RMSMC Media Kit 2021-2022

2021 C O L O R A D O S TAT E U N I V E R S I T Y

2022 R O C K Y M O U N TA I N S T U D E N T M E D I A

A GUIDE TO ADVERTISING, PRODUCTION, AND MARKETING SERVICES

Rocky Mountain Student Media is a multi-faceted media company that’s equipped to help your business or organization find success. Our award-winning media outlets provide solutions to help you effectively reach the Colorado State University, Fort Collins, and Northern Colorado communities. Our unique ability to combine print and broadcast, with digital, social media, video production and marketing services, makes it easy for us to create an advertising plan tailored specifically to meet your needs — a plan that engages your audience and makes the most sense for your business.

Our mission at Rocky Mountain Student Media is to provide educational opportunities for students and to serve the CSU community. As RMSMC continues to grow, we are able to expand our educational mission and offerings to students. In turn, this maximizes our ability to serve you, our customers, with more media and marketing opportunities than ever before.

For more information and ad samples visit: advertising.rockymountainstudentmedia.com We’re looking forward to helping you achieve your goals.

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Named top college media company of the year.

College Media Business and Advertising Managers 2021

how to connect with rmsmc G E N E R A L I N F O R M AT I O N Rocky Mountain Student Media Corporation Room 118, CSU Lory Student Center, Campus 8038 Fort Collins, CO 80523 970.491.1683 frontdesk@collegian.com

ADVE RTISI N G Spencer Ackerman Student Ad Manager

sackerman@rockymountainstudentmedia.com

Electra Holberton Digital Ad Manager

eholberton@rockymountainstudentmedia.com

Christa Reed Senior Account Executive Kim Blumhardt Ad Director

970.412.2716 christa.reed@colostate.edu 970.491.1146 kim.blumhardt@colostate.edu

advertising.rockymountainstudentmedia.com

NEWSROOM 970.491.7513 news@collegian.com news@kcsufm.com ctvnews@collegian.com

@CSUCollegian @KCSUFM @CTV11

@CSUCollegian @KCSUFM @CTVChannel11 @StudentVideoProductions @CSUStudentMedia @CollegeAveMag

CSUCollegian KCSUFM

CTV Channel 11 KCSU FM Student Video Productions

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MEDIA & MARKETING OPPORTUNITIES PRINT

PRINT The Rocky Mountain Collegian Weekly Edition (Thursdays) Front Page Ad Front Page Sticky Note Back Page Ad Puzzle & Crossword Sponsorship College Avenue Magazine

B R OA D C A S T KCSU Pre-Recorded Announcements KCSU Live Read Show Sponsorships KCSU Concert Calendar Sponsorships CSU Volleyball Broadcast Sponsorships CSU Softball Broadcast Sponsorships CTV Ads on Comcast, Connexion, and Streaming

CSU Life for Faculty & Staff

Podcast Sponsorships

Housing Guide Best of CSU Graduation Keepsake Edition - Mail-Home Parent & Family Resource Guide/Calendar Visitors Guide to Fort Collins & CSU Ram Life Orientation Guide - Mail-Home Sponsored Content

MARKETING SE RVICES Event Planning & Sponsorships Graphic Design Services DJ Services Plaza Tabling & Street Team Distribution

WEB Leaderboard Ad

Sponsored Content

Sidebar Ad

Native Advertising

Sneaker Ad

Text Links

D I G I TA L & S O C I A L Digital Email Blast - The Stump Ram Deals Coupon App Facebook, Instagram & Twitter Posts YouTube Preroll Video Ads Social Media Management Sponsored Content Posts Social Media Contests KCSU Digital Display Ad Google Ad Campaigns and SEO

VIDEO & AU DIO Long & Short-Form Video Production

Brand Ambassador Program

POSTERS 18” x 36” or 24” x 48” Posters on indoor newspaper kiosks

26” x 50” Posters on outdoor newspaper kiosks

On-Campus Postering 8.5x11” and 11x17” printing available

BUNDLE & SAVE

WITH OUR LOYALTY PROGRAM! Bundle any of our media & marketing opportunities and save up to 30% on your total package.

SAVE 10%

Event Filming (lectures, concerts, etc.)

BUNDLE $3,000 – $5,000

Video for Web & Social Media

SAVE 20%

Podcast Production Video Editing

BUNDLE $5,000 – $10,000

Still Photography

SAVE 30%

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BUNDLE $10,000+

the csu community

More than 34,000 students make up the CSU community, and our faculty and staff make up the largest employee group in Fort Collins. Together, these two markets are invaluable to the local economy.

34,166 ENROLLED STUDENTS

28,000 LIVE OFF CAMPUS

6,000 FIRST-YEAR STUDENTS

7,600 FACULTY & STAFF

Source: CSU Budgets & Institutional Analysis, Fall 2020

CSU STUDENTS WILL BUY LOCAL!

