

REGISTRATION DEADLINE FOR RETAIL MEMBERS : THURSDAY, JUNE 26, 2025
The Midwestern sun will be shining on our showcases this summer! Join us for the 2025 Summer Buying Show in Schaumburg, Illinois, just outside of Chicago. Our vendors are ready to dazzle attendees no matter what you’re looking for. From classic creations to boldly on-trend pieces, you’ll go home with exactly what your customers are craving.
Looking for more than jewels? Attendees will enjoy handson educational classes and networking opportunities, all to help your business shine. Not to mention Chicago-style pizza, shopping and sightseeing all waiting for your arrival. We’ll see you there!
To make online registrations for the show and/or to make hotel reservations, members and vendors will need to login at rjomembers.com and visit the buying show section. If you do not have a username and password, contact the RJO office at 800-247-1774
SCHAUMBURG CONVENTION CENTER
1551 N. Thoreau Dr. Schaumburg, Illinois, USA, 60173 847-303-4100
schaumburgconventioncenter.com
Note: The Schaumburg Convention Center is attached to the Renaissance.
RENAISSANCE / SCHAUMBURG CONVENTION CENTER 1551 N. Thoreau Dr. Schaumburg, Illinois, USA, 60173 847-303-4100
RATE: $159+/night
Parking included
Last day to book: July 1, 2025
To and from the Renaissance / Schaumburg Convention Center and all hotel properties listed.
COURTYARD CHICAGO
SCHAUMBURG/ WOODFIELD MALL 1311 American Lane 847-619-8100
RATE: $149+/night
Parking included
1.4 miles from Renaissance (7-minute drive)
RESIDENCE INN CHICAGO
SCHAUMBURG / WOODFIELD MALL 1610 McConnor Parkway 847-517-9200
RATE: $149+/night
Parking included
0.9 miles from Renaissance (4-minute drive)
SPRINGHILL SUITES CHICAGO
SCHAUMBURG / WOODFIELD MALL 1550 McConnor Parkway 847-995-1500
RATE: $149+/night
Parking included 0.9 miles from Renaissance (4-minute drive)
FRIDAY, JULY 25
Bench Jeweler Experience** (Registration Required) 1 – 5:30 p.m.
Vendor Affiliate Meetings 2 – 6 p.m.
See pages 8-9 for times and details.
Alamea: Multi-Faceted RJO Source For Merchandise That Moves!
M. Geller: Improving Natural Diamond Memo & Ordering Results in the Lab-Grown World
Imperial Pearl: Pearls 2025: A New Point of View
Teva Diamonds: Natural Earth-Mined HPHT Diamonds: Innovating the Diamond Industry
Gems One: Navigating Challenges: Maximizing Holiday Sales in a Shifting Economy
IDD: Close More Sales with the IDDeal Card: Turn Shoppers into Buyers
Octillion Media: Cashing in on the Changes in Audience Targeting and Media Behaviors to Maximize Return on Ad Spend
National Rarities: Growing Your Business Through Events
EDGE: Unlocking the Power of the Edge: New Features & Updates You Need to Know
Jewelers Mutual: Shine with Your Customers, Solve Business Problems with Jewelers Mutual!
TR Jewelry Concepts: Built in the USA
Early Registration 5 – 8 p.m.
New Member Reception*** (Invitation Only) 5:30 – 6:30 p.m.
Next-Gen Meet & Greet 5:30 – 6:30 p.m.
RJO Kick-Off Reception & Tower Displays 6:30 – 8 p.m.
SATURDAY, JULY 26
Educational Seminars Continental Breakfast (Seminar Attendees Only) 7:30 – 9 a.m.
Seminar / Retail Member Show Registration
Rock Tour Connects Seminar 8:30 a.m. – 9:20 p.m.
Educational Seminars 8:30 a.m. – 12:20
Membership Meeting Luncheon**
Member Show Registration
Buying Floor Grand Opening
Buying Floor Welcome Reception 5:30 – 7 p.m. Next-Gen Excursion* 7 – 9:45 p.m. / 11:15 p.m.
SUNDAY, JULY 27
Gather for Moments of Reflection: A Non-Denominational Event 7:30 – 8 a.m.
Member & Vendor Joint Breakfast** and Awards Ceremony 7:30 – 9:30 a.m.
RJO Brain Gain Breakouts 8:15 – 9:30 a.m.
Buying Floor Opens 9:30 a.m. – 6 p.m.
RJO Gem Quest Kids Camp** 9:30 a.m. – 3 p.m.
Buying Floor Happy Hour 5 – 6 p.m.
RJO Foundation Bags Tournament & Game Night Reception** 6:30 – 8:30 p.m.
MONDAY, JULY 28
Sharing the Best of Your Show Experience & Continental Breakfast 8 – 9:30 a.m.
Buying Floor Opens 9:30 a.m. – 3 p.m.
Farewell Event 2 – 3 p.m.
*Prepaid at event registration. **Pre-registered event, ticket required. ***Attendance Invitation only
FRIDAY, JULY 25
BENCH JEWELER WORKSHOP
Schaumburg AB, 1st Floor 1 − 5:30 p.m.
$150/person. See pages 6-7 for details
VENDOR AFFILIATE MEETINGS
2nd Floor
See pages 8-9 for details.
EARLY MEMBER & VENDOR REGISTRATION
Schaumburg North Foyer, 1st Floor
2 − 6 p.m.
5 −8 p.m.
Member registration will be open on Friday Evening. This will allow members time to pick up their badges during the Kick-Off Reception.
NEW MEMBER RECEPTION
Nirvana A, 2nd Floor
5:30 − 6:30 p.m.
Calling all NEW MEMBERS – start your RJO show experience here! Learn the best tips & tricks to make your 1st show a success! This event is invitation only.
NEXT GEN MEET & GREET
Schaumburg CD, 1st Floor
5:30 − 6:30 p.m.
On Friday night, RJO will host a Next-Gen Meet and Greet. This event will be an introduction to the show and serve as a “lookahead” for the weekend. All attendees under 40 are invited to this get-together to connect with peers facing many of the same opportunities and challenges in today’s independent retail climate.
RJO KICK- OFF RECEPTION & TOWER DISPLAYS: SHIMMER & SHINE IN SCHAUMBURG
Schaumburg East Ballroom, 1st Floor 6:30 − 8 p.m.
Cheers to your fellow RJO members while coming together over food, beverages, and musical entertainment. This is one of the most popular RJO events! Sponsors will feature lighted showcase towers scattered throughout the reception to give you a sneak peek of some of their new products. Remember to vote for the winning tower display!
