to-consumer sales, and specialty crops, which diversify local economies and create new business opportunities.

Last but not least, farming is often a multigenerational vocation in Illinois, helping preserve rural heritage and community pride.

County fairs

You never really outgrow the appeal of a county fair—the thrilling rides, the games that look easy to win but aren’t, the oh-so-bad-for-you festival food, and the impressive 4-H and Future Farmers of America (FFA) kids with their prizewinning livestock and agricultural products.

But county fairs are more than amusement. They play a vital, and often under‐appreciated, economic and social role, especially in rural Midwestern communities.

A University of Illinois Extension study from 2014/15 is the most recent comprehensive statewide economic impact analysis specifically focused on county fairs in Illinois. Although the information is a bit dated, it still paints a picture of annual events with a significant economic ripple effect.

The study found that a total of $170 million was spent across all county fairs in Illinois, with about $90 million coming from visitor spending outside the fairgrounds on lodging, gas, restaurants, retail, services, etc. When broken down geographically, county fairs in Northern Illinois led the state by generating an estimated economic impact of $44 million, with Central Illinois at $17 million and the southern part of the state at $12 million.

The study also found that for every $1 invested by the state in county fairs in 2014, there was an estimated $18 return through economic activity.

County fairs also help us reconnect with our agricultural roots. In an article on the Illinois Country Living website (icl.coop), former president of the Illinois Association of County Fairs Ron Meyer said, “County fairs are not just fun for our children; they are an educational opportunity. Youth programs such as

4-H and FFA are very important to the future of agriculture. We need to ensure that future generations will be interested in agriculture... [It] is very important to the State of Illinois. We need to educate all generations of the importance of the crops that are raised and the animals that put the food on our tables.”

Farmers markets

Illinois ranks third nationally in number of farmers’ markets— highlighting their importance as economic and social connectors between rural producers and urban consumers. For example:

• Farmers markets support small-scale and specialty crop producers, who account for over $472 million in sales annually on more than 80,000 acres across Illinois.

• A dollar spent at a farmers market can generate $1.80 for the local economy, reflecting the value of direct-tofarmer transactions and recirculation of income within communities.

• They serve as vital outlets, giving farmers reliable platforms to sell directly to consumers, institutions, and local businesses.

• In addition to economic benefits, farmers markets promote healthy eating, create job opportunities, and strengthen community resilience. Farmers markets are also hubs for direct interaction between farmers and chefs. For restaurants committed to the farm-to-table philosophy, these markets provide a dependable source of seasonal, high-quality ingredients. Instead of relying on large-scale distributors or imported produce, chefs can personally select items at their peak freshness, often speaking directly with the growers about the best ways to use them. This not only supports local agriculture but also ensures menus are vibrant, creative, and seasonal.

Greater Rockford Chamber of Commerce member Paul Sletten, founder and owner of Abreo, is a strong advocate for local farmers and hosts a ‘Meet the Farmers’ dinner series every year. Each menu is designed exclusively with ingredients purchased the day before at the market, including the flowers for the table.

“This is by far one of my favorite events, as it allows us to really put the farmers of many of our ingredients front and center,” Sletten said.

The 815’s generational farms, celebratory county fairs, and bustling farmers markets represent a powerful economic synergy—each amplifying the other to generate job opportunities, local spending, community engagement, and regional prosperity. v

GUEST COLUMNIST

Creating a more connected 815

One click, one post, and one tag at a time

By Katryna Kirby, Social Kat

Every August 15, our region rallies around the simple but powerful number: 815. Because to us, it’s more than just an area code, it’s a proud symbol of community, collaboration, and the strength of our local businesses. But the spirit of 815 goes beyond a single day or a clever $8.15 special. It’s about consistently showing up for our region, especially in the digital space.

As the owner of a boutique social media and public relations firm rooted in the 815, I’ve seen firsthand how showing up online for your community can translate to real growth for a business or a brand.

This year, as we gear up to celebrate all things 815 on August 15, I’d like to challenge local businesses to think beyond the day. Instead of treating it like a onetime promotion, let’s amplify one another, collaborate, engage intentionally, and boost visibility of our wonderful, locallyowned businesses and organizations across the Rockford Region.

One of the most effective ways you can do this is by engaging with the Greater Rockford Chamber of Commerce (GRCC) on social media.

The power of collaboration

Social media is no longer optional for businesses. It’s an essential tool for building trust, generating leads, and growing your reputation. And taking advantage of collaborating with other local businesses and organizations is key to amplifying the 815.

By liking, commenting on, sharing or tagging the GRCC’s posts, you’re not only boosting the Chamber’s visibility and everything it’s doing to support local business, you’re putting your own brand in front of a wider target audience. This is a simple act of digital collaboration that can lead to stronger relationships, increased reach, and long-term growth.

Plus, today’s platforms make it easier than ever to join forces digitally. Tools like Instagram Collabs, Facebook tagging, and TikTok partnerships allow you to co-create and cross promote content with other local businesses. Why it matters

Sharing or liking a post seems so simple, but it can go a long way. Intentional engagement can unlock…

Stronger local connections. When you interact with other Chamber members’ content through the GRCC

channels, you build relationships that lead to partnerships, referrals, or even collaborations.

Boosted algorithms. Social platforms prioritize content that generates interactions. The more you engage with GRCC content, the more the content gets shown to others.

Community visibility. The goal is to get your business to become part of the daily conversation. You want your business to show up in the comments section on the GRCC page whether it’s engaging with a new member spotlight, a new program, or a community win. Your comments and shares show your support and remind the community that you’re invested.

Search engine optimization (SEO). The more your business name shows up online, especially in conjunction with pages like GRCC, the stronger your digital footprint becomes.

How to spread 815 love

If you’re wondering where to start, think simple:

• Follow GRCC on Facebook, Instagram, and LinkedIn.

• Like and comment on posts regularly. Keep it genuine and onbrand.

• Share GRCC content to your own page, especially when it aligns with your audience.

• Tag the GRCC in your own posts, from events to milestones to simple shout-outs.

• Use local hashtags like #GoRockford, #GRCC, #815, and #RockfordIL to help build momentum.

Social engagement with the GRCC is about showing up, supporting others, and being seen. Your digital presence is always working. And the more intentional you are, the more results you will see over time.

So this August 15, go ahead and share that Instagram Reel of your team proudly wearing their 815 shirts, or go live with a story highlighting your day’s special. Just don’t forget to tag the Chamber, collaborate with other local businesses’ or simply carve out five minutes of your day to engage with other businesses social media platforms.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Katryna Kirby is the founder of Social Kat, a boutique social media and public relations firm in the Rockford Region.

THE REGIONAL IMPACT OF A VIBRANT DOWNTOWN

By Christine Hand, managing editor

Downtowns are much more than a profit center to cities. They also represent the image and character of an area to the rest of the world. Downtowns are unique in that they are typically the only neighborhood that belongs to and is shared by everyone in the region. A vibrant downtown radiates value outward to surrounding municipalities in several important ways.

Economic spillover: A thriving downtown attracts visitors, businesses, and investors, generating jobs and consumer spending that ripple out into neighboring communities. Restaurants, retail, hotels, and service providers in the region all benefit from increased regional foot traffic and tourism.

Regional identity and marketing: A lively downtown often becomes the “brand” of a region. It helps market the entire area as an attractive place to live, work, invest, and visit, boosting the appeal of surrounding towns.

Talent attraction and retention: Skilled workers, particularly younger professionals, often choose regions with walkable, vibrant urban cores, even if they live in nearby suburbs. A strong downtown helps keep talent in the region, benefiting all municipalities through a larger, more skilled labor pool.

Shared infrastructure and resources: Downtowns often host regional assets like convention centers, hospitals, universities, cultural venues, and transit hubs. Surrounding communities gain access to these resources without shouldering the full cost of maintaining them.

Increased property values regionwide: A healthy downtown signals a strong local economy, which can raise confidence and property values in nearby communities, helping local tax bases and municipal revenues.

Innovation and entrepreneurship: Downtowns often act as incubators for startups and creative enterprises. As businesses grow, they may expand into surrounding municipalities, spreading economic benefits.

Transportation and connectivity: Regional transit networks often hub through downtowns, improving mobility across the area and linking workers and businesses throughout the region.

Cultural and recreational opportunities: Downtown events, nightlife, arts, and sports draw people from across the region, enriching quality of life for residents in surrounding communities.

Put simply, a vibrant downtown serves as both the economic and cultural heartbeat of the region, fueling growth, opportunity, and quality of life well beyond its geographic boundaries.

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A city that stepped forward Fast forward to today, and that vision has become a reality. The old Amerock building that once loomed with broken windows is now an $87.5 million Embassy Suites and Rockford Conference Center. It’s more than just a hotel; it’s a symbol of how Rockford truly took a step forward, opening doors for residents, visitors, and investors alike.

The riverfront itself is transformed.

The brand new, $40 million Rockford Public Library sits proudly along its banks, replacing the original Carnegie library on the same site but with bright glass walls that frame the water from every floor. Nearby, the Hard Rock Casino Rockford is drawing crowds and live music to a part of town once marked by uncertainty. Together, these projects show what happens when opportunity is a mindset of city leadership.

Entertainment choices for all

It’s not just about big anchor projects. The vision included ensuring that Rockford would become a place where life is vibrant, with entertainment choices for all. That’s become unmistakable downtown—from live shows at the Coronado Theatre to new restaurants, breweries, and Stroll on State growing into one of the Midwest’s most charming holiday festivals. Rockford is bustling with options that locals once had to drive to Chicago to find.

Building on the wings of aerospace Rockford didn’t walk away from its industrial DNA; it evolved it. In the past 10 years, the regional economy has soared on the wings of aerospace. Today, the region has the nation’s sixth-highest concentration of aerospace production workers, with companies like Collins Aerospace and Woodward investing and hiring.

