Issuu on Google+

PALM TECHNOLOGY Brand Identity Guidelines 1


PALM TECHNOLOGY

2


Today’s world is a connected network of content, applications, services, and devices. 3


PALM TECHNOLOGY

We give you the power to communicate, create, share, and access all that matters to you 4


ANYTIME, ANYWHERE. 5


PALM TECHNOLOGY

Contents

6


CONTENTS

Introduction Palm, Inc.

10

Company History

12

The Old Palm

18

The New Palm

22

Invention Evolution of Palm’s Identity

30

New Identity Development

32

Palm’s New Identity

36

Alternate Versions of Identity

40

Structure of Identity

48

Identity Usage

54

Typographic Standard

54

Color Palette

56

Photographic Style

58

Stationery System

60

Innovation Innovative Extension

64

What We Offer

66

7


PALM TECHNOLOGY

8


INTRODUCTION

INTRODUCTION 9


PALM TECHNOLOGY

PalmTungsten T5

10


INTRODUCTION

With smartphones and tabets are everywhere, and other portable devices on the rise, it’s easy for everyone to forget that Palm, Inc. was the company that made it all happen.

Palm, Inc. Palm Inc., was a smartphone and handheld computing product ma nu fact u rer headq ua r tered i n Su n ny va le, Ca l i for n ia, USA. The company was founded by Jeff Hawkins, Donna Dubinsky and Ed Colligan. The company used to be a leading manufacturer of handheld comput i ng dev ices. It led t he ma rket for Persona l Dig ita l Assista nts (PDAs) a nd adapted its of fer i ngs to be ever more handy. It was the device that established the basic form factor that later smartphones would use. We introduced ourselves in the business of enhancing consumer’s product iv it y t h rough ou r dev ices. A ha nd held computer t hat focused on ma nag i ng a nd accessi ng i n for mat ions. Th is user experience required a set of guiding principles: be simple, wearable and connected. A commitment to these principles made Palm’s products ideal for customers and developers at that time.

11


PALM TECHNOLOGY

1992

Jeff Hawkins founds Palm Computing and enlists Donna Dubinsk and Ed Colligan to build the company.

1995

U.S. Robotics Corp. acquires Palm. for $44 million.

1996

U.S. Robotics Corp. introduces the PalmPilot 1000 in the spring. This new PalmPilots has revolutionized handheld computing devices.

Company History Pa l m Comput i ng, I nc. was esta bl ished i n January 1992. The company founder, Jeff H awk i n s, wa s for me rly v ice -preside nt of Gr id Systems Cor p. a nd was cred ited with designing that company’s line of pen computers. President and Chief Operations Officer, Donna Dubinsky was a cofounder of Claris Corp. The company started to create a PDA for consumers, called the Zoomer in 1993. The devices were manufactured by Tandy and distributed by Casio, while Palm provided

12

t he PI M (Persona l I n for mat ion Ma nager) software. The Zoomer failed commercially, but Palm managed to survive through selling synchronization software for HP (HewlettPackard) devices. In September 1994, Palm debuted its Graffiti handwriting recognition software. Until that time, users of personal digital assistants usua l ly entered i n for mat ion by choosi ng selections on a tiny screen with a little plastic stylus. Adding any kind of practical keyboard would make the devices too large to carry


INTRODUCTION

1997

3Com acquires U.S. Robotics Corp. Later that year, 3Com holds the first PalmPilot Developer Conference in San Francisco’s Center for the Arts Yerba Buena Gardens.

1998

3Com has to cease to use the name “Pilot” because of a legal dispute with the Pilot Pen Corp.

1999

3Com announces plans to spin off Palm Computing. It’s the company’s fastest growing business unit at the time.

