RMSM Rate Guide 2020-2021

MEDIA KIT A GUIDE TO ADVERTISING, PRODUCTION, AND MARKETING SERVICES

C O L O R A D O S TAT E U N I V E R S I T Y

R O C K Y M O U N TA I N S T U D E N T

MEDIA

KCSUFM.COM

2020 – 2021

E ARE STUDENT MEDIA

how to connect with rmsmc L O C AT I O N Rocky Mountain Student Media Corporation Room 118, CSU Lory Student Center Fort Collins, CO 80523 970-491-1683

ADVE RTISI NG

Rocky Mountain Student Media is a multi-faceted media company that’s equipped to help your business or organization find success. Our awardwinning media outlets provide solutions to help you effectively reach the Colorado State University, Fort Collins, and Northern Colorado communities.

Our unique ability to combine print and broadcast, with digital, social media, video production and marketing services, makes it easy for us to create an advertising plan tailored specifically to meet your needs — a plan that engages your audience and makes the most sense for your business.

Briar Erskine Student Ad Manager

970.491.6834 advertising@collegian.com

Christa Reed Senior Account Executive

970.491.2126 christa.reed@colostate.edu

Kim Blumhardt Ad Director

970.491.1146 kim.blumhardt@colostate.edu

G E N E R A L I N F O R M AT I O N 970.491.1683 frontdesk@collegian.com

Our mission at Rocky Mountain Student Media is to provide educational opportunities for students and to serve the CSU community. As RMSMC continues to grow, we are able to expand our educational mission and offerings to students. In turn, this maximizes our ability to serve you, our customers, with more media and marketing opportunities than ever before.

NEWSROOM 970.491.7513 news@collegian.com news@kcsufm.com ctvnews@collegian.com

For more information and ad samples visit: advertising.rockymountainstudentmedia.com

WE ARE SOCIAL

We’re looking forward to helping you achieve your goals. @CSUCollegian @KCSUFM @CTVChannel11 @StudentVideoProductions @CSUStudentMedia @CollegeAveMag

CSUCollegian KCSUFM

@CSUCollegian @KCSUFM @CTV11

CTVChannel11 KCSU FM StudentVideoProductions

3

EDIA – MARKETING OPPORTUNITIE

the csu community

PRINT The Rocky Mountain Collegian

Daily Editions (Mon. & Thurs.)

Front Page Ad

Front Page Sticky Note

Back Page Ad

Puzzle & Crossword Sponsorship

Classified Advertising

Housing Guide

College Avenue Magazine

Ram Life

CSU Life for Faculty & Staff

Native Advertising

Ram Deals Coupon Book & Mobile App

Custom Sponsored Content Development

Best of CSU Graduation Keepsake Edition Parent & Family Resource Guide/Calendar Visitors Guide to Fort Collins & CSU

More than 34,000 students make up the CSU community, and our faculty and staff make up the largest employee group in Fort Collins.

Together, these two markets are invaluable to the local economy.

Reach this market through Rocky Mountain Student Media!

Source: CSU Budgets & Institutional Analysis, Fall 2019

WEB Banner Ads (collegian.com & KCSUFM.com)

Sponsored Content Native Advertising

Text Links Homepage Ad

BROADCAST KCSU Pre-Recorded Announcements

CSU Baseball Broadcast Sponsorships

KCSU Live Read Show Sponsorships

CTV Ads on Comcast, Connexion, and Streaming

KCSU Concert Calendar Sponsorships

Podcast Sponsorships

34,166 ENROLLED STUDENTS

28,000 LIVE OFF CAMPUS

6,000 FIRST-YEAR STUDENTS

7,600 FACULTY & STAFF

CSU Volleyball Broadcast Sponsorships

VIDEO & AUDIO

DIGITAL & SOCIAL

Long & Short-Form Videos

Digital Email Blast

Event Filming (lectures, concerts, etc.)