Rockford also turned a logistical advantage into a major growth engine. Just over an hour from Chicago, it’s become a key distribution hub in the Midwest. UPS operates its second-largest U.S. air hub here, and Chicago Rockford International Airport is rising on lists of the nation’s busiest cargo airports. Resiliency to take on the tough stuff

When we first came to the region, we discovered that Rockford was a place with the resiliency to take on the tough stuff. That’s more than just words. Under Mayor Tom McNamara, violent crime has dropped about 34%, while property crime fell nearly 30%.

The Family Peace Center, which opened in 2020, brings together police, health care, and advocacy to serve thousands

of domestic violence survivors. Rockford now outpaces peer cities in this critical area, proving what happens when communities come together to solve problems head-on. The living is easy, and people are noticing

Perhaps the most striking validation of Rockford’s transformation is that people across the country have started paying attention. Realtor.com recently named Rockford the hottest housing market in the nation, and it’s easy to see why. Homeownership is still attainable, commute times are enviably short, and residents have access to a quality of life that feels both authentic and increasingly dynamic.

Meanwhile, the city’s reputation as a playground for endurance athletes is taking off. Rockford secured a multiyear partnership with IRONMAN, hosting Illinois’ first-ever IRONMAN 70.3. This summer’s event was a sellout and brought close to 10,000 visitors, injecting millions into local businesses. It’s the perfect example of how Rockford is a place where finish lines become invitations to explore more.

At the heart of it all

Through all these changes, one thing hasn’t shifted: the people. A decade ago, residents were already talking with pride and hope about their city, even when the path forward was uncertain. Today, that same spirit fuels collaborations between the Chamber, Go Rockford, city leaders, educators, and developers. It’s a playbook rooted in grit, creativity, and the belief that everyone wins when the community rises together.

Rockford’s story isn’t about forgetting its industrial past; it’s about using it as a foundation for something more diverse, resilient, and welcoming. From boardedup factories to a downtown humming with hotels, parks, live music and river views, Rockford stands as proof that when a city backs its people, they’ll build a future worth bragging about.

Development Counsellors International (DCI) is a full-service and highly specialized marketing firm with expertise in economic development, tourism, and talent attraction marketing. The team of in-house creative placemakers develops, designs, and executes marketing campaigns that attract more visitors, business, and talent to client destinations.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

As a partner with DCI, Susan Brake leads with a strategic communications vision that has shaped global economic narratives. From launching DCI’s award-winning digital division to advising governors and CEOs, she champions marketing that delivers. Passionate about mentoring, Susan thrives on place marketing and inspiring the next generation. v

They

did what?!

The incredible story of Camp Grant

By Gary Anderson, Studio GWA

Ever since 1852, Rockford has attracted entrepreneurs from a variety of industries, some of whom had an impact on the world economy. Up until the Great Depression, Rockford had an active network of thought-leaders that acted collectively and collaboratively. We didn’t become the second largest furniture and machine tool capital in the nation by chance. Our creative thought processes, work ethic, highly skilled craftsmanship, and sensibility to help one another for the benefit of all was a powerful virtue.

That community spirit was exemplified in the region’s bid for Camp Grant, a military training facility for 40,000 men. The effort was led by the Rockford Chamber of Commerce and Rockford Mayor Robert Rew, and it happened virtually overnight.

On May 12, 1917, the War Department announced a plan to build 16 camps for training new recruits throughout the country. Rockford was given one month to assemble 3,400 acres of land for purchase or lease, assure the government that it could build the facility in four months, and provide all the manpower, transportation, and supplies for the effort.

By May 19, real estate broker David Hunter had assembled over a dozen landowners near New Milford with about 3,000 acres. Negotiations began with the Chamber committee and continued into early June. Rockford became one of 11 cities in Illinois to submit a proposal that was due in Washington D.C. on June 13, 1917.

Chamber President John Camlin recalled it was a nerve-wracking process, with other cities launching negative campaigns against Rockford. There were also locals who thought men from the training camp would be a bad influence on local young women. But our local leaders recognized the economic impact

the $1.2 million monthly payroll would have on the community and promptly put things in perspective.

Thanks to Rockford’s manufacturing reputation, the thoroughness of the application, and the in-person shepherding of the proposal in D.C., Rockford was awarded the contract on June 14 and was to have the camp up and running by Sept. 1.

The logistics were staggering… Rail lines had to be brought in, building materials secured for 1,500 buildings, a labor force assembled, roads built, and utilities installed for what would become an instant city larger than Rockford itself—all in FOUR MONTHS.

It took incredible leadership to bring such a massive project to reality. Everyone was on the same page; everyone understood the vision, mission, and goals. It was a united effort that had a far-reaching impact on the community’s future.

Today, we can take a lesson from those leaders who encouraged collaboration, shared ideas, and rallied around a shared goal. Our efforts in 1917 demonstrate that leadership and teamwork can overcome the impossible.

During my lifetime I have heard all the excuses of why something can’t happen. We have allowed provincial attitudes to hold us back and the naysayers to control the dialog. We once did the impossible, and we can do it again by adopting that spirit of collective cooperation.

I would like to acknowledge Curator Laura Furman at Midway Village who researched this history. The Camp Grant exhibit at Midway Village tells a revealing and fascinating story about the impact it had on our community.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Why Rockford’s history matters

Confessions of a museum lover

By Samantha Hochmann, Tinker Swiss Cottage Museum

Let me start with a confession: I love museums. I always have, and I always will. Museums—especially the small, often-overlooked ones—aren’t just buildings filled with dusty old things. They’re memory keepers, classrooms, and time machines. They connect communities. And here in Rockford, they help us understand who we were, who we are, and, if we’re really paying attention, who we can become.

At their core, museums exist to protect the stories that risk being lost. Objects don’t survive by accident. Someone had to notice them, care about them, and decide they were worth saving. Every item has a voice. Often, especially in smaller museums like those found throughout Rockford, these pieces come from our community. They tell the story of real people—local shopkeepers, immigrant families, factory workers, teachers, dreamers. And that’s what makes it powerful.

These institutions help ensure that history isn’t forgotten or rewritten without evidence. From Potawatomi craftsmanship to Swedish immigration, from antique farming tools to modern manufacturing, Rockford’s museums protect the physical reminders of the people who built this city. Just as importantly, they preserve the histories of communities too often left out of the textbooks.

Museums are also vital centers of education and lifelong learning. Unlike the structured environment of a classroom, museums provide informal, interactive spaces where visitors of all ages can explore, question, and discover. I’ve watched children walk wide-eyed through the Tinker Swiss Cottage imagining life without Wi-Fi or microwaves. I’ve seen teens linger a little longer in front of exhibits that challenge what they thought they knew about Rockford’s past. I’ve heard adults say, “I never knew that happened in Rockford.” That spark of recognition, that moment when local history suddenly becomes personal, is magic.

Museums foster curiosity and critical thinking, while also asking us to slow down in a world obsessed with speed and screens. When you step into a museum, you’re encouraged to look closely, to ask questions, and to sit with stories that are sometimes complicated, uncomfortable,

or incomplete. They remind us that history isn’t static; it’s layered, messy, and very, very human.

Beyond education and preservation, museums help build community. Rockford’s museums offer residents a sense of pride and belonging, while also inviting outsiders to better understand our roots. They host walking tours, workshops, ghost hunts, lectures, living history events, and exhibitions that bring us together.

Economically, museums draw tourists, support local artists, and provide meaningful jobs. But more than that, they open the door for the kinds of conversations that truly matter. Museums can be healing, funny, challenging, but most importantly, they can be ours. Our museums are also evolving to meet the needs of a changing world. In Rockford and beyond, museums are using social media, virtual exhibits, and interactive experiences to meet people where they are. They’re addressing complex issues—social justice, mental health, sustainability—while including more voices in the telling of history. Our museums aren’t just talking at the community. They’re listening. And when that happens, museums don’t just preserve the past, they help shape the future.

So, why do museums matter, especially in Rockford? Because they remind us that history isn’t just about dates and names, it’s about people. It’s about us. Museums matter because they protect what is precious, teach what is essential, and inspire what is possible. Support your local museum. Donate if you can. Volunteer if you have the time. Visit often. And if you’re ever lucky enough to stand in a room where history feels like it’s whispering next to you— listen. That’s a story worth saving.

Tinker Swiss Cottage is a historic house museum located at the founding site of Rockford. The museum preserves and shares the legacy of the Tinker family and inspires visitors to connect with history. It offers general history tours Tuesday through Sunday at 1 p.m. and 3 p.m.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Gary Anderson is a local architect and founder of Studio GWA. He has been an advocate for the revitalization of downtown Rockford for 40+ years and seeks to preserve the stories of our community by sharing his knowledge of history and architecture.

Samantha Hochmann began working at Tinker Swiss Cottage Museum in 2016 and became executive director in 2018. She currently serves as secretary for the Heritage Museum Park and as a team member of Haunted Rockford. Samantha holds a master’s degree in history from Northern Illinois University.

GUEST COLUMNIST GUEST COLUMNIST

Expanding beyond the 815

Tips for growing your business domestically and globally

By Nate Jordan, Rock Valley College Small Business Development Center

As we celebrate the vibrant spirit of the 815 in this August issue, it’s a perfect time to honor the ingenuity of our local entrepreneurs in Rockford and surrounding communities. The 815 area code represents resilience, innovation, and community strength— home to manufacturers, service providers, and startups that drive our economy. But growth doesn’t stop at our borders. Many businesses here are ready to expand regionally, nationally, or even internationally. As director of the Rock Valley College Small Business Development Center (SBDC), I’ve seen firsthand how strategic expansion can transform a local operation into a thriving enterprise. Here are some tips to help your business scale beyond the 815. Regional and national expansion

Before leaping overseas, consider building a stronger foundation by expanding within the U.S. This lowers risks and builds momentum. First, conduct thorough market research. Identify underserved areas in neighboring states like Wisconsin or Indiana, where demand for your products aligns with local needs. U.S. Census Bureau data or AI search tools like Grok can help pinpoint opportunities.