Hawkins, Dubinsky and Colligan leave Palm to found Handspring, which will make its own PDAs using Palm’s software.

in one’s pocket. In 1995, The company was acquired by a giant modem manufacturer U.S. Robotics Corp., based in Skokie, Illinois. The company introduced its new, simplified PDA, called the PalmPilot, in the spring of 1996. Rather than attempting to stand alone as a computer, the Pilot was designed to easily and quickly exchange information with a PC. It sat in a cradle that was plugged into the desktop computer. This new PalmPilots had revolutionized handheld computing devices. In 1997, Palm became a subsidiary of 3Com when U.S. Robotics was acquired by 3Com.

Later that year, 3Com holds the first PalmPilot Developer Con ference i n Sa n Fra ncisco’s Center for the Arts Yerba Buena Gardens. In March 1998, 3Com has to ceases to use the name “Pilot” because of a legal dispute with the Pilot Pen Corp. In June 1998, the founders became unhappy at the direction i n wh ich 3Com was ta k i ng t he compa ny, and they left and founded Handspring. In 1999,3Com announces plans to spin off Palm. It’s the company’s fastest growing business unit at the time.

13


PALM TECHNOLOGY

2000

Palm goes public, separating from 3Com.

2003

Palm announces plans to acquire Handspring, forming a hardware company called PalmOne, and spins off PalmSource.

In July 2000, 3Com made the Palm subsidiary a n independent. Pa lm, I nc. had its in it ia l public offering during the dot com bubble and in its first day of trading the shares of the new company hit an all time high. But competition and the end of the tech bubble caused Palm’s shares to lost 90% of its value in just over a year. In January 2002, Daulton Byars set up a wholly ow ned subsidiary to develop and license PalmOS (Operating System), which was named PalmSource. PalmSource was then spun off

14

2005

Todd Bradley steps down as CEO of PalmOne and Ed Colligan takes over. PalmOne acquires the Palm brand name.

from Palm as an independent company. In August 2003, the hardware division of the compa ny merged w it h Ha ndspr i ng, was renamed to palmOne. The Palm trademark was held by a jointly owned holding company. In 2005, palmOne purchased PalmSource’s share in the “Palm” trademark for US$30 million. In July 2005, palmOne launched its new name and brand reverting back to Palm, I nc. a nd trading u nder the ticker sym bol PA L M once aga i n. I n late 2005, ACCESS, the company which specializes in mobile


INTRODUCTION

2009

Ed Colligan, the last remaining founder of Palm, leaves the company. Jon Rubinstein, known for his role designing the iPod becomes CEO.

2010

Palm reports a loss for its most recent quarter of $22 million and its recent underperformance has been very disappointing.

2011

Palm.com officially begins redirecting to HP’s hpwebos.com marking the end of the last use of the Palm brand.

HP announces that it has agreed to acquire Palm to be responsible for webOS software development and based hardware products.

and embedded web browser technologies, acquired PalmSource for US$324 million. Palm announced the webOS operating system and PalmPre smartphone on January 8, 2009, and released on June 6, 2009 with network services company Sprint. Later that year, Ed Colligan, the last remaining founder of Palm, leaves the company. Jon Rubinstein, known for his role designing the iPod becomes CEO.

On February 9, 2011, HP introduced a series of webOS devices under the name HP, indicating t he d iscont i nuat ion of t he “Pa l m” bra nd. On June 2, 2011, Palm’s website palm.com of f icia l ly bega n red i rect i ng to hpwebos. com marking the end of the last use of the Palm brand after nearly 20 years of being recognized as a genericized trademark for “mobile computer.”

On April 28, 2010, HP announced it would purchase Palm at $5.70 a share for $1.2 billion. The acquisition was completed on July 1, 2010.

15


PALM TECHNOLOGY

16


INTRODUCTION

Palm was once known as a company that made devices for managing calendars and address books.

17


PALM TECHNOLOGY

There was nothing compelling enough to make people buy our products.

The Old Palm Palm used to be a leading handheld computing manufacturer that created products that bettered the lifestyle of users and business customers around the globe. With its extensive i nvest ment i n i n novat ion, t he compa ny brought u n iq ue products to consumers. Eventually, Palm failed because of over-dependency on very few customers to move large volumes, reliability issues of its products due to less expertise in other areas as well as f u nct iona l it ies. Most i mpor ta nt ly, t here was not h i ng compelling enough to make people buy our products.