SATURDAY, JULY 26
EDUCATIONAL SEMINARS CONTINENTAL BREAKFAST
Utopia Threshold, 2nd Floor
*Invitation only 7:30 – 9 a.m.
SEMINAR /RETAIL MEMBER SHOW REGISTRATION
Prism Staircase, 2nd Floor 7:30 a.m. – 12:30 p.m.
ROCK TOUR CONNECTS SEMINAR & PANEL: LEVERAGING GLOBAL SOURCING TO AMPLIFY YOUR BRAND & DRIVE RETAIL PROFITS
East Schaumburg, 1st Floor 8:30 − 9:20 a.m.
Today's customers don't just want jewelry — they want meaning, story, and exclusivity. The Rock Tour offers retail jewelers a rare opportunity to travel directly to the source, building personal relationships with international vendors while selecting diamonds and gemstones in a way other competitors can't match. This panel discussion brings together veteran Rock Tour participants and trusted global partners to explore how international buying trips can strengthen your brand identity, enhance your custom design selections, and significantly boost your margins.
Rock Tour CONNECTS — because the most valuable diamonds and gemstones come with a story your customers can share for generations.
EDUCATIONAL SEMINARS
2nd Floor 8:30 a.m. − 12:20 p.m.
See pages 11-14 for seminar descriptions and full schedule.
GENERAL MEMBERSHIP MEETING LUNCHEON
Schaumburg East Salon, 1st Floor 12:30 – 2 p.m.
MEMBER SHOW REGISTRATION
BUYING FLOOR GRAND OPENING
BUYING FLOOR WELCOME RECEPTION
Convention Center Exhibit Hall Lounge 5:30 – 7 p.m.
Need a refreshment after your first full day of buying and selling?
Who wouldn’t?! This casual open house style event will take place in the lounge with music, hosted beer and wine, and some complimentary snacks before the buying floor closes.
NEXT- GEN EXCURSION : HIDEAWAY BREW GARDEN & BAR
Group will meet in Renaissance lobby at 7 p.m. for a 7:20 bus departure. 7 – 9:45 / 11:15 p.m.
Enjoy a summer evening with other Next-Gen retailers, outdoor live music, and good vibes at Hideaway Brew Garden & Bar! For just $35/person, roundtrip transportation from all four host properties and a reserved lounge area in the outdoor beer garden are covered. Take in live music from Hi Infidelity, the ultimate 80s rock cover band, mingle, enjoy lawn games and treat yourself to craft brews, cocktails, and food - all available for purchase on-site. It’s
the perfect way to relax, make new connections, and hang out with others shaping the future of RJO. Pre-register now and don’t miss out! Pickups at all four hotels will be between 7:15-7:45pm and return transportation to all four hotels will be available from the Hideaway at 9:45pm and 11:15pm. $35/person; pre-registration required
GATHER FOR MOMENTS OF REFLECTION : A NON - DENOMINATIONAL EVENT
Nirvana C, 2nd Floor 7:30 – 8 a.m.
Step into a sanctuary of introspection at our non-denominational reflection time event. In a fast-paced world, it's crucial to pause and reconnect with our inner selves, regardless of religious or spiritual affiliation.
Join us as we create a space, where individuals from all walks of life can come together to cultivate mindfulness, gratitude, and compassion. Guided by RJO vendor, John Bekarian (Majestic Art), this is a time to immerse yourself in moments of self-reflection and renewal.
MEMBER & VENDOR JOINT BREAKFAST & AWARDS CEREMONY
Schaumburg East Ballroom, 1st Floor 7:30 – 9:30 a.m.
*Pre-registration and ticket required
The Member & Vendor Joint Breakfast has proven successful in joining our retailer members and vendor partners for some quality discussions before a busy day on the show floor.
RJO BRAIN GAIN
2nd Floor
8:15 – 9:30 a.m.
**Attendance Cap: Open to the first 240 retail members** After breakfast, join your fellow RJO members in six, small breakout sessions to learn how your peers work through business and industry challenges, find out what’s hot in stores, and get tips to take back to your store. There will be six breakout rooms available with a max of 40 attendees in each room. You will be assigned your room when you register in Schaumburg. This year you will select which breakout category to attend based on your role in the store: OWNER, MANAGER, SALES STAFF, or OTHER. Register early to ensure your participation!
Euphoria, 2nd floor
9:30 a.m. – 3 p.m.
$75/camper; maximum 30 campers. Open to the first 30 participants registered Join us for an exciting RJO Gem Quest Kids Camp Adventure on Sunday during the RJO Summer Buying Show! For ages 7 – 12 , this fun-filled event is designed to introduce young explorers to the dazzling world of gemstones and jewelry through hands-on activities and an interactive tour of the buying floor. See page 15.
Note, there will be a one hour break from 12 - 1pm where you will need to pick up your camper.
Convention Center Exhibit Hall 9:30 a.m. – 6 p.m.
BUYING FLOOR HAPPY HOUR
Convention Center Exhibit Hall Lounge 5 – 6 p.m.
Enjoy a hosted beverage and appetizers as you finish a full day of buying and selling.
RJO FOUNDATION GAME NIGHT RECEPTION
Schaumburg East / West Ballroom, 1st Floor 6:30 – 8:30 p.m.
Join us for an unforgettable night of fun, games and community in support of the RJO Foundation. $50/ticket, includes games, appetizers, and a drink ticket. See page 16 for more information.
SHARING THE BEST OF YOUR SHOW EXPERIENCE & CONTINENTAL BREAKFAST
Utopia ABC, 2nd Floor 8 – 9:30 a.m.
BUYING FLOOR HOURS
Convention Center Exhibit Hall 9:30 a.m. – 3 p.m.
FAREWELL EVENT
Convention Center Exhibit Hall Lounge 2 – 3 p.m.
Cheers to a successful event at the end of the buying show with hosted beverages and appetizers!
The RJO Bench Jeweler Experience is back and better than ever. Offering an enhanced lineup packed with live demonstrations, expert insights, and interactive learning, this exclusive RJO Bench Jeweler event is designed to elevate your craftsmanship, sharpen your skills, and take your bench work to the next level. Plus, this experience will be moderated by industry expert, Chuck Koehler, ensuring an engaging and insightful program.
The Bench Jeweler Experience now extends throughout the entire weekend! In addition to Friday’s in-depth sessions, RJO is incorporating bench-related seminars into the education schedule and live bench demos on the show floor on Saturday and Sunday. This expanded experience ensures even more opportunities to learn, engage, and elevate your skills. Register your bench jewelers today!
Pre-registered event. Cost for the Bench Jeweler Experience is $150 per attendee. Limited spaces available. Register early to secure your space!
1 – 2 p.m.
