March Voice 2024

of the greater rockford business community

Emerging trends in aerospace and engineering Rockford region remains competitive

By Caitlin Pusateri, president, GRCC

The aerospace and engineering industries have always been at the forefront of innovation, pushing the boundaries of technology and human achievement. In a world where innovation moves at the speed of light, the landscape of both aerospace and engineering are undergoing a transformation that promises exciting opportunities and challenges. As a frontrunner in the industry, the Rockford region works to remain competitive and well-equipped to meet continually changing demands. Emerging trends will dictate how businesses, both within and outside the industry, can connect to aerospace and engineering.

Sustainability takes flight

One of the most significant trends in aerospace and engineering is the increasing emphasis on sustainability. Concerns about climate change and environmental impact have led to a growing demand for greener aviation solutions. As a result, aerospace companies are investing heavily in research and development to create more fuel-efficient aircraft and alternative propulsion technologies, such as electric and hybrid-electric propulsion systems.

Case in point: In October of 2023, Collins Aerospace, an RTX business and a leader in integrated and intelligent solutions for the global aerospace and

BRYAN AMEZQUITA, Amez Enterprises

defense industry, celebrated the opening of The Grid—a $50 million advanced electric power systems lab here in Rockford. The new facility will be used to develop and test key components for hybrid-electric propulsion and more electric systems, a central pillar of the aviation industry’s drive to achieve netzero carbon emissions by 2050.

Shifting gears to engineering, sustainability rises to the top of the trends as well. From a shift in fundamental thinking of how resources are used and managed to technological innovations, the need to address climate change and environmental degradation is paramount for the industry.

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Rockford is the opportunity oasis

As spring break arrives, vibrant coastal communities prepare for an influx of visitors. When we think of exotic, seaside travel destinations, Rockford, Illinois, doesn’t normally come to mind. However, a 2023 online meme about Rockford with this type of imagery made big waves. Like many others, my wife and I found it amusing to see our hometown with this type of scenery. We have traveled to places like the one in the photo, and it made us start to reflect on why we always love to come back to our region after our trips. Although it lacks ocean views, there is more to Rockford than meets the eye. We understand from experience why people want to relocate to Rockford or visit again and again.

Learning opportunities

Our high school years were the starting point for why we chose to stay in the Rockford area. We recognized early on that there were a number of high-quality educational institutions in our own backyard. Being high school sweethearts, we had the opportunity to check out multiple places to continue our education after graduation. We realized we could get more for less by staying right where we were. After a little investigation, it was easy to see the shortand long-term benefits of staying local.

In addition to enjoying the college life, we also started connecting with our future employers. This, in turn,

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LIFE DECISIONS WANTS YOUR OLD SHOES

Life Decisions is holding a shoe drive to raise funds to continue and expand their work mentoring at-risk youth and helping them grow into healthy adults.

Please help fund this meaningful work by searching your home for shoes you don’t wear anymore. (This could be your chance to replace them.) All new or gently worn shoes are accepted—any style, any size. Donations will be collected until March 12.

Drop off your donations outside the LIfe Decisions day home at 3107 East State St., Rockford or visit lifedecisions.net for a list of regional collection sites.

VOTER INFORMATION FOR THE MARCH 19 ILLINOIS PRIMARY

The League of Women Voters of Greater Rockford invites the public to learn more about the candidates using their nonpartisan voter information guide. The league sent all local candidates a questionnaire. Answers are posted verbatim at www.IllinoisVoterGuide.org

Candidate meet and greets are also being hosted throughout the community, including two events in March:

March 5, 6 p.m., Pilgrim Baptist Church, 1703 S Central Ave, Rockford.

• March 6, 6 p.m., Belvidere North High School, 9393 Beloit Road, Belvidere.

All candidates were invited to attend, and each will have three minutes to speak. The audience will have time to meet one-on-one with the candidates. All attendees are encouraged to sign-in and are required to conduct themselves in a civil and business-like manner.

Though some local elections are uncontested, it’s important to know where all the candidates stand on issues, which is why the league is offering voters the chance to hear from, talk to and read about the candidates.

PRESIDENT’S PERSPECTIVE

The dolphin cruise

The joy worth fighting for

In January, I saw dolphins in the wild. Real, live, swimming-in-the-sea dolphins. And I squealed and laughed the same way my two-year-old son does when I pretend to do a really big sneeze or his sister plays hide and seek with him. I laughed, over and over again, as the dolphins played in the water, raced in the waves and frolicked in the wake. These were real dolphins just doing their dolphin thing. And to a Midwestern girl who has really only encountered dolphins in the zoo, there was something magical about their existence in the wild.

I videoed the experience and rewatched it in my hotel room later. Cuddled in my hotel bed, I heard a joy in my voice I haven’t heard in a while. The joy escaped my body in ways I had somewhat forgotten about—childlike, wonder-filled and surprising.

My life is filled with joy. Any holiday season with a two- and five-year-old is filled with pure magic. Summer days with my husband and kids on a bike ride

to the park feels idyllic. Learning a new skill, giving a keynote address or writing articles I’m passionate about are all joyinducing.

But there’s something different about joy that comes to you on a boat out on the Gulf. Or, at least, that’s the thought that popped into my head. The beach brings joy. And man, does it ever.

But, as I sat in the quiet, something else tugged at me. It wasn’t really about the boat on the water. It wasn’t even that much about dolphins. The joy was attached to doing something for myself, something that felt daring and brave and adventurous.

Moms aren’t so great at doing things for themselves. Just a day earlier, I stood in my front hallway, almost in tears, as I hugged my husband goodbye for a quick threeday work trip. I was overwhelmed with guilt for leaving. Not because my husband wasn’t completely, 100% capable—he most certainly was. But because I just really haven’t left much before.

I was thrust into motherhood the year before COVID, with my daughter turning one right before the world shut down. I was pregnant with my son when COVID vaccines were finally available and spent early mornings and late nights scouring pharmacy websites hoping to secure an appointment, while at the same time nervously aware that the decision to vaccinate while pregnant was a controversial one that I was unsure of myself.

As I flip back through pictures of the day he was born, I see individual faces— not groups of happy grandparents— masked and distant and remember how brief single visits were due to visitor restrictions.

Travel has always made me anxious. As a type-A personality, likely riddled with control issues, I hate flying. I have promised myself I won’t let the irrational fear hold me back from opportunities, but the experience of flying while leaving my kids and husband behind was a whole new level of difficult for me.

I don’t think my experience, or anxiety, is unique. But I can’t help but wonder if the intertwining of COVID and my entry into motherhood has amplified my inability to take care of myself. Because, in the end, it really isn’t about flying on the airplane or the solo dolphin cruise I nervously booked for my one free night in Florida. It’s really about my inability to step back and rest. To create and maintain

clear boundaries that are supportive of my mental health. To know where I’m valued and spend my energy there rather than fight for worthiness in spaces that aren’t interested in providing it.

Moms have been fighting this battle for centuries. COVID made it worse. Our hustle-never-enough work culture makes it worse. Our online streams of perfect birthday parties, curated lunch box snacks, and overwhelming opinions on every aspect of our lives makes it worse.

But that joy is there. It’s deep in your bones, written into the wrinkles or hiding deep in your belly. Sometimes it takes a jumping dolphin to release it. But once you get a taste of it, it’s hard to forget. And suddenly, you realize that laying in the grass on a warm summer day, reading a book snuggled up with your kid in bed, or laughing with your partner over something silly brings the same level of joy if you’re just able to release the stress of everything else—just for a minute—and simply be.

The difficult trick, it turns out, is to create a life in which the stress isn’t chasing you. A life that feels as free as a boat on the sea, even right in the middle of the Midwest. I’m not sure I’m anywhere near that level of stress release. But the beautiful life I’ve created here— and the dolphins in the sea—certainly are worth figuring it out for.

CAITLIN PUSATERI president, Greater Rockford Chamber of Commerce

AMY M. OTT, president, Boylan Central Catholic High School

GUEST COLUMNIST Solving the modern skill drought

How secondary education can close the gap in soft skills

It’s no secret that in recent years we have seen some of the fastest and most dramatic shifts in business culture to occur since the introduction of the internet. During the pandemic, organizations everywhere were suddenly forced to operate partially or fully remote, including educational institutions of all levels.

Today, we find ourselves experiencing the significant effects that these sudden shifts have had on business culture and the hiring market. It’s now reported that one of the biggest gaps in the workforce is a shortage of soft skills in potential new hires.

So, what are soft skills, and how does a gap in soft skills affect workplaces in every industry?

“Employers in our region often look for candidates who not only have the necessary technical expertise but also possess strong soft skills that enable them to collaborate effectively, communicate clearly and navigate challenges in the

workplace,” said Dr. Gina Caronna, executive director of The Workforce Connection.

It’s becoming increasingly apparent that work needs to be done to close this gap in soft skills and retain the flow of commerce in our local community and beyond.

At Boylan Catholic High School, we too have observed these gaps in our own first-year and transfer students, and we’ve taken measures to get students on track and keep them there.

Emphasis on social/emotional wellbeing and a supportive environment give students the tools they need now to seek out the support that will benefit them in the future. Boylan is fortunate to employ a two-person academic support center (ASC) staff and a six-person counseling department to provide individualized attention to each student and extra help as necessary.

The work of our ASC and counseling

staff has resulted in a 100% graduation rate for three years straight, with 99% of graduates pursuing postsecondary education. Additionally, our wellness department fields an average of 140 individual meetings per month to address social/emotional needs. The longterm success of Boylan alumni is not a coincidence; they learn communication and problem-solving skills directly from these support staff members in addition to their everyday classroom education.

The most important service that a secondary school can offer to its students is to prepare them for what comes next. Though we can set them up for success in their high school years, the greatest asset to their future hiring potential lies in post-secondary education. According to Lightcast 2024 economic data, candidates with at least an associate’s degree are in the top 33.5% of Rockford hiring pool, regardless of industry. It’s essential that students learn about these benefits and are encouraged to pursue a path that will enhance their skill set and their hireability.

Set aside the extra services a school offer students to build soft skills, and one is left with the center of education— the classroom. To truly guide students into the future, a teacher must go beyond simply meeting curriculum requirements.

“As a teacher of some classes with mixed grade levels, I have begun intentionally building in the soft skill

“The most important service that a secondary school can offer to their students is to prepare them for what comes next.”

of how to work with people you are unfamiliar with,” said Lindsay Mertes, Boylan social science teacher. “However, many soft skills go beyond those simple common courtesies. I’ve shifted a few of my instructional activities to include skills for this 21st century that I know students will need.”

Written and verbal communication, collaborative problem solving, and new digital tools, such as artificial intelligence and visual design platforms, are only a few of the skills Mertes and other teachers have added to their lesson plans.

As we look at the trends in business, educators must recognize that we too must be constantly learning and adjusting. Otherwise, we are doing students a disservice. It’s absolutely imperative that all secondary institutions be aware of the gap in soft skills and what part we can play in closing that gap through purposeful programs and curriculum.