Develop a solid business plan outlining costs, staffing, and revenue projections. For example, partnering with distributors in Chicago or Milwaukee can extend your reach without heavy upfront investment. Leverage digital tools. E-commerce platforms like Shopify or Amazon can turn your local shop into a national seller overnight. Attend regional trade shows, such as those hosted by the Illinois Manufacturers’ Association, to network and test markets.

Don’t overlook financing. Programs like the SBA’s 7(a) loans or Advantage Illinois can provide capital for inventory or marketing. And remember compliance—understand varying state taxes and regulations to avoid pitfalls. One Rockford client of ours expanded to three states by starting small, piloting in one market before scaling. Going global

Once you’re stable domestically, international expansion can open lucrative doors. Whether exporting machinery or importing raw materials,

here’s how to start.

Get export-ready. Begin with selfassessment. Use free online tools from trade.gov (Learn How to Export page) or the Illinois Department of Commerce and Economic Opportunity to evaluate your readiness. Define goals… Do you want to export to offset seasonal dips or import to reduce costs? Attend webinars and trainings to understand commitments.

Build an action plan. Work with advisors from the Illinois International Trade Center Network or the U.S. Commercial Service’s Rockford office. They offer matchmaking, market research, and trade missions like Trade Winds for the Indo-Pacific. For imports, research foreign trade agreements via U.S. Customs and Border Protection to navigate duties and compliance.

Choose your method. For small businesses, partnerships are key. Form alliances with local firms abroad for distribution—a cost-effective way to export without building infrastructure. Licensing arrangements or global professional employer organizations (PEOs) can handle HR and legal hurdles. If merging or acquiring, consult experts on foreign laws.

Manage risks and logistics. Protect your brand with U.S. Patent and Trademark Office guidance. Use freight forwarders specializing in your target regions for shipping. Mitigate financial risks with export credit insurance from the Export-Import Bank or SBA export loans. Be cautious with trading partners; build relationships gradually and vet them thoroughly.

Learn cultural nuances. Translate materials into local languages and respect customs. For example, exporting to Europe? Comply with GDPR. Importing from Asia? Factor in currency fluctuations and supply chain disruptions. Your next step starts here

Expanding beyond the 815 isn’t just about growth—it’s about sustainability in a global economy. Start small, plan meticulously, seek help, and evaluate if expansion outside the 815 makes sense for you.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Nate Jordan is the SBDC director and a Certified Mergers & Acquisitions Advisor. His specialized expertise enables him to tailor strategies that directly address each business’s unique challenges. His commitment to empowering local business owners to thrive in today’s competitive market has solidified the SBDC’s reputation as a trusted consultancy.

The time is right for FTZ

How local companies are coping with tariffs

By Carrie Zethmayr, FTZ #176

In today’s dynamic tariff environment, the 815 region has a unique asset for companies wishing to reclaim control and achieve stability: Foreign Trade Zone #176, a program of the Greater Rockford Airport Authority available to companies in Winnebago, Stephenson, Ogle, Lee, DeKalb, and Boone Counties, as well as portions of Bureau, McHenry, Kane, Putnam, and LaSalle Counties.

If your company is located within the FTZ #176 service area, you can defer your customs clearance process and payment of import tariffs, by activating your facility as a foreign trade zone. If you’ve heard about or explored FTZ in the past, 2025 may be the year to consider diving in.

Tariffs expected to remain high

If you become an FTZ, you can defer payment of your import tariff and more closely align it with when you expect to collect revenue from your customer. Some tariffs may be eliminated if imports are re-exported, as they may never have to clear U.S. Customs.

Interest rates are high

Cash is expensive right now, so the cash flow benefit of tariff deferral is high. Hang on to your working capital by deferring your tariff payments and save your cash for your business.

Resources are available

FTZ implementation could be the first step in an overall programmatic upgrade of how your company manages its logistics and compliance programs. FTZ #176 has a streamlined intake and application process and can offer partnerships with a number of resources. (Learn more at https://ftzrockford.com/ resources/.)

Interested in taking the next step? Consider a feasibility analysis to weigh the benefits and the costs of FTZ implementation. Benefits include:

Tariff deferral. Pay the tariff when product leaves your FTZ rather than at the port of entry.

Tariff elimination. Eliminate import tariffs on non-manufactured re-exports and all re-exports that are exported outside of USMCA and Chile.

Reduced supply chain timeline. Some FTZs reduce their supply chain

timeline by three to five days.

Reduced import fees. Reduce your customs brokerage fees, merchandise processing fees, and harbor maintenance fees by consolidating customs entries into a single, weekly entry.

Risk reduction. By managing your own customs entry process internally, you can reduce the risk of externalities that could hold up your import process.

Improved inventory control. Implementing an FTZ improves inventory control procedures and elevates your company’s operating efficiencies.

Try the FTZ Benefits Calculator available at FTZRockford.com to input your data, test scenarios, and calculate the potential financial benefits of FTZ implementation.

Activating your facility as an FTZ has costs. There are start-up costs, set annual fees, and ongoing variable costs. Some costs can be clearly defined up front and are publicly posted in the FTZ #176 tariff. Other costs depend on how you organize your zone program, what potential security upgrades may be needed, and the fees of any third-party consultants you hire. A detailed overview of costs is available at FTZRockford.com.

Now is the time for companies in the 815 to elevate how they operate in the global marketplace. While the FTZ program can support near-term needs for supply chain stability and control, the big picture is that FTZ implementation is a long-term best practice for global companies. Times of disruption call for new ways of doing business. Investing in an FTZ program can help set the stage for success in our new economic environment.

How to activate as an FTZ

We can walk you through the process of activating your facility as an FTZ through the grant of authority of the Greater Rockford Airport Authority. It takes some investment, but it could be worth it in the long run.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Carrie Zethmayr is the FTZ #176 administrator for the Greater Rockford Airport Authority. She can be contacted at 312-221-1115 or carrie@zethmayr.com.

FEATURED COLUMNIST

Always building something new

A decade of moving the Rockford Region forward

By Michael Dunn Jr., Region 1 Planning Council

The Region 1 Planning Council (R1) was created by merging the Rockford Metropolitan Agency for Planning, the region’s Economic Development District, and Winnebago County’s Geographic Information System. The purpose was to unite them under one regional government umbrella to better coordinate planning and development efforts for multiple counties in the Stateline area.

Since 2015, our name has changed and our structure has evolved, but we continue to innovate and develop publicprivate partnerships to overcome our community’s challenges and move the Rockford Region forward.

R1 employs 53 people in our North Wyman Street office in downtown Rockford. An impressive 40% of R1 staff possess a master’s degree or higher, and one of our employees is literally an astrophysicist. I’m especially proud that 44% of R1 employees were recruited from outside of Winnebago and Boone Counties. It’s the opportunity to help solve our region’s most pressing challenges that make R1 an exciting place to work.

The work we do touches every facet of our community. We answered the call of our chief elected officials and built a council of governments that, in just four years, has secured millions of dollars for infrastructure improvements in the Rockford Region and helped the State of Illinois acquire nearly 300 acres for future industrial development adjacent to the Stellantis Belvidere Assembly Plant.

R1’s transportation and infrastructure planning helps our municipal and economic development partners establish new sites for industry and clean up old brownfields for adaptive re-use.

We’ve built a Land Bank Authority that is battling neighborhood blight by moving abandoned property into the hands of responsible owners. This work has returned dozens of nuisance properties to the private sector, resulting in $1.5 million in property sales. The current fair market value for these properties is now more than $5 million, which lessens the property tax burden on us all.

We’ve updated Winnebago County’s Solid Waste Management Plan and continue to work hand-in-glove with county leaders to implement solutions that will sustain the region’s solid waste practices while growing our economy.

R1’s public health experts and data analysts help the Winnebago County Community Mental Health Board create and implement mental health programs that make our community a healthier and more desirable place to live. (Want to know exactly how your Winnebago County mental health tax dollars are being spent? Check out the dashboard created by R1 at: https://bit.ly/MentalHealthDasboard.)

We are committed to helping the region attract more college-educated individuals, and we applaud the Greater Rockford Chamber of Commerce for creating a Talent Attraction Committee.

R1’s economic development planners have helped secure more than $5 million in state grants to build a regional clean energy workforce and seed clean energy small businesses. The Workforce Connection, Goodwill Industries of Northern Illinois, Rock Valley College, Awaken Foundation, and Zion West Enterprise are leading this charge, and we’re grateful for their partnership.

Ten years goes by pretty fast, and all of these accomplishments still feel very new to me. Our agency is governed by an executive board comprised of seven elected and appointed officials: the mayors of Rockford, Belvidere, Loves Park, Machesney Park; the county board chairs of Winnebago and Boone Counties; and the director of the Rockford Park District. It is this leadership team that challenges us to continually innovate, collaborate, and build something new to move the Rockford Region forward.

R1 is planning an open house next month to thank its business and government partners and showcase its successful economic development and community improvement programs.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Northern Illinois Council of Governments: A platform for regional success

The Northern Illinois Council of Governments (NorthCOG) represents governments in Winnebago, Boone, Ogle, and Stephenson Counties and drives regional economic prosperity through advocacy for shared priorities. NorthCOG helps its members organize and collaborate to address regional challenges and to modernize local government by making services more efficient and cost-effective.

Practically speaking, NorthCOG is a nonprofit membership association of local governments, just as the Greater Rockford Chamber of Commerce is a nonprofit membership association of private businesses. And although NorthCOG services are provided by Region 1 Planning Council staff, the two agencies maintain separate budgets and accounting.

NorthCOG’s members include communities led by Democrats, Republicans, and independents; small rural communities such as the villages of Winnebago and Poplar Grove; and larger, urban communities such as Rockford and Freeport. Members work together to tackle region-wide issues that cross jurisdictional lines, such as workforce readiness, the housing shortage, the never-ending need for infrastructure.