Ram Deals Coupon App

Video for Web & Social Media

Facebook, Instagram, Youtube & Twitter Posts

Podcast Production

Social Media Management

Video Editing

Sponsored Content Posts

MARKETING SERVICES

POSTERS

Event Planning & Sponsorships

18” x 36” Posters

Graphic Design Services

on indoor newspaper kiosks

20%

26” x 50” Posters

DJ Services

on outdoor newspaper kiosks

Plaza Tabling & Street Team Distribution

Poster Printing & Distribution both on & off campus

BUNDLE & SAVE!

of the city’s sales tax collection is spending by CSU students & faculty

CSU STUDENTS WILL BUY LOCAL!

Bundle any of our media & marketing opportunities and save up to 30% on your total package.

SAVE 10%

SAVE 20%

SAVE 30%

BUNDLE $3,000 – $5,000

BUNDLE $5,000 – $10,000

BUNDLE $10,000+

students are more likely to engage with student media than local and national news outlets.

5

OLLEGIAN.COM - SIZING – PRICIN

KCSUFM.COM

WEB PRICING

collegian.com & kcsufm.com

WEB SIZING WWW.COLLEGIAN.COM

BANNER AD | 728 x 90 px

Collegian.com and KCSUFM.com are the Rocky Mountain Student Media’s sites for breaking news, blogs, videos, photos, and live stream TV and radio. Collegian.com and KCSUFM.com provide the best digital platforms for reaching on and off-campus audiences.

RECTANGLE AD 300 x 250 px

Collegian.com has been awarded in 2018 “the Best College Website” by College Media Association.

48% OF STUDENTS VISIT COLLEGIAN.COM WEEKLY MORE THAN 142,000 MONTHLY PAGE VIEWS* *average monthly views Fall 2019

Collegian.com hosts topic specific sponsored content. If you sponsor a section, your banner ads are featured in two locations on the page and company logo prominently featured as the sponsor.

Listed below is our current offerings. If you would like us to create a new one, pitch us your idea!

MONTHLY PACKAGE 1 MONTH

SPONSORED CONTENT

3 MONTHS

$400

$900

50,000 IMPRESSIONS GUARANTEED

SPONSORSHIP OPTIONS

150,000 IMPRESSIONS GUARANTEED

ONE SEMESTER

FULL YEAR

RAMPAGE, STYLE OVERVIEW, OR THE GREEN REPORT

SPRING, FALL & SUMMER SESSIONS

$500

PER IMPRESSION <100,000 GOAL

>100,000 GOAL

PER 1,000 IMPRESSIONS

PER 1,000 IMPRESSIONS

$8

$6

AVAILABLE SPONSORSHIPS

SPECIAL FEATURES HOMEPAGE AD

NATIVE ADVERTISING

TEXT LINKS

PER DAY FOR HOMEPAGE TAKEOVER

WEBSITE ONLY 300 WORDS MAXIMUM

PER MONTH FOR WEBSITE LINK

$150

$900

$125

RAMPAGE

STYLE OVERVIEW

GREEN REPORT

OUTDOORS, SPORTS, COLORADO ACTIVITIES

FASHION PAGE ON CURRENT TRENDS

FORT COLLINS CANNABIS NEWS

$40

BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS

7

OLLEGIAN – SIZING – PRICIN

the collegian

PRINT PRICING & SIZING

The Rocky Mountain Collegian is an award-winning, student run newspaper celebrating its 129th year in publication. Named one of the top 6 college newspapers in the country by the Princeton Review, the Collegian reports on campus and local news. Newspapers are distributed throughout the CSU campus and to over 150 locations off campus.

FULL PAGE

2/3 PAGE

HALF PAGE

HALF PAGE

9.5”x12.25”

5.6”x12”

9.5”x6”

5.6”x10”

1/4 PAGE

1/4 PAGE

1/6 PAGE

BIZ CARD

PREMIUM PLACEMENT FRONT PAGE ADVERTISING Exclusive placement at the bottom of the Collegian front page, guarantees maximum visibility.

BANNER SIZE 9.5”x2”

$350 PER DAY

Front page ads include full color.