Students are more likely to engage with student media brands digitally and in person than local and national news outlets.

20%

OF THE CITY’S SALES TAX COLLECTION IS SPENDING BY CSU STUDENTS & FACULTY

LOOK TO RMSMC FOR CREATIVE SOLUTIONS TO REACHING THE CSU CAMPUS COMMUNITY.

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COLLEGIAN.COM & KCSUFM.COM Collegian.com and KCSUFM.com are the Rocky Mountain Student Media’s sites for breaking news, blogs, videos, photos, and live stream TV and radio. Collegian.com and KCSUFM.com provide the best digital platforms for reaching on- and off-campus audiences.

Collegian.com was awarded “Best College Website” by College Media Association in 2018.

MORE THAN 132,000 MONTHLY PAGE VIEWS* *average monthly views on collegian.com, 2020-2021

M O N T H LY PA C K A G E & S P E C I A L F E AT U R E S SPONSORED CONTENT 50,000 IMPRESSIONS GUARANTEED

50,000 IMPRESSIONS GUARANTEED

50,000 IMPRESSIONS GUARANTEED

150,000 IMPRESSIONS GUARANTEED

150,000 IMPRESSIONS GUARANTEED

150,000 IMPRESSIONS GUARANTEED

*Per impression rates also available

SPONSORED CONTENT APPEARS ON COLLEGIAN.COM.

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DIGITAL SERVICES THE STUMP D I G I TA L E M A I L B L A S T Using our email blast, the Stump brings news and content directly to 10,000 opt-in email subscribers. Space is limited, book early.

SIDEBAR AD AND LOWER LEADERBOARD

RAM DEALS MOBILE APP Go mobile and advertise on CSU’s local coupon app featuring digital coupons that are easy to use, redeem and track. Unlimited copy changes.

EXCLUSIVE LEADERBOARD AD

$75/week

30,000 REACH MINIMUM

30,000 REACH MINIMUM

300 x 250 px

SPONSORE D CONTE NT Sponsored content is content (text, video, or both) that you control and is placed in the Collegian newspaper, on collegian.com and/or KCSUFM.com. The content is clearly labeled as “sponsored content” and owned by you. It is free to use in any capacity you want in addition to posting on our media outlets.

Approximately 300-word article and images posted on collegian.com or KCSUFM.com and printed in Collegian, CSU Life, or College Ave Magazine.

SOCIAL MEDIA SOCIAL M E DIA MANAG E M E NT Let RMSMC take the lead on managing your social media channels. All services include Initial Consultation Meeting, Setup and Audit of current social media, Social Media Calendaring and posting, and Custom Analytics Reports.

SOCIAL MEDIA POSTS Post an ad on Collegian or KCSU Instagram or Facebook Twitter Post

YouTube Preroll Video Ad to targeted market

$75

SOCIAL MEDIA CONTESTS Promote your business through our social media contest promotional program. Select your contest (i.e.: Video; Photo; Photo Caption; Vote or Hashtag Contests) and we do the rest! Price includes a minimum of 9 social media posts and a link to your website. $1125 value.

All media posts will tag your business.

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THE COLLEGIAN The Rocky Mountain Collegian is an award-winning, student-run newspaper celebrating its 130th year in publication. Named one of the top college newspapers in the country by the Princeton Review, the Collegian reports on campus and local news.

Newspapers are distributed throughout the CSU campus and to over 150 locations off campus.

Visit COLLEGIAN.COM/DELIVERY for distribution map.

FULL PAGE

2/3 PAGE

HALF PAGE

HALF PAGE

1/4 PAGE

1/4 PAGE

1/6 PAGE

BIZ CARD

9.5”x12.25”

5.6”x12”

9.5”x6”

5.6”x10”

5.6”x5”

3.7”x7.5”

3.7”x5”

3.7”x2”

R AT E S P E R P U B L I C AT I O N LOCAL/NATIONAL

CSU DEPARTMENT

CSU STUDENT ORG.

FRONT PAGE

$350

$315

$180

BACK PAGE

$450

$405

$225

FULL PAGE

$380

$340

$180

2/3 PAGE

$250

$218

$110

HALF PAGE

$208

$187

$90

1/4 PAGE

$127

$110

$45

1/6 PAGE

$75

$68

$30

BIZ CARD

$42

$38

$24 *CUSTOM SIZING AVAILABLE

ONLINE CLASSIFIEDS

For more information, go online to collegian.com/classifieds

P R E M I U M P L AC E M E N T & D I S T R I B U TI O N PUZZLES & FEATURES Engage readers while they are actively involved with the Collegian and secure a guaranteed weekly placement on Thursday beside one of the Collegian’s most popular features: Sudoku, Crossword or Nope & Dope.