“In today’s economy, regions compete with regions for federal resources and for industrial growth,” said NorthCOG Executive Director Michael Dunn Jr. “NorthCOG’s spirit of bipartisanship and regionalism enables local government leaders to bring economic prosperity to the entire region.”

Shared priorities

One of NorthCOG’s greatest strengths is amplifying the region’s collective voice in Springfield and in Washington, D.C. Each year, the elected and appointed officials who represent NorthCOG’s membership develop a regional policy agenda and a prioritized list of local infrastructure projects.

This comprehensive wish list is then shared with state and federal lawmakers who represent Northern Illinois, so that they are equipped to advocate for the funding and policy reforms that will drive private investment, job creation, and economic growth across the entire region.

Closer to home, NorthCOG helps Northern Illinois communities operate more efficiently through shared services, procurement, and publicprivate partnerships. For example, NorthCOG established a joint procurement program that allows any member to purchase electric vehicle charging stations at a significant discount, accelerating the region’s ability to accommodate the growing number of EV motorists. Rockford, Oregon, and Polo are just a few of the communities that have already taken advantage of this cost-saving program.

Securing Stellantis

Stellantis’ plan to invest more than $1 billion to retool its Belvidere Assembly Plant and rehire approximately 1,600 workers has been a primary focus of NorthCOG’s legislative advocacy efforts for the last three years. The automotive plant has been the region’s single largest employer since the 1960s, so reopening the sprawling industrial campus is a critical step for the Northern Illinois economy.

NorthCOG engaged with lawmakers and advisors to obtain the state and federal financial incentives necessary to secure Stellantis’ reinvestment in Belvidere.

Another Region 1 Planning Council affiliate agency—Northern Illinois Land Bank Authority—helped the State of Illinois secure approximately 300 acres adjacent to Stellantis’ Belvidere campus to allow the automaker to expand its footprint in the future. NorthCOG continues to advocate for state and federal funds to extend sewer infrastructure to support Stellantis and future industry along the U.S. 20 corridor.

Bringing those 1,600 workers back online will create an economic ripple effect throughout Northern Illinois that will benefit all NorthCOG members in the years to come. So while the individual identities and needs of NorthCOG members vary greatly, the Stellantis project demonstrates how the organization is an effective tool for dialogue, partnership, and collaboration to advance regional economic prosperity.

As we celebrate the spirit of the 815, NorthCOG reminds us that Northern Illinois’ future is stronger when we work together.

NorthCOG membership

City of Rockford

City of Loves Park

City of Belvidere

Village of Machesney Park

Village of Cherry Valley

Michael Dunn

is the executive director of Region 1 Planning Council, a multi-jurisdictional entity that focuses on transportation, infrastructure, economic development, housing, and community health on behalf of local government.

Winnebago County

Boone County

Stephenson County

Ogle County

Chicago Rockford International

Airport

Four Rivers Sanitation Authority

Rockford Public Schools

Belvidere School District 100

Rockford Park District

Village of Winnebago

City of South Beloit

Village of Roscoe

Village of Rockton

City of Oregon

City of Rochelle

City of Freeport

Village of Poplar Grove

Region 1

Planning Council

Jr.

GUEST COLUMNIST

Financial wellness education

How it benefits employers and employees

By Ann Kossman, Rock Valley Credit Union

Financial wellness education goes beyond mere financial literacy; it’s about equipping individuals with the knowledge, tools, and confidence to make informed decisions and effectively manage their financial lives. Consider these statistics:

• Three out of four Americans are living paycheck to paycheck.

• 50% of Americans cannot cover a $500 emergency expense.

• 75% of employees wish their employer offered a financial wellness program.

A financial wellness program is essential for employers seeking to foster a healthy, productive, and engaged workforce. Here are the key advantages.

Productivity

Financial literacy empowers employees to manage debt, create a budget, and plan for the future. This reduces personal financial stress, a common barrier to productivity and focus.

Recruitment and retention

Providing financial education signals that an employer is invested in employees’ well-being, fostering a culture of loyalty and engagement. Enhanced financial

security and access to financial tools make employees less likely to leave for other opportunities. Additionally, robust financial benefits are increasingly attractive to top talent in competitive job markets.

Employee benefit programs

Financial education demystifies retirement planning and employersponsored benefits—such as 401(k) plans, health savings accounts, and company stock options—leading to greater participation and higher contribution rates. This helps employees prepare for their futures, preventing delayed retirements.

Healthcare costs

Financial stress can manifest as physical and mental health issues, raising healthcare costs for both employees and employers. Programs that reduce financial anxiety help lower these expenses through improved well-being, reduced absenteeism, and fewer stress-related illnesses.

Fraud risk prevention

Educated employees are less susceptible to scams and more adept at managing sensitive financial data, which can reduce the incidence of fraud and mishandling of resources within organizations.

Compliance and reputation

Many regulatory guidelines and industry best practices now encourage or require employers to offer some level of financial education, particularly regarding retirement plans and tax-advantaged savings. By proactively supporting employees’ financial wellness, employers burnish their reputation as responsible, forward-thinking organizations.

About financial wellness programs

A financial wellness program provides flexible, pressure-free education tailored to employees at any life stage. Whether through group workshops or confidential, one-on-one, goal-setting sessions, a trusted financial coach offers personalized guidance to help employees take control of their financial futures.

How to get started…

Step 1: Start internally—align your leadership team to ensure full support and participation. New initiatives succeed best with unified commitment.

Step 2: Partner with a trusted financial institution offering a wellness program.

Learn how it aligns with your team’s needs and goals.

Step 3: Build excitement and normalize the conversation. Keeping financial wellness front and center removes stigma and encourages employees to seek help without hesitation.

In a landscape where financial literacy equates to workplace stability and success, employers must seize the opportunity to empower their workforce with financial education.

The Partnership Plus Program by Rock Valley Credit Union, is a no-cost financial education resource designed to help employers support financial well-being among their workforce. Topics include budgeting, debt management, saving strategies, and credit building. Participants also receive access to digital tools and resources for continued, on-the-go learning.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Kossman is a business development specialist with Rock Valley Credit Union. She serves on the board for Rockford Area Habitat for Humanity and The Rockford Network of Professional Women, where she is the public relations chair.

Ann

Greater Rockford Chamber of Commerce 2025 Q2 Business Sentiment Survey results

Each quarter, the Greater Rockford Chamber of Commerce (GRCC) conducts a survey of its members and other local professionals to gauge business and economic perceptions. Highlights of the Q2 survey results are published here. As a member-driven organization, our programs, advocacy strategies, and economic development efforts are influenced by these survey results.

SELECT COMPARISONS OF LOCAL RESULTS FOR Q1 AND Q2

BUSINESS HEALTH

In Q2, revenue growth remained the strongest perceived indicator of business health among respondents, followed by customer retention. New this quarter, workforce stability ranked third.

STAFFING

In Q2, more respondents reported an increase in staff over the past year, while a similar number retained staff.

GROWTH

In Q2, respondents identified expanding product or service offerings as the most significant opportunity for revenue growth in the year ahead, differing from Q1 where enhancing marketing efforts ranked first.

Demand for products and services significantly increased its lead as the top variable affecting staffing decisions.

Respondents identified the availability of a skilled workforce as the top barrier to business growth in Q1 and Q2, followed by market competition and cash flow.

CASH FLOW

Comfort with available cash flow dipped modestly among respondents in the second quarter.

More than half of respondents intend to maintain their current staff size over the next year, while only 37% plan to increase their workforce, a decrease compared to first quarter results.

ECONOMIC HEALTH

Confidence in the regional economy slipped slightly in the second quarter, where more respondents viewed it as average.

INVESTMENT

Businesses seemed to be more cautious about investing in the second quarter compared to the first quarter.

REGULATION

Taxes, tariffs, and increased state and federal regulations were identified as significant barriers affecting local businesses negatively.

More than half of respondents plan to make a short-term capital investment, with 36% indicating that the investment is both planned and budgeted.

SELECT COMPARISONS BETWEEN LOCAL AND NATIONAL RESULTS

The following compares key results from GRCC’s Q2 survey and the U.S. Chamber of Commerce (USCC) Small Business Index for Q2.

HEALTH

In the second quarter, local respondents believed the health of the U.S. economy was stronger than that of national respondents.

STAFFING

Over the past year, 91.9% of national respondents and 90.3% of local respondents reported increasing or retaining the same staff size.

Local respondents expressed stronger confidence in the local economy compared to national respondents.

In the coming year, a significant number of local (94.4%) and national (93.8%) respondents intend to increase or maintain their staff size.

INVESTMENT

Businesses in the Rockford Region were less confident about increasing investment in the coming year compared to national respondents.

Special thanks to everyone who participated in the Q2 survey and to Region 1 Planning Council for administering the survey and compiling the results.

GUEST COLUMNIST

Why Rockford?

A story of strategy, people, and purpose

By Sean LaBorde, M3 Insurance

For M3, the decision to grow in Rockford was not simply about charts and data, it was about people, relationships, and long-term impact. It’s a story rooted in thoughtful analysis and a deep appreciation for community.

The science of growth

The first part of our criteria for geographic expansion, and potentially the least exciting, is decision-making connected to the science. Before entering any new market, we apply a datadriven approach to assess potential for success. We analyze economic vitality of a region, the make-up of industries in the area and correlation to our industry specialization, the professional services talent pool available, and other key market dynamics. Rockford rose to the top in our analysis very quickly, which paved the way to our next area of underwriting (sorry to use an insurance term).

The art of connection

The second part of our criteria for geographic expansion, and I personally believe the most relevant, is decision-

making connected to the art. This translates to the fabric of the people that make up the Rockford community, the charitable organizations that care for people in the community, and the shared sense of connection to the betterment of the overall experience for residents of the greater Rockford area.

What ultimately helped to galvanize our investment in Rockford was the caliber of local talent, the community’s unwavering support for organizations that provide connection and care to all, and a shared commitment to building a strong, resilient local economy.

