Y2S1 Design Computing - UX Studio (User Experience & Touchpoint)

PHASES Key Stages

by Ashley Hu and Riley Leong

The CCW Race is a proposed experiential solution that encourages learning through play, creating points of interaction through gamification.

Coupled with a 4D experience, the museum transforms into an exploration space for the senses and the mind.

TOUCHPOINTS Visitors' Actions & Interactions

EMOTIONS Visitors' Feelings at Each Touchpoint

OBJECTIVES

Samuel likes to hang out with his friends. Often, he is one that plans the outings and invites them. He rarely visits museums, but he has a curious and adventurous mind. He feels empowered when he gains new knowledge and shares them with his friends and family.

Indigo often goes to museums because she likes learning. She seeks out new exhibitions and experiences to try. She likes planning her activities ahead of time, so as to reduce anxiety. She likes feeling like she is in control.

She shy away from crowds, and likes being in her own company.

Icons by Canva

Purpose of Each Activity & Interaction

DELIGHT POINTS Positive Points of the Experience

PAIN POINTS Friction Points of the Experience

OPPORTUNITIES Possible Solutions & Interventions

1. AWARENESS

2. PREPARATION

3.THE CHAU CHAK WING RACE

4. 4D EXPERIENCE

5.POST EXPERIENCE

DECO2014: User Experience Design Studio

Chau Chak Wing Museum

Ashley Hu (xihu5009) Riley Leong (jleo2231)

Insights Target Audience: 18-25 year olds; Visiting as groups or individuals 1. Strong & explicit narrative

2. Interactive

3. Unique setting

The exhibitions have to tell a story.

The exhibitions are responsive to input, with minimal reading and encourage group activity.

The exhibitions have to be thoughtfully curated and stimulate senses.

This creates a sense of connection and bonding, not just to peers but also the artefacts.

A unique and consistent ambience makes a lasting impression.

Visitors go home feeling happy.

This helps visitors understand the context of the exhibition, empowering them with new perspectives and knowledge.

Learn to Play, Play to Learn.

Design Brief We aim to design a Chau Chak Wing Museum experience that is like no other, that is playful, and initiates adventure and learning.

Alongside this, we aim to be inclusive in the staff’s involvement in the visitors’ museum experience, and to spread the word of the museum for the marketer and curator.

Interactivity

Characteristics

Play-based Learning

Self-sustaining

The Chau Chak Wing Race Video Prototype: https://drive.google.com/file/d/1kA6rxhoLHrFxZfd7GA1ugeqqBvSvLlX-/view?usp=sharing

1. Strong & explicit narrative

Storytelling Dual-mode presentation of both audio and visual helps bring context into these artefacts and stimulate users’ imagination.

Up to this point, we are focused around the idea of an “Amazing Race”, which is where people will be on the hunt for clues and complete tasks.

Based on the type of learner visitors are, this helps them learn better. Therefore, this is an important part of our storytelling aspect.

Looking at the big picture, the main narrative comes from visitors’ ownership and “chase” to gain new knowledge.

The literal storytelling comes when, after scanning, information about the exhibitions will be played through the earpiece and screened on their smart devices.

Storytelling interface video: https://drive.google.com/file/d/1v8xasjn2nRBtSxZo20kjaTy1MifuwBRr/view?usp=sharing

2. Interactive

Quiz & Artivive 1. Quiz Play is focused on the interactions between artefacts and the users, and within users themselves.

The design of the quiz-format involved in the experience brings visitors and the artefacts together. This form of gamification uses a reward and deduct system that also requires team cooperation. It brings thrill and competitiveness for the learning journey.

Quiz interface video: https://drive.google.com/file/d/1MJYCXtIVFGHyToA3gUqkEL_oJdkXCQ3N/view?usp=sharing

2. Artivive It is an Artificial Reality programme. Besides the quiz, we wanted to incorporate modern technology that can future proof the experience.

Artivive focuses mainly on the visual element of the 4D experience, by bringing the art pieces “to life” on their screens. We also hope to design the physical space that stimulates other senses. This segment is for the fun of visitors, and brings context into the exhibition.

Artivive AR video: https://drive.google.com/file/d/1hQN5DV-XX1jnCJq3JzImn6GyyLhzHDrt/view?usp=sharing

3. Self-sustaining

Social Media

Visitors are encouraged to use self-photo booths in the museum. They can change the backgrounds on the green screens.

The backgrounds will be based on the diverse exhibition themes. The different backgrounds creates a sense of individuality, valued highly by 18-25 year olds.

This set-up is also beneficial to introverted visitors who are shy to take photos or selfies in such a public space.

After they take their photos, emails are requested.

Photos can be shared with them digitally and on the museum’s social media, with consent. It also helps the museum to collect data for future marketing, and is sustainable in the long term.

Learn to Play, Play to Learn.

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Reignite the sense of adventure and exploration during learning

1.

Game-like situation: Quizzes Active and dynamic

2.

Technology: QR codes & AR programme Viable and low-cost

Serendipity: Experience through senses

Creating a strong connection: Visual & auditory storytelling Immersive 4D experience

References: Cox, S. (n.d.). Cacatua leadbeateri (Major Mitchell's cockatoo). Retrieved May 28, 2021, from https://animaldiversity.org/accounts/Cacatua_leadbeateri/ Giphy. (2019, October 11). Beach zoom gif - find & share on giphy. Retrieved May 28, 2021, from https://giphy.com/gifs/beach-map-satellite-443pAv9m6Ti8KiCoAi PSYC1001 Lecture Notes