
6 minute read
New season breakfast Start the
START THE DAY THE PROFITABLE
WAY With a new season approaching and ever-changing consumer trends, it’s the ideal time to take a fresh look at your breakfast menu.
After the challenges of the last couple of years, the recent lifting of most Covid restrictions and a forthcoming new season will present caterers with a host of exciting new opportunities to grow footfall, sales and profi ts. Among the biggest opportunities is that vital fi rst meal of the day: breakfast.

A well-planned breakfast menu that meets the evolving needs of your customers will help you get every day off to a profi table start – and Booker has everything you need to do just that.
BREAKFAST ESSENTIALS BACON
M147175 Chef's Essentials Unsmoked Rindless Back Bacon 2kg M147177 Chef's Essentials Smoked Rindless Back Bacon 2kg M115362 Chef's Larder Unsmoked Rindless Back Bacon 2kg M115364 Chef's Larder Smoked Rindless Back Bacon 2kg M061745 Chef's Larder Unsmoked Streaky Bacon 1.5kg M061748 Chef's Larder Smoked Streaky Bacon 1.5kg M115366 Chef's Larder Premium Unsmoked Rindless Prime Back Bacon 2kg M115368 Chef's Larder Premium Smoked Rindless Prime Back Bacon 2kg

BREAKFAST ESSENTIALS EGGS
M168774 Chef's Essentials 5 Dozen Mixed Weight Fresh Eggs 60pk M168775 Chef's Larder 15 Dozen Large Fresh Eggs 180s M273856 Chef's Larder 15 Dozen Medium Fresh Eggs 180s M168770 Chef's Larder 5 Dozen Large Fresh Eggs 60s M168769 Chef's Larder 5 Dozen Medium Free Range Eggs 60s M273849 Chef's Larder 5 Dozen Medium Fresh Eggs 60s M213923 Farm Fresh 10 Big Eggs 660g 10pk M213924 Farm Fresh 6 Large Free Range Eggs 6pk M213956 Fresh Farm 6 Medium Free Range Eggs 6pk M156542 Chefs Brigade Liquid Egg Yolk 1kg M156544 Chefs Brigade Liquid Whole Egg 1kg M156546 Chefs Brigade Liquid Egg White 1kg CLASSIC APPROACH


Consumer trends are always evolving, of course, with lighter, healthier options arguably more popular now than ever and the growth of vegetarianism and veganism also having an impact on the types of breakfast products that your customers are looking for, but a sure-fi re way of ensuring great sales at breakfast time is by offering a solid selection of traditional classics.
No breakfast menu is complete without bacon, eggs and sausages – whether they’re offered in traditional Full English Breakfast format or whether they’re offered in baps or on toast. Booker offers an extensive range of fantastic quality, great value products.
The Chef’s Larder bacon range has something to suit every taste and delivers outstanding profi t margins every time. When it comes to that other great British staple – sausages – Booker offers a comprehensive range of fresh and frozen bangers including seven Blackgate fresh options and nine frozen option including Chef’s Larder and Chef’s Essentials own brand products, helping maximise convenience and eliminate waste.
When it comes to eggs, caterers again have a great selection of fresh eggs in all sizes and including free range, as well as convenient options like Chef’s Brigade liquid egg yolk, liquid whole egg and liquid egg white.

CREATE THE MOST POPULAR ICED DRINK ON YOUR MENU THIS SUMMER*


Millionaire’s Shortbread Iced Shake
Kcal: 130 per 100g (650 kcal for 500g milkshake) Cost: £0.78 per serving**
100g Ice 250ml Semi Skimmed Milk 40ml Crusha Chocolate 40g of caramel sauce for drizzling (25g used for the glass) 30g Biscuit Optional Toppings: Cream, Chocolate/Caramel Sauce, Millionaires shortbread, chocolate shavings 1. Biltz all ingredients together in a high-speed blender until ice has broken down and milkshake is smooth and creamy. 2. Drizzle caramel sauce around the sides of the glass before pouring in the milkshake.

3. Add toppings if desired.




M014433 Crusha Chocolate Milkshake 1 x 1ltr M014385 Crusha Banana Milkshake Mix 1 x 1ltr
LIGHTER OPTIONS
As mentioned above, there will also be a number of your customers looking for lighter, healthier options, whether that’s porridge, cereal or continental bakery products like bagels, brioche and pain au chocolat. You can fi nd a fantastic selection of products at www.booker.co.uk that will help you freshen up your breakfast menu and cater to customers looking for something different.
One great option to consider is the new St Pierre Brioche Brioche Bagel, a great quality product that serves as the perfect platform to develop exciting new menu items both savoury and sweet.
A little creativity can go a long in bringing products like brioche loaf and porridge to life and you’ll fi nd some great serving suggestions on these pages.
BREAKFAST ESSENTIALS MEAT FREE
M273654 Naked without the Oink Bacon NEW 10 Slices M271438 Taste & Glory Vegan Sausages 48s 1.92kg
BREAKFAST ESSENTIALS BAKERY


FRESH
M234118 Chef's Larder Belgian Style Waffl es 90g/20s M224648 Les Brioches Croissants 6s M275593 St Pierre Brioche Bagel NEW 4s M199867 St Pierre Belgian Waffl e 90g 90g/10s M263043 St Pierre Brioche Waffl e 50g 50g/12s
FROZEN – PART BAKED


M131989 Les Brioches 6 Pains au Chocolat 270g 6s M268989 St Pierre Brioche Loaf 500g M077968 St Pierre Vanilla Brioche Tear & Share 500g M235632 Les Brioches Brioche Rolls with Chocolate Chips 6pk M080764 Bridor Butter Croissant (1.8kg) 30x60g M159133 Bridor Viennoiserie Mix (30 x Pain Aux Raisins 35g, 30 x Pain Au Chocolat 32g, 30 x Croissant 30g) M080763 Bridor Pain au Chocolat 20x75g


VEGAN FOCUS
One huge trend of the last few years has been the rise and rise of veganism and it makes sense to ensure that you have some vegan options available to help drive footfall and sales.
To help caterers target this growing market, Booker has continually grown its range of vegan options. A couple of good examples are the new Naked Without The Oink Bacon and the Taste & Glory Vegan Sausages. Both make fantastic alternatives in a Vegetarian Breakfast.
There is no shortage of options to freshen up your breakfast menu and drive new customers to your door and with summer on the horizon, it’s a great time to start planning.
FOREST FRUITS PORRIDGE
ALPRO FOR PROFESSIONALS UHT
M184109 1LTR CHEF'S LARDER OATS
M105324 2kgÞ
SELL PRICE: £2.95 COST PER SERVING: £0.94 PROFIT: 61% CASH PROFIT: £1.52