The views expressed are those Ott and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

(continued from front page) allowed us to plant our roots and build the lifestyle we wanted in a community where we could flourish.

Island in the middle

As young adults who want to explore the world, we love that Rockford is right in the middle of everything. If we want to attend events in the Midwest, we are a short drive away from being there. And long-distance trips are especially accessible thanks to the number of airports within a short driving distance.

Aside from leisure activities, the convenience of everyday commuting in Rockford makes getting around easier than other areas we have visited. There are plenty of ways to get where you need to go without travel being a problem. Whether we’re meeting with clients, viewing properties or attending in-town events, the drive is painless and can be very scenic.

Cost of living

After our college years, the time came to choose our ideal home with a white picket fence. Luckily, it was not difficult to locate a residence that fit our budget. Despite the high prices in other areas, remaining in Rockford enabled us to have the house and lifestyle we wanted.

As real estate investors, we saw the advantages of finding properties in our own city. For us, it was important that we could sustain our income as we grew. And the large variety of employers in the Rockford area gave us a sense of confidence. We knew that there would be opportunities for us to make a living, while being able to live.

There are also incentives to help people establish lives and businesses in the Rockford area. When we look at the hierarchy of needs, it is crucial for us to feel secure with our basic living needs, so we can focus on our bigger goals. We are always excited to help people make the connections to help them thrive financially.

Diverse community

As frequent travelers, we look forward to new experiences and learning about other cultures and backgrounds. Fortunately, we can enjoy many of these experiences right here in Rockford. From dining experiences to full-on cultural immersion, if you have an interest in something, there is a good chance you can find it here.

In some areas of the U.S., there may be barriers to newcomers or those who don’t identify to the majority. However, we have experienced that if someone wants to feel welcomed and at home with others like them, Rockford is the place to be. Our company is well versed with the different options available, and we are always passionate about pointing people in the right direction. We know there is a true sense of community and collaboration that everyone can win.

Opportunities from the past

The image of Rockford I am describing is not a mirage. To take a transparent and neutral look, it can be argued that it may not always have been as I described. There have been treacherous headlines or statistics for our area that sometimes overshadow what kind of utopia it could be. The history of our region highlights the work that’s been done to get where it is today. It also shows the perseverance of the people that live here. The past voices of individuals echo loud within our region. Even if it is described like a desolate wasteland to some, we know how to capitalize on critical feedback. Just like the rose that grew from concrete, Rockford has shown the continued ability to grow.

Opportunity for the future

As crazy as it seems, we can envision a headline proclaiming Rockford the “Dubai of the Midwest ” from how we continue to transform. This may be as farfetched as the seaside paradise meme, but we never want to sell ourselves short. There are a lot of large projects in our area that capitalize on our current momentum. There will be new places to go as well as new ways to get there. Just like we are eager for our next vacation, we are excited to find out what more Rockford will do.

The views expressed are those of Amezquita and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

At Amez Enterprises, we are always proud to serve our clients and show them the rich resources available to them. To discuss more or see how we are growing strong roots in the community, please come to our ribbon cutting event, Thursday, March 28, 10 a.m. at the Greater Rockford Chamber of Commerce offices.

BRIDGET FRENCH executive director, College & Career Readiness, Rockford Public Schools, District 205

Job coaching bridging soft skill gaps

Combined efforts identify opportunities and enhance skills

In September 2023, I told you about a new work study program that is a part of Rockford Public Schools’ goal to connect high school students to the community. The work study program started with a small group of students in the summer of 2023 and has grown to include over 300 students.

Here’s how it works… Job coaches recruit students who have part-time jobs outside of the school day. Job coaches meet with the student and their manager one or two times a month to discuss different skills the students are working on mastering. These soft skills include adaptability and flexibility, critical thinking, initiative and selfdrive, communication, decision making, planning and organizing, cultural competence, problem-solving, reliability and accountability, teamwork and conflict resolution.

Students earn digital badges once they show they are learning, demonstrating or leading a soft skill. “Learning” a skill means the student starts to understand it and how to apply it at work. “Demonstrating” a skill means they’re successfully using the skill at work. “Leading” in a skill means they’re demonstrating a skill AND they can teach it to others. Students, employers, and job coaches decide together what skills the student will focus on. Once they’ve earned three badges, they also earn a high school credit toward graduation.

The job coaches provide students with tactics to develop the various skills, and the employers are using these tactics as a framework for performance conversations with students.

In the first semester of this school year, students earned almost 500 badges for teamwork and conflict resolution, reliability and accountability, initiative and self-drive, and communication. Natasha’s story

Natasha is a junior in high school. She likes school but isn’t involved in extracurriculars because she has to work

to help pay for college. Natasha works at a retail store at the mall some nights and most weekends.

Her job coach, Sarah, got a message from Natasha’s counselor that she was interested in participating in the program. Sarah met the student at her high school during lunch, described the program requirements, and Natasha agreed to participate. Natasha gave Sarah the name of her manager at the store where she works. Sarah called the store manager, Linda, and explained the program. Linda agreed to participate, and Sarah enrolled Natasha in the program.

Sarah visited Natasha at work about a month after she enrolled in the program. Natasha said work was fine but didn’t provide much feedback. Sarah talked to Linda, and Linda mentioned that Natasha did what was required but rarely above and beyond.

Sarah spent the next two months getting to know Natasha, building a relationship with her and working with her on strategies that align with the soft skill of initiative and self-drive.

By the end of the semester, Linda said, “I noticed a change in Natasha over winter break. The initiative she showed wasn’t just because she was getting paid. It seemed like it was from a deeper place of pride. She stepped up and broke out of her shell, and I believe this program was the driving force behind her growth.”

Linda told Sarah she wants to offer a management position to Natasha after she turns 18.

This is one of the hundreds of conversations taking place with students and employers all over the city of Rockford. Thank you to all of the industry professionals and experts investing in Rockford Public Schools’ students.

The views expressed are those of French and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

AMANDA M. LANTOW, MSN, PMHNP-BC, psychiatric nurse practitioner, Relief Mental Health

GUEST COLUMNIST

Mental health is health

Physical consequences of mental health diagnoses

When we think of health, most of us think about physical health. And we consider ourselves healthy when we don’t have an illness, injury or physical disease.

However, the World Health Organization defines health as “a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.”

We can be physically free of disease or infirmity, but if we’re not thriving in all phases of life—including mental health and social/relationship health— then we’re not truly healthy. That’s why raising awareness and reducing stigma around mental health and mental health treatment is important. To achieve total health and wellness, we need to change our traditional idea of what health means.

More than emotional well-being

It’s easy to say that health includes your mind as well as your body. However,

it goes beyond that. Some mental health diagnoses—depression and anxiety, for instance—include physical symptoms.

People with depression may experience headaches, digestive problems, chronic pain and other issues, while people with anxiety often report elevated heart rate, shortness of breath, nausea and decreased immune function.

What we’re referring to is the relationship between untreated mental health diagnoses and disease. A comprehensive meta-analysis of research on the association of depression and physical illness published in 2023 showed that the presence of a clinical mental health diagnosis significantly increased risk of premature mortality (early death) and several serious physical diseases.

Increased risk of physical consequences due to mental health diagnosis:

• Premature mortality: 81%

• Heart disease: 81%

• Hypertension: 42%

• Stroke: 34%

• Diabetes: 60%

• Alzheimer’s: 66%

• Obesity: 58%

• Cancer: 29%

What this means is that if you receive a mental health diagnosis, your risk of a subsequent diagnosis with one of those diseases/conditions increases. The most significant risks are associated with diagnosis of a depressive disorder and subsequent diagnosis of heart/coronary disease.

A recent study published by the Centers for Disease Control showed that 66% of women and 74% of men with depression are at high risk of death from cardiovascular disease.

Treatment for mental health diagnoses

When we understand the connection between physical health and mental health, we understand that accurate diagnosis of and effective treatment for mental health challenges is an essential component of our overall health and well-being.

Traditional treatment for mental health diagnoses includes a combination of psychotherapy, medication (if needed), lifestyle changes, and family and peer support. Psychotherapeutic techniques may include cognitive

behavioral therapy and dialectical behavioral therapy. Medication may include antidepressants (for depression) and anxiolytics (for anxiety). Lifestyle changes may include improved diet, increased exercise and stress reduction strategies, while peer and family support means involving friends and family in the therapeutic process.

Two innovative and effective treatments offered at Relief include:

• Transcranial magnetic stimulation for treatment-resistant depression and anxious depression, among other diagnoses.

• SPRAVATO® for depression or depression with suicidal thoughts or behaviors.

Mental health is health. And the sooner a person with a mental health diagnosis receives treatment, the better the outcome.

Amanda Lantow specializes in psychiatric medication management for adolescents (ages 12 and older) and adults, as well as administering SPRAVATO® for adults (ages 18 and older). For more information or to make an appointment, visit www. reliefmh.com, call 855.205.4764 or email info@reliefmh.com.

The views expressed are those of Lantow and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

GUEST COLUMNIST

Pros and cons of legal templates

A cost-benefit analysis that prioritizes long-term protection

By Emilie Rohde, associate, AmundsenDavis

In today’s digital age, we have a world of resources right at our fingertips, including new ways to conduct legal matters that would traditionally be handled by an attorney. For example, you can search “purchase agreement” or “lease” online and find hundreds of ready-to-use templates and examples in seconds.

As with most things, there are benefits and drawbacks to the accessibility of standardized templates and sample agreements online. Smart consumers of legal services will weigh risks against benefits, especially when looking at agreements that may have a substantial impact on their lives.

The Pros

• Savings. Standardized templates/ examples found online are often less expensive than hiring an attorney to draft something more robust and tailored to your specific needs.

• Easily accessible. Templates and examples are readily available online, so it’s not difficult to find one. However, it can be difficult to find the right one.

• Quick and simple. Most standardized templates available online are quick and easy to complete—you just fill in the blanks and sign. You can complete them without much thought, which serves as both a pro (for efficiency) and a con (for accuracy and attention to detail).

The Cons

• Unknown drafters. Finding out who wrote the agreement or template you are using, and their qualifications, can be difficult. Some documents are drafted by attorneys, while others may simply be a copy of something posted on a website or used by a business and its quality has not been assessed.

• Not one-size-fits-all. Standardized templates rarely fit your situation exactly. To make it work, you will need to read it carefully, understand it and identify what is applicable, what is not and what is missing.

• Legal jargon can be important. Contracts often have sections that are very long and complex. They

likely contain important provisions meant to protect you, so you must be sure you understand their purpose and effect. If you are not familiar with legal jargon and struggle to get through these sections, you need someone who can.

• You may end up spending more. While online templates and examples may seem costeffective, you may still need to hire an attorney to fix or redo the agreement. Or you may need to hire an attorney to defend you against a lawsuit if the template you used was not appropriate or did not protect your interests.