PUZZLES & FEATURES Engage readers while they are actively involved with the Collegian and secure a guaranteed weekly placement on Monday or Thursday beside one of the Collegian’s most popular features: Sudoku, Crossword or Nope & Dope.

3.7”x5”

3.7”x2”

PER PUBLICATION

PER PUBLICATION

$95

$52

CLASSIFIED ADVERTISING Your classified ad is a small message placed under specific headings in the Classified section.

1-3 DAYS

4+ DAYS

$0.30

$0.20

PER WORD

PER WORD

DISTRIBUTION 5.6”x5”

3.7”x7.5”

3.7”x5”

3.7”x2”

RATES PER PUBLICATION LOCAL/NATIONAL

CSU DEPARTMENT

CSU STUDENT ORG.

BACK PAGE

$450

$405

$225

FULL PAGE

$380

$340

$180

2/3 PAGE

$250

$218

$110

HALF PAGE

$208

$187

$90

1/4 PAGE

$127

$110

$45

1/6 PAGE

$75

$68

$30

BIZ CARD

$42

$38

$24

CUSTOM SIZING AVAILABLE

DATES & DEADLINES

MONDAY PUBLICATION DUE 12 PM THURSDAY

THURSDAY PUBLICATION DUE 12 PM MONDAY

DISTRIBUTION

4,000 COPIES

EVERY MONDAY & THURSDAY

SEE LAST PAGE OF THIS GUIDE FOR FULL PUBLICATION SCHEDULE

Visit COLLEGIAN.COM/DELIVERY for distribution map.

BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS

9

OLLEGIAN – SIZING – PRICIN

the collegian

INSERTS & NOTES

RAM DEALS COUPON BOOK & MOBILE APP CSU’s coupon book distributed each semester in the CSU Bookstore, residence halls & Lory Student Center. For more info on the app, see page 16.

FRONT PAGE STICKY NOTES RATES FOR 3”x3” STICKER

Add impact to your advertising message with front page sticky notes. Placed on the left side of the front page, this full color sticker is guaranteed to grab the attention of readers.

MORE SPECIAL PUBLICATIONS

ONE DAY

2+ DAYS

$650

$450

INCLUDES PRINTING

PER PUBLICATION

AUGUST 2020 & JANUARY 2021

DISTRIBUTION

19,000 ANNUALLY

MOVE-IN / WELCOME BACK Reaching new and returning students has never been easier. The Move-In/Welcome Back edition is placed in residence hall rooms for each student prior to movein day, and distributed to key campus locations the week of August 17.

INSERTS Canvas CSU & Fort Collins with a flier or stand alone advertisement inserted inside the Collegian.

Does not include printing.

PUBLISHES

PUBLISHES

DEADLINE

AUGUST 17

AUGUST 5

DISTRIBUTION

*SPECIAL RATES & SIZES APPLY*

7,500 ANNUALLY

BEST OF CSU

$260

PLEASE CALL FOR SHIPPING INFORMATION

4,000 PER PUB.

Featuring CSU’s favorite places to eat, drink, and hang out. This edition is the BEST place to brag about your business.

Distributed throughout the year.

PUBLISHES

DEADLINE

OCTOBER 28

OCTOBER 2

DISTRIBUTION

*SPECIAL RATES & SIZES APPLY*

4,500 ANNUALLY

SPECIAL PUBLICATIONS Rocky Mountain Student Media produces specialty publications in partnership with Colorado State University departments featuring unique content for targeted audiences.

Interested in your own publication? We can help.

Call 970.491.1146 for more information.

GRADUATION COMMEMORATIVE EDITION With content, including congratulatory ads, targeting grads and their families, this keepsake is mailed to the homes of graduating seniors.

FALL EDITION

SPRING EDITION

PUBLISHES

PUBLISHES

DECEMBER 14 DEADLINE

DECEMBER 4 DISTRIBUTION

5,000 PER EDITION

HOUSING GUIDE Help CSU students find the perfect place to live. The Housing Guide features housing options, tips for living on and off campus and specifics about laws affecting students.

