Welcome to Vida y Estilo Hospitality group, where we believe that exceptional experiences begin with extraordinary hospitality. With a rich history of excellence and a commitment to innovation, we pride ourselves on delivering unparalleled service and unforgettable moments. Since our inception, we have been dedicated to
bringing together the finest ingredients, innovative culinary techniques, and warm, attentive service to create unforgettable moments around the table. Our diverse portfolio of restaurants offers something for every palate, from upscale fine dining to casual, eclectic eateries. We invite you to savor the unique flavors and vibrant atmospheres that define our culinary destinations. We are delighted to share our love
ABOUT VIDA & ESTILO HOSPITALITY GROUP
Established in 1985, Vida & Estilo which is Spanish for Life & Style, has grown into a renowned group of restaurants known for culinary innovation and exceptional dining experiences. It is one of the most influential independent restaurant operators in the US with a portfolio that includes hotels and dining establishments.
V&E, standing for Vida & Estilo, is a team of industry professionals who successfully intertwine traditional and lifestyle concepts into one vision and turn it into reality. Our commitment to excellence shines through in every location, from gourmet creations to beloved comfort foods.
The brand epitomizes a lifestyle concept that seamlessly integrates distinctive experiences, gastronomy, mixology, entertainment, music and ambiance at every location, endowing each with a unique and distinctive personality and vibe.
One of the most important elements in V&E’s lifestyle vision is their focus on a unique 360-degree ambiance from music to decor. This seasoned group of creators is behind some of the most recognized restaurants located in Miami and Las Vegas.
Today V&E is a big family that employs XXX people and impacts more than XXX families including our vendors, partners, agencies and employees.
VIDA & ESTILO
DNA
Our DNA serves as the foundational pillars of the brand experience across all our locations. Vida & Estilo embodies a lifestyle concept that integrates:
• Uncompromising Quality: From the careful selection of suppliers to ingredient traceability and the culinary process, we ensure the highest quality in every aspect. Our commitment to excellence begins with sourcing the finest ingredients and extends through every step of preparation.
• Exceptional Customer Care: We elevate hospitality to new heights with a focus on warmth, attentiveness, and a genuine sense of family. Every detail is meticulously curated to deliver an exceptional dining experience, ensuring that our guests feel valued and cherished.
• Distinctive Experience: Our venues offer a fully immersive, 360-degree ambiance, where every detail contributes to a welcoming and outstanding environment. We create memorable experiences through thoughtful design and an unwavering attention to detail.
• Proudly Latin Heritage: We honor the Latin culinary culture, integrating this rich cultural heritage into our brand’s DNA. While it is a significant part of our identity, we remain open to future concepts that may evolve beyond this core influence.
OUR PURPOSE
Our purpose is to be the go-to destination for unforgettable moments, elevating the benchmark for excellence in the industry by offering unparalleled service, culinary excellence, and creating extraordinary environments. We aspire to be recognized as the leading and financially successful hospitality group that showcases the best of Latin culture while delivering exceptional experiences to our visitors.
BOARD OF DIRECTORS
This esteemed Board of Directors is the driving force behind VE Hospitality Group’s portfolio of acclaimed restaurants and hotels in Miami and Las Vegas. Comprising a diverse team of visionary leaders, they bring a wealth of experience and creativity to our operations. Their proven expertise and strategic insight have been instrumental in shaping our renowned establishments and ensuring exceptional guest experiences across the United States.
Jamil Dib
Co-Founder & Owner of V&E
Hospitality Group
Jamil has been a pivotal and driving force in the local, national and international restaurant scenes for more than 34 years. In 1996, Dib and his childhood friend Simon Jacobo began making a name for themselves with the start of V&E Restaurant Group and alongside with Cuban restaurateur Eduardo Araoz, have been launching and operating globally inspired culinary brands across the country, from Miami to Las Vegas, ever since. Within the past two decades, V&E has opened and operated more than 20 restaurants.
MEET THE TEAM
Eduardo Araoz
Co-Founder & Owner of V&E
Hospitality Group
For over two decades, Eduardo Araoz has been a managing partner of V&E Hospitality Group. In 1999 he joined the group and since then he has been responsible for the U.S. expansion of the brand’s multicultural culinary concepts in South Florida and Vegas, including the opening and development of Havana 1957, Oh! Mexico, Marabu, Barsecco, PaperFish, Mercato della Pescheria and Cortadito Coffee House.
Prior to joining V&E Hospitality Group, Araoz worked for Meliá Hotels International in Spain, overseeing the company’s expansion in Cuba and the Caribbean where they opened 14 new hotels.
Born into a restaurant dynasty in Havana, Cuba, Araoz’ exposure to the restaurant business started at a young age in his native country and continued in Spain where he developed his skills in hospitality as Maître D’ and chef.