In 2019, M3 announced its expansion to Rockford, opening its sixth location and enabling the M3 team to foster and develop business and community relationships in the area. Two years later, M3 acquired 2HB Human Resources Solutions Group, a Rockford-based agency providing customized HR and employee benefits services to businesses and public entities.

While our early work in Rockford focused on building client relationships, our focus has since expanded to something more meaningful: growing

a business in Rockford for Rockford. That means employing local talent, volunteering our time, giving back financially, and contributing to the region’s economic momentum.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Sean LaBorde serves as president of M3 Insurance. His responsibilities include designing internal frameworks to beat benchmarks and achieve M3’s mission and vision, managing the leadership team, and overseeing the sales, operations, and corporate arms of the agency. LaBorde is a member of M3’s Executive Operating Committee.

Welcome to The Quad

New college and career education center opens Aug. 14

By Bridget French, Rockford Public Schools

Students from Auburn, East, Guilford, and Jefferson High Schools will walk into a new college and career education center on August 14. Called The Quad, the new facility is designed to meet the evolving needs of our students, provide equal access to high-demand pathways, and build a thriving talent pipeline for our community.

Every student will have the opportunity to pursue career pathways previously unavailable at their home high school—no zone transfers required. Programs like manufacturing, which were limited to Jefferson, are now accessible to all, opening doors for students to follow their true passions.

The Quad will create essential space for learning across our high schools. For example, the Biomedical/Laboratory Sciences pathway, previously squeezed into high school science labs, will now have a dedicated space at The Quad. This move not only frees up classrooms for other courses but ensures that every student has the space and resources they need to learn.

All students enrolled in courses requiring extensive machinery,

technology, chemicals, or specialized equipment will now take those courses at The Quad. While certain pathway courses will still be available at home high schools, this new center empowers students with access to cutting-edge technology and equipment that was previously unavailable to them. Facility constraints have posed challenges, and financially, it has proven difficult to acquire the necessary equipment to replicate programming across all five high schools. The Quad represents a significant advancement in providing our students with the resources they need to succeed.

“We want students to feel like they are a part of something bigger than themselves, yet they can still see themselves in the opportunities before them. Our students deserve that,” said John Cusimano, principal of The Quad.

A former assistant principal at Jefferson High School, Cusimano built his team for the new facility.

Students at The Quad have the opportunity to take two or three courses either in the morning or afternoon, while spending the remaining part of the day

at their home high school. During lunch, students can enjoy their meals at The Quad, unwind in the cyber café, or work on projects in various meeting spaces.

The first phase of the building, which will be completed this summer, will feature two culinary teaching kitchens, a podcast room, a media production space equipped with a green screen, a graphic design lab, biomedical science labs, a nursing station with a lab, IT classrooms, a business incubator space, and traditional classrooms.

Phase two, scheduled for completion in the fall of 2026, will feature facilities and equipment for automotive, engineering, welding, manufacturing, and industrial technology courses.

We believe in a future where every individual has the opportunity to thrive. With The Quad, we’re helping students stay connected to their home communities while providing them with tailored pathways that pave the way for college and fulfilling careers. We’re opening doors for all, ensuring that every Rockford student has a meaningful path to success. Together, we’re creating a brighter, more equitable future for everyone.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Bridget French is executive director of college and career readiness at Rockford Public Schools. She oversees the development, implementation, and continuous improvement of programs aimed at increasing student access to post-secondary education and employment opportunities, specifically through High School Academies and Career and Technical Education (CTE) programs.

GUEST COLUMNIST

GRCC Board approves political priorities

Government Affairs Committee identifies four focus areas

By Jean Crosby, GRCC Government Affairs Committee

The Government Affairs Committee (GAC) of the Greater Rockford Chamber of Commerce (GRCC) advances policies that represent the collective

interests of the business community and support the overall health, vitality, and competitiveness of the regional economy. It is the central hub for shaping both the

ABOUT THE GOVERNMENT AFFAIRS COMMITTEE

The Greater Rockford Chamber of Commerce (GRCC) Government Affairs Committee (GAC) is an influential group that acts as the primary policy development and political strategy body for the organization.

Essentially, it’s the group that:

• Reviews and debates major policy positions.

• Recommends formal policy statements to the Chamber’s staff and board.

• Helps guide the Chamber’s political advocacy activities.

The GAC is made up of representatives from Chamber member companies and organizations and includes leaders from diverse industries to reflect the Chamber’s broad business membership.

The committee meets multiple times a year to receive briefings from Chamber members, staff, and sometimes outside experts; debate emerging policy issues (e.g., tax, trade, regulation, labor laws, environmental policy, etc.); and provide feedback on legislative or regulatory proposals.

Ultimately, the GAC proposes new policy resolutions or changes to existing ones, and these recommendations are forwarded to the full GRCC Board of Directors for approval. (Only board-approved policies become official Chamber positions for which staff can advocate publicly.)

Its policy recommendations:

• Set priorities for political advocacy based on member interests and the business climate.

• Inform lobbying, regulatory comments, coalition building, and media messaging.

• Channel the collective voice of businesses in the Rockford Region.

Committee Members

Jean Crosby, chair

Andy Benson, vice chair

Angela Kay Larson

Armando Cardenas

Sheila Hill

Steve Kotso

Ryan Brauns

Kristina DeCoster

Neely Erickson

Aisha Moe-Lindvall

policy stances and political tactics of the organization. It’s where business leaders align their priorities, strategize advocacy efforts, and direct resources to influence policy and politics.

The following policy focus areas were recently recommended by the GAC and approved by the GRCC Board of Directors.

Education

and workforce development

A strong education system and skilled workforce are foundational to economic competitiveness. Education infrastructure and development are crucial for improving learning outcomes, promoting equity, and fostering longterm growth. The Chamber supports investments in career-aligned learning curriculum, digital infrastructure, and modern school facilities. It supports policies that enhance educational access, such as efforts to align workforce development with employer needs, build talent pipelines that serve the broader economy, and strengthen connections with local schools, community colleges, and training institutions.

Business

and workforce growth

The Chamber supports policies that promote sustained economic growth through business development, increased labor force participation, and workforce productivity. One way to increase productivity is by encouraging labor force participation. By increasing the share of the working population, we increase the quantity of labor available. The GAC will monitor regional productivity trends and advocate for broad-based initiatives, such as workforce training, talent recruitment and retention strategies, and business development incentives that strengthen workforce capacity and support a thriving regional economy.

Public safety

A strong public safety framework is essential to a healthy business environment, workforce stability, and long-term economic growth. Safe communities foster investment, support workforce retention, and strengthen commercial vitality.

The Chamber recognizes that effective public safety extends beyond emergency response—it involves thoughtful planning, sustained investment, and coordinated efforts among local leaders, public safety agencies, and community partners. Public safety conversations should reflect the shared interests of both the business community and the broader region in building a safe, inclusive, and economically resilient environment.

Tax and regulatory policy

A fair, predictable, and transparent tax and regulatory environment is essential to a strong, competitive regional economy. The Chamber supports fiscal policies that prioritize long-term economic growth, business stability, and private investment. Government spending should be efficient, accountable, and aligned to foster a strong business climate.

The GAC may consider a range of tax and regulatory proposals and will evaluate them based on their impact on business competitiveness, economic growth, and the overall health of the local economy.

The Chamber also supports a forwardlooking approach to regulatory policy that creates a consistent and efficient environment for businesses to operate and grow. This includes streamlined processes that minimize unnecessary burdens, reduce uncertainty, and encourage job creation and investment across the region.

Jean Crosby is a member of the GRCC Board of Directors and chairs the Government Affairs Committee. She also serves on the Illinois Chamber of Commerce Board of Directors and Executive Committee and is vice chair of the organization’s Political Action Committee. Jean is the president and managing partner of Berkshire Hathaway HomeServices Crosby Starck Real Estate.

GUEST

COLUMNIST

New Illinois laws as of July 1

What businesses and taxpayers need to know

By Patrick Andriesen, Illinois Policy Institute

New laws and taxes went into effect in Illinois on July 1, including higher taxes on gasoline and sports betting, a minimum wage hike for Chicago workers, and new rules for noncitizens to get a driver’s license. Here’s what you need to know about some of the laws and taxes that started July 1:

Gas tax increase

Illinois’ gas tax increased to 47 cents per gallon on July 1 as the tax continues to automatically rise with inflation. Illinoisans were paying about 45 cents a gallon, the second-highest gas tax in the nation, before the July 1 hike added another two cents.

Sports wagering tax hike

Starting July 1, Illinois’ sports betting tax increased from a flat rate of 15% to a progressive structure with rates ranging from 20% to 40% depending on the operator’s revenues.

The change made Illinois’ sports betting tax the fourth highest in the nation and new tax dollars collected under this progressive structure go directly to the state’s general revenue fund.

The new law is expected to cost sportsbooks in Illinois an additional $200 million.

Video gaming tax hike

Illinois’ video gaming tax also increased from 34% to 35% starting July 1. The change is expected to bring in an

additional $35 million for the state. Driver’s licenses available to undocumented immigrants

Undocumented immigrants were allowed to get an Illinois driver’s license starting July 1.

Under House Bill 3882, noncitizens living in Illinois are allowed to apply for a standard driver’s license with the wording “Federal Limits Apply.” These licenses replace the current Temporary Visitor Driver’s License and are considered a valid form of identification compliant under the federal REAL ID Act.

For noncitizens to qualify for a standard Illinois driver’s license, they must still pass a driving test, have valid car insurance, provide identification documents and prove at least one year of residency in the state.

Child labor law change for social media

Senate Bill 1782 extends Illinois’ existing child labor protection laws to social media influencers.

Under the new law, bloggers on social media platforms who feature a child in 30% or more of their online content would be required to set aside 15% of the gross earnings from the video in a trust under the child’s name.

Once the child turns 18, they will then be allowed to withdraw money from the trust fund and take legal action against videos in which they were featured as children but not properly compensated.

Freelance Worker Protection Act

House Bill 1122, also known as the Freelance Worker Protect Act, mandates businesses pay freelance workers on or before the contractually agreed upon payment date.

