Brand Guidelines Panopto
February2024
Introduction
Welcome to our Brand Guidelines—a comprehensive resource designed to empower you in effectively representing our brand across all touchpoints and interactions. At the heart of our brand lies a commitment to consistency and coherence, ensuring that every encounter with our audience tells a cohesive and compelling story. These guidelines serve as a roadmap, offering insights, best practices, and practical tips to help you navigate the intricacies of our brand identity.
Table of Contents
Brand Elements
Key Visuals
Brand In Action
Logos
App Icons
Color Palette
Typography
Iconography
Photography
Product Views
Textures
Data Visualization
Homepage
Resource Library
Careers Page
Panopto
Brand Elements
Horizontal Logo
Our horizontal logo is our primary logo. It allows for flexibility in different design contexts. The horizontal logo provides a wider layout that is ideal for website headers, social media banners, and other horizontal spaces where a vertical logo may not fit optimally.
Panopto
Vertical Logo
While our horizontal logo serves as our primary mark, we also recognize the importance of having a vertical option to accommodate various design contexts. The vertical logo offers a more compact layout, making it particularly suitable for situations where space is limited or where a horizontal logo may not fit optimally. Whether it's for vertical banners, narrow columns, or other vertical spaces, our vertical logo ensures consistent brand representation across all platforms and applications.
Logo Color
Color is a powerful element in brand communication. To maintain the integrity of our logo and ensure consistent usage, the approved colored logos are outlined on this page. These guidelines specify color combinations for different applications.
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Panopto
App Icons
Our app is a valuable touchpoint for engaging with our audiences, and our logo plays a pivotal role in establishing brand recognition and trust. We support a light and a dark option for app icons.
Color Palette
The color palette is a fundamental element of our brand identity. It sets the tone, evokes emotions, and creates a visual language that resonates with our audience. This section provides the approved color palette and values for color usage throughout all brand touchpoints.
Panopto Green Bright Green Light Green Electric Green
Typography
PRIMARY TYPEFACE
Inter Tight
Typography plays a pivotal role in shaping our brand identity. It sets the tone, conveys our brand's personality, and enhances the overall visual appeal of our communications. This section outlines the approved typeface for all brand communications, as well as where fonts can be downloaded.
Inter Tight Light AaBbCcdDdEeFf
Inter Tight Light Italic AaBbCcdDdEeFf
Inter Tight Regular AaBbCcdDdEeFf
Inter Tight Regular Italic AaBbCcdDdEeFf
Inter Tight Semi Bold AaBbCcdDdEeFf
Inter Tight Semi Bold Italic AaBbCcdDdEeFf
Fonts In Use
Empower your growth,
at work and home.
Typography takes center stage in bringing our brand to life. Here, you'll see an example of how we leverage fonts and font hierarchy to express our identity.
Featured Integration
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Lecture Capture
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Virtual Learning
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Accessibility
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