Empowering students with opportunities from their first steps to their brightest future. p.10
Expand your entrepreneurial reach with a new business p.32
JANET OGDEN VACKAR
A legacy of love to the Rio Grande Valley community. p.38
BUILT FOR TRADE Infrastructure, workforce, and vision fuel interest in the border economy p.46
For a century, our commitment to personalized, quality care has remained steadfast. We are proud to serve the Rio Grande Valley with advanced technology, compassionate service and a deep engagement with our community. Together, we are united by a shared goal: to provide the best care possible for those we serve. Here’s to many more years of making a difference.
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Galatians 6:9
PUBLISHER/CEO
“And let us not grow weary of doing good, for in due season we will reap, if we do not give up.”
In the May/June 2025 edition of RGVision Magazine, we celebrate the Rio Grande Valley's growth, resilience, and unity. This issue focuses on initiatives that shape our children's futures and foster connections across borders, highlighting the individuals who are driving progress in the Valley.
Our cover story features Pharr-San Juan-Alamo ISD's innovative programs and commitment to equity, showcasing their efforts to prepare students for lifelong success.
We also spotlight the RioPlex initiative, which aims to strengthen the binational identity between South Texas and Northern Mexico by promoting collaboration in education, commerce, and cultural exchange.
In this issue’s “La Jefa” feature, we honor Janet Ogden Vackar, a philanthropic leader whose service has made a significant impact on the Valley. Her generosity in healthcare and youth development uplifts our communities.
We also present powerful narratives in healthcare innovation and business leadership, highlighting what makes the RGV a unique place to live and work. I am continually inspired by our community's resilience. May we move forward with vision, heart, and faith.
PUBLISHER'S NOTE
If you are interested in receiving issues delivered to your home, please go to RGVisionMagazine.com/Subscribe or email us at info@RGVisionMagazine.com to subscribe to RGVision for $6.50/month.
Copyright by RGVision Publications Inc. All rights reserved. Reproduction without expressed written permission of the publisher is prohibited. The opinions and views expressed in the magazine do not necessarily reflect those of our advertisers or collaborators. RGVision magazine is published bi-monthly and circulates copies across the Rio Grande Valley. The RGVision office is located at 100 E. Nolana Ave. Suite 130 McAllen, TX 78504.
DOMINIQUE Y. ZMUDA
GRAPHIC DESIGNER/ILLUSTRATOR /
CONTENT MANAGER
ART GARZA
PROJECT MANAGER/UX DEVELOPER
MELISSA GUTIERREZ
DIGITAL MEDIA EXECUTIVE
BARBARA CHIMAL
MARKETING EXECUTIVE ASSISTANT
SALVADOR PRUNEDA
UX/UI WEBSITE DEVELOPER
ANTHONY RAMIREZ
UX/UI WEBSITE DEVELOPER
CHRISTIAN FREDERICK
SALES ASSOCIATE
AIMEE AMBRIZ
BRAND AMBASSADOR/WRITER
LORENZO REYNA
VIDEOGRAPHER/PHOTOGRAPHER
Cynthia Ybarra
James Walker
RioPlex Business Exchange
Rick Vasquez
Bill Martin
Texas Organ Sharing Alliance
Valley Baptist Medical Center
Tijerina Family & Cosmetic
Dentistry
John Brush
Bryan Kirk
Rafael Mendoza-Farias Jr.
Caroline Waldrip
Thom Denton
María Gamba
Bárbara Delgado
James Hord
Waldo Palomares
Aaron Garcia
Hector Astorga
Esteban del Angel
For editorial comments and suggestions, please send emails to info@RGVisionMagazine.com. For advertising information, please call us at 956.627.2951 or email us at info@RGVisionMagazine.com.
A special thank you to all the advertisers who support this publication: You are the power behind the flywheel igniting positive change that keeps the conversation going.
PRINTED IN MEXICO
2025 VOLUME 17 ISSUE 3
RGVISION MAGAZINE
Empowering students with opportunities from their first steps to their brightest future. IGNITING FUTURES FROM CRADLE TO COLLEGE
EDUCATION
World-Class Museum
pg 10
Choice of Excellence
pg 18
Honor. Discipline. Success.
pg 22
Shaping Futures
pg 28
Expand your entrepreneurial reach with a new business.
A legacy of love to the Rio Grande Valley community.
Infrastructure, workforce, and vision fuel interest in the border economy.
Reviving A Legacy
pg 22
Opening Doors
pg 36
Strength in Unity
pg 42
Mobile Care
pg 48
Precision in Motion
pg 50
Registered Organ Donor
pg 54
Where Care Meets Community
pg 56
Stroke Awareness
pg 58
Smile Bright This Spring
pg 62
Keeping It Simple, Serving It Right
pg 66
Water-Smart Landscapes
pg 70
Highlighting Wildlife
pg 74
McAllen State Bank
pg 78
Reyna’s BBQ & Cocina
pg 82
Craft, Culture, and Community
pg 84
Each and every member of our advisory board charges RGVision with growth and commitment within our business development, social engagement, and editorial efforts. Through their feedback and contributions, RGVision will continue to help tell and share the Rio Grande Valley’s stories and extend the invitation to join the conversation.
by Cynthia Ybarra | photos by Bárbara Delgado and provided
Graduation season at Pharr-San Juan-Alamo Independent School District (PSJA ISD) is a time of celebration, reflection, and anticipation for the future. Families, teachers, and students come together to celebrate milestones — from a child's first steps into Kindergarten to the triumphant graduation walk.
These milestones represent years of dedication, growth, and hard work — students putting in the effort, teachers providing guidance, and families supporting every late-night study session and early-morning drop-off.
At PSJA ISD, education is a journey. The district’s "cradle-to-college" model ensures that students are supported at every stage. From early childhood education through high school graduation and beyond, PSJA ISD provides a nurturing yet challenging environment, fostering a college-going culture to ensure that higher education is a clear, attainable part of their future.
EARLY CHILDHOOD: A STRONG FOUNDATION FOR COLLEGE READINESS
Research shows that high-quality early childhood education significantly improves academic outcomes. Studies, like one from the National Institute for Early Education Research (NIEER), indicate that children in quality preschool programs are more likely to succeed in reading and math and less likely to need special education. PSJA ISD invests heavily in early childhood education, starting as early as age three through its free full-day Pre-K 3 and 4 at all elementary schools.
The district's early childhood programs use engaging, play-based learning to cultivate curiosity, confidence, and essential academic skills. PSJA ISD partners with over 40 childcare centers, aligning their curricula with district standards for a smooth transition to Kindergarten.
Monica Gallegos, a PSJA ISD parent, shares how this
investment has impacted her family. "PSJA’s focus on a college-going culture from an early age has made a huge difference for my son. He is excited about going to college, a complete turnaround from when he didn't like school."
PSJA ISD continues to nurture a college-going mindset through elementary and middle school. College visits, career exploration days, and mentorship programs help students envision themselves as future graduates. By middle school, students begin earning high school credits in subjects like algebra and Spanish.
The district’s AVID program, shown to increase college enrollment, teaches key skills such as organization and note-taking to prepare students for high school, college, and beyond. Students also have access to the PSJA Early College Program, which lets them start earning college credits as early as middle school, giving them a head start on their educational and professional careers.
For PSJA ISD seniors, graduation is more than receiving a diploma—it's about stepping into a future full of opportunities. Through the district’s nationally
recognized Early College Program, all students have the chance to graduate high school with college credits, industry certifications, or even an Associate's degree through partnerships with South Texas College and other institutions.
Bianca Balderas, proud parent of an Early College graduate, shares her experience, “At PSJA, college isn't just a goal — it's part of the culture. I remember when my daughter was in fourth grade, she came home after volleyball practice and said, ‘Mom, this will look great on my college application.’ I was blown away. That kind of thinking at such a young age? That’s PSJA. They planted that seed early, and now she will be attending an Ivy League school. I couldn’t be prouder.”
