Y2S2 Design Computing - Independent Study Unit (Concept Proposal)

107 projects x Usyd design Presentation Zeynep Canli Riley Leong

Supervised by Natalia Gulbransen-Diaz and Dr. Clare Cooper School of Architecture, Design and Planning

Agenda

Introduction The Insights The Big Bang The Goodbye

Introduction

Our Vision

To be one of Sydney's most inclusive and influential creative, cultural and social organisations

Our Mission

To support the wellbeing of communities by connecting them with places, programmes and pathways to live creatively.

Our Pillars

Places, Programmes, Agency, Pathways

Our Strategic Priorities

Independence, Brand Identity, Connection

Introduction

Our Strategic Priorities

Independence, Brand Identity, Connection

To increase our volume base to 200k

To have 2 times more visits and referrals

To be known and valued by outcomes and not addresses

To have a clear narrative for partners and supporters

How can we better tell 107's story to communicate the organisation's strategy for community engagement?

Introduction

The scope of our researchCommunicating the 107 story

We looked into these areas to see what makes up the 107 story and identity.

Through combining these spheres, we can gain a better understanding on what, who and how 107 is shaped, as well as who 107 is at its core, and eventually communicate their organisational strategy.

The Insights

opportunities for ideas

Clarifying the Offerings of 107

+

Capitalise on Wordof-Mouth and Online Media

=

Promote Way Finding

THE BIG BANG

The Big Bang

Concept Idea 1. Maintaining consistency of branding

...through icons

...through colours or imagery

...or any other illustrations or audio elements!

The Big Bang

Concept Idea 2. Choose Your Own Adventure Flow 1 https://www.figma.com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

How can we encourage anyone visiting the space to confidently explore and understand what 107 has to offer?

The Big Bang

Concept Idea 2. Choose Your Own Adventure Flow 1 https://www.figma.com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

Exploring 107's offerings through intentions

Brief explanations of offerings

Possible filtering system through a timeframe

Concept Idea 2. Choose Your Own Adventure: Booklet

2. Choose Your Own Adventure: Booklet

The Big Bang

Concept Idea 3. Mark-making Flow 3 and 4 https://www.figma.com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

How can we make use of the elusive word-of-mouth to promote 107’s places and programmes, particularly to a wider audience?

The Big Bang

Concept Idea 3. Mark-making (Sending an Invite) Flow 3 and 4 https://www.figma.com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

Continuing the user journey to inviting friends

Personalising the invite

Sending the invite and other calls-to-action

The Big Bang

Concept Idea 3. Mark-making (Sociable Art-Making & Campaigning) Flow 3 and 4 https://www.figma.com/proto/VUiKHq9L7isOFNZJtoGOGA/DECO3441-Concept?node-id=66%3A2394&scaling=scale-down&page-id=66%3A2393&starting-point-node-id=66%3A2394

Initial canvas and prompt for collaborative art

Sending the invite to collaborate and calls-to-action

Viewing gallery

The Goodbye

Moving forward

How can we encourage anyone visiting the space to confidently explore and understand what 107 has to offer?

How can we make use of the elusive word-of-mouth to promote 107’s places and programmes, particularly to a wider audience?