18


INTRODUCTION

19


PALM TECHNOLOGY

20


INTRODUCTION

Now we are a company that lets you express yourself and enjoy life the way you want, wherever you are.

21


PALM TECHNOLOGY

We promise to give our consumers the most cutting-edge technology in the industry and expand to new customers.

The New PALM We’re at the begining of a new Palm as PALM Techology, Inc. We will bring new innovations to technology and electronic indust ry. At t he sa me t ime, we st ill keep t he essence of the brand which differentiates our products, thus offering innovative solutions to the market. We promise to give our consumers the most cutting-edge technology in the industry and to expand our reach to those who live we will aim for people who live digital and active lifestyles.

22


INTRODUCTION

23


PALM TECHNOLOGY

Our Users

24


INTRODUCTION

NICK

LEE

Nick is a sk i l l f u l musicia n who ca n play multiple instruments and currently acts as guitarist and main composer for an band. He likes to compose and mix the band’s music in his free time by using his laptop and during the tour and occasionally records songs with his musician friends who live in different states. When finished mixing his songs, he always want to find a way to distribute songs to new audiences.

L ee is a d i rector of a rch itect u re at a n international architecture firm. Apart from his designing duties, he usually is the one who needs to t ravel overseas to meet h is clients and conduct site inspection. At the same time, he needs to takes photographs and sketches his ideas. However, he thinks that there should be a way to express and sha re h is ideas to ot her desig ners i n t he company and to expand on them.

Recently, he has a new idea about his band’s music d i rect ion. He wa nts to m i x ba nd’s songs with the computer generated sounds to diffentiate his band from others in the music scene.

Not only does he like to research and update new architectural trends. He’s also interested in all art forms. He believes your art reflects your soul, so he always tries to work and experiment with new methods in the firm’s projects even on his travel overseas and in his free time.

Musician

Architect

25


PALM TECHNOLOGY

AMY

JOE

Amy is an award winning fashion designer. She wants to expand her audience beyond her fashion show events. She thinks it is important to expand her audience to the digital world, let them get in on the excitement, and to be able to interact with them. She also thinks that she needs to be able to receive real-time feedback.

Joe is studying computer science. He also wa nts to lea r n a bout how to produce a n application and software on his own but does not want to spend money on extra classes. He usually accesses information and downloads media online. He loves to compete with online gaming with players all-around the word. This is why he has more friends in cyberspace than in real life.

Fashion Designer

She is also interested in current trends. She likes to socialize with fellow fashionistas and her clients. With current technology and fashion trends, she wishes that there was an easier way to design her collection and experiment with the materials and patterns without making a real dress.

26

Gamer

He likes to play games on portable devices du r i ng h is jou r ney bet ween places. He has been collecting gaming consoles and softwares since his childhood up until now. Although some of them are broken and can’t be fixed, he still wants to play them.


INTRODUCTION

MARK

TED

M a rk is a docu menta r y f i l m ma ker a nd photojouranlist. He believes his mission is to document the wonders of the mundane to the miraculous, looking into the the depths of man’s spirituality and the human experience a rou nd the world. He is a lso interested in new media technologies. He always updates a nd pu bl ishes h is med ia on h is ow n blog sharing what he sees in everyday life during his filiming.

When he was a child he wanted to be a pilot. Before he was appointed to be a chief financial officer, he usually went hiking with his fellow h i kers. Now, he is work i ng for one of t he biggest companies in the city. He spends most of his time in the office and sometimes needs to go out of town with his boss to meet clients.

Documentary Filmaker

He usually carries his heavy gear with him around the world, but now he feels that they are too heavy. He thinks he should find himself new equipmement for new his journey.

