SERVICE l HOME DELIVERY
DELIVERING GROWTH Home delivery can be a fantastic way to grow sales and reach a wider audience. Catering@ Booker takes a closer look at what’s involved.
There’s little doubt the last couple of years have had a dramatic effect on the way your customers view home delivery. Many customers are now used to picking up their smartphone and ordering much of the food and drink they buy every week from one source or another. What this means is that many of your customers are now more comfortable than ever with home delivery and there is a ready-made audience out there for caterers interested in dipping their toe in the home delivery waters for the first time. And if you already do home delivery, now could be a great time to examine how you could ramp your operation up to help you grow sales and profits. But where do caterers start? Booker
The next step is to make sure you understand
SIZE OF THE PRIZE
Sales Director Darren Bown says:
the commercials of home delivery.“Home
The size of the home delivery market for
“The first step is to realise that help
delivery can be a hugely powerful way
food and drink is enormous. Statista, the
is already at hand. Booker already
of growing your business, but it can be
global business data platform, suggests
offers everything you need to get your
complex and caterers should ensure they
that the online food delivery market in the
business ready for home delivery. From
understand the commercials inside out.”
UK will reach over £13bn in 2022, almost
food and drink to consumables like
double the £7bn of 2020. More than
takeaway containers and packaging,
LOCATION, LOCATION
half of that is accounted for by catering
Booker already stocks literally
One of the most important factors is
businesses.
everything you need.”
location, as Darren highlights: “In urban
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Mar-Apr Issue 3.indd 54
APRIL 2022
31/03/2022 13:15:32