*LIVE DEMO* CREATING PRONGS WITH A LASER WELDER
Scott Isaacs, Belle Meade Jewelry & Repair
Participate in a unique opportunity to boost your jewelry repair skills! Scott Isaacs, proprietor of Belle Meade Jewelry & Repair in Nashville, Tennessee, will conduct an interactive, workshop highlighting his most profitable laser welding ROI repair services. The session will explore his shop’s leading jewelry repair technique, with a particular emphasis on the prong restoration process — from initial inspection to a detailed, step-by-step guide. Having played a role in last year’s first Bench Experience, Scott is eager to contribute to RJO’s educational series, leveraging his over 20 years of experience with all generations of laser welder technology. Don’t miss this chance to learn from an expert!
2 – 2:30 p.m.
Bailey Rebh and Bri Black, Buzz Advertising
Incorporating social media content from the bench is a powerful way to engage customers and bring them into the jewelry-making process. This seminar will teach you tips and tricks to effectively showcase your craftsmanship, connect with your audience in real time, and build trust through authentic, behind-the-scenes content. Learn how to set up your station, go live with confidence, and turn your bench work into engaging social media moments that help your jewelry store stand out.
2:30
Patti Fisbeck & Jason LeMaire, Stuller
Join us for an engaging and interactive seminar focused on mastering the art of pricing repairs. In this dynamic session, we'll explore the essential factors that go into determining repair costs and ensuring profitability for your store. Through audience participation and real-world examples, we'll discuss pricing strategies, cost assessment techniques, and effective communication with customers. Led by experienced industry professionals, this seminar is designed to equip you with practical insights and actionable tips to elevate your repair pricing practices. Whether you're a seasoned bench jeweler or new to the field, this session offers invaluable guidance to help you maximize profits while delivering exceptional service.
Melissa Muir, Jeweler, Teacher, Tool Expert
Transform your jewelry-making experience by mastering the art of bench organization in this dynamic seminar led by metalsmith and educator, Melissa Muir. Whether you're just starting out or have years of experience at the bench, this session is designed to help you create a workspace that fuels both efficiency and creativity.
Melissa will guide participants through essential strategies for organizing tools and materials, demonstrating how thoughtful design and smart storage solutions can significantly improve your workflow. Through live demonstrations, practical tips, and realworld examples, you’ll learn how to reduce clutter, save time, and create a more ergonomic and inspiring environment. Plus, you’ll discover how a well-organized bench can help you work efficiently and enjoy the creative process.
4 – 5 p.m.
Chuck
Koehler, Jeweler, Gemologist
This lecture series covers the basic problems encountered by experienced bench jewelers while working with platinum, white gold, and sterling silver. Chuck Koehler covers the basic differences in the three metals and how to compensate and overcome these differences. You’ll learn metallurgy, thermal dynamics, thermal transfer, differing burnish rates, and the different finishing techniques required by each of these three very different metals. At the conclusion of this class, you will have a newfound respect and understanding of the task at hand.
If you work on a jeweler’s bench, you‘ll be glad you attended.
5 – 5:30 p.m.
This 30-minute session is tailor-made for you — offering a platform to ask questions, share insights, and enhance your craft. Whether you're looking to refine your skills, share tips and tricks, troubleshoot problems, or simply connect with peers in the industry, this seminar is not to be missed.
2 – 3 p.m.
Tim Knouse, Alamea
Merchandising is key. Alamea has multiple merchandise categories for all price ranges, customizable displays, and easy best-seller starter packages. Don’t miss this opportunity to meet your new favorite vendor!
Liam Boehme, M. Geller Diamonds
This presentation will focus on how to position naturals and higher-ticket items in a world dominated by low-cost, lab-grown marketing. In its 40+ years as a special-order memo house, M. Geller has spent years developing the best methods to improve special-order memo results for retailers, as well as helping develop the segment for jewelers who are more comfortable selling out of the case. We will examine three case studies where M. Geller and special-order expertise helped retailers grow their diamond business by as much as 60%. Furthermore, we will address the challenges faced by retailers in the recently volatile diamond market.
While lab-grown profit percentages look great on the books, actual dollar profit is continuously shrinking — and retailers are looking to improve results. Our meeting will discuss how to present both options, educate their staff and customers, and utilize our brandnew (and FREE) technology suite to compete with e-retailers, close sales faster, and be a 21st century retailer to reach younger consumers who have become the largest buying group in the jewelry industry.
In total, the program will evaluate where attending retailers are, how they compare to results in their regions, and steps to improve sales though as well as the free tools to achieve them.
2:30 – 3:30 p.m.
Kathy Grenier, Imperial Pearl
Pearls are poised for retailers. Why? With emerging new markets, expanding markets, and traditional market share coupled with a new fan base, pearls are current, fresh and on-trend while remaining timeless. Generous margins, profitability, and high value perception make these milestone-marking gems the right choice for jewelers today.
3 – 4 p.m.
Martha Jimenez, Teva Diamonds
Join us to learn how natural HPHT diamonds can help you increase and reinvigorate your store's natural diamond sales. The meeting will focus on the history and development of natural HPHT diamonds and how they can help create a bridge back to natural diamond sales.
3:30 – 5 p.m.
The holiday season presents both challenges and opportunities in a shifting economy. With changing consumer spending habits, it's crucial to optimize pricing, inventory, and retailer support to drive sales. This session will provide insights on maximizing holiday revenue through strategic promotions, digital engagement, and effective merchandising. Learn how to equip your retailers for success and sustain momentum beyond the season. Don’t miss this chance to refine your strategy and make this your most profitable holiday yet!
4 – 5 p.m.
Gabe Greenberg, Octillion
Presented by Gabe Greenberg, Octillion
The way audiences consume media is evolving faster than ever, driven by shifting behaviors, privacy regulations, and advancements in data-driven targeting. This session will explore these changes and show you how Octillion can optimize your media strategies, using streaming TV and audio, to maximize return on ad spend (ROAS) with no middlemen or markups. Let's grow your business together!
IDD USA
Join IDD for an exclusive session designed for RJO retailers, where you’ll discover how The IDDeal Card can help you close more sales and grow your business. Our free consumer financing program makes it easier for customers to say “yes” by breaking down purchase barriers. Learn proven sales techniques, explore realworld success stories, and walk away with actionable strategies to boost conversion and increase ticket size. Don’t miss this opportunity to turn browsers into loyal buyers — fast.
4:30 – 5:30 p.m.
Tyler Schaefering, National Rarities
There are many ways to grow your business. Hosting events is one way we all know of. Hosting the right events and capitalizing on vendor relationships is where some real benefits come into play. Picture this: hosting an event that you and your staff don't have to pay a dime out of pocket for, and don't have to plan, but gives you the benefit of free marketing and the generation of NEW customer foot traffic. On top of that, getting a check at the end of the event — sound like a win-win? That's because it is.
