8 Focus | messe.fieber by i.xpo
Numbers don't lie.
Around
25%
of the annual marketing budget is spent on exhibitions and events.1
70 %
Sources: 1 Tradehouse Magazine 2 Exhibitor Magazine 3 TSIS 4 CEIR 5 Exhibitor Magazine 6 TSIS
?
of exhibitors do not define any targets for attending an exhibition.2