FEATURE l EASTER
Alongside Christmas, Easter is one of the biggest seasonal opportunities to drive footfall, sales and profits as friends and family gather to treat themselves to a great meal and a few drinks. This year Easter Sunday falls on the 17th of April and should be a bumper period with the relaxation of Covid regulations and many
EASTER FEAST
customers keen to resume a normal life. Easter will be the first big opportunity for a long time for many customers to book a table at their local pub or restaurant and organise a great afternoon or evening out – so it’s a huge opportunity for caterers to make sure that the
SUNDAY 17TH APRIL EASTER SUNDAY
booking comes their way. This is where social media comes into its own: a little creativity can go a long way in tempting customers to pick up their smartphone and make that booking. You could simply post your Easter menus and
Easter represents one of the biggest seasonal opportunities on the annual calendar for caterers.
highlight any specials or promotions you might be running. Or organise an Easter ‘like and share’ competition, offering a themed prize or a free meal. Those posts could be enough to grow your audience.
GET CREATIVE WITH EASTER DESSERTS!
Of course, not all Easter parties will
A great way to boost profits this Easter is by getting a little creative with your
offering something to tempt the adults
desserts menu. By adding an Easter-themed dessert or two, you could unlock
as well. A free glass of fizz as an aperitif
even more sales and profits
or a complimentary bottle of house wine
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minimal effort from your kitchen team but a show-stopping Easter-themed
100%
with dinner? ITY
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off with Cadbury Mini Eggs and Cadbury Flake pieces. In other words,
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New York Cheesecake, all that's required is topping the cheesecake
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instance. Based on the best-selling Chef's Larder Premium Luxury Baked
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Try Booker's new suggested serve, the Easter Egg Cheesecake, for
include children, so it might be worth
treat for your customers. Best of all, if you offer a slice at the suggested sell price of £4.95, you'll make 65% margin, which is £2.71 in cash profit.
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