What sets our program apart is our commitment to getting you market-ready in just 30 days. We understand the importance of a quick and seamless integration of these exceptional diamonds into your inventory, and we'll provide you with the tools and support needed to make a swift, impactful entry into the market. Don't miss this opportunity to explore the beauty and authenticity of Origin Story Diamonds while equipping your business with the marketing prowess it needs to thrive. Join us for this meeting, and let's embark on this exciting journey together.
4:30 - 6 p.m.
Lenny Prion, The Edge by Abbott Jewelry Systems
Join us for a detailed session on the latest features and updates to The Edge software. We’ll cover the new tools and functionalities available, demonstrate how they can enhance your workflow, and explain the benefits of using these updates to streamline your operations. Whether you're currently using The Edge or considering it for your business, this meeting will provide valuable insights into how to maximize the software's capabilities for improved efficiency and success.
Mike Senk and Carrie Volp, Jewelers Mutual
Are you looking for ways to shine with your customers, find additional sources of revenue, and grow your return clientele base? Join Jewelers Mutual team members to learn more about our insurance referral programs, JM Care Plan, and JM’s Jewelry Appraisal Tool. If you’re already enrolled in these programs, learn more about the best practices some member stores are utilizing, or see the benefits firsthand and sign up to activate in your location. All programs come at zero cost and add no additional inventory.
Presented by Kasey Grote, TR Jewelry Concepts/ Simply Diamonds
This session showcases 100% American-made fine-jewelry collections from a trusted U.S. manufacturer with over 35 years of experience. Learn how domestic production means better quality, faster turnaround, and real support for American jobs. See why “Made in the USA” isn’t just a label — it’s a promise.
8:309:20
A.M.
Activating Success: Harnessing the Power of Promotions for Increased Consumer Interest, Engagement, Loyalty and Sales
Emma Bonassar, Nicholas Masciadrelli, Tokio Marine
Unlocking Hidden Profits: Maximizing Returns on Excess & Leftover Diamonds
9:3010:20
A.M.
Ankur Savani, Palak Diam
Building a Sales Floor by the Numbers
William Jones, Jewelry Sales Academy
Precision Pricing: Maximizing Profits in Repair Services
Patti Fisbeck & Jason LeMaire, Stuller
10:3011:20
A.M. From RSVP to ROI: Getting People Through the Door Panel Discussion Facilitated by Buzz Advertising
The Leadership Paradox: Balancing Strength and VulnerabilityAn examination of how true leadership requires resilience and openness
Optimum Retail Solutions
10 Employment Laws Every Jewelry Business Should Know
Liz Fraccaro, Jewelers Vigilance Committee (JVC)
Navigating Your Financial Resilience in a Changing Economy
Sherry Smith, Edge Retail Academy
The Psychology of Retirement: Transitioning to Life After Work
Becka Johnson Kibby, Edge Retail Academy Gems for Every Generation: Capturing Hearts Across Age Groups
Jennifer Shaheen, Technology Therapy
Scaling Your Store While Regaining Your Life
Ross Cockerham, Punchmark
How to Build Your Digital Marketing Showroom
Darren Kuyper, 44i
11:30
A.M.12:20
P.M.
Rock Your Retail: Sales & Success Lessons from the Music Industry
Nick Failla, Collected Concepts
From Disciplinary Action to Development: Mastering the Write-Up Process Optimum Retail Solutions
Jewelry Repairs: The Goldmine You’re Ignoring Jimmy Lawson, JD & Co
The Energy To Lead Again
Jimmy DeGroot & Kyle Bullock, Train Retail
Making the Internet Work for Your Storefront (Not the Other Way Around)
Nick Failla & John Daughtery, Collected Concepts
Diamonds and Deals: Leveraging NIL Endorsements with College Athletes in the Jewelry Industry
Samantha Tupper, Winks Fine Jewelry
Yellow Sessions indicate a Bench Jeweler Experience.
Design Like a Pro: Canva Workshop for Jewelers
Bri Black and Bailey Rebh, Buzz Advertising
8:30 - 9:20 a.m.
TRACK ONE
ACTIVATING SUCCESS:
Emma Bonassar, Nicholas Masciadrelli, Tokio Marine
Looking for ways to generate consumer excitement with incentivized sales all while building consumer loyalty?
This session provides a simplified approach to promote your products alongside best practices to effectively execute and maximize those promotions. You’ll also learn proven techniques, execution strategies and the importance of clearly defined rules and regulations. Your creative juices will flow with some interactive brainstorming exercises designed to uniquely improve retention and expansion of your buying audience!
TRACK TWO
William Jones, Jewelry Sales Academy
This session explores how to build a profitable sales floor by tracking key metrics like training time, sales performance, and salary costs. Learn how to structure compensation plans that grow with your team, maintain healthy sales-to-salary ratios, and turn new hires into high-performing assets. Ideal for store leaders focused on sustainable, data-driven growth.
TRACK THREE
Patti Fisbeck & Jason LeMaire, Stuller
Join us for an engaging and interactive seminar focused on mastering the art of pricing repairs. In this dynamic session, we'll explore the essential factors that go into determining repair costs and ensuring profitability for your store. Through audience participation and realworld examples, we'll discuss pricing strategies, cost assessment techniques, and effective communication with customers. Led by experienced industry professionals, this seminar is designed to equip you with practical insights and actionable tips to elevate your repair pricing practices. Whether you're a seasoned bench jeweler or new to the field, this session offers invaluable guidance to help you maximize profits while delivering exceptional service.
TRACK FOUR
THE PSYCHOLOGY OF RETIREMENT: TRANSITIONING TO LIFE AFTER WORK
Becka Johnson Kibby, Edge Retail Academy
Retirement is as much about emotional and psychological readiness as it is about finances and creating the lifestyle you desire. This seminar addresses the mental challenges of transitioning from a career in the jewelry business to retirement, offering strategies and steps to take leading up to exiting the business to fully enjoy life after work.
GEMS FOR EVERY GENERATION: CAPTURING HEARTS ACROSS AGE GROUPS
Jennifer Shaheen, Technology Therapy
This session will outline practical strategies for connecting with jewelry customers from Baby Boomers to Gen Alpha and every generation in between. Attendees will discover how each generation shops differently and their changing expectations for in-store and online experiences.
9:30 - 10:20 a.m.