4,000 COPIES

EVERY THURSDAY SEE LAST PAGE OF THIS GUIDE FOR FULL PUBLICATION SCHEDULE

WEEKLY THURSDAY PUBLICATION DEADLINE 5 PM MONDAY

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THE COLLEGIAN FRONT PAGE STICKY NOTES Add impact to your advertising message with front page sticky notes. Placed on the left side of the front page, this full-color sticker is guaranteed to grab the attention of readers.

INSERTS Canvas CSU & Fort Collins with a flyer or stand alone advertisement insert inside the Collegian. Price does not include printing.

RATES FOR 3”x3” STICKER

SPECIAL PUBLICATIONS Rocky Mountain Student Media produces specialty publications in partnership with Colorado State University departments featuring unique content for targeted audiences.

Interested in your own publication? We can help.

Call 970.491.1146 for more information.

N EDITON 2020

Vol. 130, No.

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M OV E - I N

in the CSU, students PAGE 6 >> for change as bias fight incidents occur This year is PAGE 22 >> but we will harder, be better Community PAGE 32 >> members help up students mask

AIN KY MOUNT

THE ROC

COLLEGIAN.COM

for move-in

MOVE-I

Reaching new and returning students has never been easier. The Move-In/ Welcome Back edition is placed in residence hall rooms for each student prior to move-in day, and distributed to key campus locations the week of August 16.

s politician .

Remind rk for you they wo

g for votin Sign up s at /csu reminder rica.com voteame

VoteAmerica

is a 501(c)3

registered

non-profit

organization,

and does

not support

or oppose

any political

candidate

or party.

PUBLISHES

DEADLINE

AUGUST 16

AUGUST 4

*SPECIAL RATES & SIZES APPLY*

Vote.

PA R E N T G U I D E & C A L E N DA R Created especially for parents and families of new CSU students, the Parent Guide is distributed at Ram Orientation and throughout the year through Parent and Family Programs.

PUBLISHES

MAY 2022

*SPECIAL RATES & SIZES APPLY*

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SPECIAL PUBLICATIONS HOUSING GUIDE Help CSU students find the perfect place to live. The Housing Guide features housing options, tips for living on- and off-campus and specifics about laws affecting students.

PUBLISHES

DEADLINE

JANUARY 31

JANUARY 24

*SPECIAL RATES & SIZES APPLY*

BEST OF CSU Featuring CSU’s favorite places to eat, drink, and hang out. This edition is the BEST place to brag about your business. Distributed throughout the year.

PUBLISHES

DEADLINE

FEBRUARY 15

FEBRUARY 4

*SPECIAL RATES & SIZES APPLY*

M A I L - H O M E G R A D U AT I O N C O M M E M O R AT I V E E D I T I O N With content, including congratulatory ads, targeting grads and their families, this keepsake is mailed to the homes of graduating seniors.

FALL EDITION

SPRING EDITION

PUBLISHES

PUBLISHES

DECEMBER 12 DEADLINE

DECEMBER 3

MAY 9

*SPECIAL RATES & SIZES APPLY*

DEADLINE

APRIL 29

VISITORS GUIDE Distributed year-round, the Visitors Guide highlights the best of both Fort Collins and CSU, and is the perfect go-to publication for families and campus visitors.

PUBLISHES

*SPECIAL RATES & SIZES APPLY*

MAY 2022

R A M L I F E O R I E N TAT I O N G U I D E A CSU guide to campus and college life for new students. Ram Life is distributed throughout the summer at Ram Orientation.

PUBLISHES

10

JULY 2022

*SPECIAL RATES & SIZES APPLY*

CSU LIFE

CSU Life is a monthly news publication produced specifically for faculty and staff at Colorado State University. The publication is delivered directly to 5,000 staff mailboxes on campus and features stories for and about employees, staff accomplishments and campus events.

FULL PAGE

HALF PAGE

1/4 PAGE

1/8 PAGE

9.5”x13.75” $500

9.5”x6.75” $312

4.625”x6.75” $192

4.625”x3.25” $104

P U B L I C AT I O N D AT E S SEPTEMBER 13

OCTOBER 11

NOVEMBER 8

DECEMBER 6

DEADLINE SEPT. 3

DEADLINE OCT. 1

DEADLINE OCT. 29

DEADLINE NOV. 22

FEBRUARY 7 DEADLINE JAN. 28

MARCH 7

APRIL 4

MAY 9

DEADLINE FEB. 25

DEADLINE MAR. 25

DEADLINE APR. 29

college avenue Colorful, bold, inquisitive, diverse. College Avenue is student media’s lifestyle publication, printed on premium magazine stock. Each edition features a lifestyle topic and includes general interest stories on trends and happenings. View additional content on the new College Avenue website

collegeavemag.com.