Whether or not to use online templates and examples comes down to a cost-benefit analysis of the pros and cons. But it’s important to remember that attorneys are trained to protect your interests and to draft agreements that are tailored to your needs, which will likely offer more long-term protection.

I encourage you to contact a licensed and experienced attorney if you need:

• A review of standardized forms that your business currently uses.

• New forms that will be properly reviewed and can be regularly customized.

• New agreements drafted for specific transactions.

Amundsen Davis is a top-tier litigation, business and employment law firm, recognized for its manufacturing, transportation, financial and construction practices.

The views expressed are those of Rohde and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Destination 

Tourism success stories

Rockford Area Convention & Visitors Bureau seeks ideas for transformation and growth

ILLINOIS, USA

In our mission to make the Rockford region a prime place to play in, meet in and get away to, the Rockford Area Convention & Visitors Bureau (RACVB) is collecting ideas for a comprehensive Destination Master Plan. This plan is the RACVB’s first destination-wide, comprehensive tourism master plan since 2000. So, the ideas are on a grand scale. As the visionary architect Rem Koolhaas once said, “If you’re going to be thinking anyway, you might as well think big.”

To widen our huddle for thinking big, we invited destination-marketing professionals from four very different parts of the country to address community leaders from Rockford, Winnebago County and Boone County at RACVB’s 2024 Big Ideas Dinner Feb. 7. We heard from Josh Schamberger, president of Think Iowa City; Marla Roe, executive director of Visit Frisco (Texas); Mark Miller, managing director of Planning & Design for Downtown Grand Rapids; and Kalene Griffith, president of Visit Bentonville (Arkansas).

Our guest speakers talked about how success came after intentionally thinking about what residents want—and giving that priority over the old tourism mantra of getting heads in beds. After all, a place that people want to live is a place that people want to visit.

Here are some highlights.

Bentonville, Arkansas

Optimizing its proximity to the Ozark Mountains, this city sought to become the Mountain Biking Capital of the World. Persevering through phases of development, they secured buy-in from neighboring communities and created a trail network for residents and visitors of all skill levels. These trails, which were initially built to attract and retain workforce, succeeded in positioning the community as a must-visit bike destination.

Iowa City, Iowa

To attract top global events in wrestling and cycling, this Midwestern city of 75,000 submitted bids to national and international sporting federations— going up against representatives from Italy, France and Belgium to pitch Iowa City. For every dollar spent on hosting these events, the local economy received a $27+ return from participants and spectators.

Frisco, Texas

In this fast-growing Dallas suburb that boasts a presence in the NHL, NBA, NHL, MLS, MLB, and PGA, publicprivate partnerships rule. High school teams use the Dallas Stars’ arena, and the same schools utilize the FC Dallas soccer club’s training facilities. As a result of these and other examples of multi-use, a thriving entertainment district has built up around these venues.

Downtown Grand Rapids, Michigan

In an area comparable in size to Rockford’s downtown, which also has a river running through it, revitalization efforts produced new parks, a stateof-the-art cinema and entertainment complex, thriving hotels and dozens of restaurants and bars—including an exemplary social open container district.

If these success stories spark ideas for how we can improve, refocus and redefine our tourism marketing and destination development efforts, please contact RACVB. My team is open to all suggestions about infrastructure, services, events and attractions.

And if you’re willing to be involved in making a big idea happen, even better. Let’s work together so all residents can benefit from tourism’s potential to drive quality of life and economic growth. Big dreams are welcome at jgroh@ gorockford.com.

JOHN GROH Rockford Area Convention & Visitors Breau

Consumer trends set to impact business in 2024

Overarching changes in consumer perspectives, tech innovation and brand strategies

By Jackie Chiquoine, contributor, Co- By U.S. Chamber

Trend forecasters identify the macro social, economic and cultural shifts that will impact an ever-evolving consumer landscape, providing context to understand how and why consumers’ views and priorities change year over year.

This year, trend experts already seem to agree on at least one thing: The consumer is not merely a passive participant but an active influencer in shaping the market dynamics informing consumer demand—from sustainability imperatives to a digital landscape—that’s ushering in the era of artificial intelligence.

With one month of 2024 under our belts, four leading trend forecasters tell CO— what businesses need to know to see around corners and align their consumer strategies accordingly.

Assessing the impact of AI: Empowering human creatives and tastemakers to hit new heights of creativity

After a year with platforms like ChatGPT dominating headlines, the possibilities of artificial intelligence (AI) are unsurprisingly top of mind for many trend forecasters. While personal opinions differ on whether AI will be a net positive for the world at large, experts agree that its continued rise is inevitable in 2024.

Martin Raymond, cofounder and editor-in-chief at The Future Laboratory, a global foresight consultancy, has a rosy outlook for the coming year.

“AI comes with a host of ethical issues and fears, but as a society we are starting to work through these,” he said. “In 2024, we’ll collectively improve our understanding of how the technology can empower a new golden age of human creativity.”

Raymond sees AI as a human collaborator. “AI will be a powerful tool that can challenge us to do better. It can serve as a catalyst and multiplier of ideas, and it can free and extend the capabilities of our minds,” he added. “But it will not replace humans, whose mastery of

empathy, emotion and judgement remains key to creativity. Instead, it will empower human creatives and tastemakers, and give them the potential to hit new heights of creativity.”

Cassandra Napoli, senior insight strategist for trend forecasting powerhouse WGSN, is similarly bullish on the role of AI as a human assistant –not a human replacement.

“AI tools are supporting consumers with the chores they don’t want to do,” she wrote in WGSN’s “Top Trends for 2024” report. “AI is also being employed for personal shopping and life coaching, and support for menial tasks is now emerging in the workplace,” she said.

Napoli cited examples such as the AI Dream Home tool at Realtor.com, which aims to help house hunters find their ideal home, and Booking.com’s trip planning platform, both of which leverage generative AI to help deliver better and more personalized results than the average search engine.

The evolution of sustainability initiatives and messaging: Shifting the story to drive higher impact

The way consumers, markets and brands think about sustainability is evolving to reflect a more positive approach to consumer demand.

“We propose a move to the term ‘regeneration’ rather than ‘sustainability,’ which inherently captures the positivity needed,” Raymond said.

According to Sarah Owen, cofounder and global futures advisor of SOON Future Studies, new approaches to sustainability will center on companies finding new ways to extend the life cycle of their products or services.

Owen predicts people will shift to buying less but buying better, strategies that tap into quality over quantity.

Trend forecaster and brand strategist Ashley Edwards called this a new “postconsumptive” mindset, where consumers are “scaling back their consumption in a

big way, introducing ‘refuse’ and ‘repair’ into their eco-conscious lexicon beyond ‘reduce, reuse, recycle.’”

Rise of the Alphas: The next generation of soon-to-be teen consumers will be ‘top of mind for business’

Trend experts have spent years studying generational differences and developing strategists to reach millennial and Gen Z consumers; now, there’s a new generation hot on their heels. This new cohort of digital natives—you may know them as “iPad kids”—are just beginning to reach their tween and teen years, but they’re already savvy consumers.

“I believe that Gen Alpha is going to be top of mind for business beginning in 2024,” Edwards told CO—. “For example, we are already seeing this in beauty in a big way, with new brands like BTWN, Allkinds, Rile, and Gryt hyper-targeting teen and tween consumers. These brands are purpose-built from the ground up to be for, and even by, teens. I think we’ll see more brands prioritize learning with these consumers more intentionally to future-proof their strategies.”

“Gen Alphas have been exposed to an increasingly volatile world during their short lives, from climate change and exacerbating health concerns to a global pandemic unfolding in their formative years,” Owen said, highlighting the unique circumstances facing today’s kids. “Luckily, many Alphas can take agency over their mental and physical health as a direct result of their exposure to more selfaware parents, siblings and influencers… Gen Alphas will have more informed control over their health and wellness than any generation before them.” Managing post-pandemic uncertainty: New expectations for engagement

Four years after the start of the pandemic, it’s becoming clearer just how much things have changed for most people.

This is particularly evident in the workplace, where many people are navigating new rhythms of life after a return to the physical office, hybrid and remote work arrangements, or in-person work for those employees whose jobs require it.

WGSN’s report asserts the importance of intentionality and boundaries for younger generations of employees. “In a world of quiet quitting, ‘lazy girl jobs,’ the slow life movement… employers will need to embed worker happiness into their KPIs [key performance indicators],” wrote Allyson Rees, senior insight strategist at WGSN.

In response, SOON Future Studies predicts a rise in slower, more intentional lifestyles both online and off. “While millennials and Gen Z know they can’t actually give up work altogether, they are more intentional around finding ways to create balance and rituals that work for them,” she said.

Owen sees these boundaries extending beyond work and across everything we do online. “As our inbox and social media accounts continue to overflow, the art of curation—linked to [setting] better boundaries—is catching on,” she said. “This digital downsizing is a way to manage choice paralysis, information overload, algorithmic bias and, ultimately, empower people to spend more time off their screens.”

Ultimately, Owen continued, “digital downsizing will affect your brand. As people unfollow and unsubscribe [from digital content], companies will have to update their online value proposition, ensuring they deliver personalized engagement and compelling content that speaks to a new discerning audience.”

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation. CO— is committed to helping you start, run and grow your small business.

ERNA COLBORN, ABFP™, AAMS™, CRPS™, Edward Jones financial advisor

GUEST COLUMNIST

Time for financial spring cleaning?

Financial Focus®

Spring is almost here, which means it’s time for some spring cleaning. This year, in addition to tidying your home and surroundings, you might want to consider sprucing up your financial environment, as well.

Here are some suggestions for doing just that:

Improve your vision

Once the days are warmer and longer, you may want to get outside and clean all the winter grime and smudges from your windows, allowing you to see the world more clearly. And you may want to bring more focus to your financial vision by asking some key questions: Is my investment strategy still appropriate for my needs, goals and family situation? If not, what changes should I make? And am I prepared for changes in my life, such as health challenges or a need to retire earlier than planned? The answers to these and other questions can help you clarify where you are, in terms of your financial picture, and where you want to go.

Declutter

As you look around your home, you may find things such as expired health care products, old prescriptions, ancient cleaning solutions, and so on, in addition to duplicate household items (how many blenders do you really need?) and nonworking equipment — printers, laptops, etc. Most people find that eliminating this clutter gives them a good feeling and more livable space. As an investor, you can also find clutter in the form of redundant investments — for example, you might own several nearly identical mutual funds. You might be better off selling some of these funds and using the proceeds to find new investments that can help you further diversify your portfolio. As you may know, diversification is a key to investment success, but keep in mind that it can’t prevent all losses.

Plant seeds of opportunity

Whether they’re planting camellias and crocuses or carrots and cilantro, gardeners are busy in the spring, hoping their efforts result in lovely flowers and tasty foods. And when you invest, you

too need to plant seeds of opportunity in the form of investments that you hope will grow enough to enable you to make progress toward your goals. So, you may want to review your portfolio to ensure it’s providing this growth potential, given your individual risk tolerance.