TRACK ONE
UNLOCKING HIDDEN PROFITS: MAXIMIZING RETURNS ON EXCESS & LEFTOVER DIAMONDS
Jimmy Savani, Palak Diam
Turn your excess and leftover diamonds into a powerful profit center for your store. In this essential seminar, Palak Diam will guide you through a step-by-step process to prepare and optimize your diamond inventory for resale. Learn best practices for assessing, organizing, and pricing your goods to ensure maximum returns. Beyond liquidation strategies, we’ll also explore current market conditions, helping you navigate industry trends and demand shifts. Additionally, discover how to enhance your over-the-counter buying strategies — an often-overlooked revenue stream that can significantly boost your bottom line. Whether you're looking to streamline your inventory, increase cash flow, or expand your buying opportunities, this session will equip you with actionable insights to make the most of every diamond in your store.
THE LEADERSHIP PARADOX: BALANCING STRENGTH AND VULNERABILITY - AN EXAMINATION OF HOW TRUE LEADERSHIP REQUIRES RESILIENCE AND OPENNESS
Optimum Retail Solutions
Join us for a discussion of "The Leadership Paradox: Balancing Strength and Vulnerability" in which we explore the qualities necessary for balanced and effective leadership. This session emphasizes that true strength is not just about traditional management topics such as confidence and decisiveness. Rather, effective leadership in today's work environment also involves embracing transparency and openness. Through purposeful and genuine vulnerability, leaders foster trust and deeper connections within their teams. Participants will learn practical strategies to balance these qualities, promoting a culture of authenticity and resilience in the workplace.
Sherry Smith, Edge Retail Academy
In an era marked by rapid economic shifts, understanding how to manage organizational finances is more critical than ever. This seminar will provide innovative strategies for financial resilience. Participants will learn best practices on revenue and sales analysis, profit margins, cash flow management, inventory optimization, cost control and expense tracking, financial forecasting and budgeting, risk management and more. Attendees will leave equipped with actionable insights and tools to enhance their financial decision-making and secure their financial future.
Ross Cockerham, Punchmark
Do you struggle to fully unplug from your jewelry store — even when you finally have time to yourself? You're not alone. It's time to reclaim your freedom, scale your store, and reduce stress through smart automation, effective delegation, and the right growth mindset. In this practical seminar, Ross Cockerham, CEO & Co-Founder of Punchmark, will show you how strategic "laziness" can become your greatest competitive advantage. Discover practical techniques to automate repetitive tasks, empower your team, and create clear processes that allow your store to run smoothly without your constant oversight. Regain control of your life, confidently step away, and achieve sustainable business growth.
Key Takeaways:
1. Concrete strategies to document processes, build clear procedures, and remove yourself from daily decision-making.
2. Why ego often becomes the biggest barrier to growth — and how to remove it from your day-to-day operations
3. How to effectively unplug while being on vacation and spending time with family & friends
FIVE
Darren Kuyper, 44i
This presentation briefly covers branding, positioning, and marketing in general, and then dives into and explains the most appropriate (not the most common) strategy for building a solid online presence for your jewelry company. We will explain the tactics involved and the purpose of building your digital marketing plan’s (the showroom) foundation first, then moving up to build the walls and main floor, followed by the VIP suite in the upper level. Doing it any other way will not be as effective, will cost more, and result in wasted marketing dollars.
10:30 - 12:30 p.m.
TRACK FOUR
*DOUBLE-SESSION*
THE ENERGY TO LEAD AGAIN: AN INTERACTIVE SEMINAR
Jimmy DeGroot and Kyle Bullock, Train Retail
Kyle Bullock and Jimmy DeGroot take you through a refreshing and energizing double class to help you put the fire back in your business with balance to live and work more freely. This highly interactive double session focusing on building leadership skills, developing a great culture at work, and innovating new ideas for your team and your business ... all while networking and building connections with other leaders! We want you leaving rejuvenated to lead your business and your team in new and creative ways.
10:30 - 11:20 a.m.
TRACK ONE
FROM RSVP TO ROI: GETTING PEOPLE THROUGH THE DOOR *PANEL DISCUSSION*
Facilitated by Buzz Advertising
Struggling to turn interest into in-store traffic? Tired of planning events that don’t deliver results? Join marketing experts from Punchmark, TTG, Buzz Advertising, Jewelry Store Marketers, and a few other special guests as they dive into what makes modern retail events successful. This engaging panel will explore why traditional events may be falling short, how to create buzz that actually brings people in, and innovative event ideas tailored for today’s jewelry customer. Walk away with actionable strategies to turn RSVPs into real traffic — and real ROI.
Liz Fraccaro, Jewelers Vigilance Committee (JVC)
This session breaks down 10 important employment laws and updates in plain language, so you understand what applies to you and how to stay out of trouble. We’ll talk about how to classify your workers, what you can and can’t say in interviews, social media use, how to handle complaints, and more.
Attendees will learn:
• The basics of hiring and managing employees the right way
• Tips for avoiding common mistakes that lead to legal issues
• Legal dos and don’ts around social media and employee privacy
Jimmy
Lawson, JD & Co
Is your repair revenue stuck in neutral? In this high-energy session, we’ll uncover three critical reasons why your repairs may not be reaching their full potential — and, more importantly, how to fix it. You'll hear real success stories of jewelers who have implemented these strategies and seen repair revenue soar by 300%!
Learn how to bridge the gap between bench jewelers and sales teams, optimize training for better performance, and create stronger customer connections that lead to bigger sales. Walk away with proven techniques to maximize efficiency, boost profitability, and turn repairs into one of your most valuable revenue streams.
Think SEO is just for your website? Think again! In the past it sounded like you had to spend a fortune to get found online. Turns out, you don’t. In this high-energy, slightly irreverent session, we’ll show you how artificial intelligence isn’t just for tech nerds — it’s your new secret weapon for getting butts in seats (and feet in your store). Learn how to harness AI to not only rank higher online but also turn searches into store visits. Even better? The same strategy teaches your team about product features, benefits, and how to romance every item like it’s the star of The Show! You’ll walk away with real-world tools to boost team confidence, close more sales, and finally understand what your marketing agency should be doing. And here’s the kicker — it’s an easy, repeatable process that you can do yourself (yes, even if you still think ChatGPT is a new diamond shape). This isn’t fluff — it’s fun, functional, and totally future-proof. Perfect for store owners who want their team to work smarter (not harder) and their sales floor to feel like a sales force. If you’ve ever wondered how to get more people into your store by improving your website, (without hiring anyone or spending a dime), this session is your new best friend. You’ll walk away thinking, “Wow — I can totally do this.”
11:30 a.m. - 12:20 p.m.
Nick Failla, Collected Concepts
From platinum-selling albums to chart-topping hits, the music industry knows how to capture hearts, build loyal fanbases, and create unforgettable experiences. What if you could apply those same strategies to your jewelry store? Join us for an electrifying seminar where we break down powerful lessons from pop, rock, and country music that can help you attract more customers, elevate your sales, and create a brand people can’t stop talking about! Discover how hit songs, iconic artists, and sold-out concerts hold the secrets to retail success — whether it’s crafting a signature style, telling a compelling story, or turning customers into lifelong fans.