Araoz holds a degree in tourism and hospitality management with a specialization in restaurant management from the University of Barcelona. Thanks to his educational growth, his passion for Arts & Culture and experience as a restaurateur, he is highly regarded by his peers due to his natural affinity for hospitality
Simon Jacobo
Co-Founder & Owner of V&E Hospitality Group
With a long line of successful men in his family, Jacobo has been introduced to the world of business and commercial transactions. He was born and raised in the capital of Mexico, where his father mentored him in the textile business. In his early twenties, he took control of the family business and at the same time attended the “Universidad del Valle de Mexico”, obtaining a degree in Business Administration and a minor in Hospitality.
During his years in school, he demonstrated to be a natural promoter and nightlife ambassador, opening his first restaurant bar in 1985 in the Historical district of Mexico City. The success was instantaneous and over 2,000 eager guests partied every weekend at this location, making it a classic spot for food and entertainment.
Today, his group in Mexico owns over 30 restaurants with concepts of Authentic Mexican restaurants in an expansion that is everything but slowing down. He has two hotels in Marbella, Spain. Jacobo is also devoted to his family and children and the well-being of his employees. He is regarded as a charismatic leader and praised for his face-to-face relationship with his staff.
After 30 years in business, he travels extensively to find new opportunities and investments and developing the corporate structure of the Miami based group.
Matías Pesce
CEO & Owner of V&E Hospitality Group
Matias is the leading force behind Vida & Estilo. Since joining the group in 2017 he has been responsible for overseeing the company’s strategy, its operations and performance, corporate governance, and expansion plans nationwide. Matias has more than 20 years of global executive experience, leading and managing multicultural teams throughout Latin America and the United States.
His background includes a proven track record in transforming companies into competitive and profitable businesses, creating value for their shareholders, restructuring organizations, implementing financial strategies and improving financial wealth for companies. Under his leadership, V&E Restaurant Group has made a mark on enhancing corporate governance, and the key business process, as well as improving the financial wealth of the group, transforming V&E into a sustainable, profitable, and solid organization.
Matias demonstrates excellence and extraordinary success in innovation, performance, and personal commitment to V&E and the communities the restaurants serve.
PERFORMANCE HIGHLIGHTS
In 2023, Vida & Estilo achieved a remarkable 9.8% increase in net sales, surpassing $145.8 million for the first time in our history. This significant growth is the result of our successful expansion into new locations, the introduction of innovative dining concepts, and a notable increase in same-store sales.
Looking ahead, 2024 is projected to be another exceptional year, with sales expected to grow by 7.7%. Our unwavering commitment to delivering exceptional guest experiences and our strategic focus on investments and operational excellence have laid a solid foundation for continued success in the years ahead.
OPERATIONAL EXCELLENCE
Our focus on operational efficiency has led to a XX% reduction in overall costs and a XX% increase in productivity across our restaurants. Through the implementation of new technologies and streamlined processes, we have enhanced service delivery and optimized resource management. These improvements have contributed to a more sustainable and profitable operation, ensuring long-term success and growth.
At Vida & Estilo, we are committed to advancing our digital transformation by integrating diverse technologies to drive business growth and efficiency. Our strategic agenda for digital transformation in 2024 includes the following key initiatives:
Data-Driven Restaurant: We are leveraging Business Intelligence solutions to develop dashboards with strategic indicators. These dashboards facilitate real-time business analysis and operational control, enabling more agile decision-making and enhanced management of our restaurant operations.
Voice Recognition: We are implementing advanced voice recognition technologies to improve our telephone service and optimize resource allocation. This innovation will streamline customer interactions and enhance service efficiency.
Sales Forecasting & Labor Planning: Our adoption of AI-based solutions will enable automated sales forecasting and weekly labor scheduling. This technology will help us better manage labor resources and improve accuracy in meeting sales targets.
CRM Implementation: We are rolling out a new CRM solution to enhance our customer relationship management. By gaining deeper insights into customer behavior and preferences, we can deliver targeted promotions and personalized experiences through digital channels
These initiatives reflect our dedication to harnessing technology for operational excellence and delivering superior experiences for our guests.
EXPANSION AND NEW OPENINGS
Vida y Estilo proudly announced the opening of two new restaurant brands, four new locations of existing restaurant brands, and one new hotel for 2024. This expansion includes two new openings in Las Vegas, our flagship restaurant Havana 1957 Flamingo and Cortadito Coffee House Flamingo, as well as the introduction of our new culinary concepts, Salty Flame, in Brickell and Donatella, in South Beach Miami together with the opening of the boutique hotel Orcidea, and the expansion of our fast casual concept Cortadito Coffee House in Brickell and Downtown Miami.
Our strategic growth plan underscores our commitment to bringing high-quality culinary experiences to new audiences and solidifying our presence in the hospitality industry.
Vida & Estilo’s commitment to excellence is reflected in our meticulous approach to every aspect of the dining experience. From our carefully crafted food and drinks to our distinctive design elements, we ensure that each guest enjoys a memorable and delightful experience.