SIZING & PRICES INSIDE FRONT COVER

FULL PAGE

HALF PAGE

1/4 PAGE

BACK PAGE AD

7.5”x10” $360

7.5x10” $270

7.5”x4.875” $180

3.7”x4.875” $115

7.5”x10” $400

Ask about digital advertising on collegeavemag.com.

DISTRIBUTION FALL

SPRING

SUMMER

OCTOBER 6

MARCH 2

APRIL 20

DEADLINE SEPT. 17

DEADLINE FEB. 11

DEADLINE APR. 1

DISTRIBUTION

3,000 PER ISSUE

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KCSU

KCSU is music intensive and genre inclusive, broadcasting cutting edge alternative, electronic, hip-hop and more. KCSU also provides 10 hours each week of local news, sports talk, and seasonal play-by-play coverage of CSU Women’s Volleyball and Softball.

fm 90.5

One of the largest college radio stations in the country, KCSU reaches more than 300,000 potential listeners in Fort Collins, Loveland, Greeley, and surronding communities. Listeners can connect worldwide at KCSUFM.com.

R AT E S & S P E C I F I C S PRE-RECORDED ANNOUNCEMENTS

NEWSCAST SPONSORSHIP

ANNOUNCEMENTS APPROX. 30 SEC.

10-SECOND MESSAGE Message airs during each of seven, 3-min local newscasts.

CSU VOLLEYBALL BROADCAST SPONSORSHIP LIVE READ SHOW SPONSORSHIP SPONSORSHIPS APPROX. 10 SEC. A live DJ incorporates your announcement into their show.

CONCERT CALENDAR SPONSORSHIP

KCSU is the official broadcast station for CSU Volleyball. Your sponsorship includes 4 mentions during each featured live broadcast. Broadcasts include: 15 home and 4 away games and MWC and NCAA tournament games. Your logo is featured on print, digital and social media ads promoting live game-day broadcasts. CSU volleyball broadcasts are live on KSCU 90.5 fm or streamed online at KCSUFM.com.

PUBLIC SERVICE ANNOUNCEMENTS

Sponsorship includes announcement in KCSU’s entertainment calendar each weekday at 5, 7, and 9 p.m.; online weekly calendar page sponsor; and Collegian ad.

If you are interested in running a public service announcement for your local not-for-profit, please contact our advertising department.

OTHER SERVICES PRODUCTION STUDIO RENTAL

AUDIO EDITING & PRODUCTION

Rent our production studio studio to conduct interviews, record audio commercials, narration, podcasts or other audio.

We will write (if needed) and produce commercials, podcasts, interviews, PSAs, narrations, or other creative audio services.

DJ SERVICES KCSU DJ’s will come to your event and play music.

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STUDENT VIDEO PRODUCTION Student Video Productions produces videos of all lengths for a wide range of clients. After a free initial consultation and a creative brief, we will provide a quote for your project.

R AT E S Drone footage is available at an additional cost.

PAC K AG E O P T I O N S All Videos Include: 3 Revisions per Cut, Intro Credit, Graphic Text Screen, End Credits, and other Basic Graphic Work. Client owns all rights.

SAMPLE VIDEO PACKAGES

View these and more videos on SVP’s YouTube Page at youtube.com/StudentVideoProductions

MARKETING & POSTERS PLAZA DISTRIBUTION

RACK POSTERS

Connect with the CSU community while tabling on the Lory Student Center Plaza. Tabling includes 3 hours in the Plaza, CSU’s highest on-campus traffic area. Company displays, fliers and couponing are encouraged. Plaza space is subject to current health restrictions and availability.

Draw attention to your advertising message with poster advertising on distribution racks located in high-traffic campus buildings and outdoor areas.

Specific locations based on availability.

DESIGN SERVICES Our Creative Services team can design content for print, online and social media, as well as, posters, brochures and logo design. Advertising design for RMSM products is free. Fees apply to special projects.

$175

KCSU DJ BOOTH BOARD Place a digital message on the KCSU DJ booth board.

POSTERING Have your posters hung in approved locations throughout campus. Price does not include poster printing. Printing and design services available.

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PUBLICATION SCHEDULE AUGUST 2021

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RESIDENCE HALL MOVE-IN EDITION AUGUST 16, 2021

DECEMBER 13, 2021

BACK TO SCHOOL EDITION

SPRING BACK TO SCHOOL EDITION

AUGUST 26, 2021

JANUARY 20, 2022

HOMECOMING

HOUSING GUIDE

OCTOBER 7, 2021

= COLLEGE AVE

FALL GRADUATION EDITION

= COLLEGIAN PAPER

JANUARY 31, 2022

= CSU LIFE

BEST OF CSU

FEBRUARY 15, 2022

SPRING GRAD EDITION MAY 9, 2022

PARENT GUIDE, VISITORS GUIDE & RAM LIFE ORIENTATION GUIDE SUMMER 2022

= SPECIAL PUBLICATION