Balderas' daughter, Brianna Alvarez, was among the PSJA ISD Early College graduates who earned an Associate Degree in December 2024 — an entire semester before graduating from high school. Brianna has been accepted to the highly competitive University of Pennsylvania.
As the only district-wide Early College program in Texas, this initiative helps students continue their education without the financial burden often associated with college. According to the Texas Higher Education Coordinating
Board, students in dual enrollment programs like PSJA’s are twice as likely to complete a postsecondary degree.
Beyond Early College, PSJA ISD offers more than 25 specialized programs in high-demand fields such as Healthcare, Cybersecurity, Welding, and Veterinary Technology. The U.S. Bureau of Labor Statistics projects that jobs in these fields will grow significantly in the coming years, making these programs incredibly valuable.
The district’s Dr. Daniel P. King PSJA College & University Center provides students with college-level courses in classrooms that replicate real-world workspaces and institutions of higher education. With access to stateof-the-art technology and hands-on learning, students graduate ready for both college and the workforce.
PSJA ISD is committed to guiding students from cradle to college, providing the best opportunities for academic success. By fostering a college-going culture at every stage, PSJA ISD is breaking down barriers and making higher education a reality for all students.
“By fostering a college-going culture and investing in early education, we equip students for lifelong achievement. We're not just preparing them for graduation; we’re preparing them for life,” said PSJA Superintendent Dr. Alejandro Elias.
The district consistently exceeds state and national averages in college readiness. In 2023, over 2,000 PSJA ISD graduates earned college credits, with many completing an Associate's degree before high school graduation. Studies from E3 Alliance show that students who complete Early College programs like those at PSJA are significantly more likely to obtain a bachelor's degree or career.
A COMMUNITY COMMITTED TO STUDENT SUCCESS
As families and educators celebrate milestones, it’s a reminder that the journey doesn’t end at graduation. PSJA ISD ensures that every student, no matter their starting point, is equipped with the tools they need to succeed beyond high school — whether they pursue higher education or enter the workforce.
Graduation season reflects the dedication, growth, and transformative educational experiences that PSJA ISD students undergo each year. From Kindergarten to high school graduation and beyond, PSJA ISD is proud to partner with families in shaping the future, one milestone at a time.
Parents interested in enrolling their children in PSJA ISD can visit psjaisd.us/whypsja to learn more about the district’s cradle-to-college model and how it’s dedicated to transforming lives.
by Aimee Ambriz | photos provided
The International Museum of Art & Science (IMAS) in McAllen has announced plans to expand its facilities and programming as part of a new capital campaign aimed at transforming the museum into a world-class institution.
Founded in 1967, IMAS has been a community staple in McAllen, providing the local region with resources and educational workshops for children and adults and enriching the lives of our community.
A NEW VISION FOR THE RIO GRANDE VALLEY
IMAS is taking on a new mission to give the children of the Rio Grande Valley a world-class museum. This will upgrade IMAS infrastructure, expand the museum
to be an all-day attraction, and ultimately become a prime destination for future generations to enjoy.
As McAllen and the surrounding region continue to grow and develop, the International Museum of Art and Science (IMAS) acknowledges the need for evolution within the museum itself. One of the earliest expansions took place over 25 years ago, which included the addition of the Discovery and Welcome Pavilion, as well as several interactive art and science labs.
In the museum's case statement, Laura Warren Ogletree, President of Warren Group Architects, said that the expansion will allow the museum to better align with the community's growth and needs.
The vision for the future of IMAS integrates the arts and sciences in a way that is interactive and accessible to adults and children with physical, sensory, or developmental needs. A key part of this transformation will feature a more inclusive approach to showcasing the region's cultural diversity.
Special attention will be given to being multiculturally fluent in language, design, and content. The addition of new spaces will include three interactive galleries. The museum’s three interactive galleries — The World, The Plaza, and The Studio — offer hands-on STEAM learning experiences in both English and Spanish, promoting biliteracy and cultural reflection. The World brings science, technology, engineering, and math to life through exhibits on water, weather, agriculture, and natural history. The Plaza encourages families to explore identity and community through folk art, portraits, and collaborative play-based activities. The Studio blends art and science, engaging visitors of all ages with exhibits on color, light, sound, and motion.
IMAS's commitment to the local community has always been a core part of its mission, focusing on nurturing creativity and discovery, bringing the arts and sciences to underserved populations, and making these vital resources more accessible to families across the Valley.
State Sen. Juan “Chuy” Hinojosa, District 20, supported the initiative.
“By supporting IMAS’s Capital Campaign to construct a state-of-the-art children’s museum — we are investing in the future of our children and our community.”
With this ambitious new chapter, the International Museum of Art & Science is determined to elevate the arts and sciences in ways that will inspire visitors for years to come, making it a true cultural treasure for the Rio Grande Valley and beyond.
Ann Fortescue, the museum’s Executive Director, commented that in the past decade, the arts and culture industry has increased by more than 30% and generated over $6 billion for the Texas economy, with 1 in 15 jobs now supporting this financial growth.
To learn more about the Campaign for Children, visit theimasonline.org/campaign-for-children.
BISD Purchasing Department Awarded by Texas Association of School Business Officials
by
In 2025, Brownsville Independent School District was awarded the prestigious Purchasing Award of Merit by the Texas Association of School Business Officials (TASBO). This award is given to districts based on their efficacy in purchasing operations.
At Brownsville ISD, the department is split into two subsets: procurement and purchasing. Together, they oversee the items on which the district makes an expenditure. The department is led by Director Rosario Peña, who ensures that schools and classrooms can acquire the tools and equipment to fulfill the district’s educational needs.
“I consider myself a strategic leader who ensures efficient, ethical, and compliant procurement practices while safeguarding public funds, supporting educational goals, and maintaining transparency in the district’s purchasing operations. My team and I support student learning environments by ensuring timely procurement of high-quality educational materials, goods, and services at the best value for the district,” said Peña.
Procurement identifies the district's needs, selects and negotiates contracts with vendors, and is committed to adhering to policies and regulations. Conversely, purchasing executes purchase orders to efficiently buy the approved items and services while ensuring adherence to established guidelines. Amongst the most common purchases are instructional materials and software in a district that submits approximately 15,000 purchase orders annually.
“The purchasing department plays a vital role in the efficient and effective operation of the district by ensuring that goods and services are acquired in a timely, cost-effective, and compliant manner.”
A major task of the purchasing department is processing requisitions, which means processing the different purchase requests for items submitted by the district's schools and departments.
“This process involves the careful review of purchase requests from various schools and departments to ensure compliance with state, federal, and local district policies and guidelines, budgetary limits,
“This achievement would not be possible without their teamwork, attention to detail, and passion for service. I am honored to work alongside such a talented group of professionals who go above and beyond every day. To the entire Purchasing Team – thank you for a job well done.”
Rosario Peña, RTSBA, Brownsville ISD Purchasing Director
and procurement regulations. Accurate requisition processing not only helps streamline purchasing but also minimizes errors and delays, enabling schools to receive essential goods and services promptly,” said Peña.
The department also works to cultivate positive relations with vendors. This helps optimize the selection and purchasing of goods and services. Continuous communication with vendors allows them to remain informed of district demands. Additionally, it is the purchasing department’s job to maintain a list of vendors for school officials to input requisitions.
“The purchasing department maintains a diverse and vetted list of vendors to ensure competitive pricing and high-quality goods and services. This involves a rigorous process of vendor evaluation and registration, as well as ongoing performance reviews to ensure that vendors continue to meet the district’s standards,” said Peña.
“By maintaining open and consistent lines of communication, the department can establish strong working relationships with suppliers, which is beneficial in securing favorable terms, resolving issues quickly, and ensuring that vendors understand the district’s standards and expectations.”
Another key department role is communicating with Brownsville ISD leadership regarding district expenditure trends. This aids leadership in making budgeting
decisions, identifying cost-reducing opportunities, and keeping district operations transparent.
Technology has played a significant role in enhancing the productivity of purchasing operations and fostering improvement. By replacing paper requisitions with digital solutions, items can be purchased more quickly, better communication with vendors is maintained, school officials have greater accessibility to vendor information, and the purchasing process incurs fewer errors.