If the due date for payment is not specified, the company is required to pay the independent contractor within 30 days of completing the service.

The bill also includes punishments for employers that do not pay by the agreed upon date and adds protections for freelancers against threats, intimidation, discipline, harassment, and discrimination.

Changes to administration of school assessments tests

Senate Bill 1993 requires school boards to hold public votes at regular meetings before approving new contracts for district-administered assessments. These meetings must be publicized and open to the public.

Chicago minimum wage increase

The minimum wage in Chicago rose to $16.20 on July 1. This applies to all businesses regardless of the number of workers they employ. Large businesses, with 21 or more employees, currently pay $15.80 an hour while small business pay $15 an hour.

Tipped workers will also see their

hourly wage increase from $9.48 to an estimated $11.02 an hour. Under the One Fair Wage ordinance, it will continue to increase by 8% annually until 2028, when the tipped minimum wage will be fully eliminated.

There are currently about 100,000 tipped workers in Chicago. This ordinance will make Chicago the largest city in the nation to eliminate the tipped wage, according to the Chicago Tribune. More time off for Chicago workers

All Chicago businesses are now required to provide workers with at least 10 days off each year under the Chicago Paid Leave and Paid Sick and Safe Leave ordinance.

The ordinance provides workers who work at least 80 hours within a 120-day period five days of guaranteed paid leave and five days of sick leave.

The Illinois Policy Institute is a nonpartisan, nonprofit 501(c)(3), research and education organization based in Chicago and Springfield.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce. This article is reprinted with the author’s permission.

Patrick Andriesen is a writer with the Illinois Policy Institute. In this role, he focuses on investigating the outcomes of public policy on Illinoisans and creating content that considers free-market solutions in the context of city and statewide legislation.

Thank You for Your Investment in the Greater Rockford Chamber of Commerce!

GUEST COLUMNIST

H.R. 1 signed into law

What it means for small business

By Watson M. McLeish and Sarah Hoyt Corrigan, U.S. Chamber of Commerce

H.R. 1, aka One Big Beautiful Bill Act (OBBBA), which President Trump signed into law on July 4, averts the largest automatic tax increase in American history at the end of this year, when many of the historic reforms from the 2017 Tax Cuts and Jobs Act (TCJA) were set to expire.

The bill delivers permanent, progrowth tax reforms designed to drive American innovation, boost investment, and benefit businesses, workers, and communities nationwide. In this article, we focus on five reforms that are especially relevant to American small businesses and highlight their benefits.

Extension and enhancement of deduction for qualified business income

In 2017, Congress permanently lowered the corporate income tax rate by 14 percentage points, from 35% to 21%, as part of the TCJA. To ensure that passthrough entities like sole proprietorships, partnerships, and S corporations— including the vast majority of American small businesses—would not be placed at a major disadvantage relative to C corporations, Congress also created a new 20% deduction for qualified business income (QBI). (The QBI deduction effectively operates as a rate reduction for pass-through business entities, which make up over 95% of all U.S. businesses.)

Unlike the permanent rate reduction for C corporations, however, the QBI deduction was scheduled to expire at the end of this year.

The bill permanently extends the 20% QBI deduction, ensuring the long-term competitiveness of America’s business tax rates on firms of all types and sizes. It also makes taxpayer-favorable changes to the phase-in of existing limitations, expanding eligibility for the deduction to more businesses. Finally, it grants small business owners with a certain QBI level an enhanced baseline deduction by introducing a new, inflation-adjusted minimum deduction of $400. These critical reforms give American small businesses the long-term tax certainty and stability they need to hire, invest, and grow.

Full expensing of domestic research and experimental expenditures

For nearly 70 years, American businesses were able to immediately deduct 100% of their research and experimental (R&E) expenses, which generally include all costs incident to the development, testing, or improvement of products or services. Starting in January 2022, however, businesses were required to amortize (deduct ratably) their R&E expenses over five years. Mandatory R&E amortization reduces economic growth and penalizes investments by businesses in research-intensive industries, with disproportionate effects on smaller manufacturing and technology companies.

The tax bill addresses this counterproductive policy by permanently reinstating the deduction for domestic R&E expenses paid or incurred in 2025 and beyond. And in a critical nod to mandatory amortization’s disproportionate impacts on small businesses, the bill generally permits business taxpayers with average annual gross receipts of $31 million or less to apply the change retroactively to 2022.

Retroactive application of this proposal will deliver game-changing relief to the many small business taxpayers that endured the adverse impacts of mandatory R&E amortization in recent years. The severity of those impacts on research-intensive small businesses has been particularly acute, with some forced to take out highinterest loans, raise their prices, and stop hiring just to survive and pay their taxes. We therefore commend tax writers for recognizing the importance of extending retroactive relief to small businesses.

Increased dollar limitations for expensing of certain depreciable business assets

Under previous law, small business taxpayers could elect under section 179 of the Internal Revenue Code to deduct (or expense) up to $1 million of the cost of qualifying property, instead of recovering such costs through depreciation deductions. Section 179

expensing is intended to lower the cost of capital for tangible property used in a trade or business, allowing small businesses to invest in more equipment and employ more workers. It also eliminates depreciation recordkeeping requirements with respect to expensed property.

To increase both the value of these benefits to small businesses and the number of eligible taxpayers that may receive them, the bill permanently increases both the amount allowed to be expensed under section 179 and the amount of the phase-out threshold. Specifically, the measure increases the maximum amount a taxpayer may expense under section 179 from $1 million to $2.5 million, reduced by the amount by which the cost of qualifying property exceeds $4 million. The $2.5 million and $4 million amounts are indexed for inflation for taxable years beginning after 2025. These pro-growth changes will have an immediate impact for many small businesses.

Expansion of qualified small business stock gain exclusion

The bill also enhances the benefits of, and expands eligibility for, the qualified small business stock (QSBS) gain exclusion in section 1202 of the Code. Under previous law, section 1202 generally allowed certain individuals and other noncorporate investors who hold QSBS in a qualifying C corporation for more than five years to exclude any gain realized on its sale.

The bill permanently enhances the benefits of section 1202 by providing a tiered gain exclusion for QSBS acquired after the date of enactment. The measure also expands eligibility for the exclusion by increasing both the per-issuer dollar cap from $10 million to $15 million and the corporate-level aggregate-asset ceiling from $50 million to $75 million, with both amounts indexed for inflation.

Enhancement of employerprovided child care credit

Last but not least, we review the bill’s enhancements to the employer-provided child care credit in section 45F of the

Code, which is designed to incentivize businesses to invest in child care through building centers and operating or contracting childcare services. Section 45F previously provided businesses a nonrefundable tax credit of up to $150,000 per year on up to 25% of qualified child care expenses provided to employees.

The bill permanently increases the employer-provided child care credit, creates a separate credit amount for qualified small businesses, and indexes the maximum credit amounts for inflation. Specifically, the measure increases the maximum credit from $150,000 to $500,000 and the percentage of qualified child care expenses covered from 25% to 40%. And it further strengthens the credit for small businesses by increasing the maximum credit to $600,000 and the percent of qualified child care expenses covered to 50%.

An eligible small business for this purpose would be one that meets the gross receipts test of less than or equal to $25 million (inflation-adjusted) based on the preceding five-year period. For 2025, the small business gross receipts threshold is $31 million. The bill also allows small businesses to pool their resources to provide child care to their employees and use third-party intermediaries to facilitate child care services on their behalf.

The U.S. Chamber commends tax writers for supporting employerprovided child care programs in this legislation. The long-sought enhancements substantially increase the efficacy of section 45F as a tool to help American small businesses address persistent workforce challenges, allowing them to hire, invest, and grow.

Find this and related articles at www.uschamber.com. It is reprinted here with permission from the U.S. Chamber of Commerce.

The views expressed are those of the author(s) and do not necessarily represent those of the Greater Rockford Chamber of Commerce. GRCC is a member of the U.S. Chamber of Commerce and not a subsidiary of the national organization.

Watson McLeish is senior vice president for Tax Policy at the U.S. Chamber of Commerce, where he serves as the primary adviser on all tax policy-related matters. This includes the development of tax policy positions, advocacy on tax issues, and coordination of efforts to influence tax legislation and regulations.

Sarah Hoyt Corrigan is tax counsel for Tax Policy at the U.S. Chamber of Commerce. She serves as an adviser on tax policy related matters, including the development of tax policy positions, advocacy on tax issues, and coordination of efforts to influence tax legislation and regulations.

in the newsMEMBERS IN THE NEWS

NEW HIRES/ PROMOTIONS/ RETIREMENTS

Fehr Graham promoted Jake Piske (1) to project hydrogeologist, Seth McPeek (2) to designer, and hired Ruby Garey as a hydrogeologist.

The Fire and Police Commission appointed Brian Carlson (3) as interim fire chief for the Rockford Fire Department.

Chief Carlson will step into the role following the departure of Chief Michele Pankow, who was appointed Illinois State Fire Marshall.

Rockford Mutual Insurance Company (RMIC), announced the retirement of Patrick Kennedy (4), vice president of claims and internal counsel.

RMIC promoted Ann Kriens (5) to vice president of claims and Mason DeLille (6) to commercial underwriter Shane Heeren (7), VP of marketing/sales, celebrated 25 years with RMIC and Jamie Keltner (8), commercial underwriter, celebrated five years.

Larson & Darby Group welcomed Shravani Keesara (9) and Andres Rosas (10) as architectural designers.

Midland States Bank promoted Martesha Brown (11) to market president for the greater Rockford and Belvidere areas.

Go Rockford welcomed Miranda Brook as customer experience coordinator and Leah Ticknor as office manager and executive assistant. Additionally, Chenaire Barmore was promoted to communications manager, and Amanda August was promoted to social media and communications specialist.

Rockford Country Club welcomed Shannen Eden as its new director of marketing and member experience.

Comfort Keepers of Rockford hired John Guevara (12) as market development manager.