PUBLISHES

DEADLINE

FEBRUARY 1

JANUARY 15

DISTRIBUTION

*SPECIAL RATES & SIZES APPLY*

5,000 ANNUALLY

MAY 10 DEADLINE

APRIL 30 *SPECIAL RATES & SIZES APPLY*

VISITORS GUIDE Distributed year-round, the Visitors Guide highlights the best of both Fort Collins and CSU, and is the perfect go-to publication for families and campus visitors.

PUBLISHES

DISTRIBUTION

MAY 2021

28,000 ANNUALLY

*SPECIAL RATES & SIZES APPLY*

PARENT GUIDE & CALENDAR RAM LIFE ORIENTATION GUIDE Created especially for parents and families of new CSU students, the Parent Guide is distributed at Ram Orientation and throughout the year through Parent and Family Programs.

PUBLISHES

MAY 2021 DISTRIBUTION

6,000 ANNUALLY

*SPECIAL RATES & SIZES APPLY*

A CSU guide to campus and college life for new students. Ram Life is distributed throughout the summer at Ram Orientation.

PUBLISHES

DISTRIBUTION

MAY 2021

7,000 ANNUALLY

*SPECIAL RATES & SIZES APPLY*

11

SU LIFE – SIZING – PRICIN

csu life

CSU Life is a monthly news publication produced specifically for faculty and staff at Colorado State University. The publication is delivered directly to 7,500 staff mailboxes on campus and features stories for and about employees, staff accomplishments and campus events.

COLLEGE AVENUE

SIZING & PRICES FULL PAGE

college avenue

Colorful, bold, inquisitive, diverse. College Avenue is student media’s lifestyle publication, printed on premium magazine stock. Each edition features a lifestyle topic and includes general interest stories on trends and happenings.

HALF PAGE

SIZING & PRICES

9.5”x13.75”

9.5”x6.75”

$600

$390

1/4 PAGE

$400

$360

$270

BACK PAGE AD

INSIDE FRONT COVER

FULL PAGE AD

$180

$115

HALF PAGE AD

1/4 PAGE AD

FULL PAGE

HALF PAGE

1/4 PAGE

7.5”x10”

7.5”x4.875”

3.7”x4.875”

1/8 PAGE

4.625”x6.75”

4.625”x3.25”

$240

$130

PUBLICATION DATES

PUBLICATION DATES

FALL OCTOBER 14

SPRING FEBRUARY 17

SUMMER APRIL 14

DEADLINE SEP. 23

DEADLINE JAN. 27

DEADLINE MAR. 24

DISTRIBUTION

SEPTEMBER 8

OCTOBER 6

NOVEMBER 3

DISTRIBUTION

THROUGHOUT CSU & FORT COLLINS

DEADLINE AUG. 27

DEADLINE SEP. 24

DEADLINE OCT. 22

3,000 PER ISSUE

FOR 2 MONTHS

FEBRUARY 2

MARCH 2

APRIL 6

MAY 4

DEADLINE JAN. 21

DEADLINE FEB. 18

DEADLINE MAR. 25

DEADLINE APR. 22

BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS

13

CSU – SIZING – PRICIN

KCSUFM.COM

kcsu

KCSU is music intensive and genre inclusive, broadcasting cutting edge alternative, electronic, hip hop and more.

KCSU also provides 10 hours each week of local news, sports talk. and seasonal play-by-play coverage of CSU Women’s Volleyball and Men’s Baseball.

CSU’S #1 BROADCAST One of the largest college radio stations in the country, KCSU reaches more than 300,000 potential listeners in Fort Collins, Loveland, Greeley, and surronding communities. Listeners can connect worldwide on our website KCSUFM.com.

PRE-RECORDED ANNOUNCEMENTS ANNOUNCEMENTS APPROX. 30 SEC.

$15

PER ANNOUNCEMENT

CSU VOLLEYBALL OR BASEBALL SPONSORSHIP Includes 4-mentions per game for an average of 20 games, plus print and online ads promoting the broadcast.

$500 FOR WHOLE PACKAGE

PUBLIC SERVICE ANNOUNCEMENTS

RATES & SPECIFICS

<20 TOTAL

MORE RATES & SPECIFICS

If you are interested in running a PSA for your local not-for-profit, please contact our advertising department.

