EDITOR’SNOTE
PLANNING FOR UNCERTAIN TIMES
Corporate Meetings & Events Volume 17 Number 2 Publisher Managing Editor Digital Media Director Senior Designer Designer Web Designer Production Manager Circulation Directory Manager
Chuck Nervick Sean Moon Steven Chester Annette Carlucci Jennifer Carter Rick Evangelista Rachel Selbie Maria Siassina Petra Brown
Editorial Advisory Board Leanne Andrecyk, Managing Partner, ZED Events Sandy Biback, Principal, Imagination Meetings Lynda Hoff, Chief Strategist, LNH Strategic Event Management Ben Moorsom, President and Chief Creative Officer, Debut Group Joe Nishi, Regional Director, Meeting Encore Francis Pare, Account Manager, Zeste Incentive Martin Perelmuter, President, Speakers’ Spotlight Rita Plaskett, President, Agendum Inc. Brent Taylor, Principal, Timewise Event Management Inc. Angela Zaltsman, A to Z Event Management
For advertising information Contact Chuck Nervick 416-512-8186 ext. 227 chuckn@mediaedge.ca Contact Petra Brown 416-512-8186 ext. 233 petrab@mediaedge.ca For editorial enquiries Contact Sean Moon 416-512-8186 ext. 273 seanm@mediaedge.ca Printed and published two times per year by MediaEdge Communications Inc. Printed in Canada. Reprint permission requests to use materials published in Corporate Meetings & Events should be directed to the publisher. Circulation Inquiries 5255 Yonge Street, Suite 1000 Toronto Ontario M2N 6P4 416-512-8186 ext. 232 circulation@mediaedge.ca Corporate Meetings & Events is published twice a year. (Fall and Spring). Subscriptions rates: two years $35.00; one year $20.00; Single copy $12.00. USA: one year $35.00. International: one year $45.00. All prices include applicable taxes. The Annual Industry Source Book (Spring issue) Is included with every subscription. MediaEdge Communications Inc. All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher.
President Senior Vice President
Kevin Brown Chuck Nervick
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As of writing, the U.S. election campaign is entering its final days, with the outcome still far from certain, along with a great deal of drama. Based on such unpredictability south of the border, it brings me to wonder what effect the election of a new U.S. president will have on the economy in general and the meetings industry more specifically. While this industry has certainly bounced back from the early days of the Obama administration and the recession in 2008, I think it is safe to say we are on the cusp of many exciting and challenging developments over the next few years. The question is, how is your organization preparing to deal with the inevitable changes in technology, demographics and economic environment? It is with such important changes in mind that the team here at Mediaedge set out to produce our fall issue of CM&E magazine. Our goal from the outset was to provide an abundance of planning resources, insights and analyses to help planners from across Canada achieve success with events of all sizes. In this issue, you will find a superb editorial lineup from a dedicated team of industry experts covering the topics that mean the most to you, including: • Our cover story from Jennifer Glynn and Joe Nishi, who provide a behindthe-scenes look at the many key aspects and best practices of event site selection; • Ben Moorsom’s insightful column on leveraging the power of choice when planning corporate events; • John Santaferraro’s in-depth look at how analytics are helping to create more compelling and engaging meetings and conferences; • How organizations can select the best mobile app for their event goals; • Event catering ideas that exceed expectations; • The main areas to watch for minimizing risk when planning event; • And much more! Of course, be sure to check out CM&E’s annual Destination Planning Guide in this issue. It’s chock full of helpful information and details on some of Canada’s (and the world’s) hottest meeting destinations. Until next time, cheers and enjoy the issue!
Sean Moon Managing Editor