Barbara Olson Center for Hope welcomed Tatiana Rivas (13) as a direct support professional.

Alignment Rockford hired Bryn Jakeway as community alignment coordinator.

First Northern Credit Union promoted Mandy Clayburg (14) to director of financial services,

overseeing branch operations for its locations in Rockford, Evanston, and Chicago; and Jonathon Lewis (15) to branch financial sales and service manager at 104 North Show Place Drive, Rockford.

EMPLOYEE/COMMUNITY RECOGNITION

Jakob Loescher (16), senior managing partner and financial advisor with Savant Wealth Management, was ranked No. 19 on AdvisorHub’s 250 Advisors to Watch – RIA 2025 list, recognizing advisors who demonstrate exceptional team efficiency and productivity, while successfully scaling their practices without sacrificing growth.

The Rockford IceHogs (17) received three awards at the American Hockey League 2025 Awards Gala during the AHL’s Board of Governors’ Annual Meeting: Merchandise Department of the Year, Unique Sponsorship Award, and IceHogs President of Business Operations Ryan Snider won the James C. Hendy Memorial Award.

Kristen Paul (18), GoRockford executive vice president, earned the Certified Destination Management Executive designation from Destinations International— the highest individual certification

available in the tourism marketing and management industry.

Rock Valley College Vice President of Academic Affairs Amanda Smith (19) was one of 40 leaders nationwide selected for the 2025-26 Aspen Rising Presidents Fellowship by the Aspen Institute College Excellence Program.

The Rockford Park District Board of Commissioners recognized the Rockford Lightning JV hockey team for winning the Amateur Hockey Association Illinois State Championship.

Tammy Chandler (20), human resources manager at Barbara Olson Center for Hope, earned her Society for Human Resource Management - Certified Professional (SHRM-CP) certification.

Adam Fleming (21), a partner with WilliamsMcCarthy LLP, was named president of the Winnebago County Bar Association.

The Winnebago County Health Department recognized departing board member Robert McCreath for 10 years of service to the community.

Greater Rockford Chamber of Commerce members appear bolded. Thank you for your support of your fellow Chamber members.

10. Andres Rosas

7. Shane Heeren

13. Tatiana Rivas

9. Shravani Keesara

15. Jonathon Lewis

5. Ann Kriens

1. Jake Piske

11. Martesha Brown

2. Seth McPeek

12. John Guevara

14. Mandy Clayburg

3. Brian Carlson

6. Mason DeLille 4. Patrick Kennedy

8. Jamie Keltner

16. Jakob Loescher

18. Kristen Paul

20. Tammy Chandler 21. Adam Fleming

17. Rockford IceHogs

19. Amanda Smith

business BUSINESS BRIEFS

Nine doctors graduated from the Mercyhealth Family Medicine Residency Program (above) and 13 doctors graduated from the Mercyhealth Internal Medicine Residency Program (above). Both programs are accredited by the Accreditation Council for Graduate Medical Education.

KMK Media earned a Telly Award in the 2025 competition for a timelapse social video highlighting the installation of the iconic guitar sign at Hard Rock Casino Rockford.

First Mid Insurance Group acquired certain assets from AAdvantage Insurance, including the former Waterman-Neely agency based in Chatham, Illinois.

The Natural Land Institute Legacy Tree Program selected a pair of American Chestnut trees in Freeport as the July Trees of the Month. This species is rare and of great conservation concern.

In partnership with the City of Rockford, Rockford Public Schools

– District 205, and Maggio Truck Center, the Arts Council transferred ownership of its Davis Park - Screw City Steel installation to RPS205’s four high schools: Jefferson, Auburn, Guilford, and East.

Rockford IceHogs fans can now sign up for SMS/text notifications

to receive game promo information and exclusive SMS offers at rockfordicehogs.formstack.com/ forms/sms

The Rockford Park District received a $200,000 donation from Hard Rock Casino Rockford to fund venue enhancements and sound equipment at Levings Unity Pavilion inside Levings Park, 1420 S. Pierpont Ave., Rockford.

The Village of Carpentersville received three awards from the American Council of Engineering Companies (ACEC) of Illinois for a Lead Service Line Replacement Program designed and managed by Engineering Enterprises, Inc.: Engineering Excellence Honor Award, ACEC of Illinois Judge’s Choice Award in the Water Resources category, and an ACEC National Recognition Award.

Trajectory Energy Partners donated $15,000 to the Natural Land Institute in Boone County, one of the oldest private conservation groups in the Midwest.

Think Big launched a weekly popup experience highlighting small, food-based businesses and culinary entrepreneurs from the Rockford Region. The Think Big Food Court will run every Saturday, 10 a.m.-2 p.m., through the summer and fall, at the Think Big Accelerator at the

Provenzano Center, located at 1311 N. Main Street, Rockford.

The Standard is offering venue space to corporate clients in the Rockford area free of charge for holiday gatherings during November 2025, December 2025, and January 2026. www.thestandardonstate.com

Mercyhealth Cancer Institute received reaccreditation by the Commission on Cancer. Mercyhealth’s Rockford oncology team has been successfully accredited by the Commission on Cancer since 1975.

The Rockford Symphony Orchestra’s 92nd season begins Sept. 20 at the Coronado Theatre with the 2025/26 opener, Passionate

Rhythms, spotlighting music from Spain and Russia. Tickets may be purchased online at rockfordsymphony.com or by calling the RSO box office at 815.965.0049.

Per Mar Security was ranked 19th on SDM Magazine’s 2025 Top Systems Integrators Report.

Thanks to a $1 million anonymous donation, a $500,000 grant from the State of Illinois, and $700,000 from the Rockford Park District Capital Funds, the Rockford Park District is moving forward with Project Home Base. Phase One of the project will transform Darryl F. Lindberg Park, 721 Pearl Ave., Loves Park, into a state-of-the-art baseball facility.

How to get more exposure for your business—for free!

• Follow the Greater Rockford Chamber of Commerce on Facebook and Instagram.

• Like, comment on, and share GRCC posts.

• Tag GRCC when posting employee announcements or business news.

• Follow and engage with other GRCC members on social media.

Greater Rockford Chamber of Commerce members appear bolded. Thank you for your support of your fellow Chamber members.

community COMMUNITY EVENTS

AUGUST 7

Think Big First Thursday Series, Stop Building Your Legacy on Quicksand: The 3 Steps to Solidify Your Foundation, Finances, and Future, Tino Gordon of Gordon Legacy, 11 a.m., thinkbig815.org

THROUGH AUGUST 15

River District Association Beats and Bites, Fridays 11 a.m. to 2 p.m., corner of West State and Church Street. Free admission, food trucks, music, games, giveaways and more, www.riverdistrict.com

AUGUST 16

Rockford Park District Weekend Warrior, 2-3 p.m., Seth B. Atwood Park. Presented by Rock River Disposal. Register for free at atwoodpark.org/programs

RAMP’s Half Marathon, 5K Run, 3K Walk/Wheel, 6:30 a.m. registration, races begin at 7:30. Race day registration at the Rockford City Market Pavilion across from RAMP, 202 Market Street, or register online, 815riverrun.com. Volunteers needed.

AUGUST 22

Celebrating Success: Carpenter’s Place 25th Anniversary Fundraiser, 6 p.m., Embassy Suites Rockford Riverfront, 416 S. Main St., Rockford, www.carpentersplace.org

AUGUST 23

Farmers Rising Alfalfa Festival, 3 p.m., 1545 Rockton Road, Caledonia, farmersrising.org

AUGUST 25

Stateline Youth For Christ Annual Golf Outing, 11:30 a.m., The Mauh-Nah-Tee-See Club, statelineyfc.org

THROUGH AUGUST 26

Tuesday Evening in the Gardens at Anderson Japanese Gardens, entry at 5 p.m., opener at 5:45 p.m., headliner at 6:30 p.m., andersongardens.org/tuesdayevening-in-the-gardens

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

SEPTEMBER 4

Rockford Arts Council Summer Social at Levings Lake for all creatives and agencies, www.artsforeveryone.com/events

Think Big First Thursday Series, The Power Look, Sarene Alsharif, 11 a.m., thinkbig815.org

THROUGH SEPTEMBER 5

Music on the Mall at Edgebrook, Fridays 6:30-8:30 p.m., 1643 N. Alpine Rd, Rockford, edgebrookshops.com/events/music-on-the-mall

SEPTEMBER 6

Think Big School of Business, every Saturday in September, 9 a.m.-noon. Begins Saturday, Sept.6, register at thinkbig815.org

SEPTEMBER 18

Rockford Arts Council State of Culture, City State Studios, www.artsforeveryone.com/events

SEPTEMBER 19

Glow in the Garden, 6-9 p.m., Nicholas Conservatory & Gardens, 1354 N. Second St., Rockford, nicholasconservatory.com

SEPTEMBER 26

Northern Illinois Center for Nonprofit Excellence Celebrates 20 Years, 5-7 p.m., Northern Illinois University, 8500 E State St, Rockford.

COMMUNITY EVENTS MOVING TO SOCIAL

Beginning in September, community events will appear exclusively on GRCC’s social channels. So be sure to follow the Chamber on Facebook and Instagram for timely event info and links.

Members may continue to send event announcements to editor@rockfordchamber.com.

NEW CHAMBER MEMBERS

CAMCAR INNOVATIONS

Camcar.com

248-917-3537

ROCKFORD REGISTER STAR

www.rrstar.com

ROUSE CONSULTING GROUP

www.facebook.com/go2rcg 309-762-3589

SCHONES CONSULTING, LLC

www.schonesconsulting.com 980-389-1256

SPOTON 847-833-7691

AUGUST 2025 ANNIVERSARIES

Thank you to our members celebrating their anniversaries with the Greater Rockford Chamber of Commerce

40 YEARS

Rockford Carpetland USA, Inc.