Cheif Financial Officer

He thinks has the busiest schedule in the company and wishes to have more personal time to do things that he loves to do outside the office, such as backpacking, hiking, and lea rn ing how to f ly a pla ne. A lthough, he knows that he can’t escape his schedule and responsibilities, he still wants to go to travel with his family and doesn’t mind bringing some work with him.

27


PALM TECHNOLOGY

28


INVENTION

INVENTION 29


PALM TECHNOLOGY

Evolution of Palm’s Identity

PALM COMPUTING PLATFORM Years Active: 1992 – 2003 The first logo of Palm Computing Platform, since the company’s establ.

palm, Inc. Years Active: 2000 – 2004 This was Palm’s logo when 3Com made the Palm subsidiary an independent.

palmOne Years Active: 2004 – 2005 In 2003, Palm merged with Handspring and became palmOne.

30


INVENTION

palm, Inc. Years Active: 2005 – 2010 I n Ju ly 2005, Pa l mOne cha nged its na me back to Palm.

HP palm Years Active: 2005 – 2011 This was Palm’s logo as the brand was phased out by HP in 2011. It was apparently posted to Palm’s Facebook page on October 19, 2010 and picked up by public over week later.

31


PALM TECHNOLOGY

New Identity Development Logomarks on the next page are the final design development of PALM’s new identity. These three logomarks branch out of “centralized information” as a design direction. Type A refers to “accessing information.” Type B is a design directly derive from the human palm that convays the message “information in your palm.” Type C is a conceptualized version of Type B, which symbolize the palm which symbolizes the palm that carries information with a “P.” Finally, Type C is chosen to represent our brand.

32


INVENTION

Type A

Type B

Type C

33


PALM TECHNOLOGY

34


INVENTION

The new identity of PALM represents information in your hand that you can carry anywhere.

35


PALM TECHNOLOGY

PALM’s New Identity PALM TECHNOLOGY’s identity was created in October, 2012. This new identity will be distinct from our previous identities i n t he past. T he ident it y represents ou r compa ny a nd its core which is “Intuitive solutions that connect people with information that matters anywhere, any time.” Ou r compa ny ident it y or sig nat u re ma rk consists of t wo elements, i nclud i ng logoma rk a nd word ma rk (see deta i ls next spread).

36


INVENTION

37


PALM TECHNOLOGY

LOGOMARK The logomark defines the company’s soul. Inspired by the concept of in format ion in you r pa lm t hat you ca n access and carry with you anywhere. The initial “P” represents our company’s name as a “PALM” that carries “information” which is symbolized by the central circle.

38


INVENTION

WORDMARK To be consistent with the logomark, our wordmark is a custom made t y pog raphy t hat has si m i la r st r uct u re a nd st yle to the logomark but differs in minor details (see page 44 for Structure of Identity section). Additionally, the futuristic style of the wordmark is intended to convay our brand as a cutting-edge technology brand.

39


PALM TECHNOLOGY

Primary Full-Color

Primary Black (Positive)

Primary White (Reversed)

40


INVENTION

Alternate Versions of Identity PRIMARY VERSION This version is to be used for all printed and screen media including publications, advertising, billboards, posters, flyers, product packaging, software, applications and presentations. W hen t he pr i ma r y colors ca n not be used, black or wh ite color of the primary version should be used to substitute the full-color. An example situation, when the layout needs to be minimalistic without excessive variations and when the identity appears over an image.

41


PALM TECHNOLOGY

SECONDARY VERSION T h is version is to be used i n stat ioner y system. However, for the following situations, t he seconda r y version m ay be used to substitute the primary version: • L im ited space on a layout to fit primary version identity • Enhancement a design concept and layout

Secondary Full-Color

LOGO-ONLY VERSION T h is version is to be used i n stat ioner y system, for engraving or integrated into the company’s products and can also be used to substitute primary and secondary versions: • Limited space on a layout to fit primary and secondary versions identity • Enhancement a design concept

Logo-Only Full-Color

42


INVENTION

Secondary Black (Positive)

Secondary White (Reversed)

Logo-Only Black (Positive)

Logo-Only White (Reversed)

43


PALM TECHNOLOGY

X X 6X 9X

X X X X

3X

2X X

2X X

X

X

8X

Anatomy of Logomark

Structure of Identity ANATOMY Logomark and Wordmark are constructed based on 4:3 and 3:4 ratios respectively. The upper rectangle part of logomark is constructed with 8X width and 6X height measurement (X = stroke width as indicated on the next page) which is to equal 4:3 ratio. Two main letterforms of the wordmark including P and A are constrcuted with 7.5X width and 10X height which is to equal 3:4 ratio.