FREE FOR NON-PROFITS

>20 TOTAL

$10

PER ANNOUNCEMENT

OTHER SERVICES PRODUCTION STUDIO RENTAL

LIVE READ SHOW SPONSORSHIP SPONSORSHIPS APPROX. 10 SEC. A live DJ incorporates your announcement into their show.

8 MENTIONS

$60

PER 2 HOUR SHOW

CONCERT CALENDAR SPONSORSHIP Sponsorship includes announcement in KCSU’s entertainment calendar each weekday at 5, 7, and 9 p.m.; online weekly calendar page sponsor; and Collegian ad.

$300 PER WEEK

NEWSCAST SPONSORSHIP

Rent our production studio to conduct interviews, record audio commercials, narration, podcasts or other audio.

$100/hr INCLUDES ASSISTANT

AUDIO EDITING & PRODUCTION We will write (if needed) and produce commercials, podcasts, interviews, PSAs, narrations, or other creative audio services.

$50/hr FOR AUDIO SERVICES

DJ SERVICES

KCSU DJ’s will come to your event and play music.

$100/hr FOR DJ SERVICES

10-SECOND MESSAGE Message airs during each of seven, 3-minute local newscasts.

10 SECONDS

$50 PER DAY

BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS For a full rate guide and samples visit kcsufm.com/underwriting

15

IGITAL – SIZING – PRICIN

digital services

DIGITAL & EMAIL

SOCIAL MEDIA MARKETING Post on Collegian and KCSUFM Instagram or Facebook

NATIVE ADVERTISING Native advertising is content (text, video, or both) that you control and is placed in The Collegian newspaper, on Collegian.com and/or kcsufm.com, and promoted via social media. The content is clearly labeled as “sponsored content” so as to not confuse the reader. The work product is owned by you, and you are free to use it any capacity you want in addition to posting on our media outlets.

Approximately 300 word article and images posted on Collegian.com or KCSUfm.com and printed in Collegian, CSU Life, or College Ave Magazine.

social media marketing

$25/hr

$300

$125

FULL PACKAGE

WEBSITE ONLY

CONTENT CREATION

Post on Twitter

Facebook & Instagram Live Streaming

$125

$50

$125/hr

INCLUDES $25 BOOST

PER POST

LIVESTREAMING

Promote your business through our new contest promotional program. Select your contest (i.e.: Video; Photo; Photo Caption; Vote or Hashtag Contests) and we do the rest! Price includes 9 social media posts (3 before, 3 during and 3 after the contest). $1125 value. All media posts will tag your business.

CONTEST GIVE-A-WAY SPONSORSHIP

$450/per CONTEST + PRIZE

SOCIAL MEDIA & STREAMING APP MANAGEMENT Let RMSMC take the lead on managing your social media channels. All packages include the following: Initial Consultation Meeting, Setup and Audit of current social media, Social Media Calendar outlining content and approvals, and a Custom Analytics Report.

BASIC PACKAGE THE STUMP — DIGITAL EMAIL BLAST Using our email blast, the Stump brings news and content directly to 5,000 opt-in email subscribers.

Space is limited, book early.

$50/week

4 Custom Posts per week, 2 Boosted & 2 not boosted up to 2 social platforms of your choice

10,000 REACH MINIMUM 300 x 250 px or 728 x 90 px

$450/mth.

BASIC PACKAGE

PRO PACKAGE 8 Custom Posts per week, 4 Boosted & 4 not boosted up to 3 social platforms of your choice

RAM DEALS MOBILE APP Go mobile and advertise on CSU’s local coupon app featuring digital coupons that are easy to use, redeem and track. Unlimited copy changes.

$650/mth.

PRO PACKAGE

PREMIUM PACKAGE

$325/sem.

INCLUDES PRINT AD

Up to 14 Custom Posts, up to 8 Boosted posts up to 3 social platforms of your choice

$1200/mth.

