Support
MEDIA KIT A GUIDE TO ADVERTISING, PRODUCTION, AND MARKETING SERVICES
C O L O R A D O S TAT E U N I V E R S I T Y
R O C K Y M O U N TA I N S T U D E N T
MEDIA
KCSUFM.COM
2020 – 2021
E ARE STUDENT MEDIA
how to connect with rmsmc L O C AT I O N Rocky Mountain Student Media Corporation Room 118, CSU Lory Student Center Fort Collins, CO 80523 970-491-1683
ADVE RTISI NG
Rocky Mountain Student Media is a multi-faceted media company that’s equipped to help your business or organization find success. Our awardwinning media outlets provide solutions to help you effectively reach the Colorado State University, Fort Collins, and Northern Colorado communities. Our unique ability to combine print and broadcast, with digital, social media, video production and marketing services, makes it easy for us to create an advertising plan tailored specifically to meet your needs — a plan that engages your audience and makes the most sense for your business.
Briar Erskine Student Ad Manager
970.491.6834 advertising@collegian.com
Christa Reed Senior Account Executive
970.491.2126 christa.reed@colostate.edu
Kim Blumhardt Ad Director
970.491.1146 kim.blumhardt@colostate.edu
G E N E R A L I N F O R M AT I O N 970.491.1683 frontdesk@collegian.com
Our mission at Rocky Mountain Student Media is to provide educational opportunities for students and to serve the CSU community. As RMSMC continues to grow, we are able to expand our educational mission and offerings to students. In turn, this maximizes our ability to serve you, our customers, with more media and marketing opportunities than ever before.
NEWSROOM 970.491.7513 news@collegian.com news@kcsufm.com ctvnews@collegian.com
For more information and ad samples visit: advertising.rockymountainstudentmedia.com
WE ARE SOCIAL
We’re looking forward to helping you achieve your goals. @CSUCollegian @KCSUFM @CTVChannel11 @StudentVideoProductions @CSUStudentMedia @CollegeAveMag
CSUCollegian KCSUFM
@CSUCollegian @KCSUFM @CTV11
CTVChannel11 KCSU FM StudentVideoProductions
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EDIA – MARKETING OPPORTUNITIE
the csu community
PRINT The Rocky Mountain Collegian Daily Editions (Mon. & Thurs.) Front Page Ad Front Page Sticky Note Back Page Ad Puzzle & Crossword Sponsorship Classified Advertising
Housing Guide
College Avenue Magazine
Ram Life
CSU Life for Faculty & Staff
Native Advertising
Ram Deals Coupon Book & Mobile App
Custom Sponsored Content Development
Best of CSU Graduation Keepsake Edition Parent & Family Resource Guide/Calendar Visitors Guide to Fort Collins & CSU
More than 34,000 students make up the CSU community, and our faculty and staff make up the largest employee group in Fort Collins. Together, these two markets are invaluable to the local economy. Reach this market through Rocky Mountain Student Media! Source: CSU Budgets & Institutional Analysis, Fall 2019
WEB Banner Ads (collegian.com & KCSUFM.com)
Sponsored Content Native Advertising
Text Links Homepage Ad
BROADCAST KCSU Pre-Recorded Announcements
CSU Baseball Broadcast Sponsorships
KCSU Live Read Show Sponsorships
CTV Ads on Comcast, Connexion, and Streaming
KCSU Concert Calendar Sponsorships
Podcast Sponsorships
34,166 ENROLLED STUDENTS
28,000 LIVE OFF CAMPUS
6,000 FIRST-YEAR STUDENTS
7,600 FACULTY & STAFF
CSU Volleyball Broadcast Sponsorships
VIDEO & AUDIO
DIGITAL & SOCIAL
Long & Short-Form Videos
Digital Email Blast
Event Filming (lectures, concerts, etc.)