44


INVENTION

X 5X 10X X 2X X 2.5X

2.5X

5.5X X

2X

5.5X X

X

7.5X

6X X

X

7.5X

4X X

7X

4X X

X

11X

40X

Anatomy of Wordmark

X

End point

4X = Large circle diameter

Center point of a circle

2X = Medium circle diameter

Storke width of the logo and wordmark’s letterforms

X = Small circle diameter

45


PALM TECHNOLOGY

X 1.5X

0.75X

0.75X

Primary Version Scale and Positioning

SCALE AND POSITIONING OF THE MARKS Scale and positioning relationship between the logomark and wordmark in primary and secondary versios of PALM’s identity are always each held in a fixed position and should never be modified in any way.

46


INVENTION

2X

0.5X

X

EQ

EQ

Secondary Version Scale and Positioning

End point

Center point of a circle

X

EQ

Height of Wordmark’s letterforms (cap height) Equal distance measurement

47


PALM TECHNOLOGY

X

2X

X

X

Signature Mark Isolation Space

Identity Usage ISOLATION SPACE To ensure its integrity and visibility, the PA L M’s identity shou ld be kept clea r of compet i ng text, i mages, g raph ics and the edge of a layout. Isolation space is defined by the measu rement “X” —a space eq ua l to ha l f measu rement of logomark’s height (2X), as shown above.

48

X


INVENTION

X

2X

X

X

X

Secondary Version Clear Space

X

2X

X

X

X

Logo-Only Version Clear Space

49


PALM TECHNOLOGY

1 inch 96 pixels

Primary Version Minimum Size

0.5 inch 48 pixels

Secondary Version Minimum Size

0.375 inch 36 pixels

Logo-Only Version Minimum Size

MINIMUM SIZE Primary identity version can be sized down to a minimum width of 1” or 96 pixels. The minimum width of secondary version is 0.5” or 48 pixles. The minimum height of logo-only version is 0.375” or 36 pixels. When measuring each version of the identity, locate the clearest parts of the mark from the start to the end as shown above.

50


INVENTION

IDENTITY ON IMAGES On the occasion when the identity needs to appear over an image, black or white color version should be used. Because every image is different, be sure to choose a color with a strong contrast to the background. The position can be adjustd or the area where the identity positioned can be retouch for the visibility of the marks.

51


PALM TECHNOLOGY

Do not substitute wordmark’s typography with another typeface.

Do not use drop shadow or glow effect on the identities

Do not distort, shear or any transformation to the identities

Do not change position between logomark and wordmark except the position of secondary identity version

INCORRECT USE It is important to apply the indentity correctly to ensure that the visual impact of our identity is not compromised. These examples above show a number of INCORRECT uses of PALM’s signature mark. The rules are also apply with other variations of the identity.

52


INVENTION

Do not change orientations on the identities

Do not use outline on the identities

Do not apply gradient effect on the identities

Do not use any tight shape or background surround the identities

Do not attempt to create any pattern with the logomark

Do not use any color combinations or single color other than specified colors.

Do not use black or white identity on a banckground of similar color value (a background color should have at least 50% color value difference).

Do not attempt to put any mark on an image that doesn’t have enough sufficient contrast between the two elements.