Our food
When you sit down and order from any of our mouthwatering dishes, carefully prepared food, your senses are overwhelmed.
One difficult thing is to just try one dish, you will want to come everyday to try all of our menu.
Our drinks
Our drink menu proudly includes high quality brands with our own special twist and flavor.
All of our cocktails are artisanal using fresh, natural and handcrafted ingredients.
Inside decoration
As art enthusiasts, our artist, designers and team focus on a unique 360 degree ambience, they work hard in taking care of all furniture, décor, lighting and gardening to ensure a unique feel that fits the identity of each of our restaurants.
RESTAURANTS OUR
VE’s award-winning portfolio includes Café Americano, PaperFish, Barsecco, Oh! Mexico, Havana 1957, Cortadito Coffee House, Marabu, Mercato Della Pescheria and the iconic News Cafe.
MERCATO DELLA PESCHERIA
“The real Italian Market experience”
Cuisine: Italian Locations: Las Vegas inside the Venetian resort and in Miami Beach
MERCATO DELLA PESCHERIA
Discover Mercato della Pescheria—your “go-to destination” for an upscale yet casual Italian dining experience. This distinctive restaurant offers a unique blend of elements that elevate your visit:
• Open Kitchen: A symbol of transparency, our open kitchen invites you to experience the vibrant aromas, colors, and textures of our dishes. This interactive feature enhances your dining experience and allows us to offer diverse, customized culinary experiences and activities.
• Handmade Craftsmanship: Embracing the Italian tradition of “la mamma” cooking, our food is prepared and showcased with artisanal care. Each dish reflects the rich, family-oriented roots of authentic Italian cuisine.
• Mercato Estaciones: Our market stations highlight the freshest ingredients and offer a variety of artisanal products. From Sicilian pottery and homemade pasta to our signature tomato sauce, you can take home a piece of the Mercato experience.
• Fresh, Simple, Untouched: We pride ourselves on using the purest local ingredients, prepared with minimal intervention to preserve their natural flavors. Our approach emphasizes simplicity and quality, delivering dishes that are both delicious and true to their origins.
PAPERFISH
“A sense of genuine connection”
Cuisine: Japanese Locations: Brickell & South Beach, Miami
PAPERFISH
Discover Paperfish—where we craft highly shareable and unforgettable moments.
Paperfish Sushi is a contemporary Tokyo-inspired izakaya that masterfully blends Nikkei cuisine with Japanese elegance and the vibrant seasonal flavors of Peru. Our space offers a seamless fusion of modern and traditional elements, creating an inviting atmosphere for every guest.
• Entrance Experience: Walk through the red torii gates, a symbolic transition from the everyday to the extraordinary, and onto our openair terrace. Here, you’ll find draping plants, Japanese street signs, and a sea of softly lit paper lanterns, setting the stage for a unique dining experience.
• Elegant Interior: Inside, the clean lines of natural materials and wood accents are beautifully complemented by the delicate pink petals of a cherry blossom tree, creating an enchanting and serene dining environment.
• Culinary Delight: Dive into a menu featuring the finest seasonal ingredients, designed to foster a warm, social dining experience. Our selection of small and main plates encourages sharing and communal enjoyment, reflecting the essence of our Nikkei culinary fusion.
MARABÚ
“Coal fired gourmet cuban Cuisine”
Discover Marabú—a culinary innovator that ignites your curiosity and invites you to explore new tastes.
Marabú pays tribute to Cuban culture with its name and its artisanal approach to cuisine. Our restaurant brings the rich, smoky flavors of Cuba’s countryside to your table, featuring dishes cooked over charcoal for an authentic taste. Our diverse menu includes large-format meats, flavorful rice and vegetable dishes, and fresh seafood, all prepared with a distinct Cuban flair.
• Inspired Ambiance: The design of Marabú draws from the charming cities of Camagüey and Pinar del Río, capturing the suave elegance and allure of Cuba. The centerpiece of our space is a chic, Havanainspired bar offering a selection of traditional Cuban cocktails with a contemporary twist. Additionally, our outdoor pergola evokes “el campo,” providing a vibrant al fresco dining experience.
• Culinary Excellence: At the heart of Marabú is a team of international chefs dedicated to reimagining Cuban cuisine. Their approach combines traditional family favorites with creative twists, ensuring each dish offers both nostalgia and innovation.
• Cuban Gourmet: Representing the “New Cuban” culinary scene, Marabú reflects the vibrant spirit of modern Miami. We celebrate the ethnicity trend with an elevated take on traditional Cuban flavors, offering a contemporary and refined dining experience.
• Vibrant and Stimulating: Marabú creates moments of discovery through unexpected ingredient combinations and diverse flavors. Our dynamic approach fosters a stimulating environment where every meal is an exploration of taste and culinary creativity.