Ready to make your business a chart-topping success?
Reserve your spot today! Because in jewelry retail, like in music, the right performance can turn customers into raving fans.
In today's fast-paced and dynamic work environment, clear communication and accountability are more important than ever. Formal write-ups not only serve as essential documentation for performance issues but also act as a roadmap for employee growth and development. By understanding the importance of this process and mastering the art of effective write-ups, we can foster a culture of transparency, fairness, and continuous improvement within our organizations. Join me as we delve into the significance of formal write-ups and the steps necessary to implement them successfully.
During our time together, we will tackle the following:
• The importance of formal write-ups
• Key situations for utilizing written documentation
• The write-up process
• Best practices and answers to FAQs regarding effectively writing and delivering corrective actions.
Discover how to tap into the expanding world of NIL (Name, Image, and Likeness) endorsements with college athletes in the jewelry industry. Gain key insights on building authentic partnerships and utilizing athlete influencers to effectively promote jewelry brands.
Samantha Tupper will share her firsthand experience negotiating a NIL deal with a local college athlete and how it became a successful partnership for her business. Learn how to navigate these opportunities, maximize brand visibility, and create win-win collaborations that drive real results
Bailey Rebh and Bri Black, Buzz Advertising
Bring your laptop and a hotspot connection — this hands-on workshop is your chance to dive into Canva and create stunning graphics that match the brilliance of your jewelry. Designed for busy jewelers with little to no design experience, this session will walk you through Canva’s most powerful tools and show you how to craft polished, on-brand visuals that drive results. Led by the Buzz Advertising team, you’ll learn how to use Canva’s templates, brand kits, and time-saving features to create promotional graphics, social posts, and more. You’ll even design a campaign post during the session with guidance and feedback.
What You’ll Learn:
• Canva essentials for luxury retail
• Design best practices for jewelry visuals
• Live step-by-step graphic creation
• Personalized help + bonus template to take home
Leave with a finished design and the skills to keep creating long after the workshop ends.
For kids ages 7 – 12 who love adventure, creativity, and a little sparkle, this gem-tastic day camp is a can’t miss experience at the RJO Summer Buying Show!
SUNDAY, JULY 27
Euphoria, 2nd floor
9:30 a.m. – 12 p.m.
12 – 1 p.m. LUNCH BREAK
Parents/guardians will need to pick up (child)ren for lunch.
1 p.m. – 3 p.m.
COST: $75/camper; limited to 30 campers. Register early to participate!
CHECK- IN, WELCOME & INTRODUCTIONS
9:30 – 10 a.m.
BUYING FLOOR TOUR
10 – 11 a.m.
Children will embark on a guided buying floor tour, making five special vendor stops where they’ll discover fascinating gems, learn from industry experts, and experience the thrill of the jewelry world up close.
GEM EDUCATION
(FULL GROUP)
11 – 11:20 a.m.
Learn about the origins and characteristics of gemstones.
Presented by Konrad Darling, Darling Imports
RJO COLORING FUN
(SMALL GROUP)
11:20 a.m. – 12 p.m.
Get creative with gemstone-themed coloring activities.
GEMSTONE VIEWING (SMALL GROUP)
11:20 a.m. – 12 p.m.
Explore a variety of dazzling gemstones.
GEODE ACTIVITY (FULL GROUP)
1 – 2 p.m.
Crack open a geode and uncover the sparkling beauty hidden inside.
JEWELRY MAKING KIT
2 – 3 p.m.
Take home a special jewelry-making kit to create a unique keepsake!
Sponsored by Stuller
The RJO Foundation will continue their fundraising efforts for education in the jewelry industry through the following sales.
Support the RJO Foundation by sporting your RJO Apparel and/or your Shimmer & Shine in Schaumburg Show Shirt on Sunday on the show floor! Proceeds to benefit educational scholarship opportunities.
REGISTRATION SPECIAL
$28.00 SM-XL. Available up to 4XL
ORDER NOW!
All proceeds benefit the RJO Foundation. *shipping is additional.
RJO retailer, Mike Doland, will again be raffling a one-of-a-kind piece of his amazing artwork! Tickets can be purchased at the registration desk.
RAFFLE PRICES
One (1) ticket $20
Seven (7) tickets $100
Savor the anticipation as you await the chance to win coveted bottles, meticulously crafted and sought after by connoisseurs worldwide. Whether you’re a seasoned enthusiast or an aspiring aficionado, this raffle offers an unparalleled opportunity to add a touch of opulence to your collection.
Enter the Raise your Spirits raffle for a chance to win premium spirits, generously donated by the family of Mike Pribyl.
Tickets are $20.00 each, or 7 for $100.00; sold at the RJO registration desk. Proceeds benefit the RJO Foundation Mike Pribyl Endowment Scholarship.
SUNDAY, 6:30 – 8:30 p.m.
$50/ticket
Join us for an unforgettable evening of fun, games, and community at the RJO Foundation Game Night! For just $50 per ticket, you'll get:
One drink ticket
• Delicious appetizers
• Access to all games, raffles, and more!
Proceeds support the mission of the RJO Foundation, so bring your game face and giving heart.
To ensure the safety of all our members and vendors, we will be requiring a photo ID and business card at registration check-in. These items will need to be presented to receive your badge for access on the show floor and ANY sponsored events held at the host hotel.
This year, owners will need to select the type of badge for each of their attendees during the online registration process.
BUYER BADGE: Only individuals with this badge are allowed to place orders / buy at RJO Buying Shows.
ATTENDEE BADGE: Retail members identified as “Attendee” must be employed by the member store on a regular basis. These individuals will not have buying privileges on the show floor.
All attendees must abide by the Show Attendance Code of Conduct and each store must have an Indemnity and Release Agreement initialed. This can be completed through online or mail-in registration.
Press release photos will now be self-serve! A photo opportunity station will be available by the RJO Registration desk for you and your crew to snap a quick pic before heading onto the show floor.
If you are unable to attend the show after you have already registered, you must notify the office by June 27, 2025, to avoid event charges. If you are no longer able to attend individual events you have registered for, but still plan to attend the show, you must notify the office at least five (5) business days prior to the show.
RJO Vendors are sponsoring one (1) $10.00 “concession stand coupon” per store, to be used Sunday on the show floor. This is a courtesy from your RJO Vendor Partners.
MedServ
5600 N. 1st Bank Dr., Suite C | Palatine, IL 60067
Phone: (847) 321-7456
SATURDAY, JULY 26 2 - 7 p.m.