PREMIUM PACKAGE

STREAMING APP PACKAGE

BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS

Ads managed on streaming apps i.e. Spotify & Pandora.

$300 PER CAMPAIGN

17

STUDENT VIDEO PRODUCTIONS

Student Video Productions produces videos of all lengths for a wide range of clients. After a free initial consultation and a creative brief, we will provide a quote for your project.

RATES

$75/hour

$75/hour

$50/hour

FILMING TIME

VIDEO EDITING

LIVE STREAMING

Drone footage is available at an additional cost.

PACKAGE OPTIONS All Videos Include: 3 Revisions per Cut, Intro Credit, Graphic Text Screen, End Credits, and other Basic Graphic Work. Client owns all rights.

SAMPLE VIDEO PACKAGES

$3,000 PACKAGE

$2,000 PACKAGE

View CSU ALVS on SVP’s YouTube Page

View Kind Creations on SVP’s YouTube Page

SIX VIDEOS

FOUR VIDEOS

FROM 1–3 MINUTES

30 SECONDS EACH

ONE COMPILATION VIDEO

2 YOUTUBE PRE-ROLLS ONE 17 SECOND, ONE 6 SECOND

$1,000 PACKAGE

$1,000 DRONE PACKAGE

View CSU SLS on SVP’s YouTube Page

View Ram’s Village on SVP’s YouTube Page

TWO VIDEOS

TWO 1–MINUTE VIDEOS

1 MINUTE EACH

TWO 15 SEC. VIDEOS

$500 PACKAGE

ONE 15 SEC. VIDEO View Agate Insurance, Kind Bar on SVP’s YouTube Page ONE 2–MINUTE VIDEO

View these and more on SVP’s YouTube Page at bit.ly/2WfDxTp

ARKETING & POSTER

TUDENT VIDEO PRODUCTIO

svp video services

marketing & posters DESIGN SERVICES Our Creative Services team can design content for print, online and social media, as well as, posters, brochures and logo design. Advertising design for RMSM products is free.

PRICES STARTING AT

$25/hour

Fees apply to special projects.

RACK POSTERS Draw attention to your advertising message with poster advertising on distribution racks located in high-traffic campus buildings and outdoor areas. Specific locations based on availability.

INDOOR KIOSKS

OUTDOOR KIOSKS

KSCU DJ BOOTH BOARD

$240/mth.

$400/mth.

$150/mth.

18” x 36”

26” x 50”

15” x 28”

POSTERING & PLAZA DISTRIBUTION 40 POSTERS Have your posters hung in approved locations throughout campus.

Price does not include poster printing. Printing and design services available.

$100 CAMPUS ONLY

70 POSTERS

$175

STREET TEAM The RMSM Street Team will deliver flyers directly to students on campus or connect with the CSU community while tabling on the Plaza. Price does not include printing.

CAMPUS PLUS

$150 500 FLIERS

PLAZA TABLING

$150 3 HRS. TABLING

SPECIAL EVENTS SPONSORSHIPS NCAA BASKETBALL BRACKET CHALLENGE

AGGIE TOSS CORNHOLE TOURNEY

MARCH 2021

APRIL 2021

EVENT SPONSORSHIPS STARTING AT

$200 19

publication schedule SEPTEMBER 2020

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SPECIAL PUBLICATIONS

MAY 2021 S

APRIL 2021

RESIDENCE HALL MOVE-IN EDITION AUGUST 17, 2020

BACK TO SCHOOL EDITION AUGUST 24, 2020

BEST OF CSU OCTOBER 28, 2020

FALL GRADUATION EDITION DECEMBER 14, 2020

SPRING BACK TO SCHOOL EDITION JANUARY 19, 2021

HOMECOMING EDITION

HOUSING GUIDE

OCTOBER 1, 2020

FEBRUARY 1, 2021

= COLLEGIAN PAPER

= CSU LIFE

SPRING GRAD EDITION MAY 10, 2021

PARENT GUIDE & VISITORS GUIDE MAY 2021

RAM LIFE ORIENTATION MAY 2021

= SPECIAL PUBLICATION