30 YEARS

Klehm Arboretum & Botanic Garden

Northern Illinois Hospice

The UPS Store

25 YEARS

Rockford Lutheran School

J. Carlson Growers, Inc.

MEMBERSHIP RENEWALS

Thank you to members who renewed with the Greater Rockford Chamber of Commerce in June 2025

160 Driving Academy

Aircraft Gear Corporation (Loves Park)

American Red Cross, Northwest Illinois Chapter

Ameriprise Financial - Aspire

Financial Group

Artale Wine Co.

Benassi Family Dentistry

Blondin’s Bouncin Inflatables

Chuck Brauer Trucking Inc.

Comfort Keepers

Comprehensive Community Solutions

Crown Machine, Inc.

Ebiss Inc

Express Employment Professionals

FIELD

First Community Credit Union

Five Star Painting of Rockford

FNIC - Trusted insurance advisors

Forever Green, Inc.

Goldie Floberg

Hicksgas Belvidere

Hilton Garden Inn

i3 Broadband

Ignition Studio, Inc.

LM Sheet Metal & Service, Inc.

MainStreet Financial Group

Marco

MembersAlliance Credit Union

Mosaic in Rockford

National Electrical Contractors Association, Northern Illinois Chapter

Northern Illinois Optical Co Inc

Per Mar Security

RAMP

Ring Container Technologies

Rock House Kids

Rock River Valley Blood Center

Rock River Valley Blood CenterPerryville Road

Rockford Country Club

Rockford Endodontics - Alex C. Moore, DMD, PC

Rockford Fastener Inc.

Rockford Tech-Systems, Inc.

Rose Pest Solutions

Sedona of Rockford

Serola Biomechanics, Inc.

Staff Management, Inc.

TH Foods

The Pregnancy Care Center

The Salvation Army

Tilted 10/Tilt Studio

United Way of Rock River Valley

Urban Air Adventure Park

Widmer Interiors

Winnebago-Boone Farm Bureau

Let your Voice be heard

The Greater Rockford

welcomes and encourages member submissions for

of the

Community. Deadline is the 5th of the month preceding publication date. Send news releases and other items of interest to the business community to:

The VOICE - Greater Rockford Chamber of Commerce 308 W. State St., Ste. 190, Rockford, IL 61101

For information about advertising contact Customer Service at 815-987-8100. The VOICE of the Greater Rockford Business Community (USPS 784-120). ISSN number 1086-0630, is published monthly by the Greater Rockford Chamber of Commerce, 308 W. State St., Ste. 350, Rockford, Illinois 61101. Periodicals postage paid at Rockford, Ill.

POSTMASTER: Send address changes to: The VOICE of the Greater Rockford Business Community, 308 W. State St., Ste. 190, Rockford, IL 61101.

15 YEARS

Alzheimer’s Association, Illinois Chapter

C & H Design Center Wired Café

10 YEARS

State Farm Insurance - Brian Faulk, CLU, ChFC WinMan LLC

5 YEARS

Kiwanis Club of Rockford

SPOTLIGHT - MICHAELA SEAY

What is your business? What do they provide for the community?

I work for Manpower Northern Illinois, the one stop solution for all staffing needs. For over six decades, Manpower Northern Illinois has been a vital part of the region’s workforce ecosystem, connecting talented individuals with meaningful employment opportunities in Rockford, Freeport, and Sycamore. As a locally owned franchise under the umbrella of the global ManpowerGroup, our organization provides a range of staffing solutions for employers and job seekers alike—including contract, permanent, and contract-to-hire placements across industries like manufacturing, administration, IT, and skilled trades. Beyond job placement, Manpower Northern Illinois invests heavily in workforce development through no-cost online learning resources and career coaching.

How long have you been a Chamber Ambassador?

I have been a Chamber Ambassador since April, and I am enjoying every moment of it.

What is your favorite thing to do in Rockford or favorite thing about Rockford?

One of my favorite things about Rockford is how it brings together all the things I love—great food, beautiful outdoor spaces, and a genuinely down-to-earth community. As a foodie, I’m always excited to explore the local eats—from iconic staples like Stockholm Inn and Beef-a-Roo to hidden gems and family-run spots that serve tasty dishes from around the globe, such as Italian, Asian, Mexican, and Soul food! The local dining scene, including a wide variety of food truck options, never disappoints.

But what really makes Rockford special is how easy it is to balance those indulgent meals with time in nature. I love getting outdoors, whether it’s hiking the trails at Rock Cut, kayaking down the Rock and Kishwaukee Rivers, walking the trails at the beautiful Anderson Japanese Gardens, or biking around the forest preserves. There’s no shortage of recreational options, and every season offers something different.

And the people? That’s the heart of it all. Friendly, real, and full of pride in their city. Whether you’re chatting with a local restaurant owner or crossing paths on a trail, there’s a sense of connection here that’s hard to beat.

Advice for someone, especially young professionals, considering becoming an Ambassador?

Becoming a Chamber Ambassador is one of the smartest ways for young professionals to accelerate their personal and professional growth, especially if you’re looking to expand your network, gain leadership experience, and make a visible impact in our community. As an ambassador, you’re on the front lines of welcoming new members, attending ribbon cuttings, and representing the Chamber at events. These touchpoints naturally lead to high quality networking with business owners, community leaders, and fellow professionals— relationships that can open doors for years to come. Approach the role with consistency and enthusiasm. Attend events regularly, follow up with people you meet, and look for ways to add value. The more you put in, the more you’ll get out. The relationships, experiences, and personal growth you gain will be well worth the effort.

AMBASSADOR

Chamber of Commerce

The VOICE

Greater Rockford Business

CHaMBER CHAMBER EVENTS ADVERTISERS INDEX

AUGUST 14

GRCC’s 8-1-5 Rockin’ Eve, 5-8 p.m., Hard Rock Casino Rockford, 7801 E. State St, Rockford. Presented by OSF HealthCare.

Join us for the first-ever GRCC Rockin’ 8-1-5 Eve annual dinner—a highenergy celebration of all things Rockford. We’re talking lights, music, and big-time regional pride as we celebrate the momentum of the Greater Rockford Chamber of Commerce. Think of it as our version of a New Year’s Eve party with a distinctly 8-1-5 flair. Last day to register is August 7.

AUGUST 28

What’s Your Bottleneck? Real Problems, Real Ideas, 9 a.m., Greater Rockford Chamber of Commerce, 308 W State St, Suite 190, Rockford. Presented by Ryan Middlesworth, The Middlesworth Group

As a business owner or leader, you are constantly juggling priorities. There are customers to satisfy, teams to align, and results to deliver. Even in the best-run organizations, progress can stall. Often, the real issue is a hidden bottleneck, something in your process, structure, or communication that is slowing everything else down.

This interactive workshop helps you step back and identify those barriers. Through real-world examples and guided discussion, you’ll sharpen your ability to spot operational friction and identify clear next steps to create momentum in your business.

SEPTEMBER 16

40 under 40 Reception, 3 p.m., Prairie Street Brewing, 200 Prairie St, Rockford, presented by workplace.

Join the Greater Rockford Chamber of Commerce as we raise a glass to the 2025 40 Under 40 honorees at a complimentary dessert and champagne reception. Cash bar will also be available.

Last day to register is September 9. Registration will not be available the day of the event.

NOTE: This is a casual, open-format event with high-top tables and standing room. Seating will be available for individuals who are unable to stand for the duration of the event. Tables are not available for purchase.

OCTOBER 23

MAC2025, 7 a.m.-5:30 p.m., Embassy Suites, 416 S. Main St, Rockford.

The Rockford Area Aerospace Network (RAAN), in partnership with the Greater Rockford Chamber of Commerce and IMEC, proudly present MAC2025 – Midwest Aerospace Conference.

With the theme of “The Future of Aerospace Manufacturing,” this year’s agenda centers on aerospace manufacturing business growth and improving manufacturing efficiency through automation and innovation.

Get ready for a full-day of industry insights, expert-led sessions, and valuable networking opportunities. From keynote presentations to panel discussions, the content is designed to deliver practical strategies you can implement immediately to drive performance and profitability.

Exclusive matchmaking sessions are back

Meet one-on-one with top industry players. These moderated meetings are a rare opportunity to introduce your capabilities directly to key supply chain stakeholders. Note: Matchmaking sessions are available to manufacturers only.

Exhibit hall

Showcase your products and services, explore innovations from others in the field, and connect and collaborate with peers. Exhibit space is limited and assigned on a first-come, first-served basis.

GREATER ROCKFORD CHAMBER BOARD OF DIRECTORS

EXECUTIVE COMMITTEE

Lesly Couper workplace Chair

Conor Brown NorthWest Illinois Alliance of Realtors Vice Chair

Nate Jordan Illinois Small Business Development Center Treasurer

Terry Voskuil Woodward, Inc. Immediate Past Chair DIRECTORS

Wendy Alsteen Hard Rock Casino

Travis Andersen UW Health Northern Illinois Region

David Anspaugh Northern Illinois Building Contractors Assoc. Armando Cardenas Affordable Insurance & Tax Service Inc.

Paula Carynski

OSF Healthcare Saint Anthony Medical Center

Jean Crosby Berkshire Hathaway HomeServices Crosby Starck Real Estate

Dietmar Goellner Advanced Machine & Engineering

Thomas Green Barrick, Switzer, Long, Balsley & Van Evera, LLP

Troy Haggestad WilliamsMcCarthy LLP

Sheila Hill Think Big Corporation

Jeff Hultman Foresight Financial Group

Carly LaMonica LaMonica Beverages, Inc.

Frank Wehrstein Dickerson & Nieman Realtors

EX-OFFICIO

DIRECTORS

Mayor Tom McNamara City of Rockford

Gina Caronna The Workforce Connection

Michael Dunn, Jr. Region 1

John Groh GoRockford

Angela Kay Larson Greater Rockford Chamber of Commerce

Everyone can view job openings at rockfordchamber.com, but only members can post their available positions directly to GRCC’s job board.

Depending on your membership investment level, your job posting also may be shared on GRCC’s social media channels.

To post a job as a member, please be sure to login to your Chamber account.