Reduce dangers

You may not think about it that much, but your home and surroundings can contain potential hazards. You might have ill-fitting caps on cleaning products with toxic chemicals, or sharp cutting instruments protruding from shelves in your garage, or heavy, cracked tree branches hovering close to your roof. Spending some time on a springcleaning sweep can get rid of these dangers — and devoting time to consider the possible threats to your financial security, and those of your family, can pay off, too. For starters, review your life insurance to determine if you’ve got enough. Your employer may offer some coverage as an employee benefit, but it might not be sufficient, so you may need private coverage. And the same is true for disability insurance, because if something were to happen to you, and you couldn’t work for a while, you’d still want to protect your family’s lifestyle.

Spring is a great time for brightening your physical space — and your financial one, too.

This article was written by Edward Jones for use by Erna Colborn, ABFP™, AAMS™, CRPS™ financial advisorEdward Jones.

Edward Jones is a licensed insurance producer in all states and Washington, D.C., through Edward D. Jones & Co., L.P., and in California, New Mexico and Massachusetts through Edward Jones Insurance Agency of California, L.L.C.; Edward Jones Insurance Agency of New Mexico, L.L.C.; and Edward Jones Insurance Agency of Massachusetts, L.L.C. California Insurance License OC24309

The views expressed are those of Colborn and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

EXPERIENCE THE

“We

Locally, the Rockford region boasts high-quality engineering firms that are dedicated to sustainability. Fehr Graham, who celebrated 50 years in business at the end of 2023, showcases their dedication to sustainability throughout their work, even in their blog posts.

In a January 2024 blog post entitled “Mastering pedestrian bridge design: A guide to safety, aesthetics and sustainability,” Lead Transportation Engineer Noah Carmichael, PE, detailed steps in the entire process – from analysis to permitting – and touched upon sustainability.

“Designers should also consider sustainable practices to minimize the environmental impact of the pedestrian bridge. Explore eco-friendly materials, energy-efficient lighting and landscaping options that promote sustainability. Integrating green infrastructure elements can contribute to a more environmentally conscious and aesthetically pleasing design,” he wrote.

While the remarks themselves are simple in nature, the impact highlights their dedication to and belief in the importance of sustainability.

Certainly, The Grid is a massive undertaking, but efforts like those seen in Fehr Graham’s blog posts can inspire businesses of all sizes to participate in the trend. By developing environmentally friendly materials, utilizing environmentally friendly manufacturing processes or materials, promoting sustainability education, and investing in new green technologies –everyone can participate in sustainability measures.

Advanced manufacturing and 3D printing

Advanced manufacturing techniques, including 3D printing (also known as additive manufacturing), are revolutionizing the aerospace and engineering sectors. 3D printing enables the production of complex components with reduced waste and shorter lead times. Aerospace companies are increasingly using this technology to manufacture intricate parts, such as engine components and cabin interiors. Engineering firms are now able to

customize components needed by end users, allowing firms to be nimbler and meet the specific needs of manufacturers. The ability to create on-demand or functional prototypes offers new supply chain and logistical opportunities to engineers who understand and invest in the technology.

“With 3D printing, aerospace engineers can design intricate geometries, such as lattice structures, which reduce the overall weight of aircraft without compromising structural integrity. This weight reduction translates to lower fuel consumption and emissions, making air travel more environmentally sustainable. Moreover, rapid prototyping capabilities allow engineers to iterate designs quickly, accelerating the development of new aircraft and space exploration technologies,” wrote 3DX Additive Manufacturing in a LinkedIn post entitled, “Engineering Innovation: The New Frontier with 3D Printing.”

Locally, Rockford residents can engage in additive manufacturing through programs at the Rockford Public Library in their Maker Lab. The Maker Lab provides a space where entrepreneurs, hobbyists and people looking to learn new things can have fun developing employable skills and collaborating on projects and creations. With the lab’s MeCreator 2 and a MakerBot 3D printer, users can design and create real items, including prototypes. This available access to additive manufacturing can engage members of the community in the aerospace and engineering industries and inspire young people to pursue career opportunities in those industries, feeding our local talent pipeline.

Impact on regional economic development

A thriving aerospace industry can have a significant impact on regional economic development in a metropolitan area. Here are some key ways in which aerospace can drive economic growth.

Job creation: Aerospace and engineering industries are highly labor-intensive, providing employment opportunities for a diverse range of skilled workers, from engineers and technicians to manufacturing specialists

and support staff.

Supplier networks: The aerospace sector relies on extensive supplier networks, supporting numerous small and medium-sized enterprises. These businesses benefit from contracts with larger aerospace companies, leading to increased economic activity in the region.

Research and development: Aerospace companies invest heavily in research and development, often partnering with local universities and research institutions. This fosters innovation and creates a knowledgebased economy. Locally, we can see collaborations such as NIU Engineering at Rock Valley College. The program is a community-based, industry-integrated program to prepare the engineering work force of the future. Rockford area industry partners offer scholarships, mentorship, internships and job opportunities, connecting students to professional experience.

Infrastructure investment: A robust aerospace industry requires welldeveloped infrastructure, including

Save the Date: October 17, 2024

airports, research facilities and manufacturing centers. This investment in infrastructure benefits the entire region and enhances its attractiveness to other industries.

Tourism and services: Thriving aerospace hubs can become tourist attractions, drawing aviation enthusiasts and tourists to the region. This, in turn, boosts the local hospitality, entertainment, and service sectors.

The future of aerospace and engineering is an exciting frontier. Businesses within and outside the industry have ample opportunities to connect and contribute to these trends, driving innovation and growth.

A thriving aerospace sector can be a catalyst for economic development in the Rockford region, creating jobs, fostering innovation and boosting various sectors of the local economy. By harnessing the potential of emerging trends and fostering collaboration, our region can chart a course toward a prosperous and innovative future. v

Championing aerospace and serving as powerful catalyst for change, fostering partnerships and nurturing ground breaking ideas, MAC 2024 is a gather place for Midwest innovators in the aerospace industry. Save the Date - More details

MICK GRONEWOLD, CEO, Fehr Graham

GUEST COLUMNIST Engineering the future

Celebrating innovation and sustainability

Consider a world that produces everyday items without draining natural resources and where toxic emissions are a thing of the past.

Now, imagine a place where robots check bridges, looking for structural anomalies years before they would ever become a safety risk.

In this same space, medical researchers use artificial intelligence (AI) algorithms to study the 3D structure of diseases they are working to cure, and cargo ships are fueled with ammonia instead of fossil fuels.

It’s all happening, right here and now, in this world.

And that’s because of engineers.

Heading into this year’s National Engineers Week, Feb. 18-24, we are celebrating the theme of Welcome to the Future. I can’t imagine a better time to do that. This theme honors our achievements while also casting an ambitious vision for the future.

Truly, the future of engineering, through the advent of AI and robotic technology, has never been brighter. We’re in the midst of rapid growth, one where innovation, sustainability and diversity come together to lead us to engineering solutions of which we could only have dreamed.

I have always felt that the impact engineering has on our lives is profound and awe-inspiring. Growing up on a farm in rural Forreston, Illinois, my early vision of engineering began with building dirt roads for toys and digging channels to relieve the spring thaw.

Eventually playtime was replaced, and I was expected to help. I found that constant creativity and a willingness to try led to an iterative, real-time solution approach that generated results at a faster pace and revealed easier ways to get the work done. Obviously, things grew more sophisticated as I moved on to college and, eventually, the work environment in my pursuit to become a professional engineer.

Today, as I spend more time in this industry where innovation and problemsolving are an expectation, I’m impressed with how those around me respond. Still, our industry is on the precipice of a rate of change unlike anything I’ve seen.

Consider the birth of the computer. It was the 1940s when an early version of today’s computers was first developed. For years, these versions weren’t available to consumers and came with high price tags. Even after home computers came on the scene in the late 1970s, it would be three more decades before

the first iPhone was released in 2007. In less than half that time, we have a new iPhone released nearly every year, along with iPads, iPods and soon the newest innovation, the Vision Pro headset.

Now, compare that to generative AI, a relative newcomer on the tech scene. It only took one year after its launch for interest in generative AI to triple. Where will AI take us and at what pace?

Quantum computing, meanwhile, is taking on problems too complex for us to handle. One day, it will anticipate problems. Nanotechnology is giving us repair and restoration options at the molecular level, so we can better control the outcome.

These innovations open the door to tremendous possibilities as they challenge engineers to develop solutions with even more creativity, resilience and ingenuity. That’s why it’s critical to invest in STEM (science, technology, engineering and mathematics) education for our youth. Children are the problemsolvers of our future. They’ll take our advancements and build on them. Their innovation will benefit our entire society.

We are in a unique position to foster the future of our world through the next generation. It’s up to us to cultivate a world where children see engineering for its possibilities and build a future that is brighter, more resilient and powered by its limitless potential. It is up to us to share with young people how important STEM is, regardless of career paths, and assure them they are capable.

Certainly not everyone should pursue an engineering career, as that would create a limiting world. But we cannot ignore the enormous role technology will play in our future, regardless of our field of interest. We must embrace technology or risk falling behind if we wait.

The next generation’s solutions, developments and dreams will be more than we can imagine. Their work will embrace technology, while expecting rapid change and championing sustainable development.

Let’s give them a warm welcome to the future.

Mick Gronewold is a professional engineer who enjoys helping colleagues and clients find solutions to their toughest problems, even when they reach beyond engineering. He is also CEO at Fehr Graham.

The views expressed are those of Gronewold and do not necessarily represent those of the Greater Rockford Chamber of Commerce.

Soaring through time and technology

Rockford’s aerospace legacy

The aerospace industry and Rockford have a long-standing history that spans from early 20th-century aviators to the thriving aerospace industry of today.

Pioneering figures like Colonel Bert Hassell, who attempted the daring flight from Rockford to Stockholm in 1928; Bessica Raiche, the first accredited American woman to pilot an airplane solo in 1910; and prominent companies like Woodward Inc. and Collins Aerospace, who have roots tracing back to the early 1900s; all helped lay the foundation of what would become one of the nation’s most robust aerospace supply chains.

Woodward Inc., a founding member of the Rockford Chamber of Commerce, was founded in 1870 in Loves Park as the Woodward Governor Company after Amos Woodward invented and patented a better, faster, more efficient water wheel governor. For almost 150 years, Woodward has been driven by the constant desire to solve, improve and address the challenges customers face, innovating products that control energy for aerospace and industrial applications.

Collins Aerospace, formerly known as Sundstrand Corporation, has been an integral part of the Rockford aerospace landscape since 1914, when Oscar and David Sundstrand of Rockford Milling Machine developed the 10-key adding machine. They merged with Rockford Tool Company in 1926 to form the Sundstrand Corporation and evolved into an aerospace company in the 1940s.