Ram Deals Coupon App
Video for Web & Social Media
Facebook, Instagram, Youtube & Twitter Posts
Podcast Production
Social Media Management
Video Editing
Sponsored Content Posts
MARKETING SERVICES
POSTERS
Event Planning & Sponsorships
18” x 36” Posters
Graphic Design Services
on indoor newspaper kiosks
20%
26” x 50” Posters
DJ Services
on outdoor newspaper kiosks
Plaza Tabling & Street Team Distribution
Poster Printing & Distribution both on & off campus
BUNDLE & SAVE!
of the city’s sales tax collection is spending by CSU students & faculty
CSU STUDENTS WILL BUY LOCAL!
Bundle any of our media & marketing opportunities and save up to 30% on your total package.
SAVE 10%
SAVE 20%
SAVE 30%
BUNDLE $3,000 – $5,000
BUNDLE $5,000 – $10,000
BUNDLE $10,000+
students are more likely to engage with student media than local and national news outlets.
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OLLEGIAN.COM - SIZING – PRICIN
KCSUFM.COM
WEB PRICING
collegian.com & kcsufm.com
WEB SIZING WWW.COLLEGIAN.COM
BANNER AD | 728 x 90 px
Collegian.com and KCSUFM.com are the Rocky Mountain Student Media’s sites for breaking news, blogs, videos, photos, and live stream TV and radio. Collegian.com and KCSUFM.com provide the best digital platforms for reaching on and off-campus audiences.
RECTANGLE AD 300 x 250 px
Collegian.com has been awarded in 2018 “the Best College Website” by College Media Association.
48% OF STUDENTS VISIT COLLEGIAN.COM WEEKLY MORE THAN 142,000 MONTHLY PAGE VIEWS* *average monthly views Fall 2019
Collegian.com hosts topic specific sponsored content. If you sponsor a section, your banner ads are featured in two locations on the page and company logo prominently featured as the sponsor. Listed below is our current offerings. If you would like us to create a new one, pitch us your idea!
MONTHLY PACKAGE 1 MONTH
SPONSORED CONTENT
3 MONTHS
$400
$900
50,000 IMPRESSIONS GUARANTEED
SPONSORSHIP OPTIONS
150,000 IMPRESSIONS GUARANTEED
ONE SEMESTER
FULL YEAR
RAMPAGE, STYLE OVERVIEW, OR THE GREEN REPORT
SPRING, FALL & SUMMER SESSIONS
$500
PER IMPRESSION <100,000 GOAL
>100,000 GOAL
PER 1,000 IMPRESSIONS
PER 1,000 IMPRESSIONS
$8
$6
AVAILABLE SPONSORSHIPS
SPECIAL FEATURES HOMEPAGE AD
NATIVE ADVERTISING
TEXT LINKS
PER DAY FOR HOMEPAGE TAKEOVER
WEBSITE ONLY 300 WORDS MAXIMUM
PER MONTH FOR WEBSITE LINK
$150
$900
$125
RAMPAGE
STYLE OVERVIEW
GREEN REPORT
OUTDOORS, SPORTS, COLORADO ACTIVITIES
FASHION PAGE ON CURRENT TRENDS
FORT COLLINS CANNABIS NEWS
$40
BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS
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OLLEGIAN – SIZING – PRICIN
the collegian
PRINT PRICING & SIZING
The Rocky Mountain Collegian is an award-winning, student run newspaper celebrating its 129th year in publication. Named one of the top 6 college newspapers in the country by the Princeton Review, the Collegian reports on campus and local news. Newspapers are distributed throughout the CSU campus and to over 150 locations off campus.
FULL PAGE
2/3 PAGE
HALF PAGE
HALF PAGE
9.5”x12.25”
5.6”x12”
9.5”x6”
5.6”x10”
1/4 PAGE
1/4 PAGE
1/6 PAGE
BIZ CARD
PREMIUM PLACEMENT FRONT PAGE ADVERTISING Exclusive placement at the bottom of the Collegian front page, guarantees maximum visibility.
BANNER SIZE 9.5”x2”
$350 PER DAY
Front page ads include full color.
PUZZLES & FEATURES Engage readers while they are actively involved with the Collegian and secure a guaranteed weekly placement on Monday or Thursday beside one of the Collegian’s most popular features: Sudoku, Crossword or Nope & Dope.
