Y2S2 Design Computing - Independent Study Unit (Concept Proposal)

107 projects x Usyd design Presentation

Zeynep Canli Riley Leong Supervised by Natalia Gulbransen-Diaz and Dr. Clare Cooper School of Architecture, Design and Planning

Introduction

The Insights

The Big Bang

The Goodbye

Agenda

Our Vision

To be one of Sydney's most inclusive and influential creative, cultural and social organisations

Our Mission

To support the wellbeing of communities by connecting them with places, programmes and pathways to live creatively.

Our Pillars

Places, Programmes, Agency, Pathways

Our Strategic Priorities

Independence, Brand Identity, Connection

Introduction

Our Strategic Priorities

Independence, Brand Identity, Connection

To increase our volume base to 200k

To have 2 times more visits and referrals

To be known and valued by outcomes and not addresses

To have a clear narrative for partners and supporters

How can we better tell 107's story to communicate the organisation's strategy for community engagement?

Introduction

The scope of our researchCommunicating

the 107 story

We looked into these areas to see what makes up the 107 story and identity.

Through combining these spheres, we can gain a better understanding on what, who and how 107 is shaped, as well as who 107 is at its core, and eventually communicate their organisational strategy.

Introduction

opportunities

Clarifying the Offerings of 107 + Capitalise on Wordof-Mouth and Online Media = Promote Way Finding The Insights

for ideas

THE BIG BANG

Concept Idea

1. Maintaining consistency of branding

...through icons

...through colours or imagery

...or any other illustrations or audio elements!

The Big Bang

Concept Idea

2. Choose Your Own Adventure

Flow 1

https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

How can we encourage anyone visiting the space to confidently explore and understand what 107 has to offer?

The Big Bang

Concept Idea The Big Bang

2. Choose Your Own Adventure

Flow 1

https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

Exploring 107's offerings through intentions

Brief explanations of offerings Possible filtering system through a timeframe

Concept Idea

2. Choose Your Own Adventure: Booklet

2. Choose Your Own Adventure: Booklet

Concept Idea

3. Mark-making

Flow 3 and 4

https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

How can we make use of the elusive word-of-mouth to promote 107’s places and programmes, particularly to a wider audience?

The Big Bang

Concept Idea

3. Mark-making (Sending

https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

The Big Bang

Invite)

an

Flow 3 and 4

Continuing the user journey to inviting friends Personalising the invite Sending the invite and other calls-to-action

Concept Idea

3. Mark-making (Sociable Art-Making & Campaigning)

Flow 3 and 4

https://www figma com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

The Big Bang

the invite to collaborate and calls-to-action Viewing gallery

Initial canvas and prompt for collaborative art Sending

Moving forward The Goodbye

How can we encourage anyone visiting the space to confidently explore and understand what 107 has to offer?

How can we make use of the elusive word-of-mouth to promote 107’s places and programmes, particularly to a wider audience?

Turn static files into dynamic content formats.

Create a flipbook