FEATURE l COFFEE
BREWING BIGGER PROFITS Coffee is one of the biggest profit drivers in hospitality so having your coffee offer on point and on trend is a great way to grow your business. in context, that’s even higher than the number of people who regularly consume soft drinks (58%). Given the massive growth of coffee over the last decade or so, that finding perhaps shouldn’t come as much of a surprise – and it certainly highlights the enormous footfall, sales and profit opportunity that exists for caterers with a strong coffee offer. “Coffee simply is one of the biggest contributors to your bottom line,” says Tim Sturk of Cherry Coffee Training, a renowned and award-winning coffee trainer and the man responsible for training Booker CDMs in the fine art of making delicious and profitable coffee. The UK, as we all know, is a nation of tea lovers – so it may
Take the example of, for instance, a case of Lichfields Italian
surprise you to learn that, according to the latest research from
Espresso Beans. It costs just £56.99 and it will make around 450
global insight specialists Statista, coffee is now neck and neck
cups of fantastic quality coffee. When you’ve sold those 450 cups
with tea as the UK’s most frequently consumed beverage. The
at £2.50 each, you’ve made a gross profit of £1,000!
large-scale survey, which ran between June 2020 and July 2021,
“The potential to grow profits solely from coffee is enormous,”
found that 63% of people regularly consume coffee, exactly the
continues Tim, “and really that outcome depends on one factor:
same percentage as say they regularly consume tea. To put that
quality in the cup. It’s often overlooked how simple it is to make a
THE
PILLARS OF GREAT COFFEE
1. FRESH PRODUCTS Grind fresh. If storing, keep it sealed, airtight, cool and never refrigerate. 2. CLEAN MACHINERY Clean coffee kit and machines gives better-tasting coffee. 3. GREAT MILK Over 80% of UK coffee-based beverages contain milk, therefore, great milk simply needs to be well textured, ready to drink and under 70 degrees centigrade. 4. GREAT SERVICE Coffee made well... by people, for people.
APRIL 2022
Mar-Apr Issue 3.indd 57
57
31/03/2022 13:15:37