The concentration of companies in the region places Rockford at the epicenter of aerospace activity and innovation in the U.S. What sets Rockford apart is the diversity of companies present at all levels of the aerospace supply chain, including assembly, inspection, testing, repair and software development.

Our aerospace cluster thrives on collaboration and innovation, fostering an environment where ideas take flight. The region’s unique strength lies in our ability to offer comprehensive solutions

across the aerospace spectrum. From the inception of an idea to the final product, Rockford provides a seamless and integrated approach to aerospace manufacturing. Every commercial aircraft in the sky has a component or system designed in the Rockford Region.

With more than 6,000 aerospace sector employees, the Rockford region stands as a national leader in overall aerospace employment. These skilled professionals contribute to the continued growth and success of the aerospace industry, further solidifying Rockford’s position as a vital player in the aerospace landscape.

The Chicago-Rockford International Airport (RFD) adds another layer to the city’s aerospace success history, with roots dating back to the pre-World War I era. Before becoming a vital aviation hub, the land occupied by RFD served as Camp Grant, a U.S. Army facility operational from 1917 to 1946. Camp Grant played a crucial role as a training base and a prisoner of war camp during World War I and II.

In 1946, the State of Illinois adopted the Airport Authorities Act, leading to the creation of the Greater Rockford Airport Authority. Over the years, RFD has transformed and grown, earning the distinction of being the 13th largest cargo airport in the U.S.

The legacy of aerospace in the Rockford region is marked by decades of innovations, leading the way with cutting-edge technology, and attracting both talent and businesses from across the globe.

As Rockford continues to build on its storied aviation legacy, the region’s aerospace industry is poised for even greater heights. The convergence of history, innovation and a robust supply chain positions Rockford as a leader in the aerospace sector. We are a region that honors its aviation pioneers while propelling itself into a future, where the skies are no longer limit but opportunities waiting to be explored.

20 ways business drives innovation and improves lives

Advancements in transportation, the internet and e-commerce, just to name a few

By Jenna Shrove and Lindsay Cates, U.S. Chamber of Commerce

The American free enterprise system is a powerhouse of innovation, driven by people in business who are constantly pushing the boundaries of what’s possible and improving countless lives along the way. Business teams are responsible for life-saving medicines, the creation of cell phones, connecting the world to the internet, groundbreaking clean energy solutions and so much more.

From transportation to online shopping to the environment, business leaders work tirelessly to find new solutions and make things smarter and easier for all of us. Let’s take a closer look at 20 examples of how these business teams are making a difference every day.

Health care

In 1950, the global average life expectancy was around 45 years. As of 2023, it had surged to over 73 years, driven by the people working in health care who have made advancements in medicine and nutrition.

Doctors, nurses, researchers and those working in healthcare businesses play a pivotal role in breakthroughs in pharmaceuticals, medical devices and telemedicine.

1) Breakthrough pharmaceuticals: Employees at pharmaceutical companies are at the forefront of developing lifesaving drugs and treatments for various diseases.

These innovations are improving patient outcomes, prolonging lives and enhancing the quality of life for individuals facing complex medical conditions.

2) Cutting-edge technology: Tech workers are revolutionizing medical devices, introducing cutting-edge technologies that enable more accurate diagnoses, personalized treatment plans and minimally invasive procedures.

3) Integration of telemedicine services: Technology has enabled telemedicine to transform healthcare delivery, allowing individuals to access medical consultations, monitor health conditions remotely and receive timely care, particularly in underserved or remote areas.

Transportation

In 1977, just 25% of Americans had taken a flight that year, and only 63% had flown in their lifetime. In 2022, 44% of Americans flew commercially, and almost 90% had taken a commercial flight in their lifetime.

A new era of convenience and accessibility in transportation and travel is creating a seamless, user-centric and safer transportation experience.

4) Travel booking services: Airlines and travel agencies leverage technology to streamline booking processes, improve in-flight experiences and provide real-

time updates, making air travel more accessible and user-friendly.

5) Ride-hailing services: Uber and Lyft have revolutionized urban mobility, providing a reliable and on-demand alternative to traditional taxis. Commuters now have the flexibility to request rides at their convenience, eliminating the hassles associated with waiting for public transportation or finding parking.

6) Car-sharing: Car-sharing platforms such as Zipcar give individuals the freedom to use vehicles when needed without the responsibilities of ownership.

7) Vehicle safety technologies: Car manufacturers are investing in vehicular safety technologies, driving a decline in accident rates and enhancing overall road safety.

8) Mapping technology: Advancements in navigation and mapping technologies are making travel more efficient, reducing the stress associated with getting lost and optimizing routes for time and fuel efficiency.

Internet and phone connectivity

Driven by free enterprise, a wide range of goods and services are now more affordable and accessible for individuals—none more impactful than widespread internet access and mobile phone technology.

The competitive nature of free markets drives better efficiency and lower prices as companies strive to attract customers. Internet and phone connectivity is now more accessible to a broader population, enhancing the standard of living for individuals across socioeconomic backgrounds.

The average price for voice calls in 1980 was about $2.17 for a five-minute call from New York to Los Angeles during weekdays and $0.87 during nights and weekends. In contrast, the average price for voice calls in 2023 is between $10 and $30 per user per month for a hosted VoIP system that allows unlimited nationwide calling.

9) Phone calls: Innovations like VoIP systems made phone calls much cheaper and more convenient than traditional phone service, especially for long-distance and international calls.

In 1990, only about three million people worldwide had access to the internet. In 2023, over 4.9 billion people, more than 60% of the global population, were connected online.

10) Internet usage: Internet access profoundly enriches the lives of individuals by providing opportunities for information access, education and connectivity—and streamlining services across every industry.

11) Social networking: Social networking platforms and online communities connect people globally,

fostering communication and community building.

There are more mobile phones than people in the world. According to the International Telecommunication Union (ITU), there were more than 8.58 billion mobile subscriptions in use worldwide in 2022, compared to a global population of 7.95 billion halfway through the year.

12) Mobile phones: Mobile phones are indispensable tools that empower individuals by enhancing communication, providing access to the internet and news, and contributing to increased efficiency in various aspects of life.

13) Mobile apps: The proliferation of mobile apps has streamlined tasks, from banking and shopping to navigating new places and accessing telemedicine services.

Workplaces

Eight in 10 employers offer upskilling resources to their employees.

Human Resources teams have made significant strides in enhancing the workplace for employees through a variety of initiatives and practices. There is now broader recognition that employee satisfaction and engagement contribute to overall business success.

14) Employee well-being: Many companies now offer comprehensive health and wellness programs, mental health support and flexible work arrangements to promote a healthier work-life balance.

Offering generous time-off policies and paid leave to support employees ensures a healthy work-life balance.

Flexible scheduling and familyfriendly policies contribute to a more accommodating workplace, acknowledging the diverse needs of employees.

15) Remote work options: Companies have played a crucial role in developing remote work tech platforms that provide greater flexibility for employees.

Video conferencing tools, collaboration software and cloud computing have become essential for the modern workforce.

16) Professional development: Offering mentorship programs and continuous learning initiatives is becoming more prevalent to empower employees to advance in their careers.

E-commerce and online shopping

In 1995, online shopping was a novelty, with only a handful of retailers offering digital storefronts. Now, e-commerce is a trillion-dollar industry, reshaping the retail landscape.

Tech innovations, driven by people working in e-commerce and mobile applications, have revolutionized the way people access goods and services.

17) Online shopping: Online marketplaces and delivery apps enable individuals to shop for a wide range of products from the comfort of their homes, with the added convenience of doorstep delivery.

This not only saves consumers time but also provides greater access to diverse products from around the world.

18) Delivery services: Quick delivery service for everything from groceries to meals to pet supplies has improved convenience, accessibility and efficiency across many aspects of daily life.

Environment and planet

Green tech emerged decades ago. Today, there are teams of people in thousands of companies working on issues from carbon capture to food system innovation.

Companies are making significant contributions to environmental sustainability and providing cleaner forms of energy to drive U.S. economic competitiveness.

19) Green tech: Many businesses are investing in non-emitting energy sources, energy-efficient technologies and ecofriendly production processes to reduce their environmental footprint.

20) Clean energy solutions: Scientists, engineers and other employees at energy companies are driving advancements in nuclear power, energy storage, hydrogen applications and renewable energy solutions, playing a crucial role in transitioning towards a more low-carbon economy.

The competitive nature of free enterprise has led to increased efficiency in resource utilization. Companies strive to minimize waste, optimize supply chains and adopt circular economy principles, promoting a more sustainable approach to production and consumption.

profile profileMEMBER PROFILE

Crandall Stats and Sensors, Inc.

At Crandall Stats and Sensors, Inc., a legacy of innovation and entrepreneurship thrives. The company traces its roots back to the late 19th century when Howard Colman, a visionary inventor, set the stage for what would become a business that has grown through resilience, reinvention and family values.

The early days

In the 1890s, Howard Colman arrived in Rockford with a dream of

creating problem-solving products. His initial patent for a check valve in the dairy industry paved the way for groundbreaking inventions in the textile sector. The introduction of a mechanical knot-tying tool revolutionized the weaving industry, marking the inception of Barber Colman Company. Over the years, the company diversified into cutting tools, motors and temperature controls, with Colman accumulating an impressive 149 patents.

A new chapter

Fast forward to 2012, many of the Barber Colman Company divisions had been sold off and the Temperature Controls Division faced relocation.

“Schneider Electric owned the Temperature Controls Division, and I was tasked with finding either another Schneider business group or a contract house who would be interested in continuing production of the Stats and Sensors Value Center,” said Mike Crandall, president of Crandall Stats and Sensors, Inc. “I was a manufacturing engineer, design engineer, foreman and tech support engineer on these products

over the years and convinced my family and 32 other brave souls to purchase the business and launch Crandall Stats and Sensors.”

Mike, Kathy, and their son Adam founded Crandall Stats and Sensors on March 14, 2014.

A decade of success

Now, a decade later, Crandall Stats and Sensors (CS&S) proudly stands as a successful company, manufacturing legacy products from Barber Colman and Robershaw. Specializing in pneumatic thermostats, bulb thermostats, pneumatic relays and humidity sensors, the company also expanded its services, offering wire/cable cutting, assembly, PCB production, tool design and contract assembly/testing.

“The Crandall Stats and Sensors employees are an incredible family of professionals, gifted not only in highquality production and assembly, but more importantly in problem solving,” Crandall said. “We are ISO certified and have our wire and harness processing certifications from UL. We truly understand the importance of providing our customers with what they want and need. Once people get to know us, they seem to really like us.”

Recognizing the changing landscape of their markets, CS&S is actively reinventing itself by developing electronic temperature and humidity

sensing controls, embracing innovation while remaining committed to the Rockford community.