According to Peña, being granted the TASBO Purchasing Award of Merit was made possible due to the work of the entire department’s team, which she is very proud of.
“I want to express my deepest gratitude to the incredible Purchasing Team at Brownsville Independent School District. This recognition is a testament to their unwavering commitment, hard work, and dedication to excellence in public procurement. Their efforts ensure that our district operates efficiently, ethically, and in the best interest of our students, staff, and community,” she said.
“This achievement would not be possible without their teamwork, attention to detail, and passion for service. I am honored to work alongside such a talented group of professionals who go above and beyond every day. To the entire Purchasing Team – thank you for a job well done.”
Marine Military Academy’s 2024 Graduates Prove What Preparation Can Achieve
by Caroline Waldrip | photos provided
By Rick Vasquez
The Marine Military Academy (MMA) in Harlingen is shaping future leaders, one cadet at a time. Through structured, distraction-free learning, MMA students graduate prepared for success in any path they choose. The graduation results from 2024 and preliminary results for 2025 speak for themselves.
IN 2024, THE GRADUATION ACHIEVEMENTS INCLUDED:
• 49 seniors and three post-graduates
• 1 National Merit Scholar
• 7 ROTC scholarships awarded
• $7,406,200 in total scholarships awarded
• 100% college acceptance rate
• 2 U.S. Naval Academy appointments
• 1 U.S. Coast Guard Academy appointment
• 2 U.S. Military Academy West Point appointments
• 1 U.S. Merchant Marine Academy appointment
PRELIMINARY GRADUATION STATISTICS FOR 2025 INDICATE POTENTIALLY STRONG ACCOMPLISHMENTS.
• 18 – Applied to service academies (all decisions expected by mid-April)
· To date: 5 awarded (1 USNA, 1 USMA, & 3 USMMA)
• 17 – Applied for ROTC scholarships
· To date: 4 awarded (1 NROTC, 3 NROTC Marine Option) & 13 pending decisions
• 28 – Applied to senior military schools
· To date: 21 accepted: 4 VMI, 3 The Citadel, 3 Norwich, 3 North Georgia, & 8 Texas A&M
• 10 – Applied for Reserves, Federal/State National Guard, & Minuteman Scholarships
· To date: 1 awarded (1 COL ANG) & 9 pending decisions
Year after year, Marine Military Academy continues to prepare outstanding students to thrive in a wide range of fields. With dedicated faculty, structured training, and a focus on character development, MMA is shaping tomorrow’s leaders — ready to serve, lead, and succeed at the highest levels.
College placement counselor Carmina Rodriguez firmly believes that MMA is more than just a school. That belief is reflected in the impressive post-graduate achievements of its cadets. “Marine Military Academy can help prepare young men by giving them the structure that is necessary to be successful not only in their academic careers but also in life and their professional pursuits and become the leaders that society will need for the future. MMA is more than a military school, it is a training environment where young men can learn and develop their leadership skills before taking it to the real world,” said Rodriguez.
After seeing cadets cycle in and out of the academy, Rodriguez has seen firsthand how MMA prepares students for the real world by providing the tools they need to thrive. “It goes without saying that MMA has a reputation for producing top-quality scholars, athletes, and leaders. Anything that a cadet wishes to pursue after MMA will surely be met with success. This school gives young men all the tools necessary to become productive scholars in their respective universities. From small junior colleges to service academies, MMA cadets are at the tip of the spear wherever they go,” said Rodriguez.
With 30 years of experience in education, Rodriguez has identified the key to success after high school: developing leadership skills that last a lifetime. “I have had the honor and privilege to witness many young men grow and mature into men of high-quality character, who are always adhering to the integral principles and values that are taught by the drill instructors and to them by their leadership. One thing that this world is lacking is leadership from men of good ethical standing. MMA is, and has always been, doing their part since 1965 to help give society what it so desperately needs. I can think of no better place in my 30 years of education to send your young man than Marine Military Academy,” said Rodriguez.
Year after year, Marine Military Academy continues to prepare outstanding students to thrive in a wide range of fields. With dedicated faculty, structured training, and a focus on character development, MMA is shaping tomorrow’s leaders, who are ready to serve, lead, and succeed at the highest levels.
by Rick Vasquez | photos by Esteban del Angel
Texas Southmost College (TSC) is excited to unveil three new academic programs set to begin in Summer and Fall 2025. These new offerings are designed to meet the evolving educational and workforce demands of the Rio Grande Valley. Students can now enroll in the Associate of Arts in Music and the Associate of Science in Allied Health Education, the latter of which is also
available fully online for added flexibility. Additionally, beginning in Fall 2025, students can pursue the Level Two Certificate of Proficiency in Structural Welding, a hands-on program focused on high-demand technical skills.
ASSOCIATE OF ARTS IN MUSIC - A PATH TO PERFORMANCE AND EDUCATION
Now enrolling for Summer and Fall 2025, the Associate of Arts in Music provides students with a dynamic foundation in music theory, performance, and education. Whether students aspire to become performers, producers, or educators, this program opens doors to numerous career paths or transfer opportunities to four-year institutions.
Dr. Christopher Alves, Dean of Arts and Sciences and TSC instructor, emphasized the importance of this addition to the college’s offerings, “Music education fosters discipline, creativity, and cultural awareness,” said Alves. “This program is not just about notes and rhythm — it’s about shaping the next generation of musicians and music educators.”
ASSOCIATE OF SCIENCE IN ALLIED HEALTH EDUCATION - A LAUNCHPAD FOR HEALTH PROFESSIONS
Also, now available for Summer and Fall 2025 enrollment, the Allied Health Education program prepares students to transfer to four-year institutions in nursing, medical sciences, and other healthcare fields. The curriculum provides an intensive foundation in anatomy, physiology, chemistry, psychology, and more — all crucial for future healthcare professionals.
Graduates of this program will emerge with a solid grasp of healthcare's scientific and human components, equipped to continue into Bachelor of Science in Nursing (BSN) programs or allied health specialties.
STRUCTURAL WELDING CERTIFICATE - BUILDING
THE FUTURE, ONE WELD AT A TIME
Starting Fall 2025, TSC will begin offering a Level Two Certificate of Proficiency in Structural Welding, a handson training program tailored for those aiming to enter the welding, fabrication, and manufacturing industries.
Dr. Emma L. Miller, Dean of Business, Engineering,
Architecture & Technical Programs, highlighted the program’s vital role in regional workforce development.
“Welding is the backbone of infrastructure, industry, and innovation,” said Miller. “Our Structural Welding program equips students with in-demand skills to immediately contribute to South Texas’ growing manufacturing sector. We’re proud to support student success and economic development through this career-focused certificate.”
ENROLL NOW FOR SUMMER AND FALL 2025
With these new programs, Texas Southmost College continues its mission to offer accessible, high-quality education tailored to community needs and student ambitions.
Prospective students are encouraged to meet with a TSC college enrollment coach to learn more about admissions, financial aid, and academic planning. You can also reach out via email at scorpionenrollment@tsc. edu.
For more information, visit tsc.edu or request information at tsc.edu/info.
Once a crown jewel of Mission, Texas, the Cimarron Country Club was where memories were made — from elegant brunches and buzzing buffets to lively tennis matches and golf games played along water-laced fairways. Designed by David Bennett in 1983, the private club wasn't just a recreational retreat but a cultural crossroads. Residents from both sides of the border mingled at the 19th hole’s Fusion Bar, while visitors from as far as Asia came to experience the club’s renowned hospitality and amenities.
But in August 2022, the music stopped. Years of decline led to the club’s closure. What was once a lively hub became a shadow of itself — overgrown grounds, shuttered buildings, and a sense of loss that resonated with longtime members and residents of the Cimarron Subdivision alike.
Now, there's a new chapter on the horizon.
In February 2025, the Mission Economic Development Corporation (Mission EDC), in partnership with the City of Mission, officially
acquired the Cimarron Country Club for $5 million after extensive discussions with the Kamel family and the Cimarron HOA.