3.7”x5”
3.7”x2”
PER PUBLICATION
PER PUBLICATION
$95
$52
CLASSIFIED ADVERTISING Your classified ad is a small message placed under specific headings in the Classified section.
1-3 DAYS
4+ DAYS
$0.30
$0.20
PER WORD
PER WORD
DISTRIBUTION 5.6”x5”
3.7”x7.5”
3.7”x5”
3.7”x2”
RATES PER PUBLICATION LOCAL/NATIONAL
CSU DEPARTMENT
CSU STUDENT ORG.
BACK PAGE
$450
$405
$225
FULL PAGE
$380
$340
$180
2/3 PAGE
$250
$218
$110
HALF PAGE
$208
$187
$90
1/4 PAGE
$127
$110
$45
1/6 PAGE
$75
$68
$30
BIZ CARD
$42
$38
$24
CUSTOM SIZING AVAILABLE
DATES & DEADLINES
MONDAY PUBLICATION DUE 12 PM THURSDAY
THURSDAY PUBLICATION DUE 12 PM MONDAY
DISTRIBUTION
4,000 COPIES
EVERY MONDAY & THURSDAY
SEE LAST PAGE OF THIS GUIDE FOR FULL PUBLICATION SCHEDULE
Visit COLLEGIAN.COM/DELIVERY for distribution map. BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS
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OLLEGIAN – SIZING – PRICIN
the collegian
INSERTS & NOTES
RAM DEALS COUPON BOOK & MOBILE APP CSU’s coupon book distributed each semester in the CSU Bookstore, residence halls & Lory Student Center. For more info on the app, see page 16.
FRONT PAGE STICKY NOTES RATES FOR 3”x3” STICKER
Add impact to your advertising message with front page sticky notes. Placed on the left side of the front page, this full color sticker is guaranteed to grab the attention of readers.
MORE SPECIAL PUBLICATIONS
ONE DAY
2+ DAYS
$650
$450
INCLUDES PRINTING
PER PUBLICATION
AUGUST 2020 & JANUARY 2021
DISTRIBUTION
19,000 ANNUALLY
MOVE-IN / WELCOME BACK Reaching new and returning students has never been easier. The Move-In/Welcome Back edition is placed in residence hall rooms for each student prior to movein day, and distributed to key campus locations the week of August 17.
INSERTS Canvas CSU & Fort Collins with a flier or stand alone advertisement inserted inside the Collegian. Does not include printing.
PUBLISHES
PUBLISHES
DEADLINE
AUGUST 17
AUGUST 5
DISTRIBUTION
*SPECIAL RATES & SIZES APPLY*
7,500 ANNUALLY
BEST OF CSU
$260
PLEASE CALL FOR SHIPPING INFORMATION
4,000 PER PUB.
Featuring CSU’s favorite places to eat, drink, and hang out. This edition is the BEST place to brag about your business. Distributed throughout the year.
PUBLISHES
DEADLINE
OCTOBER 28
OCTOBER 2
DISTRIBUTION
*SPECIAL RATES & SIZES APPLY*
4,500 ANNUALLY
SPECIAL PUBLICATIONS Rocky Mountain Student Media produces specialty publications in partnership with Colorado State University departments featuring unique content for targeted audiences. Interested in your own publication? We can help. Call 970.491.1146 for more information.
GRADUATION COMMEMORATIVE EDITION With content, including congratulatory ads, targeting grads and their families, this keepsake is mailed to the homes of graduating seniors.
FALL EDITION
SPRING EDITION
PUBLISHES
PUBLISHES
DECEMBER 14 DEADLINE
DECEMBER 4 DISTRIBUTION
5,000 PER EDITION
HOUSING GUIDE Help CSU students find the perfect place to live. The Housing Guide features housing options, tips for living on and off campus and specifics about laws affecting students.