SUNDAY, JULY 27 9:30 a.m. - 6 p.m.
MONDAY, JULY 28 9:30 a.m. - 3 p.m.
RJO wants to make the last day of the show a great one, so we’re calling it RJO’s Monday Funday! Enjoy these fun games created to encourage your participation on the show floor, you’re not going to want to leave this show early!
Who wants to win a Buying Show Shopping Spree on RJO’s DIME?!?
RJO will have a drawing for our retailers at the show. The winners will receive a JACKPOT to spend at participating vendors booths on the show floor Monday ONLY. Winners will be announced Monday, July 28 at 12:30 P.M. You will NOT want to miss out! All RJO Retailers present at the show on Monday will be eligible to win. Sponsored by your RJO participating vendors.
Check your registration packet! Inside is your BINGO card and instructions. One BINGO card per store. No extra cards will be available. NEW for Schaumburg: Collect stamps the entire show! Our sponsors have provided a fun list of activities to complete to earn their space! For every BINGO you will receive entry ticket(s) for a drawing to win a travel voucher(s) for the 2026 Phoenix show! Cards need to be turned in registration desk by 12 P.M. Winner will be announced after the Jewelers Jackpot. Must be present to win. Sponsored by your RJO participating vendors.
OUR PRIZE LEVELS FOR THESE GAMES ARE CURRENTLY GROWING!
STAY TUNED FOR UPDATES AS WE GET CLOSER TO SHOW-TIME!
With so many ways to get to the show, it's easy and convenient for everyone! Whether you're renting a car, catching a taxi, or using a ride-share service, getting there is hassle-free.
Chicago O’Hare International Airport ORD 10000 West O'Hare Ave. | Chicago, IL 60666
800-832-6352
13 miles from airport to Renaissance
Chicago Midway International Airport MDW 5700 S Cicero Ave. | Chicago, IL 606661
800-832-6352
37.5 miles from airport to Renaissance
American Taxi Dispatch
847-673-1000
Book via the app or online at order.americantaxi.com
Alamo
Avis
Budget
Dollar
Enterprise
Hertz
Chicago O’Hare International Airport
844-354-6962
773-825-4600
800-218-7992
800-800-4000
855-266-9289
800-654-3131
Terminal 2, upper-level waiting area between Door 2A and 2E
Chicago Midway International Airport
Lower level, outside of baggage claim, between door 2 and 4
Exclusive to RJO Stores Limited Edition Item
RJO exclusive limited edition item, proceeds donated to the RJO Foundation. Larimar Best Seller start set, $2,500. Create your own display, over 6,000 items to choose! Join us at our vendor affiliate meeting Friday at 2 p.m.!
PHONE: 808-922-5333
EMAIL: alameahawaii@gmail.com
WEBSITE: alameahawaii.com
SKU: NKI5567DS, BR15293DS, RG15593DS
This jewelry set features a combination of deep blue sapphires and diamonds set in elegant yellow gold. Prices range from $945 – 3,300 after your RJO discount.
PHONE: 516-466-2045
EMAIL: efi@bassalijewelry.com
WEBSITE: bassalijewelry.com
Athena Collection
SKU: Enhancer: G1478YG14/OPBT; Ring: R9208YG14/OBT
BELLARRl's Athena Collection features a dazzling Opal Center. encompassed by seamless channel set, graduated Swiss to London Blue Topaz Gemstones, creating a perfect harmony of color blending with accents of Diamonds in 14kt yellow gold.
PHONE: 800-255-0192
EMAIL: brent@bellarri.com
WEBSITE: Bellarri.com
Transform your store into a community hero with a Beneficial Estate Buyers’ Buying Event. NO COST. PURE BENEFIT. Unlock a new revenue stream and welcome a wave of new customers. Plus, our exclusive Estate Trunk Shows are the talk of the town. Reserve your spot now.
PHONE: 800-518-1137
EMAIL: info@bebllp.com
WEBSITE: bebllp.com
Bespoke eternity bands™
SKU: 4072795W
Just a few examples from our extensive collection of Eternity bands. All are available in multiple carat weights, metals and diamond qualities with sold orders delivered within two weeks. Our configurator application is available – experience the demo on our website.
PHONE: 631-379-4044
EMAIL: : jeff@cyntr.com
WEBSITE: cynergytrading.com
The Clientbook app is a digital sales assistant for fine jewelers and luxury retailers designed to collect, connect, and cultivate customer relationships. It turns your team into clienteling pros by capturing and organizing customer data, curating personalized recommendations, and using AI for effortless, "just-in-time" messaging.
PHONE: 385-352-3518
EMAIL: sales@clientbook.com
WEBSITE: clientbook.com
Blue Topaz and Diamond Bracelet
SKU: 4072795W
14KW 5x7 oval checkered cut blue topaz and diamond bracelet
PHONE: 630-887-8228
EMAIL: joseph@callempire.com
WEBSITE: callempire.com
Turquoise Earring SKU: E78831
Beyond the preciousness, we make you more beautiful. Turquoise 23.48ct, diamond 1.67ct, 18K yellow gold.
PHONE: 212-354-7550
EMAIL: ny@harijewels.com
WEBSITE: harijewels.com
The Harmony Collection
The Harmony Collection captures beauty by combining round and baguette diamonds in delicate, timeless pieces. Available in gold with natural diamonds, it’s a true embodiment of elegance and balance.
PHONE: 800-367-9213
EMAIL: info@edb-inc.com
WEBSITE: equitydiamondbrokers.com
SKU: 664910/FWGP
New! Mixed metal with freshwater cultured pearls; 18kt yellow gold over sterling silver offers a big look and value. An entire collection is available.
PHONE: 800-536-7738
EMAIL: customerservice@imperialpearl.com
WEBSITE: imperialpearl.com
Extinction – Serinium® and Dinosaur Fossil Ring
SKU: RMSA007797
The end of it all! This ring memorializes the crash of a massive asteroid into earth 66 million years ago, ending the Age of the Dinosaurs. Featuring meteorite pattern engraving and genuine fossil dinosaur bone inlay. Extinction is also available in Rugged Tungsten™ and with different color fossils, each having its own story. At our booth, see this and more from the exciting new Jurassic Collection.™
PHONE: 800-872-6840
EMAIL: info@jewelryinnovations.com
WEBSITE: jewelryinnovations.com
Modern Classics
SKU: Em earring: 12344B-EM; SA-Ring: SR/6Z95A-WY; RU Ring: SR782RU-WY
Izi is constantly creating pieces with a modern flair that are appreciated by many generations. These three pieces are perfect examples. Rubies, emeralds, and sapphires for everyone to love!