Crandall acknowledges the pivotal role that several community partners played in helping shape the destiny of CS&S. Joe Licari at Alpine Bank; Howie Sorenson at Lindstrom, Sorenson and Associates; Ian Linnabary of Reno & Zahm; Tom Etier and Brian McIntyre were instrumental in the establishment and growth of CS&S, contributing expertise, mentorship and unwavering support.

“We cannot adequately express our appreciation to these awesome individuals,” he said.

As Crandall Stats and Sensors continues to evolve and thrive, their story stands as a testament to the power of determination, innovation and community collaboration.

Join the celebration

To celebrate a decade of achievements, The Greater Rockford Chamber of Commerce invites all members to join Crandall Stats and Sensors and the Chamber Red Jacket Team for a 10-year anniversary ribbon-cutting ceremony at 10 a.m., Thursday, March 14, at 9918 North Alpine, Machesney Park.

Mike Crandall, president, Crandall Stats and Sensors, Inc.

What to know about the Corporate Transparency Act

How to file a Beneficial Ownership Information Report

By Danielle Fallon-O’Leary, contributor, Co – By U.S. Chamber of Commerce

The Corporate Transparency Act (CTA), aimed at combating illicit financial activity, went into effect on January 1, 2024. Under the act, small businesses across the U.S. need to file beneficial ownership information reports (BOIR), also known as corporate transparency reports.

Here’s everything small business owners need to know about filing a corporate transparency report.

About beneficial ownership information reporting

The CTA was developed to increase transparency in business ownership and curtail the use of anonymous shell corporations for tax fraud, money laundering and other illegal financial activity. Under this act, all businesses that fall under the definition of a reporting company must file a BOIR with the Financial Crimes Enforcement Network (FinCEN).

A reporting company is any privately held company, whether domestic or foreign, registered to conduct business in the U.S. Publicly traded companies do not fall under the CTA, as they are subject to their own reporting requirements.

A beneficial owner is any individual who owns or controls at least 25% of an organization or directly or indirectly exercises substantial control in any of the following roles:

• They serve as a senior officer, such as a president, CEO or general counsel.

• They have the authority to appoint or remove senior officers, board members or other similar roles.

• They make important decisions concerning the company’s business, finances and/or structure.

Reporting requirements for small businesses

Eligible small businesses will need to report the following information about their companies:

• The full legal name of the company.

• The company’s business address; P.O. boxes or lawyer’s/adviser’s offices cannot be accepted.

• The state or Tribal jurisdiction where the company was formed or first registered.

• The taxpayer identification number and an identity document, such as a filed Articles of Incorporation or Organization.

Corporate transparency reports must also include the below information about any beneficial owners:

• Their full legal name and date of birth.

• Their home address; P.O. boxes or lawyer’s/adviser’s offices cannot be accepted.

• A photocopy of their U.S. driver’s license or passport.

How to file your corporate transparency report

As of January 1, 2024, FinCEN began accepting beneficial ownership information reports. Here are four steps you can take to prepare your corporate transparency report.

1. Determine whether your business is required to file. Under the CTA, LLCs and corporations must file beneficial ownership information reports unless they qualify for an exemption. The following entities are exempt from reporting:

• Large operating companies; those with over 20 full-time employees in the U.S. and over $5 million in gross sales or receipts from U.S.-based sources.

• Inactive entities that were established on or before January 1, 2020, but are not in active business.

• Any other exemption from CTA reporting. If you aren’t sure if your business falls under other CTA

reporting exemptions, speak with a lawyer.

If your company is not an LLC or corporation, establish whether your business falls under the definition of a reporting company as defined above; a legal professional can also help you make this determination.

2. If your business qualifies, learn who the beneficial owners are. List out any individuals who own or control 25% of your company or otherwise exercise substantial control as defined above. If you are unsure if an individual meets the requirements of a beneficial owner, consult with a legal professional.

Once you have identified any beneficial owners, contact each to inform them that the CTA requires your business to report their personal information to FinCEN. Beneficial owners can choose to apply for a FinCEN Identifier and provide information to FinCEN directly. Otherwise, they can send the necessary information directly to you (the company) to be included in your business’s beneficial ownership information report.

3. Create a procedure. Whether your beneficial owners are submitting their information via FinCEN or to your company, establish a process to keep all personal information organized, secure and current. In addition to your initial report, you will need to file updated reports should there be a change in

Looking for more information on the Corporate Transparency Act (CTA)? Our friends at AmundsenDavis have a complimentary webcast entitled “Corporate Transparency Act - Everything You Need to Know For 2024.” Give it a watch here.

personal information or beneficial ownership.

4. File your report online. All companies required to submit beneficial ownership information reports must file online via FinCEN. You can file one of two ways:

• Complete and upload a PDF. Download a copy of the blank BOIR form as a PDF and fill in the information. You can then upload the completed PDF. It should be noted that Adobe Acrobat is required to open and complete this PDF.

• Use FinCEN’s online platform. You will need to fill in information for and upload a photo of an identification document for each beneficial owner.

Reporting companies established before January 1, 2024, have until January 1, 2025, to file their initial corporate transparency reports. Companies established between January 1, 2024, and January 1, 2025, must file within 90 days from the notification or public announcement of their formation, whichever date comes first.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

business BUSINESS BRIEFS

Mercyhealth Javon Bea Hospital in Rockford was ranked in the top 100 hospitals reported in Healthgrades’ America’s 250 Best Hospitals. Out of the 200 Illinois hospitals, only 14 made the list of the 250 Best Hospitals. Of those 14, only four hospitals made the top 100. Javon Bea Hospital is the only Rockford hospital on the list.

The Rosecrance Foundation accepted a $1 million grant from the CVS Health Foundation to support their Coming Together: A System of Care of Adolescents and Young Adults project in Boone and Winnebago Counties. The project is a part of the Youth Mental Health System of Care Coalition and aims to increase the recruiting and training of new partners at non-clinical sites to conduct screenings and utilize their new, web-based Integrated Referral and Intake System. Thanks to generous community support, Girl Scouts of Northern Illinois raised an unprecedented $15,000 for its Travel Endowment Fund, giving local Girl Scouts from all over northern Illinois the opportunity to experience life-changing travel.

First National Bank and Trust (FNBT) created a new Product Management team to gather insights from data, research and customer feedback to identify areas of improvement in FNBT’s product catalog. Laura Pomerene will lead the Product Management group as senior vice president, director of Product Management. Reporting to Laura will be Angie Baskin, assistant vice president product owner-digital banking; Tari Book, vice president product owner-loans; Matt Ennis, assistant vice president product owner-payment systems; and Julie Thornton, vice president product owner-deposits.

Winnebago County Community Mental Health Board (WCCMHB) awarded the Department of Family and Community Medicine, University of Illinois College of Medicine Rockford (UICOMR) $320,293.26 to develop a new Addiction Medicine Fellowship program for primary care physicians. The program, called Clinical Learning and Education in AddicitioN, provides advanced fellowship training for primary care physicians in the treatment of addiction and mental health conditions for adults and children in Winnebago County. Additionally, WCCMHB awarded the UICOMR Department of Family and Community Medicine $327,933 to continue to provide medical, mental health, substance abuse and supportive services for inmates released from the Winnebago County Jail. The program,

Compassionate Appreciation for Recovery in Everyone, connects inmates at the Winnebago County Jail with services at the UI Health Mile Square Health Center-L.P. Johnson Rockford to receive immediate services as early as the day they are released.

Hard Rock Casino Rockford, a Hard Rock-branded gaming, entertainment and dining destination in Rockford, donated over $1 million across 96 organizations and community events in northern Illinois over the past year. In 2023 alone, Hard Rock donated to the International Women’s Baseball Center, GiGi’s Playhouse Rockford, American Cancer Society, Alignment Rockford and more. In February, Hard Rock made a contribution for Black History Month to the YMCA of Rock River Valley’s Black Achievers initiative. The sponsorship will go toward supporting youth programming and life changing impact to families across the community.

Farmers Rising—formerly Angelic Organics Learning Center—will launch a regenerative livestock incubator program on 20 acres in Caledonia, Illinois, in 2024. Participating farmers will learn and develop regenerative grazing techniques and may add vegetable production to their incubator farms. Focused on historically marginalized farmers, the program will support 5-7 incubator farms at a time, with eligibility for long-term land leases.

Mercyhealth announced that Rockford MD-1 Emergency Response Program physicians saw 447 requests for service in 2023, which is a 177% increase over 2021.

Dickerson & Nieman Realtors merged with Pioneer Real Estate Services and Pioneer Property Management. By joining forces, their one-stop-shop now includes residential real estate, commercial real estate, new construction homes and rental services.

Edgebrook announced the grand opening of Synergy Collective, a boho boutique and crystal shop, at its shopping and lifestyle destination at 1643 North Alpine Road in Rockford.

The Rockford Park District received a $600,000 Open Space Land Acquisition and Development grant, administered by the Illinois Department of Natural Resources, to help renovate and improve recreational amenities at Alpine Park, 950 S. Alpine Road, Rockford. Alpine Park is a heavily utilized 72-acre park that is a popular destination for children of all ages and abilities. Renovations include replacing playground equipment, unitary

playground surfacing emphasizing universal design elements and inclusive play features.

The American College of Cardiology recognized Mercyhealth’s Javon Bea Hospital–Riverside for its demonstrated expertise and commitment in treating patients with chest pain. Javon Bea Hospital–Riverside was awarded Chest Pain Center Accreditation in December based on rigorous onsite evaluation of the staff’s ability to evaluate, diagnose and treat patients who may be experiencing a heart attack.

YWCA Northwestern Illinois, the region’s leading organization in empowering women and eliminating racism, announced the recipients of the Healing Illinois 2024 grant, a vital initiative in collaboration with the Illinois Department of Human Services and the Field Foundation of Illinois. The following chamber member organizations were among those selected as recipients of the 2024 Healing Illinois grant in Region 2:

• Alignment Rockford

• Girl Scouts of Northern Illinois

• Goodwill Northern IL

• Life Decisions

• NAACP

• OSF

• Rockford Area Arts Council

• Rockford Area Convention and Visitors Bureau

• RAMP

• Rockford University

• United Way of Rock River Valley

• YMCA of Rock River Valley

Natural Land Institute announced that Lost Flora Fen on Raccoon Creek in northern Winnebago County received final approval by the Illinois Nature Preserves Commission for dedication as an Illinois Nature Preserve. This is the highest level of legal protection in Illinois that is available for a natural area with high conservation values. A dedication ceremony will be held later this year. Bluebird Network, a communications infrastructure provider and operator of more than 11,000 miles of fiber and two data centers, announced the completion of a new fiber optic river crossing 100 ft. below the Mississippi River, connecting the west bank of St. Louis and the east bank of Illinois. A major hyperscaler and social media company partnered with Bluebird, citing its reputation in the Midwest market and ability to exercise sovereignty over its own fiber.