PUBLISHES
DEADLINE
FEBRUARY 1
JANUARY 15
DISTRIBUTION
*SPECIAL RATES & SIZES APPLY*
5,000 ANNUALLY
MAY 10 DEADLINE
APRIL 30 *SPECIAL RATES & SIZES APPLY*
VISITORS GUIDE Distributed year-round, the Visitors Guide highlights the best of both Fort Collins and CSU, and is the perfect go-to publication for families and campus visitors.
PUBLISHES
DISTRIBUTION
MAY 2021
28,000 ANNUALLY
*SPECIAL RATES & SIZES APPLY*
PARENT GUIDE & CALENDAR RAM LIFE ORIENTATION GUIDE Created especially for parents and families of new CSU students, the Parent Guide is distributed at Ram Orientation and throughout the year through Parent and Family Programs.
PUBLISHES
MAY 2021 DISTRIBUTION
6,000 ANNUALLY
*SPECIAL RATES & SIZES APPLY*
A CSU guide to campus and college life for new students. Ram Life is distributed throughout the summer at Ram Orientation.
PUBLISHES
DISTRIBUTION
MAY 2021
7,000 ANNUALLY
*SPECIAL RATES & SIZES APPLY*
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SU LIFE – SIZING – PRICIN
csu life
CSU Life is a monthly news publication produced specifically for faculty and staff at Colorado State University. The publication is delivered directly to 7,500 staff mailboxes on campus and features stories for and about employees, staff accomplishments and campus events.
COLLEGE AVENUE
SIZING & PRICES FULL PAGE
college avenue
Colorful, bold, inquisitive, diverse. College Avenue is student media’s lifestyle publication, printed on premium magazine stock. Each edition features a lifestyle topic and includes general interest stories on trends and happenings.
HALF PAGE
SIZING & PRICES
9.5”x13.75”
9.5”x6.75”
$600
$390
1/4 PAGE
$400
$360
$270
BACK PAGE AD
INSIDE FRONT COVER
FULL PAGE AD
$180
$115
HALF PAGE AD
1/4 PAGE AD
FULL PAGE
HALF PAGE
1/4 PAGE
7.5”x10”
7.5”x4.875”
3.7”x4.875”
1/8 PAGE
4.625”x6.75”
4.625”x3.25”
$240
$130
PUBLICATION DATES
PUBLICATION DATES
FALL OCTOBER 14
SPRING FEBRUARY 17
SUMMER APRIL 14
DEADLINE SEP. 23
DEADLINE JAN. 27
DEADLINE MAR. 24
DISTRIBUTION
SEPTEMBER 8
OCTOBER 6
NOVEMBER 3
DISTRIBUTION
THROUGHOUT CSU & FORT COLLINS
DEADLINE AUG. 27
DEADLINE SEP. 24
DEADLINE OCT. 22
3,000 PER ISSUE
FOR 2 MONTHS
FEBRUARY 2
MARCH 2
APRIL 6
MAY 4
DEADLINE JAN. 21
DEADLINE FEB. 18
DEADLINE MAR. 25
DEADLINE APR. 22
BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS
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CSU – SIZING – PRICIN
KCSUFM.COM
kcsu
KCSU is music intensive and genre inclusive, broadcasting cutting edge alternative, electronic, hip hop and more. KCSU also provides 10 hours each week of local news, sports talk. and seasonal play-by-play coverage of CSU Women’s Volleyball and Men’s Baseball.
CSU’S #1 BROADCAST One of the largest college radio stations in the country, KCSU reaches more than 300,000 potential listeners in Fort Collins, Loveland, Greeley, and surronding communities. Listeners can connect worldwide on our website KCSUFM.com.
PRE-RECORDED ANNOUNCEMENTS ANNOUNCEMENTS APPROX. 30 SEC.
$15
PER ANNOUNCEMENT
CSU VOLLEYBALL OR BASEBALL SPONSORSHIP Includes 4-mentions per game for an average of 20 games, plus print and online ads promoting the broadcast.
$500 FOR WHOLE PACKAGE
PUBLIC SERVICE ANNOUNCEMENTS
RATES & SPECIFICS
<20 TOTAL
MORE RATES & SPECIFICS
If you are interested in running a PSA for your local not-for-profit, please contact our advertising department.