PHONE: 212-688-8885
EMAIL: info@izicreations.com
WEBSITE: izi.nyc
Satin Finish Diamond Necklace-Earrings Set
SKU: N403266Y14; HP401865Y14
We are thrilled to unveil MK’s latest collection of diamond necklace and earring sets. With a sophisticated matte finish and a design that seamlessly blends classic and contemporary elements, these pieces are truly exceptional additions to any jewelry collection. We invite you to explore this exquisite new collection.
PHONE: 1-800-984-8900
EMAIL: team@mkjewel.com
WEBSITE: mkjewel.com
SKU: XE-1081-SS; XL-937-R; XL-989
XE-1081-SS – 2 dia turquoise earrings – 10k white or yellow gold and sterling silver; XL-937-R - .45tgw ruby and diamond ring, also available in sapphire/diamond and emerald/diamond – 10k white or yellow gold; XL-989 - .05ct diamond ring – 10k white or yellow gold and sterling silver.
PHONE: 800-438-1714
WEBSITE: www.samuelspil.com
Podium is an AI-powered lead management and communication platform trusted by 100,00+ local businesses. Our AI employee instantly responds to leads 24/7, boosting conversions and revenue by helping businesses acquire and convert more customers efficiently.
PHONE: 833-276-3486
EMAIL: sales@podium.com
WEBSITE: podium.com
Ruby and Diamond Huggies
SKU: RT1013R
0.98ctw ruby huggies accompanied by 0.12ctw diamonds in 14K yellow gold.
PHONE: 516-466-0700
EMAIL: jordan@stevenroyce.com
WEBSITE: stevenroyce.com
Mother of Pearl Flexible Bangle
SKU: BNG107DMP
Visit our booth to see our exquisite flexible black and white mother-of-pearl and diamond bangle. This unique, high-quality piece is a must-have for your store. Discover exclusive designs that will set your collection apart!
PHONE: 212-921-1820
EMAIL: order@varietygem.com
WEBSITE: varietygem.com
United Precious Metal Refining, Inc. is the largest US-owned full service primary refiner for gold, silver, platinum and palladium in the nation. They specialize in refining for the jewelry industry, processing everything from scraps to polishing sweeps and other jewelry manufacturing byproducts.
PHONE: 800-99-FINE
EMAIL: sales@unitedpmr.com
WEBSITE: unitedpmr.com
RENAISSANCE
SCHAUMBURG
CONVENTION CENTER
1551 N. Thoreau Dr. 847-303-4100
CHICAGO SCHAUMBURG
- WOODFIELD MALL 1610 McConnor Parkway 847-517-9200
CHICAGO SCHAUMBURG - WOODFIELD MALL 1311 American Lane 847-619-8100
CHICAGO SCHAUMBURG
- WOODFIELD MALL 1550 McConnor Parkway 847-995-1500
REGISTRATION DEADLINE: THURSDAY, JUNE 26, 2025
Please write name of show attendee(s) below for buying floor badges. Also include individual email addresses for each attendee for access to the RJO Event App.
_____________________________________________________________________
1 − 5:30 p.m.
Bench Jeweler Experience $150 x
2 − 3 p.m.
Alamea, Multi-Faceted RJO source for merchandise that moves!
Improving Natural Diamond Memo & Ordering Results in the Lab-Grown World.
2:30 − 3:30 p.m.
Pearls 2025: A New Point of View
3 − 4 p.m.
Natural Earth-Mined HPHT Diamonds: Innovating the Diamond Industry
7:30
Activating Success: Harnessing the Power of Promotions for Increased Consumer Interest, Engagement, Loyalty and Sales
Building a Sales Floor by the Numbers
Precision Pricing: Maximizing Profits in Repair Services
The Psychology of Retirement: Transitioning to Life After Work Gems for Every Generation: Capturing Hearts Across Age Groups
9:30 − 10:20 a.m.
Unlocking Hidden Profits: Maximizing Returns on Excess & Leftover Diamonds
The Leadership Paradox: Balancing Strength and Vulnerability - An examination of how true leadership requires resilience and openness
7:30 − 9:30
Member & Vendor Joint Breakfast and Awards Ceremony (ticket
3:30 – 5 p.m.
Navigating Challenges: Maximizing Holiday Sales in a Shifting Economy 4 – 5 p.m.
Close More Sales with the Iddeal Card: Turn Shoppers into Buyers
Cashing in on the Changes in Audience Targeting and Media Behaviors to Maximize Return on Ad Spend
4:30 − 5:30 p.m.
Growing Your Business Through Events
Navigating Your Financial Resilience in a Changing Economy
Scaling Your Store While Regaining Your Life
How to Build Your Digital Marketing Showroom 10:30 − 11:20 a.m.
From RSVP to ROI: Getting People Through the Door
Making Sense of Your Marketing Metrics
10 Employment Laws Every Jewelry Business Should Know
Jewelry Repairs: the Goldmine You're Ignoring Making the Internet Work for Your Storefront (Not the Other Way Around)
10:30 a.m. − 12:20 p.m. *Double Session*
The Energy To Lead Again
11:30 a.m. − 12:20 p.m.
Rock Your Retial: Sales & Success Lessions from the Music Industry
From Disciplinary Action to Development: Mastering the Write-Up Process
4:30 − 6 p.m.
Unlocking the Power of the Edge: New Features & Updates You Need to Know
5 − 6 p.m. Built in the USA
Shine With Your Customers, Solve Business Problems With Jewelers Mutual!
5:30 − 6:30 p.m.
Next-Gen Meet & Greet:
6:30 − 8 p.m.
RJO Kickoff Reception & Tower Displays
Diamonds and Deals: Leveraging NIL Endorsements with College Athletes in the Jewelry Industry
Design Like a Pro: Canva Workshop for Jewelers 12:30 − 2:00 p.m.
General Membership Luncheon Regular Vegetarian Gluten Free $40 for each meal beyond 4 $40 x
5:30 − 7 p.m.
Buying Floor Welcome Reception 7 9:45 p.m. / 11:15 p.m.
Next-Gen Excursion : Hideaway Brew Garden & Bar $35 x
8
&
Please don’t forget to make your hotel reservation at RJOMembers.com Fax form to 641-792-9251, mail to RJO Inc., P.O. Box 1045, Newton, IA 50208, or register online at RJOMembers.com.
If payment is necessary for activities, call RJO at 800-247-1774, ask for Kristi Nelson to request your credit cardpayment authorization form or submit your check payable to RJO Inc., Attn. Kristi Nelson P.O. Box 1045, Newton, Iowa 50208
REGISTRATION DEADLINE FOR JEWELERS: THURSDAY, JUNE 26, 2025