The Accreditation Committee of the College of American Pathologists (CAP) awarded accreditation to OSF HealthCare Saint Anthony Medical Center Laboratory in Rockford, based on results of a recent on-

site inspection as part of the CAP’s Accreditation Programs. This year’s honor adds to the center’s tenure as one of the longest and continuous CAP accredited laboratories in the nation to be accredited for more than 50 years. OSF Saint Anthony Medical Center Lab is one of more than 8,000 CAP-accredited facilities worldwide.

Rockford Area Convention & Visitors Bureau (RACVB) announced the 2024 Rockford Region Restaurant Week (RRRW) “Best of” winners. A new record was set as residents and visitors showed their support for 62 participating local food and beverage establishments. The GoRockford.com website hosted the voting for the ‘Best of’ awards, allowing participants to share their feedback from Jan. 25 – Feb. 5, as they took a culinary journey throughout the Rockford region. Categories ranged from Best Main Course to Best Experience, showcasing the diversity and deliciousness of local restaurants, bars, bakeries and coffee shops.

• Best Dessert - Dairyhäus

• Best Deal – Cheezy’s Grilled Cheeses

• Best Cocktail or Brew – Ernie’s Midtown Pub

• Best Main Course – SALT.

• Best Experience – Hidden Creek Estates

Summer Manufacturing and Readiness Technology (SMART) Camp is back at Rock Valley College in summer 2024. Sparking interest in the world of automation and fabrication, these one-week, noncredit summer camps allow middle school students to explore the career areas of welding, mechatronics and CNC machining. In addition, participants also learn about principles of entrepreneurship and how that relates to careers. Students will engage in hands-on welding, CNC and mechatronics activities; work on a collaborative group project; and go on industry tours. Participants will also attend lunch presentations with local industry professionals. Rock Valley College Early College Department is currently accepting applications. The deadline to apply is April 24. Visit www.rockvalleycollege.edu for more information.

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

in the newsMEMBERS IN THE NEWS

BOARD APPOINTMENTS

Community advocate Simone Cameron (1) was appointed to the prominent Rockford Housing Authority Board of Commissioners.

Rockford Art Museum added Jacqui Corsi, general manager at Fitzgerald Funeral Home and Crematorium (Rockford), and Steve Platcow, marketing operations director at Hard Rock Casino Rockford, to their board of trustees.

Field Fastener CEO Jim Derry (2) was elected to the esteemed National Association of Wholesaler-Distribution Board of Directors.

The Northern Illinois Building Contractors Association Board of Directors elected Joe Scandroli Jr., Scandroli Construction Company, as its president for 2024-2025. Also elected as officers were Joel Sjostrom, Sjostrom & Sons, Inc., as chairman of the board and Jake Dykstra, Cord Construction Company, as treasurer. Other sitting directors are Nathan

Heinrich, Rockford Structures Construction Company; Randy Hostman, Ringland-Johnson Construction Company; Steve Schmeling, Schmeling Construction Co.; and Christie Stenstrom Jarrett, Stenstrom Construction Group

NEW HIRES, PROMOTIONS, RETIREMENTS, DEATHS

CoyleKiley Insurance Agency, Inc., hired Angie Marcum (3) in their P&C department as a commercial account manager.

The Winnebago County State’s Attorney’s Office welcomed a new assistant state’s attorney. Andrew Hanson (4) was sworn in by 17th Circuit Court Chief Judge John Lowry.

WATT Global Media announced the addition of Lynzi Kleist (5) to its growing Petfood Industry brand.

OSF HealthCare welcomed Lauren Hargrave, PA, as a general surgery physician assistant.

Employee-owned and led Savant Wealth Management, a nationally recognized, fee-only, registered investment adviser, named Jon W. Zindel (6), CFA®, as its chief financial officer, effective Feb. 1.

Rockford Mutual Insurance Company (RMIC) hired Troy Bardell (7) as claims representative. Additionally, RMIC

promoted Jerald Carpenter (8) to casualty specialist, Paige Summins (9) to claims manager; Michelle Christiansen (10) to manager of marketing, and Dennis Gulling (11) to senior claims adjuster.

Lisa Olsen (12), product analyst, celebrated five years with RMIC in February.

Wesley Willows, recognized as one of the “Top 5 Best Senior Living Communities in Illinois” by Newsweek, welcomed Natasha McNeal (13), as fund development coordinator.

Geronimo Hospitality Group appointed Lisa Nitecki (14) as senior vice president of Blue Collar Coffee Co., and Jeff Ashton (15) as senior vice president of FullService Dining.

Klaas Financial welcomed Josh Stirling (16) and Eric J. Schwartz (17) to Klaas Financial Asset Advisors, LLC, in Fitchburg, Wisconsin.

First National Bank and Trust promoted Susan Starr (18) to vice president, cash management officer; Mallory Nygren (19) to cash management officer; Michael Montgomery (20) to vice president, enterprise architect; Keith McCormick (21) to first vice president, agriculture banking manager; Kristen Jacobsen (22) to assistant vice president, IT development team lead; and

Sean Gjestson (23) to first vice president, director of operations.

First Mid Bank & Trust appointmented two seasoned executives to its leadership team. Stas Wolak (24) assumes the role of chief retail banking officer and Jeremy Frieburg (25) was named chief information officer.

Mercyhealth welcomed Haleem Rasool, MD (26), board certified and fellowship trained hematologist and medical oncologist, to the Mercyhealth Cancer Center, 2400 N. Rockton Ave.

EMPLOYEE/COMMUNITY RECOGNITIONS, AWARDS

City of Rockford’s Head Start Director Faniqua Hughes (27) was accepted into the New Directors Mentor Program organized by the National Center on Program Management and Fiscal Operations and the UCLA Anderson School of Management. Katie Carlson (28), Goodwill Northern Illinois’ Supported Employment job coach at the Machesney Park location, passed the Certified Employment Support Profession credential (CESP), demonstrating her knowledge and skill to provide integrated employment services to a variety of populations. Sharetha Hopson (29), Goodwill Northern Illinois’ Diversity, Equity and Inclusion

Greater Rockford Chamber members appear bolded.

1. Simone Cameron

9. Paige Summins

17. Eric J. Schwartz

25. Jeremy Frieburg

33. Marc C. Gravino

8. Jerald Carpenter

16. Josh Stirling

24. Stas Wolak

32. John J. Holevas

2. Jim Derry

10. Michelle Christiansen

18. Susan Starr

26. Haleem Rasool, MD

34. Troy E. Haggestad

3. Angie Marcum

11. Dennis Gulling

19. Mallory Nygren

27. Faniqua Hughes

4. Andrew Hanson

12. Lisa Olsen

20. Michael Montgomery

28. Katie Carlson

5. Lynzi Kleist

13. Natasha McNeal

21. Keith McCormick

29. Sharetha Hopson

6. Jon W. Zindel, CFA®

14. Lisa Nitecki

22. Kristen Jacobsen

30. Silvia Diaz

7. Troy Bardell

15. Jeff Ashton

23. Sean Gjestson

31. Christine Barwick

in the newsMEMBERS IN THE NEWS

specialist earned her SHRM-CP certification from the world’s largest HR membership organization by successfully passing the accreditation exam and demonstrating her knowledge of HR.

Silvia Diaz (30), YWCA Northwestern Illinois’s higher education navigator, was selected for YWCA USA’s inaugural Emerging Leaders cohort.

First National Bank and Trust Company announced that Christine Barwick (31), AVP, agile project lead, earned the Scrum Master Certification, further solidifying her commitment to agile project management and team leadership.

COMMUNITY EVENTS

community

MARCH

SATURDAY, MARCH 2

Music at the Museum, 10 a.m.-2 p.m., Discovery Center Museum, 711 N. Main St., Rockford. Visit an instrument petting zoo and try out a violin, build musical instruments in our Makerspace, and create music-related crafts in our Art Studio.

MONDAY, MARCH 4

YWCA Leader Luncheon XLIV: Women of Achievement, 11:30 a.m.-1:30 p.m., Tebala Event Center, 7910 Newburg Road, Rockford.

SOAR Awards, 5:30 p.m., Coronado Performing Arts Center, 314 N. Main Street, Rockford. The second largest award show in the genre of gospel music, The Soar Awards celebrate gospel’s biggest artists and showcases some of the genre’s upcoming artists.

FRIDAY, MARCH 8

Rockford Area Arts Awards, hosted by the Rockford Area Arts Council, 5:30 p.m., Rockford Women’s Club, 323 Park Ave., Rockford.

SATURDAY, MARCH 9

Winnebago County 4-H Fun Day with University of Illinois Extension, 9:30 a.m.-12:30 p.m., Prince of Peace Church, 2336 Freeport Rd, Rockton. 4-H Fun Day is a three-hour event designed to give area youth ages 8-18 a chance to explore the many project areas available through 4-H. Registration deadline for Winnebago County 4-H Fun Day is March 1, 2024. To see a list of workshops available and to register, visit go.illinois.edu/ WC4HFunDay or call the office at 815-986-4357.

Lincoln Ball at Memorial Hall, 6-9 p.m., Veteran’s Memorial Hall, 211 N. Main St., Rockford. Join Tinker Swiss Cottage for a night of elegance and history at the Civil War-themed event. Ball re-enactors and dance callers offer instruction on how to perform the various dances of the mid-1800s for those interested in learning. Formal or themed attire is strongly recommended to match the occasion. Tickets are $15 for guests 12 and older; $8 for guests 6-11; and free for children 5 and under. Tickets are available at www.tinkercottage.com

FRIDAY, MARCH 15

Barrel of Laughs, featuring Vince Carone, 6:30 p.m., Prairie Street Brewing Co., 200 Prairie St., Rockford. Barrel of Laughs is a stand-up comedy series featuring both nationally recognized acts and local talent.

SATURDAY, MARCH 16

Shamrock 5K Beer Run benefiting Nik’s Wish, noon, Sportscore One, 1288 Elmwood Rd., Rockford. At five beer-stops, participants enjoy a 3-oz sample brew from one of a variety of local crafter breweries.

Ag All Around Us, 10 a.m.-Noon, Discovery Center Museum, 711 N. Main St., Rockford. MOOve on over to Discovery Center for a day of barnyard fun. Learn about farm life from local farmers, peek at some barnyard babies, design farm-tastic crafts and more.

Great Ladies of Swing – Rockford Symphony Orchestra, 7:30 p.m., Coronado Performing Arts Center, 314 N. Main Street, Rockford. Travel back to the era of Swing, a time when jazz ruled and the sultry voices of women such as Ella Fitzgerald, Billy Holiday and Sarah Vaughan echoed from every radio and dance hall.

Sip & Play Fundraiser, 6-9 p.m., Comprehensive Community Solutions, 917 South Main, Rockford. First hour – network, tour the campus, enjoy Vee Dub’s Mobile Cocktail Bar and play games. Then, play BINGO while enjoying

Greater Rockford Chamber members appear bolded. Thank you for your support of your fellow Chamber members.