53


PALM TECHNOLOGY

PLANER ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold

Typographic Standard PLANER (HEADLINE / PULL QUOTE / CAPTION) Planer typeface was designed by Jonah Hill, the founder of the Northern Block font foundry from the United Kingdom. The typeface symbolizes the future of the new PALM. It has the unique futuristic character yet not too mechanical, with curved strokes that give humanist elements that gives humanist and friendly elements to Planer. We use Planer in headlines, pull quotes and captions in all of our brand media.

54


INVENTION

UNITED SERIF

Light

A BCDEFGH IJK L M NOPQRSTU V WXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Medium

A BCDEFGH I J K L M NOPQRST U V W X YZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold

A BC D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890

UNITED SERIF (SUBHEAD / BODY COPY) United Serif typeface was designed by Tal Leming for House Industry Type Foundry. With its flexibility that comes with various weight and high legibility, we use United Sans in body copy and subhead on print and the screen media. Additionally, the digital and geometric appearance of the typeface makes it suitable to repesent our brand as a technology company.

55


PALM TECHNOLOGY

Digital Black

Active Yellow

Metallic Grey

60 / 40 / 40 / 100

0 / 25 / 100 / 0

45 / 40 / 40 / 5

CMYK

0/0/0

255 / 195 / 15

145 / 140 / 140

RGB

#000000

#ffc20e

#908a89

HEX

Black U

109 U

425 U

PMS Solid Uncoated

Black C

130 C

437 C

PMS Solid Coated

Black M

130 M

437 M

PMS Solid Matte

Color Palette PRIMARY COLORS The primary colors are used mainly on our identity and other media. The yellow represnts the “active information” that user can connect to and access anywhere. Both of the gray and black symbolized our brand as a modern technology company.

56


INVENTION

Process Orange

System Green

Code Blue

0 / 80 / 100 / 0

60 / 0 / 100 / 0

70 / 15 / 5 / 0

RGB

240 / 65 / 35

115 / 190 / 70

50 / 170 / 215

HEX

#ef4123

#72bf44

#30aaD7

CMYK

PMS Solid Uncoated

172 U

368 U

2985 U

PMS Solid Coated

1665 C

360 C

298 C

PMS Solid Matte

179 M

363 M

299 M

SECONDARY COLORS The secondary colors and additional colors that support or primary colors and should be used. These secondary color are vibrant color that represents an intriguing experience when using our products. These also symbilze the friendly and human aspects of the new PALM.

57


PALM TECHNOLOGY

Photographic Style T he photog raphs t hat represent PA L M bra nd must be intriguing, active, enjoyable and cutting-edge. By using high saturation and high contrast images added with of yellow tones. Photographic style consists of two categories: Lifestyle and Conceptual. Lifestyle represents users of PALM with a background that convey the concept of “anytime, anywhere.� Conceptual is a perspective through the eyes of a subject (person) which helps to define the same message as Lifestyle image.

58


INVENTION

59


PALM TECHNOLOGY

Stationery System

Business Card

60


INVENTION

Stationery System

61


PALM TECHNOLOGY

62


INNOVATION

INNOVATION 63


PALM TECHNOLOGY

64


INNOVATION

We want to develop appealing experiences that ultimately enhance the way people work, socialize, and create, and bring those experiences to life.

Innovative Extensions PALM TECHNOLOGY aims for game-changing new technology experiences. Since we have partnerd with leading companies from many industries to optimize technology for a range of our innovative extensions and pursuits of the company’s vision, we are extending beyond a portable device manufacturer that we once were. Developing future technology innovations begins when we understand what people enjoy. We want to develop appealing experiences that ultimately enhance the way people work, socialize, and create, and bring those experiences to life. Ultimately, we will create and extend our technology that gives our users the power to express themselves and enjoy life the way they want, wherever they are.

65


PALM TECHNOLOGY

Public Use

Technology

PALM

Human Experience

Private Use

What We Offer Since PALM’s mission is to give consumers the power to express

themselves and enjoy life the way they want, wherever they are, the new brand focus will become broader than ever before. PA L M w i l l act as t he br idge t hat con nects tech nolog y a nd hu ma n ex per ience. We w i l l of fer products, ser v ices and experiences that cover aspects of public and private uses. T hese w i l l represent us as a leader i n tech nolog y innovation that that enhances our customers’ productivity and enjoyment.