“This now means we can move forward with a positive plan working with Cimarron residents, the City, the EDC, and potential buyers to bring back the country club,” said Mayor Norie Gonzalez Garza.
The purchase marks more than a real estate deal — it's a bold step toward preserving a piece of Mission’s identity.
“This is about finding the right buyer — someone who sees the potential not just in the property, but in the people and the community it once brought together,” said Telco Garcia, CEO of Mission EDC.
As the city seeks the right partner to reimagine Cimarron, the vision isn’t just to restore — it’s to elevate. The hope is to bring back collegiate golf tournaments, host international events, and revive the cultural and social life that once made the club a regional landmark.
Martin
1845 Capital of Raymond James
(956) 331-2777
b.martin@raymondjames.com
Whether it’s to diversify your existing offerings, position your firm for future growth, or amplify returns, investing in a new business can be both thrilling and complex. Whether you want to start another business or expand your entrepreneurial enterprise, there’s a lot of ground to cover — and some practical and emotional considerations once you commit. It’s like adding a new member to the family — exciting and nerve-racking all at the same time. If you’ve done it before, you can do it again — with some planning and guidance.
ALL THE "WHYS"
First, identify your motivation for investing in a new business. Are you looking for a straightforward investment to provide returns with a hands-off approach? Maybe you want to get in on the ground floor of a business that aligns with your existing one, or identifies an area you think is positioned for extreme growth, like technology or biotech? Are you looking to expand, grow, or diversify your existing offerings? Do you have the bandwidth to help multiple enterprises, even if they’re related, or will you deputize someone to step into your shoes while you get the new business where you want it? Identifying where you’re at and what level of involvement you want are two good foundation points to begin.
THINKING IT THROUGH
Start doing the groundwork for your investment — but don’t go it alone. Talk to your financial advisor,
accountant, and attorney, and take a team approach. Codify everything in a written business plan. If you’re considering an investment to grow your existing business, an additional layer of analysis is required. Where your business is growing — and not growing — might direct the kind of investment you will make.
Evaluating the potential of a new business is just as important. How big is the potential market? What’s the current market penetration? What trends or forecasts for this particular industry will influence growth? And if the business is large enough, your financial advisor may be able to bring in an investment banking professional to help analyze the deal and make an accurate valuation. Alternatively, investing in a business directly adjacent to yours to strengthen your market position and bottomline profits can also yield great benefits. For example, if you produce cardboard packaging, it might make sense to acquire the packaging design firm or even the company that creates the ink you use to print on the packaging. Finally, how much risk do you want to take on? Are you willing to put your money into a venture doing cuttingedge and experimental work, or do you want to know there’s a steady pipeline and year-over-year revenues? Risk is often both a personal and financial question, so take some time with this part of the equation. Your advisor can help you run hypothetical situations to ease your mind as you pursue potential opportunities.
Once you’ve narrowed down how and where you’d like to invest, finding the right match means putting on your detective hat. Reaching out to colleagues and peers in the same boat can be a good start. Discussing what type of business you’re looking for may yield a gem or two.
Once you’ve narrowed your list of acquisition targets, meeting with leadership is a must to understand their philosophy and vision, and answering any questions you may have on financials is crucial. This can reveal information that’s not readily available in the business
plan. Background and credit checks, as well as Google searches, can be other useful tools.
Go through all the financials with your team, look at the fine print and any outstanding debt, conduct competitive market analysis, and comb through social media for clues on past performance. Like any investment, you want to know what you’re buying and why.
Once you’ve made your investment, get ready for the ride. Big change always has the potential to create feelings of excitement, anticipation, anxiety, worry, and maybe a little fear. The process may even be frustrating and require resilience and perseverance to get a good deal done.
Remember when you first started or acquired your existing business — was it worth it? If yes, you already know what it takes to succeed.
Sources: yahoo.com; worth.com; thebalance. com; fastcapital360.com; seedinvest.com; angelinvestmentnetwork.us; gettingpeopleright.com; nerdwallet.com.
First, identify your motivation for investing in a new business. Are you looking for a straightforward investment to provide returns with a handsoff approach?
by Caroline Waldrip | photos provided
For many, the path to homeownership can feel overwhelming and out of reach, but the Home Buyer’s Fair, hosted by Affordable Homes of South Texas, Inc. (AHSTI), aims to change that.
“Many people walk into the fair thinking they’re years away from owning a home, but once they learn about down payment assistance programs, credit counseling, and local financing options, they realize it’s more within reach than they thought,” said Myra L. Martinez, AHSTI
chief operating officer.
Set for June 21, 2025, at the McAllen Convention Center, the Home Buyer’s Fair is a free event offering valuable resources for first-time homebuyers and current homeowners looking to upgrade. “The fair provides a one-stop shop where prospective buyers — whether firsttime or move-up — can connect with lenders, realtors, home inspectors, and other essential service providers,” Martinez said.
AHSTI has been a leader in affordable housing since the 70s. “Affordable Homes of South Texas, Inc. is dedicated to enhancing the quality of life by providing affordable housing and related services to eligible families,” Martinez said. “Our mission is rooted in improving substandard housing conditions and helping families achieve their dream of homeownership at an affordable price.”
The Home Buyer’s Fair is designed to demystify the home-buying process for residents in the Valley, especially as market conditions continue to challenge many residents. “With rising housing costs, affordability is a major concern,” Martinez said. “The fair introduces residents to programs that offer down payment assistance, affordable loan options, and energy-efficient home solutions.”
What truly sets this event apart is its strong educational focus — helping families learn about and understand every step of the process. “The fair features bilingual seminars on various topics involving homebuying such as mortgage lending 101, how to choose a builder,
and more critical topics, helping them make informed decisions,” Martinez said.
The Home Buyer’s Fair doesn’t just benefit individuals — it strengthens entire communities. By promoting financial literacy, homeownership education, and access to affordable housing resources, the event plays a key role in stabilizing neighborhoods and supporting long-term economic growth. Additionally, exhibitors and sponsors — from local businesses to nonprofit organizations — view the fair as an opportunity to give back and invest in the future of their community. This year's event includes Diamond Sponsors such as PNC Bank and the Texas Department of Housing and Community Affairs.
AHSTI’s commitment is clear — their work is rooted in the belief that everyone deserves a safe, affordable place to call home. Through events like the Home Buyer’s Fair, the folks at AHSTI are changing lives by opening the doors to homeownership for families across the Rio Grande Valley.
For more information or to register for the event, visit thehomebuyersfair.org.
by Caroline Waldrip | photo provided
Janet Ogden Vackar is a prominent businesswoman and philanthropist in the Rio Grande Valley.
“I was born in Weslaco and raised in the Rio Grande Valley, where my parents, Bert and Dorothy Ogden, established the Bert Ogden Auto Group with a Pontiac, Buick, and GMC dealership in Edinburg. Growing up in this environment, I developed a deep appreciation for the automotive industry and the importance of community engagement,” Vackar said.
Her dedication to the Valley is evidenced by the variety of organizations and schools she has sponsored throughout South Texas. One such partnership is her relationship with Covenant Christian Academy.
Covenant Christian Academy (CCA), located in McAllen, Texas, is a private educational institution dedicated to providing a holistic education rooted in a biblical worldview. Established in 1995, CCA serves students from early childhood (K2) through high school,
emphasizing academic excellence intertwined with Christian principles. In alignment with its mission to equip learners for excellence, embrace biblical principles, and empower servant leaders for Christ, CCA offers a comprehensive curriculum that integrates faith and learning. The school’s programs are designed to develop the whole person—mind, body, and soul—preparing students for both academic success and moral integrity.
Nearly a decade ago, Covenant Christian Academy CEO Dr. Milton Gonzalez met Janet Vackar in a hospital elevator during a moment of shared crisis. She was there comforting two young women whose father was in critical condition, and Dr. Gonzalez was there to pray for another family. That brief encounter, followed by a simple message through Facebook Messenger offering prayer, became the beginning of a God-ordained relationship.