FREE FOR NON-PROFITS
>20 TOTAL
$10
PER ANNOUNCEMENT
OTHER SERVICES PRODUCTION STUDIO RENTAL
LIVE READ SHOW SPONSORSHIP SPONSORSHIPS APPROX. 10 SEC. A live DJ incorporates your announcement into their show.
8 MENTIONS
$60
PER 2 HOUR SHOW
CONCERT CALENDAR SPONSORSHIP Sponsorship includes announcement in KCSU’s entertainment calendar each weekday at 5, 7, and 9 p.m.; online weekly calendar page sponsor; and Collegian ad.
$300 PER WEEK
NEWSCAST SPONSORSHIP
Rent our production studio to conduct interviews, record audio commercials, narration, podcasts or other audio.
$100/hr INCLUDES ASSISTANT
AUDIO EDITING & PRODUCTION We will write (if needed) and produce commercials, podcasts, interviews, PSAs, narrations, or other creative audio services.
$50/hr FOR AUDIO SERVICES
DJ SERVICES
KCSU DJ’s will come to your event and play music.
$100/hr FOR DJ SERVICES
10-SECOND MESSAGE Message airs during each of seven, 3-minute local newscasts.
10 SECONDS
$50 PER DAY
BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS For a full rate guide and samples visit kcsufm.com/underwriting
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IGITAL – SIZING – PRICIN
digital services
DIGITAL & EMAIL
SOCIAL MEDIA MARKETING Post on Collegian and KCSUFM Instagram or Facebook
NATIVE ADVERTISING Native advertising is content (text, video, or both) that you control and is placed in The Collegian newspaper, on Collegian.com and/or kcsufm.com, and promoted via social media. The content is clearly labeled as “sponsored content” so as to not confuse the reader. The work product is owned by you, and you are free to use it any capacity you want in addition to posting on our media outlets.
Approximately 300 word article and images posted on Collegian.com or KCSUfm.com and printed in Collegian, CSU Life, or College Ave Magazine.
social media marketing
$25/hr
$300
$125
FULL PACKAGE
WEBSITE ONLY
CONTENT CREATION
Post on Twitter
Facebook & Instagram Live Streaming
$125
$50
$125/hr
INCLUDES $25 BOOST
PER POST
LIVESTREAMING
Promote your business through our new contest promotional program. Select your contest (i.e.: Video; Photo; Photo Caption; Vote or Hashtag Contests) and we do the rest! Price includes 9 social media posts (3 before, 3 during and 3 after the contest). $1125 value. All media posts will tag your business.
CONTEST GIVE-A-WAY SPONSORSHIP
$450/per CONTEST + PRIZE
SOCIAL MEDIA & STREAMING APP MANAGEMENT Let RMSMC take the lead on managing your social media channels. All packages include the following: Initial Consultation Meeting, Setup and Audit of current social media, Social Media Calendar outlining content and approvals, and a Custom Analytics Report.
BASIC PACKAGE THE STUMP — DIGITAL EMAIL BLAST Using our email blast, the Stump brings news and content directly to 5,000 opt-in email subscribers. Space is limited, book early.
$50/week
4 Custom Posts per week, 2 Boosted & 2 not boosted up to 2 social platforms of your choice
10,000 REACH MINIMUM 300 x 250 px or 728 x 90 px
$450/mth. BASIC PACKAGE
PRO PACKAGE 8 Custom Posts per week, 4 Boosted & 4 not boosted up to 3 social platforms of your choice
RAM DEALS MOBILE APP Go mobile and advertise on CSU’s local coupon app featuring digital coupons that are easy to use, redeem and track. Unlimited copy changes.
$650/mth. PRO PACKAGE
PREMIUM PACKAGE
$325/sem. INCLUDES PRINT AD
Up to 14 Custom Posts, up to 8 Boosted posts up to 3 social platforms of your choice
$1200/mth. PREMIUM PACKAGE
STREAMING APP PACKAGE
BUNDLE & SAVE! SEE PAGE 4 OR CALL 970.491.2126 FOR PACKAGE DISCOUNTS
Ads managed on streaming apps i.e. Spotify & Pandora.