John J. Holevas (32), Marc C. Gravino (33), and Troy E. Haggestad (34), partners with WilliamsMcCarthy LLP, a full-service, Illinois-based law firm headquartered in Rockford, were selected by their peers to the 2024 Illinois Super Lawyers list. Each year, no more than 5% of the lawyers in the state are selected by the research team at Super Lawyers to receive this honor.

Litesa Wallace, founder of LITE Strategies LLC, completed the prestigious Crain’s Academy Leadership Program.

food prepared by one of CCS’s newest programs, Rock For Work Culinary Program. The menu will feature items from multiple cultures and backgrounds. For more information or to donate or register, visit http:// tinyurl.com/DonateCCS815

SUNDAY, MARCH 24

One Night of Queen, 6 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford.

WEDNESDAY, MARCH 27

John Mellencamp, 8 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford.

SATURDAY, MARCH 30

The Egg Spot, 11 a.m.-3 p.m., Edgebrook, 1639 N. Alpine, Rockford. Special Easter eggs will be in shops across the mall for your family to spot and match to your map. Get your map at Norm’s Piggy Pen, find all the eggs, then bring the map back for a cool prize. Plus, families can get photos with Norm’s resident rabbit, Annie.

APRIL

SATURDAY, APRIL 6

Circus After Dark, a masquerade ball benefiting the Family Peace Center, 7 p.m. , Union Event Space, 112 N. 2nd St., Rockford.

FRIDAY, APRIL 12

Pretty Woman: The Musical, 8 p.m., Coronado Performing Arts Center, 314 N. Main St., Rockford.

SATURDAY, APRIL 13

NAEYC Week of the Young Child Resource Fair, 9 a.m.-noon, Northwest Community Center, 1325 N. Johnston Ave., Rockford. An epic morning of fun activities that’ll make kiddos giggle with glee, valuable resources for raising superstar kiddos, and connections with other awesome parents and caregivers.

THURSDAY, APRIL 18

Be The Story, Stateline Youth for Christ Banquet, 5:30-8 p.m., Embassy Suites by Hilton Rockford Riverfront, 416 S. Main Street, Rockford. Register at www.statelineyfc.org/new-events

THURSDAY, APRIL 25

Sip & Sample benefiting RAMP, 5:30-8 p.m., Nicholas Conservatory & Gardens, 1354 N. 2nd Street, Rockford. Immerse yourself in a sensory journey as you sample fine wine, artisanal beer, premium spirits and delectable culinary delights curated by local vendors. Be captivated by the Secret Life of Butterflies exhibit. Let the soulful melodies of Cole Brandt’s live music serenade you.

FRIDAY, APRIL 26

Wine, Beer & Spirits Tasting benefiting Alpine Kiwanis Club, 5:30-8 p.m., Artale & Co., 6876 Spring Creed Rd., Rockford. Cost is $20 – cash or check. Proceeds from the winetasting will enable Alpine Kiwanis Club Charities to financially support local nonprofit agencies that serve youth, the elderly and the disabled; provide scholarships to area high school graduating seniors; and assist with local and national disaster efforts. Alpine Kiwanis Club is a local service organization of volunteers dedicated to changing the world – one child and one community at a time.

MEMBERSHIP RENEWALS

Thank you to members who renewed with the Greater Rockford Chamber of Commerce in January 2024

A-1 Lapping & Machine Co. Inc.

Addante & Associates, Ltd.

Advanced Machine & Engineering Co. (AME)

Ameriprise Financial - Studio Wealth Advisory Group

Arc Design Resources, Inc.

Barnes International, LLC

BMO Center

Briargate Management, LLC

Byron Forest Preserve/PrairieView Golf Club

Campos Construction, Inc.

Carpenter’s Place

Catholic Diocese of Rockford

Chastain & Associates LLC

Coleman CPA & Consulting, Inc.

Collins Aerospace

Comcast Business

Comcast - Xfinity Retail

Cord Construction Company

Custom Concrete Ltd.

Dickey Staffing Solutions

Employers’ Coalition on Health (ECOH) Engineering Enterprises, Inc.

Fitzgerald Funeral Home and Crematory, Ltd. (Rockford Ave)

Fitzgerald Funeral Home and Crematory, Ltd. (Mulford)

Five Star Painting of Rockford

Freeway Rockford, Inc., Subsidiary of Freeway Corporation

Frink’s Sewer & Drain Inc.

Galapagos Rockford Charter School

Gardant Management Solutions / Grand Victorian of Rockford

Gemini Computer Systems, Inc.

Glenwood Center Ltd.

Global Spiritual Organization (Sikh Temple)

Golden Apple Foundation

Goodwill Industries of Northern Illinois

Gordon Flesch Company, Inc.

GreatWater 360 Auto Care

Hanson Professional Services Inc.

Hennig, Inc.

Home2 Suites by Hilton

Hughes Media Corp.

Keep Northern Illinois Beautiful

Key Realty - Team Top Rock, Commercial and Residential Brokers

KP Counseling Management, LLC

LaLoggia Investment Group of Wells Fargo Advisors

Lehan’s Medical Equipment

Leland L. Freberg, CPA, PLLC

Marshmallow’s HOPE Nonprofit Organization Corp

Metropolitan Title Agency

Midwest Packaging and Container

Midwest Stitch

Milwaukee Mitchell International Airport

Nicholson Hardware

NLT Title, a division of Attorneys’ Title Guaranty Fund, Inc.

Northern Illinois Food Bank - Rockford Branch

Northwest Community Center

Nova Painting & Decorating

Oliver Close, LLC

Orput Companies Inc./Edgebrook Shopping Center

Rally Appraisal, LLC

Redd Insurance Group

Region 1 Planning Council

Rockford Rides

Rock Valley Credit Union

Rockford Area Arts Council

Rockford Area Habitat for Humanity Inc.

Rockford Broach, Inc.

Rockford Promise

Rocktown Adventures

Rush Creek Distilling

Sam’s Club, A Division of Wal-Mart Stores

Stanley Steemer of Rockford

SVL Productions

The Observer

theFranaGroup

Thor Computing, Inc.

Transform Rockford

University of Illinois Chicago College of Nursing-Rockford Campus

University of Illinois Chicago College of Pharmacy at Rockford

University of Illinois College of Medicine Rockford

University of Illinois Extension Winnebago County

Warner Contracting, LLC, Dba Warner Roofing & Restoration

Weldstar Co.

Winnebago County Board Office

YMCA - Camp Winnebago YMCA

YMCA - Children’s Learning Center

YMCA - Northeast Family YMCA

YMCA of Rock River Valley

YMCA - Puri Family YMCA

YMCA - SwedishAmerican Riverfront YMCA

NEW CHAMBER MEMBERS

160 DRIVING ACADEMY

The nation’s largest commercial driving school.

303 N Main St Ste 100, 61101

Scott Wuebbels (815) 904-6218 www.160drivingacademy.com

CIRCLE BORING & MACHINE COMPANY, INC.

Precision machining - automotive machine rebuilding, off-road equipment.

3161 Forest View Rd, 61109

John Ekberg (815) 398-4150 www.circleboring.com

EVERYTHING SELF STORAGE

7243 Cherryvale N Blvd, 61112

Sara Laureano (815) 205-0055 www.youreverythingstorage.com

LIVE4LALI

A Recovery Community Organization (RCO) nonprofit organization providing Naloxone distribution, peer recovery support, treatment navigation, and harm reduction ideas.

401 W State St Ste 200, 61101 William Crandall (815) 519-3472 live4lali.org

T-MOBILE FIBER

Internet service provider in Rockford, Illinois.

8000 W 78th St Ste 400

Edina MN 55439

Carl Bourdages (612) 239-1405 www.t-mobilefiber.com

ZION DEVELOPMENT CORPORATION

A Christian neighborhood development organization providing safe, decent and affordable housing for lower income people, including seniors and adult homeless men and women.

PO Box 4387, 61110

Robert Campbell (815) 964-8280 www.ziondevelopment.org

MARCH 2024 ANNIVERSARIES

Thank you to our members celebrating their anniversaries with the Greater Rockford Chamber of Commerce

25 YEAR MEMBERS

Byron Forest Preserve/ PrairieView Golf Club

Olson Aluminum Casting Ltd.

20 YEAR MEMBERS

Dickey Staffing Solutions

15 YEAR MEMBERS

Next Rockford NFP, Inc.

10 YEAR MEMBERS

FNBO

Nicholson Hardware

Rocket Industrial, Inc.

Weldstar Co.

5 YEAR MEMBERS

D.Q. Grill & Chill - Dairy Queen (Perryville Rd)

D.Q. Grill & Chill - Dairy Queen (Sandy Hollow)

Pro Legal Care LLC

MARCH 2024

TUESDAY, MARCH 12

Business Over Lunch“Cybersecurity with a side of AI”, 11:30 a.m., Radisson Hotel & Conference Center, 200 S. Bell School Rd., Rockford. Presented by: Thayer Energy Solutions. Join the Greater Rockford Chamber of Commerce and Elevity, a division of Gordon Flesch Company, for lunch as we serve up information on how artificial intelligence (AI) will impact security for businesses. Although it often seems AI is an organization’s solution to all problems, Elevity’s keynote presentation will highlight the importance of understanding the potential impacts and risks for your business. Cybersecurity experts from Elevity and Arctic Wolf will also be available to answer questions and share additional insights. Register at rockfordchamber.com.

THURSDAY, MARCH 14

Crandall Stats and Sensors Inc 10

Year Anniversary Open House/ Ribbon Cutting, 10 a.m., Crandall Stats and Sensors, Inc., 9918 N Alpine Rd., Machnesney Park. Ribbon cutting at 10 a.m.; Open house from 10 a.m. to 2 p.m.

MembersAlliance Credit Union

Ribbon Cutting, 2:30 p.m.,

MembersAlliance Credit Union, 5110 Rockrose Ct, Roscoe.

THURSDAY, MARCH 21

The Update, 9 a.m., University of Illinois College of Medicine Rockford, 1601 Parkview, Rockford. Presented by: UW Health

Premiere Small Business Sponsor: Thayer Energy Solutions

Featuring: Zack Oakley, Chicago Rockford International Airport; Dr. Gina Caronna, The Workforce Connection; Laura Furman, Midway Village Museum.

Boot Barn Ribbon Cutting, noon, Boot Barn, 6280 E State St, Rockford.

THURSDAY, MARCH 28

Amez Enterprises Ribbon Cutting, 10 a.m.., Greater Rockford Chamber of Commerce office, 308 W. State Street, Suite 190, Rockford.

APRIL 2024

THURSDAY, APRIL 18

Celebration of Leadership, 10:00 a.m., Hoffman House, 7550 E State St, Rockford. Presented by: Mr. Goodwater

Frank Wehrstein

Dickerson & Nieman Realtors

EX-OFFICIO DIRECTORS

Mayor Tom McNamara

City of Rockford

Michael Dunn, Jr. Region 1

Caitlin Pusateri

Greater Rockford Chamber of Commerce