As the Bert Ogden Auto Group grew, Janet reflected on her father’s influence: “Continuing my father’s legacy
“For aspiring entrepreneurs, I emphasize the importance of resilience, community engagement, and connecting with your team in a way they know they are valued. Building strong relationships within your community and understanding the needs of your customers are foundational to long-term success.”
Janet Ogden Vackar, owner, president of marketing, and long-time spokeswoman of the Bert Ogden Auto Group
is both an honor and a profound responsibility. He laid the foundation with values of integrity, hard work, and community service,” she said.
In the years that followed, Bob and Janet Vackar sowed the first seeds into a tuition scholarship fund that blessed multiple families. As Janet witnessed the school’s growing vision, she felt led to do more— personally funding and championing the launch of the high school, now named in her honor: The Janet Vackar Distinguished Leadership High School at Covenant Christian Academy. Her generosity helped secure dual accreditation and establish a dual enrollment partnership with South Texas College.
“While expanding the Bert Ogden Auto Group has been a significant accomplishment, I take immense pride in our philanthropic endeavors. But nothing beats the achievement of seeing the strong woman and mother my daughter has become and getting to enjoy the blessing of being a Nana to the most amazing four grandchildren!” she said.
Most recently, Bob and Janet Vackar donated an additional eight acres of land adjacent to another eight-acre property already owned by the school, located just across the street from the current campus. This generous gift has made it possible to begin planning for a brand new high school facility, with the project currently in the design phase and scheduled to open its doors by the end of 2026.
Beyond her remarkable generosity, Vackar is a beloved presence on campus—she often speaks at chapel, reads stories in classrooms, and even brings puppets to preschool to put on skits for the little ones. “Community involvement is at the heart of everything we do. We believe that investing in our community fosters growth, unity, and a brighter future for all residents,” she said.
The student body at CCA has benefited greatly from Vackar’s generosity and will continue to do so for decades to come. From funding the new high school to spending countless hours pouring into the littlest CCA students, her presence and unwavering support have created a legacy of love in action—one that will shape leaders and strengthen families for generations.
Reflecting on her journey, Vackar offered this advice to future entrepreneurs:
“For aspiring entrepreneurs, I emphasize the importance of resilience, community engagement, and connecting with your team in a way they know they are valued. Building strong relationships within your community and understanding the needs of your customers are foundational to long-term success.”
Janet Vackar’s generosity has helped build more than just a school—it’s helped shape a community. Her legacy lives on in every student she’s encouraged, every family she’s supported, and every act of love she’s quietly offered. The future of the Rio Grande Valley is brighter because of her unwavering commitment to serve.
Driscoll provides compassionate, high-quality care for your child when they need it most. The only Health System in the Valley with over 30 pediatric specialties, our expert team is ready to provide care at Driscoll Children’s Hospital Rio Grande Valley, Quick Care locations and specialty clinics across the Valley. Trust Driscoll for exceptional pediatric care, right in your community.
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by Caroline Waldrip | photos by Lorenzo Reyna and provided
The McAllen Economic Development Corporation (MEDC) and the McAllen Chamber of Commerce have embarked on a strategic partnership to enhance economic growth and community development in McAllen. This collaboration was solidified with Elizabeth Suarez's appointment as the joint CEO of both organizations, marking a significant milestone for the city. Suarez believes this collaboration will position McAllen as a premier destination to live, work, and visit.
“The partnership between the McAllen Chamber of Commerce and McAllen Economic Development Corporation is rooted in alignment, innovation, and results. By bringing together our economic development and business advocacy efforts, we’re streamlining resources, enhancing our ability to attract investment, and expanding opportunities for local businesses to grow and thrive,” Suarez said.
Serving as CEO of both the McAllen Chamber and McAllen EDC, Suarez is focused on aligning strategies between the two entities, building strong partnerships, and ensuring her team delivers measurable impact for businesses and the community. “My goal is to make sure our strategy bridges the priorities of our business community with the government's goals. This ensures an aligned purpose that elevates McAllen as a vital connection point between Texas, Mexico, and the broader U.S. economy,” Suarez said.
Suarez expects to see great value for both McAllen and the Rio Grande community through this joint effort as it draws attention to the benefits of investing in this region.
“We offer three distinct advantages that make this the place to invest: a bilingual and bicultural community that
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This collaborative effort signifies a new era for McAllen and the Rio Grande community — one that prioritizes synergy between business advocacy, economic growth, and community development.
understands how to navigate cross-border business, a strategic location that connects Texas to Mexico and the broader North American market and a young, skilled workforce that is ready to meet the demands of today’s industries,” Suarez said.
To Suarez, the partnership goes beyond simple organizational alignment. “It’s about showing what’s possible when business and government work together around a shared vision for growth. McAllen is open for business, and this unified approach gives us the focus and momentum to lead,” she said.
The Valley has struggled to provide adequate business opportunities and jobs for its residents for too long, largely due to a lack of competitive advantage. This gap has impacted the community’s growth and prosperity.
However, Elizabeth Suarez believes the region is poised for a turning point with the new partnership between the McAllen EDC and the McAllen Chamber of Commerce.
“This collaboration gives McAllen—and the broader Valley — the competitive edge we’ve been missing,” Suarez said. “We open the door to lasting benefits for the people who live here with more job opportunities, stronger wages, and a future that supports families and strengthens our communities.”
This collaborative effort signifies a new era for McAllen and the Rio Grande community — one that prioritizes synergy between business advocacy, economic growth, and community development. The city is poised to experience unprecedented growth and opportunity as Suarez leads both organizations.
by Gloria P. Plata | photos provided
Stakeholders from both sides of the United States-Mexico border came together at the “Texas Port to the Stars” Foreign Direct Investment (FDI) Summit, held at The Westin Galleria in Houston, to promote the RioPlex — a binational economic identity focused on elevating global trade and investment along the border.
The summit highlighted the RioPlex brand, which represents the united economic potential of the Rio Grande Valley and northern Tamaulipas through a shared vision, strategic infrastructure, and cross-border collaboration.
The RioPlex brand area includes 14 international bridge crossings, deep-water ports, cross-border railways, and the Boca Chica launch site operated by SpaceX. This area provides a significant competitive advantage with a bilingual, bicultural workforce and well-aligned infrastructure.
“This is the only region in the world where you can seamlessly move goods and services across two countries with coordinated infrastructure and trust,” said Mario Reyna, executive director of
the RioPlex initiative. “It’s not just about geography — it’s about shared vision.”
The event drew consular and trade representatives from Vietnam, Germany, Spain, and several European nations, signaling rising global interest in investing in the RioPlex corridor as a strategic entry point to North American markets.
Throughout the day, discussions explored opportunities for manufacturing partnerships, logistics expansion, and binational collaboration.
Hidalgo County Judge Richard Cortez and Cameron County Judge Eddie Treviño Jr. underscored the importance of regional unity and coordination. Both emphasized the idea of the border as “America’s front door to Mexico.”
Valerie G. Segovia, vice president of investor relations at the Texas Economic Development Corporation, reiterated the state’s support: “The RioPlex is not just a local asset — it’s a state priority.”
While not a physical region, the RioPlex serves as a brand identity to unify messaging and attract investment. “RioPlex is designed for growth,” Reyna said. “Just like Coca-Cola, this brand will be recognized all over the world.”
With continued collaboration and growing international interest, the RioPlex stands as a powerful symbol of what cross-border cooperation can achieve in global trade and economic development. Watch the full summit recap: youtube. com/watch?v=oYpV98IslK4.
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Ronald McDonald Mobile Unit Delivers Lifeline to Families in the Rio Grande Valley by Thom
A bright red and yellow bus has become a beacon of hope for underserved communities across Cameron and Willacy counties.
Launched in early 2025, the 40-foot Ronald McDonald Care Mobile is a joint initiative between Ronald McDonald House Charities of South Texas and Su Clinica. The mobile unit provides essential pediatric medical and dental care to children in rural areas with limited access to healthcare.