$300 PER CAMPAIGN
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STUDENT VIDEO PRODUCTIONS
Student Video Productions produces videos of all lengths for a wide range of clients. After a free initial consultation and a creative brief, we will provide a quote for your project.
RATES
$75/hour
$75/hour
$50/hour
FILMING TIME
VIDEO EDITING
LIVE STREAMING
Drone footage is available at an additional cost.
PACKAGE OPTIONS All Videos Include: 3 Revisions per Cut, Intro Credit, Graphic Text Screen, End Credits, and other Basic Graphic Work. Client owns all rights.
SAMPLE VIDEO PACKAGES
$3,000 PACKAGE
$2,000 PACKAGE
View CSU ALVS on SVP’s YouTube Page
View Kind Creations on SVP’s YouTube Page
SIX VIDEOS
FOUR VIDEOS
FROM 1–3 MINUTES
30 SECONDS EACH
ONE COMPILATION VIDEO
2 YOUTUBE PRE-ROLLS ONE 17 SECOND, ONE 6 SECOND
$1,000 PACKAGE
$1,000 DRONE PACKAGE
View CSU SLS on SVP’s YouTube Page
View Ram’s Village on SVP’s YouTube Page
TWO VIDEOS
TWO 1–MINUTE VIDEOS
1 MINUTE EACH
TWO 15 SEC. VIDEOS
$500 PACKAGE
ONE 15 SEC. VIDEO View Agate Insurance, Kind Bar on SVP’s YouTube Page ONE 2–MINUTE VIDEO
View these and more on SVP’s YouTube Page at bit.ly/2WfDxTp
ARKETING & POSTER
TUDENT VIDEO PRODUCTIO
svp video services
marketing & posters DESIGN SERVICES Our Creative Services team can design content for print, online and social media, as well as, posters, brochures and logo design. Advertising design for RMSM products is free.
PRICES STARTING AT
$25/hour
Fees apply to special projects.
RACK POSTERS Draw attention to your advertising message with poster advertising on distribution racks located in high-traffic campus buildings and outdoor areas. Specific locations based on availability.
INDOOR KIOSKS
OUTDOOR KIOSKS
KSCU DJ BOOTH BOARD
$240/mth.
$400/mth.
$150/mth.
18” x 36”
26” x 50”
15” x 28”
POSTERING & PLAZA DISTRIBUTION 40 POSTERS Have your posters hung in approved locations throughout campus. Price does not include poster printing. Printing and design services available.
$100 CAMPUS ONLY
70 POSTERS
$175
STREET TEAM The RMSM Street Team will deliver flyers directly to students on campus or connect with the CSU community while tabling on the Plaza. Price does not include printing.
CAMPUS PLUS
$150 500 FLIERS
PLAZA TABLING
$150 3 HRS. TABLING
SPECIAL EVENTS SPONSORSHIPS NCAA BASKETBALL BRACKET CHALLENGE
AGGIE TOSS CORNHOLE TOURNEY
MARCH 2021
APRIL 2021
EVENT SPONSORSHIPS STARTING AT
$200 19
publication schedule SEPTEMBER 2020
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SPECIAL PUBLICATIONS
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RESIDENCE HALL MOVE-IN EDITION AUGUST 17, 2020
BACK TO SCHOOL EDITION AUGUST 24, 2020
BEST OF CSU OCTOBER 28, 2020
FALL GRADUATION EDITION DECEMBER 14, 2020
SPRING BACK TO SCHOOL EDITION JANUARY 19, 2021
HOMECOMING EDITION
HOUSING GUIDE
OCTOBER 1, 2020
FEBRUARY 1, 2021
= COLLEGIAN PAPER
= CSU LIFE
SPRING GRAD EDITION MAY 10, 2021
PARENT GUIDE & VISITORS GUIDE MAY 2021
RAM LIFE ORIENTATION MAY 2021
= SPECIAL PUBLICATION