66


INNOVATION

TECHNOLOGY / PUBLIC USE • Cloud Storage (Server) • Network Provider • Search Engine Optimization • Mobile Sync Device • Community Building Platform • Creating and Sharing Content Platform • Social Gaming Platform • Online Media Distribution Platform • RFID Service • Adaptive Computer System

HUMAN EXPERIENCE / PUBLIC USE • PALM Shop • Applicationw / Software Developer • Online Shopping • Cloud Technology Consultant • Online Food Ordering System • Logistic • Social Media • Information Pavillion • Interactive Service

PALM TECHNOLOGY / PRIVATE USE • Smartphone / Tablet (Mobile) • Accessories • Laptop • Universal Storage • Gaming Device • Digital / Video Camera • Media Player • Organizing Data Service • Personalized Display Ads Service • Device Implanted

HUMAN EXPERIENCE / PRIVATE USE • Event Organizer • Digital / Video Camera • On Demand Information • Online Dating • Online Learning • Online Health Information Resource • Hand Recognition Technology • Media Identification Service • Remote Intelligence • Augmented Reality

NOTE: Orange highlight color = Company’s future focus

67


PALM TECHNOLOGY

68


INNOVATION

A brand new PALM Store for PALM’s products

PALM STORE The PA L M Store is a chain of retail stores and an online shopping site. The store offers mobile platforms, laptops, softwares and accessories and consumer electronics. Most importantly, the experience brings together PALM’s full range of services in integrated video and interactivity within the store space.

69


PALM TECHNOLOGY

70


INNOVATION

71


PALM TECHNOLOGY

Connecting and managing information conveniently and efficiently

PALM MOBILE PLATFORMS PALM created one of the most cutting-edge mobile platforms that enhances your lifestyle in a phone designed to fit in your hand. PALM smartphones and tablets allow you to connect with your family and friends, access your information instantly, and effortlessly interact and multi-task. Enjoying the things you love from anytime, anywhere has never been easier.

72


INNOVATION

73


PALM TECHNOLOGY

DIGITAL CAMERA Straight from the camera, you can connect, and share an image to your social media or even backup and viewed photos in our cloud service. The camera is itself integratged with M icrosof t’s Photosy nt h 2.0. T he sof t wa re is capa ble of analyzing images for similarities from search engines, and grafting them together into an interactive three-dimensional space, which you can also browse via the camera.

74


INNOVATION

LAPTOP PA L M ’s cu r rent tech nolog y ena bl i ng us to create a t h in a nd light laptop t hat you ca n easi ly ca r r y a rou nd w it h you a l l t he time. It is designed to enable breakthrough performance and long-last battery life.

HANDHELD GAMING DEVICE PA L M-G is a ha nd held ga me console a nd media player. The device allows to play with your friends or the whole world. Additionally, you can enjoy continuous gameplay between mobile platforms.

GESTURE CONTROLLED DEVICE PALM has teamed up with Creative Labs to design a 3D camera that acts similarly to Kinect. It allows users to interact with the surroundings using natural gestures. This technology will be integrated into our future augmented reality devices and applications.

UNIVERSAL PORTABLE STORAGE PA L M ’s Un iversa l Por ta ble Storage is a versatile organization system for objects you keep, especially for travelling. It is designed to provide endless configurations of digital devices and personal accessories.

75


PALM TECHNOLOGY

76


INNOVATION

CLOUD SERVICE The Cloud connects people to their essential information, powers the mobile and social media revolution, enables online services, and enhances the way you live and work. The service g ives g reater access, backup, sha ri ng a nd ma nagement capabilities to media files, work files and documents for every computing and mobile platfom.

77


PALM TECHNOLOGY

NETWORK PROVIDER Our network service provides greater signal strength for phone calls, voicemail, internet, 4G, Cable TV, email and e-commerce. Basically, we allow you to be able to connect and deliver any media you want from anywhere in the world. Our technology also allows you to deliver streams media in different formats to end-users with multiple devices.