The bus travels to school districts, food pantries, Head Start programs, housing authorities, and community centers throughout the Rio Grande Valley. Capable of making up to 24 stops a day, the mobile unit is fully equipped to offer services such as checkups, dental cleanings, emergency care, and health education.
Many families in these communities face significant barriers to accessing care. This mobile unit helps bridge that gap, bringing high-quality healthcare directly to where it’s needed most.
Inside the bus, pediatricians and dental hygienists treat children with the same care they would receive at a clinic. Despite the compact space, the mobile unit houses the tools necessary to perform basic exams and procedures.
Beyond medical services, families are
also provided with educational resources to help them make informed decisions about their health. For many, these visits are their only opportunity to receive care due to financial hardship or geographic isolation.
The program is as much about comfort as it is about care. Parents and children are greeted with friendly faces and a welcoming environment that offers more than just treatment — it provides relief and reassurance.
For countless families, the bus represents more than healthcare — it symbolizes compassion, accessibility, and community commitment.
Organizations interested in having the Ronald McDonald Care Mobile visit their locations can contact Ronald McDonald House Charities of South Texas for scheduling and availability.
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South Texas Health System McAllen Brings da Vinci 5
Robotic Surgical System to South Texas Patients
by Rafael Mendoza-Farias Jr.
Since 2015, South Texas Health System (STHS) has led efforts to innovate the Rio Grande Valley’s healthcare sector by implementing robotic surgery technology. It started ten years ago when STHS Edinburg became the first hospital in the lower South Texas region to utilize the da Vinci XI surgical system. This robotic machine with four operating arms, cameras, and a user interface allows surgeons to conduct precise, minimally invasive procedures, extending doctors' capabilities beyond their own hands.
In 2021, STHS implemented a second da Vinci XI system and has thus far operated on 4,000 cases. A common trend of these surgeries is the benefit of less trauma and faster recovery times due to the smaller, more precise incisions than procedures conducted with robotic systems have.
In June 2023, STHS Heart launched its robotic surgery program with a da Vinci XI system. To date, the facility has performed nearly 500 robotic surgeries.
However, South Texas Health System isn’t stopping there when it comes to offering minimally invasive surgery options for patients.
In March 2025, STHS McAllen launched its own robotic surgery program with the addition of the da Vinci 5 (DV5), the latest model of the robotic surgical system.
“It is a huge win having these systems
because of the smaller incisions made with robotic surgery compared to traditional surgery, which leads to less post-operative pain. Because of that, patients spend less time in the hospital,” said Miguel Rodriguez, DO, a general surgeon with STHS Clinics and the medical director of STHS McAllen’s robotic surgery program. “The trauma that is associated with small incisions is much smaller, and there's much more precision and consistency when using the robotic system.”
As the fifth generation of the da Vinci surgical robot, the DV5 features multiple improvements over the XI generation, including more computing power, tactile feedback for the operator, video recording capabilities, and analytical data tracking.
"The new robot has force feedback instruments; so, you’re able to feel the tension that you put on the tissue when you operate. With the DaVinci XI, the previous version, you don't have that tactile feedback. The DV5 allows for super-smooth, lowresistance and highly precise motion.”
The da Vinci robots can operate on almost any patient and perform most types of surgeries, but at STHS, some common operations include:
“Appendectomies, gallbladders, hiatal hernias, inguinal hernias, ventral hernias, colon resections, mulled-out resections, stomach resection for gastric cancer, liver
resections, and bariatric surgery,” said Dr. Rodriguez.
Before operating with a robotic system, a surgeon must complete specific training that gradually prepares them to manage the robot. The training starts with information modules and simple tasks that help the surgeon become acclimated to the controls before graduating to more complex tasks and eventually operating on patients.
Another advantage of robotic systems is the consistency they offer to patients and surgeons. This means that between surgeries, the only factor affecting consistency is the operating surgeon himself. This contrasts with traditional surgeries that often require an assistant, which, due to factors like experience level,
can cause variability from operation to operation and hospital to hospital.
“Robotics gives you the advantage of doing the same case in the same way, regardless of which hospital you're at because the surgeon has full control of the system. Meaning, I am fully equipped to handle the surgery,” said Dr. Rodriguez.
He also states that the new robotic system in McAllen will help address regional health issues, specifically in treating medical conditions in patients with obesity.
"With the robotic system, it's much easier to operate on someone whose BMI is higher. We know that there's a health concern here in the Valley, which is obesity, and we have a system that allows better visualization and, because of that, provide a better operation,” said Dr. Rodriguez.
For Dr. Rodriguez, the increased frequency of robotic surgery presents a future in the Rio Grande Valley, where robotic surgery becomes even more commonplace and where there are academic training grounds for robotic surgery, as there are in other regions that serve an educational purpose.
“I see McAllen having dual consoles, meaning two robots facing each other in a room being used for teaching. I’m sitting on one end, my training sitting on the other one, and I'm teaching them how to operate these robots. I think it should be here within the next five years or 10 years,” said Dr. Rodriguez.
by Texas Organ Sharing Alliance | photo provided
Organ donation is not a conversation many have with family and friends over dinner or coffee. However, it is a meaningful and important conversation for you to have with loved ones so they are informed about your wishes and decision to sign up as an organ donor.
In the Rio Grande Valley, where healthcare disparities and cultural sensitivities play a crucial role, conversations about organ donation take on even greater importance.
The first step in the organ donation process is signing up to be an organ donor. The next step is to let those in your life know about your decision.
“When our team is out in the community, we make sure to tell those who make the decision to sign up as organ donors to let their loved ones know,” said Director of Communications Casey Casseb. “You could save eight lives when you sign up as a donor, so tell eight loved ones about your wishes.”
Casseb states the easiest way to start the conversation is to ask others, “Have you registered to be an organ donor?”
When families are not aware of a patient’s wishes, it makes it difficult to understand and accept that their loved one wanted to be an organ donor in a moment of grief.
That is why Dr. James Castillo, Medical Director at DHR Health Hospice and Palliative Care, advocates for transparency in hospitals. He says this is particularly important in the RGV, where trust in the healthcare system is low. This advocacy is of vital importance when
approaching organ donation, one of the most sensitive aspects of end-of-life care.
Dr. Castillo explains that in the Intensive Care Unit (ICU), the initial focus is on immediate life-saving interventions. However, as the situation evolves, it becomes crucial for medical staff to help guide families through the transition from medical care to end-of-life care.
He mentions that these conversations about organ donation are handled delicately, with an understanding of the irreversible nature of brain death or the prognosis for those requiring life-sustaining measures.
When families mention the topic of donation themselves, Dr. Castillo recommends that hospital staff affirm the patient’s wishes if they are registered donors or provide reassurance.
“Our protocol ensures every potential donor is given the opportunity to make this gift, and we will honor their decisions, if possible,” said Castillo.
He mentions that such statements help families feel confident that the patient’s decision will be respected and reassure them that every effort will be made to ensure their loved one’s wishes are fulfilled.
Having this impactful discussion and being prepared for the conversation if the situation were to present itself is of essential importance to increase the number of organ donors and the lives that can be saved.
To learn more about organ donation and to sign up as an organ donor, visit TOSA1.org.
Rodeo Dental & Orthodontics is transforming children’s oral health in the Rio Grande Valley one smile at a time. Rodeo Dental is committed to providing the highest quality of dental care regardless of means, status, or location. The team at Rodeo Dental is resolute in their mission: “To give every family the key to access highend dental care.” Represented by five blue ribbons, this mission ensures a seamless and engaging experience for every patient. These five pillars guide every aspect of Rodeo Dental’s care:
· EDUCATION: Empowering communities with knowledge about oral health, preventive care, and treatment options.
· LOW COST: Making high-quality dental care accessible with some of the most affordable services in the industry.
· ONE-STOP SHOPPING: Offering a full range of dental specialties — general dentistry, orthodontics, pediatric dentistry, oral Surgery, and endodontics — all under one roof.
· ON-DEMAND: Providing flexible office hours and innovative remote diagnostic technologies for real-time patient-dentist interactions.
