107 projects x Usyd design Presentation
Zeynep Canli Riley Leong
Supervised by Natalia Gulbransen-Diaz and Dr. Clare Cooper School of Architecture, Design and Planning
Introduction
The Insights
The Big Bang
The Goodbye
Agenda
Our Vision
To be one of Sydney's most inclusive and influential creative, cultural and social organisations
Our Mission
To support the wellbeing of communities by connecting them with places, programmes and pathways to live creatively.
Our Pillars
Places, Programmes, Agency, Pathways
Our Strategic Priorities
Independence, Brand Identity, Connection
Introduction
Our Strategic Priorities
Independence, Brand Identity, Connection
To increase our volume base to 200k
To have 2 times more visits and referrals
To be known and valued by outcomes and not addresses
To have a clear narrative for partners and supporters
How can we better tell 107's story to communicate the organisation's strategy for community engagement?
Introduction
The scope of our researchCommunicating
the 107 story
We looked into these areas to see what makes up the 107 story and identity.
Through combining these spheres, we can gain a better understanding on what, who and how 107 is shaped, as well as who 107 is at its core, and eventually communicate their organisational strategy.
Introduction
opportunities
Clarifying the Offerings of 107 + Capitalise on Wordof-Mouth and Online Media = Promote Way Finding The Insights
for ideas
THE BIG BANG
Concept Idea
1. Maintaining consistency of branding
...through icons
...through colours or imagery
...or any other illustrations or audio elements!
The Big Bang
Concept Idea
2. Choose Your Own Adventure
Flow 1
https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394
How can we encourage anyone visiting the space to confidently explore and understand what 107 has to offer?
The Big Bang
Concept Idea The Big Bang
2. Choose Your Own Adventure
Flow 1
https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394
Exploring 107's offerings through intentions
Brief explanations of offerings Possible filtering system through a timeframe
Concept Idea
2. Choose Your Own Adventure: Booklet
2. Choose Your Own Adventure: Booklet
Concept Idea
3. Mark-making
Flow 3 and 4
https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394
How can we make use of the elusive word-of-mouth to promote 107’s places and programmes, particularly to a wider audience?
The Big Bang
Concept Idea
3. Mark-making (Sending
https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394
The Big Bang
Invite)
an
Flow 3 and 4
Continuing the user journey to inviting friends Personalising the invite Sending the invite and other calls-to-action
Concept Idea
3. Mark-making (Sociable Art-Making & Campaigning)
Flow 3 and 4
https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394
The Big Bang
the invite to collaborate and calls-to-action Viewing gallery
Initial canvas and prompt for collaborative art Sending
Moving forward The Goodbye
How can we encourage anyone visiting the space to confidently explore and understand what 107 has to offer?
How can we make use of the elusive word-of-mouth to promote 107’s places and programmes, particularly to a wider audience?