78


INNOVATION

79


PALM TECHNOLOGY

Find out what is happening, with friends and people you care about

SOCIAL MEDIA PalmSocial can be accessed from a variety of interaction points including a Web browser, Outlook application, or mobile and tablet devices. It connects to your personal information messaging, sharing with your friends and people who shares the same interest instantly.

80


INNOVATION

81


PALM TECHNOLOGY

82


INNOVATION

SOCIAL GAMING PLATFORM Social Gaming Platform streams games from its data centers in the cloud to a wide range of devices such as PC, Mac and many tablets and smartphones. The service enable s you to start a game at home and continue on your mobile devices on your journey.

83


PALM TECHNOLOGY

ONLINE LEARNING SERVICE Close the learning gap between inside and outside the by allowing learning to take place on mobile devices. Students and instructors can have multiple ways to stay connected to their learning experience. They’ll be able to instantly access their courses and content on a laptop and variety of mobile devices.

84


INNOVATION

PALM ONLINE STORE The PALM Online Store is a digital distribution platform for PALM’s products and operating system. The online store is also the primary d ist r i but ion plat for m for PA L M’s mobi le application store.

85


PALM TECHNOLOGY

86


INNOVATION

Delivers everything you need into your hand

LOGISTIC SERVICE The company offers transportation and logistics service in physical and non-physical items to the customers’ hands around the world. The company is develops and implements solutions that takes advantage of mobile technology to allow customers to access and manage delivery infomation from any mobile platform anytime, anywhere.

87


PALM TECHNOLOGY

88


INNOVATION

INFORMATION PAVILLION A pavillion covered by QR Codes. Users can scan these codes with own tablet, or one provided at the pavillian entrance to obtain the information from each code which will change once a week. You can also access the information of these codes via the pavillion website.

89


PALM TECHNOLOGY

INTERACTIVE DESIGN SPECIALIST Interactive design is seen as not only increasing dramatically in importance but is also expected to play a leading role in shaping the coming “network of things.” Ultimately, the digital and physical worlds will become one. With PALM’s cuttingedge interactive technology provides solutions and designs, that enhance consumers lives and keep us connected with your information, devices and environment.

90


INNOVATION

APPLICATION / SOFTWARE DEVELOPER The company creates valuable, intuitive user experience via various types of application that will help users perform their tasks and enjoy their activities with devices across all major platforms.

91


PALM TECHNOLOGY

Instant information for you to receive

AUGMENTED REALITY DEVELOPER Aug mented Rea l it y is a l ive, d i rect or i nd i rect v iew of a physica l rea l-world env i ron ment , whose elements a re augmented by computer-generated sensory input such as audio, video, graphics or GPS data. For expample, when you see a building through a device, it gives you the image search results and details of the building.

92


INNOVATION

93


PALM TECHNOLOGY

PALM-IMPLANTED DEVICE PALM’s most advanced technology of the decade is palm-implanted computing device. The device is an evolution of d ifferent experimentation: projection mapping, augmented reality interaction design and nanotechnology. It is wireless link will allowing signals to be transfered between the brain the device. It uses inbuilt microsize processing components, and for heads-up display, it uses holographic illumination by laser from the device to give a brand new user experience.

94


INNOVATION

95


PALM TECHNOLOGY

PALM puts the whole world in your hand.

96


INNOVATION

97


PALM TECHNOLOGY

COLOPHON

Designer: Class: Instructor: Photography: Typeface: Paper: Printer: Binding:

Rit Limphongpand GR604_SP12_Nature of Identity Hunter Wimmer Google, flickr Planer by The Northern Block United by House Industry Epson Premium Presentation Paper Matte Epson Stylus Photo 1400 Rit Limphongpand

Š Rit Limphongpand No part of this publication may be reproduced in any manner without written permission.

98


PALM TECHNOLOGY