· PATIENT EXPERIENCE : Transforming dental visits into memorable experiences through themed patient journeys that inspire confidence and joy.
The mission statement is reflected in each of the dentists’ approaches to patient care. Dr. Hamid Tofighi believes in serving each child with the utmost care to create a pleasant and rewarding experience for each patient.
“Children’s early experiences with dental care shape their lifelong attitudes toward oral health, and I wanted to be part of creating positive, fear-free experiences. There’s something incredibly rewarding about earning a child’s trust, easing their anxiety, and setting them up for a lifetime of healthy smiles. Seeing a once-nervous child leave the office smiling — that’s what makes this career so fulfilling for me,” said Dr. Tofighi.
For many children in the Rio Grande Valley, access to pediatric dental care is limited. However, Rodeo Dental is
breaking down those barriers one child at a time. “Many families here face barriers to healthcare, including dental care, and I wanted to be part of the solution. As a pediatric dentist, I see firsthand how early dental experiences shape a child’s lifelong health, and being able to provide highquality care in an area where it’s truly needed is incredibly fulfilling,” said Dr. Tofighi.
Dr. Jason Lee echoes his colleague’s remarks. “We are having a profound effect on our community’s awareness of the importance of oral health. The RGV has historically been an underserved area. We are changing that. We are involved in many community events spreading awareness and educating,” he said.
At Rodeo Dental, pediatric dentistry goes beyond routine checkups. The team creates a welcoming environment, blending state-of-the-art technology with a patient-centered approach. In doing so, Rodeo Dental hopes to create a positive experience with patients to encourage a lifetime of healthy oral habits. Dr. Tofighi shares, “Our commitment to education, outreach programs, and school partnerships ensures that children receive the care they need, often for the first time. By creating a fun, engaging, and welcoming environment, we’re not just treating patients — we’re transforming the way families think about dental care and setting up future generations for healthier smiles.”
For Dr. Kare Opaneye, pediatric dentistry is about more than just healthy smiles — it’s about building trust and making a lasting impact. “While every day is new in the RGV (clinical practice-wise), I've grown to connect with the community, the parents/patients, and earn their trust. That is simply the most rewarding part of my day,” he said.
Through compassionate care and community engagement, Dr. Tofighi, Dr. Lee, and Dr. Opaneye are doing more than treating patients — they’re reshaping the future of pediatric dentistry in the Rio Grande Valley. By ensuring every child has access to high-quality dental care, Rodeo Dental is building a healthier, brighter future — one smile at a time.
Valley Baptist Health System Continues to Promote Stroke Education During Stroke Awareness Month
by Valley Baptist Medical Center
With May serving as National Stroke Awareness Month in the United States, local health experts are saying there’s no time like the present for the community to learn more about the signs, symptoms, and treatment of stroke while making lifestyle changes to help reduce their stroke risk.
Stroke is a type of cardiovascular disease that affects the arteries leading to and within the brain. It occurs when a blood vessel that carries oxygen and nutrients to the brain is either blocked by a clot or bursts. When that happens, part of the brain cannot get the blood and oxygen it needs, and that part of the brain starts to die.
Without timely treatment, stroke can cause a litany of serious health complications, including long-term disability and even death. According to the U.S. Centers for Disease Control and Prevention, stroke remains the fifth leading cause of death and a leading cause of disability in the United States.
“You should never delay stroke care because if caught early, stroke is usually very treatable,” he said. “Unnecessary delays in treatment put positive outcomes in jeopardy.”
Dr. Ameer E. Hassan, DO, FAHA, FSVIN, Head of the Neuroscience Department, Director of Endovascular Surgical Neuroradiology, and Director of Clinical Neuroscience Research at Valley Baptist Medical CenterHarlingen, said it is critical for Valley residents to learn the warning signs of stroke and to call 911 immediately if they or a loved one is experiencing stroke symptoms.
“It’s important to recognize these signs that a stroke is happening because you can save a life,” he said. “The point to remember is that ‘time equals brain.’ A delay of even five or 10 minutes can make a big difference in the patient’s outcome. Every minute in delay to treatment leads to 2 million neurons dying.”
The latest indications from the CDC are that the American public is more aware of stroke than ever. According to recent surveys, more than three out of five people are aware of the major stroke symptoms and know to seek emergency medical attention when someone is having a stroke.
However, incidents of patients ignoring stroke symptoms or thinking they will pass with rest at home, leading to lengthy delays in treatment and increased risk of long-term disability, still occur far too often, especially in the Rio Grande Valley, said Dr. Luis Gaitan, Medical Director of the Stroke Program at Valley Baptist Medical Center Brownsville.
At Valley Baptist Medical Center in Harlingen and Brownsville, a clot-busting medication called tPA is used when medically indicated to reverse strokes – but in most cases, the medication must be given within three hours from the start of symptoms of a possible stroke, further highlighting the need for rapid medical attention.
Gaitan stressed that it is important for eligible stroke patients to receive tPA as soon as possible as part of their treatment.
“Valley Baptist-Brownsville continues to strive for excellence in the acute treatment of stroke patients, and part of that effort is making sure our patients are receiving the appropriate care as quickly as possible,” he said. “When it comes to treating a stroke, every second counts.”
Valley Baptist-Harlingen, the first and most experienced Certified Comprehensive Stroke Center in the Valley and south of San Antonio, also offers endovascular stroke treatments. During these treatments, blood clots are extracted by specially trained endovascular neurologists using tiny mechanical devices inserted into the blood vessels through thin catheters or tubes.
Valley Baptist-Brownsville and Valley Baptist-Harlingen also receive the American Heart Association/American Stroke Association’s Get With The Guidelines Target: Stroke Honor Roll Elite Plus Gold Plus Quality Achievement Award. Hassan said that improved communication among peers and continued education in the community continue
According to the American Heart Association/ American Stroke Association, only eight percent of Americans can identify what each letter stands for in the “B.E. F.A.S.T.” acronym, which reminds people what to look for when it comes to a possible stroke:
“B” IS FOR BALANCE: Is the person suddenly having trouble with balance or coordination?
“E” IS FOR EYES: Is the person experiencing sudden blurred or double vision or a sudden loss of vision in one or both eyes without pain?
“F” IS FOR FACE: Ask the person to smile. Does one side of the face droop?
“A” IS FOR ARMS: Ask the person to raise both arms. Does one arm drift downward?
“S” IS FOR SPEECH: Ask the person to repeat a simple phrase. Is their speech slurred or strange?
“T” IS FOR TIME: If you observe any of these signs, call 9-1-1 immediately. The time the stroke symptoms first started will be important information for the medical professionals who treat the stroke victim.
Many hospitals and organizations are even adopting a new acronym, BE FAST. Recognizing that balance issues (B) and blurred vision (E for eyes) can also be important signs of stroke, they have been added to the acronym, encouraging the community to BE FAST should they experience any signs or symptoms of stroke.
to have a positive impact on patient care and outcomes, pointing to recent improvements in the Valley in treating stroke patients. Due largely to strategic collaboration between Valley Baptist, EMS, and local hospitals, our region has seen a tenfold increase in stroke treatment rates — an achievement that Hassan and his team have documented in national research as a model for improving care in underserved communities.
“What we’ve done in the Valley, in terms of increasing our IV-tpA numbers from 3 percent to 18 percent in a matter of a few years, and increasing the treatment, whether it be endovascular or IV-tpA, from 3 percent of patients to 30 percent, is amazing,” he said. “That’s happened because we’ve worked well with the community. We’ve focused on educating the community and first responders, as well as local EMS. This is an exciting time for the treatment of stroke. What we are doing is very relevant to the Valley since we have so many people at risk for stroke, because so many people have high blood pressure and/or diabetes, and/or a high-cholesterol, high-fat diet.”
In addition to critical stroke education, Valley Baptist Health System continues to lead the way by participating in groundbreaking stroke research that shapes how stroke is treated across the globe. Hassan’s research at Valley Baptist has helped drive the expansion of minimally invasive thrombectomy techniques, making it possible for more patients in our community to receive life-saving stroke treatment close to home, without having to travel to major cities.
