Easter extravaganza Cashing in on

EASTER SUNDAY 17TH APRIL EASTER SUNDAY FEAST Easter represents one of the biggest seasonal opportunities on the annual calendar for caterers.

Alongside Christmas, Easter is one of the biggest seasonal opportunities to drive footfall, sales and profi ts as friends and family gather to treat themselves to a great meal and a few drinks. This year Easter Sunday falls on the 17th of April and should be a bumper period with the relaxation of Covid regulations and many customers keen to resume a normal life.

Easter will be the fi rst big opportunity for a long time for many customers to book a table at their local pub or restaurant and organise a great afternoon or evening out – so it’s a huge opportunity for caterers to make sure that the booking comes their way.

This is where social media comes into its own: a little creativity can go a long way in tempting customers to pick up their smartphone and make that booking. You could simply post your Easter menus and highlight any specials or promotions you might be running. Or organise an Easter ‘like and share’ competition, offering a themed prize or a free meal. Those posts could be enough to grow your audience.

Of course, not all Easter parties will include children, so it might be worth offering something to tempt the adults as well. A free glass of fi zz as an aperitif or a complimentary bottle of house wine with dinner?

GET CREATIVE WITH EASTER DESSERTS!

A great way to boost profi ts this Easter is by getting a little creative with your desserts menu. By adding an Easter-themed dessert or two, you could unlock even more sales and profi ts

Try Booker's new suggested serve, the Easter Egg Cheesecake, for instance. Based on the best-selling Chef's Larder Premium Luxury Baked New York Cheesecake, all that's required is topping the cheesecake off with Cadbury Mini Eggs and Cadbury Flake pieces. In other words, minimal effort from your kitchen team but a show-stopping Easter-themed treat for your customers.

Best of all, if you offer a slice at the suggested sell price of £4.95, you'll make 65% margin, which is £2.71 in cash profi t.

Q U A LITY I QUALITY • QUALTY • QUALIT Y • QUAL TY• I I TY • QUAL QUALITY • QUALIT Y • Q U A LITY • QUALITY•

• 100% MONEY BACK

PRE-LUNCH DRINK

For the meal itself, a traditional roast may be the star of the show but there are plenty of other opportunities to grow spend. The pre-lunch drink is a great way of adding sales while also ensuring your customers arrive at their meal hungry and in great spirits. Booker offers a full range of great quality beers, wines and spirits – but with gin still very much the on-trend drink, why not liven up your gin offer with Booker’s new Fever-Tree Sweet Rhubarb & Raspberry Tonic Water? The delicious and attention-grabbing new tonic will bring a fresh twist to a G&T.

As for the main course, caterers are spoilt for choice with some great roasting joint options from Booker including eight new Blackgate British pork lines from just £4.29 a kilo, as well as traditional beef roasting joints like the 5 Bone Rib of Beef, both available at just £7.99 a kilo.

Talking of G&Ts, don’t forget that Booker’s fantastic spirits and mixer promotion is back. Simply buy any three bottles of premium spirits and get a case of 24 Britvic mixers absolutely free – the easy way to boost your margins and make the most of the aperitif opportunity.

as traditional beef roasting joints like the 5 Bone Rib of

BUY ANY 3 SPIRITS GET A CASE OF MIXERS

Talking of G&Ts GET SOCIAL

Easter is the perfect occasion to leverage the power of social media. Why not…

l Post your Easter menu on

Facebook or Instagram and highlight any Easter specials or deals you are planning?

l Post enticing shots of the

roasts you will be offering this year to drive footfall?

l Consider offering a free

glass of fi zz for every Easter lunch booked?