Brand Guidelines
Mission
Make delightful products for BHPH
WHY HOW WHAT
We believe in empowering car dealers in the Buy-Here-Pay-Here (BHPH) industry by providing them with tools that simplify their business processes. Our mission is to support dealers in serving their customer base, which o en includes individuals with low credit or income, by making their operations more e cient and user-friendly. We aim to reduce the complexity of car payments, ensuring dealers can focus on what they do best - selling cars.
We achieve this by developing a simple, user-friendly app that integrates seamlessly into the daily operations of BHPH dealers. Our app features an intuitive interface for account overview, payment history, and making payments, reducing the administrative burden on dealers.
Our product includes a mobile app that facilitates easy car payments with features like account overview, payment history, and the ability to make payments directly. Our revenue model is based on convenience fees and payment processing residuals, ensuring a sustainable business model that supports our dealers.
Visions
A core value is a fundamental belief or principle that serves as the foundation for a company.
The company was started by a BHPH dealer, and has grown on the guidance of many others. We listen to our customers, and BHPH dealers in general. They know what they need. 01.
Transparency is at the heart of our operations at Carpay. We believe in maintaining an open and honest dialogue with our dealers, even when the truth might be di cult to convey. 02.
We focus on making things better, every day. We don’t stop creating, tweaking, and simplifying. The work will never be done. 03.
We get things done. We have a bias toward immediate action. We keep our teams flat and nimble, and completely free of bureaucracy. 04. 01 02 03 04
Brand Identity 01.
Logo
Primary Mark
The font used is clean and geometric, chosen to reflect simplicity and e ciency. It's legible and professional, ensuring that our brand is easily recognizable.
Logo Ratio
BRAND GUIDELINES
PRIMARY MARK
Clear Space
Mono.
Black & White
The black and white (monochromatic) presentations of the Carpay logo are used for their versatility, ensuring legibility on any background. Maintaining brand consistency across various platforms and preserving brand integrity in low-resolution media.
BRAND GUIDELINES
Color Usages 02.
Color
HEX: #2A5AA7
RGB: 42-90-167
CONTRAST BLUE
HEX: #0433BF
RGB: 04-52-191
HEX: #03258C
RGB: 03-37-140
BRAND GUIDELINES
BLUE
DARK BLUE
Secondary
Color Mixing
BRAND GUIDELINES
#2BB6ED
#2BB6ED
#1C8DF7
#1171FA
#0147FF
#FF6902
#FF8820
#FCA039
#F8BF55
#3B8E20
#55B52D
#71D13F
#A4F772
Gradients
BRAND GUIDELINES
#14223E #295998
#0433BF #3E8DFF
#03216B #0F4ECE
#0147FF #2BB6ED
#FF6902 #F8BF55
#3B8E20 #A4F772
Brand Typography 03.
Primary
Satoshi is a modernist sans serif typeface. Its design combines typically grotesk-style letterforms, with some characters that are quite geometrically-designed. In terms of its appearance, Satoshi was inspired by Modernism and Industrial-Era graphic and typographic design.
Satoshi
Light
ABCDEFGHIJKLMONPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 01234567890
Regular
ABCDEFGHIJKLMONPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 01234567890
Black
ABCDEFGHIJKLMONPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 01234567890
Sub Header
The wind was a mournful wail as it whipped through the desolate landscape, stirring up dust and debris.
Header Satoshi Satoshi
Small texts
And when they finally reached the summit, they were rewarded with a breathtaking view, a panoramic vista that took their breath away..
Brand Applications 04.