In addition to leading acute stroke care, Valley Baptist is invested in what happens next — helping survivors rebuild their lives. Through research into rehabilitation and brain recovery, our physicians work to reduce long-term disability and improve quality of life.
“At Valley Baptist, we will continue to push the envelope when it comes to stroke research and stroke care,” Hassan said. “We do this to get more of our patients home and without long-term disabilities.”
For more information about prevention and treatment for stroke, consult your physician and visit valleybaptist.net/ourservices/brain-neuro.
ARTICLE PROVIDED BY Dr. Lauro Tijerina
Tijerina Family & Cosmetic Dentistry (956) 687-6103
info@tijerinadentistry.com
As spring approaches, many individuals look for ways to refresh their appearance in time for special events such as weddings, graduations, and vacations. For those looking to enhance their smile, cosmetic dental treatments offer safe, effective, and often minimally invasive solutions to improve the overall look and feel of their teeth and gums.
At Tijerina Family & Cosmetic Dentistry, we provide a variety of cosmetic procedures designed to address common concerns such as tooth discoloration, minor misalignments, chips, and uneven gum lines.
COMMON COSMETIC DENTAL TREATMENTS
Professional Teeth Whitening: This in-office treatment removes surface stains caused by coffee, tea, wine, tobacco, and aging. Compared to overthe-counter options, professional whitening delivers faster, more noticeable results and is performed under safe supervision.
PORCELAIN VENEERS: Veneers are thin, custommade shells bonded to the front of teeth to address chips, gaps, discoloration, and uneven shapes. They offer a long-lasting solution for patients seeking a uniform and polished appearance.
DENTAL BONDING: Bonding uses a tooth-colored resin to correct minor cosmetic flaws such as small cracks, chips, or gaps. It’s a quick, cost-effective option typically completed in a single appointment.
GUM CONTOURING: This procedure reshapes the gum line to create better symmetry and proportion in the smile. Laser technology allows for precise results with minimal discomfort and little to no recovery time.
BENEFITS OF COSMETIC DENTISTRY
While cosmetic procedures are primarily aesthetic, many patients experience improved self-esteem and increased motivation to maintain oral health. Most treatments are non-invasive and require minimal downtime, making them ideal for individuals with busy spring schedules.
WHAT TO EXPECT DURING A CONSULTATION
A cosmetic dental consultation at Tijerina Family & Cosmetic Dentistry includes a comprehensive exam, digital scans or photos, and a conversation about treatment options, costs, and timelines. Each treatment plan is customized based on the patient’s dental condition, personal goals, and availability.
Some procedures, like whitening or bonding, can be completed in one visit, while others, such as veneers, may require multiple appointments.
SCHEDULE YOUR SPRING SMILE CONSULTATION
If you're considering cosmetic dentistry this season, the team at Tijerina Family & Cosmetic Dentistry is here to help. Contact our office to schedule a consultation and take the first step toward a brighter, more confident smile.
When residents of the Rio Grande Valley need stroke care they can count on, many turn to South Texas Health System® McAllen – one of the many certified facilities within the South Texas Health System Neurosciences & Stroke Institute
South Texas Health System McAllen is designated by the Texas Department of State Health Services as a Level 1 stroke facility. It has also been certified as a DNV Comprehensive Stroke Center and meets the current Brain Attack Coalition, American Heart Association® and American Stroke Association® recommendations.
In short, South Texas Health System McAllen provides the most advanced level of stroke care to the communities we serve – 24 hours a day, seven days a week.
South Texas Health System has been awarded the American Heart Association®/ American Stroke Association®’s Get With The Guidelines® Stroke Gold Plus Achievement Award with Honor Roll Elite and Target: Type 2 Diabetes Honor Roll.
by María Gamba | photos by Aaron Garcia
For the Suarez family, serving the Rio Grande Valley is a cherished tradition. At just 18 and 25 years old, George and Albert Suarez pursued their mother’s lifelong dream of opening a restaurant after tragically losing her in 1990. While George spent his early teens working as a cook in their uncle’s local restaurant, Albert learned the ins and outs of running a business from watching his parents at their former shop downtown, Albert’s Men’s Tuxedo Rentals. At face value, tuxedos and Mexican cuisine may not have the most obvious similarities, but there was an undeniable lesson to be learned from shadowing their loved ones: how you treat people matters.
On October 31, 1990, the first Koko’s restaurant — named after George’s own childhood nickname — opened in downtown McAllen, famously serving some of the city’s best fajitas and panchos alongside their popular Koko’s burger. Before the launch, the family’s success in other local businesses downtown had made ‘Suarez’ a trusted name in the RGV since 1976, and the family’s well-earned reputation served up a roster of hopeful customer buzz with a side of high expectations. The young duo rose to the occasion, citing their commitment to hospitality as the bedrock of the
community they’ve built for themselves in their long-lasting Koko’s staff and countless regulars.
“We don't have huge obstacles because we have a great staff that’s like family,” said Suarez. “They make or break you honestly because you can have the best food ever, but if you don't have good service, you're in trouble.”
The first 15 years were a worthwhile challenge, growing from a small catering business that ran on word of mouth and served small events into a downtown hotspot that thrived for over a decade before it relocated to North McAllen in 2003. Together, the brothers blended their talents seamlessly to become one of the most well-known restaurants while continuing to expand their initial, modest catering business to fulfill weddings and other special events. Three decades later, George still leads as head chef, developing his unique culinary vision for the restaurant while allowing Albert to keep a cool head running the business side of things. This fine-tuned partnership permits both brothers to collaborate and work independently to ensure that the business continues to live up to its own standards in the kitchen and out in the dining area.
The Dallas Fed released a report late last year
reaffirming the RGV’s place as one of the fastest-growing areas in the entire country. Our region’s rapid expansion has drawn numerous national fast-food chains to our area, often leaving current and future restaurateurs feeling the pressure. The latest available numbers state that less than half of the restaurants in our community are local, with many unfortunately going out of business within a few years. Koko’s longevity in the Valley is a testament to the caliber of the food and service it provides.
“You have to know your business. You have to know your clientele,” said Suarez. “It’s really neat seeing more local restaurants helping each other out and sticking together. I don’t worry about competition because I believe in simply selling a good product, maintaining your quality, and having good service.”
Fast food competitors aside, restaurant owners are currently facing a different array of complications. Five years after the COVID-19 pandemic that compromised businesses globally, the Texas Restaurant Association reported that 70% of businesses are facing difficulties filling job openings, and 77% experienced supply delays or shortages. Undeterred by the uncertainty, the Suarezes demonstrated their unwavering commitment to serving the valley by partnering with 22 H-E-B locations and World Central Kitchen to provide meals throughout the pandemic and, most recently, following the March flood that devastated our region.
“We feel very blessed to have nearly zero staff turnover and to be using the same fajita, cheese brand, and rice for over 30 years,” said Suarez. “It’s a mistake to sacrifice quality because people know right away.”
Despite instabilities in labor and pricing, the Suarezes remain committed to ensuring that their customers don’t feel the brunt of it in their bills or plates. Masterfully navigating an industry infamous for trading in flavor for pricing without offsetting the costs onto their trusted customers is exactly why this restaurant is a mainstay in our community.
This upcoming Halloween will mark the 35th anniversary of Koko’s, and according to co-founder Albert Suarez, the secret recipe is to “keep it simple.” As the world and our small (not-so-small-anymore) community continue to change, one thing stays true: people love food — especially Mexican food. No overcomplicated or supposedly luxurious dining experience tastes as good as sitting at your favorite local spot and feeling like you belong. Faithfully adhering to Koko’s original family-style atmosphere, menu, service, and values has made the Suarez family indispensable to food lovers across the Valley, fulfilling a generational dream.
Water-Conserving Measures in the Rio Grande Valley by John Brush, Urban Ecologist, Center For Urban Ecology at Quinta Mazatlán | photos provided
Over the past three years, the Rio Grande Valley has experienced an ongoing and historic drought, which has hurt farmers and communities across our developing region. Layered onto that, with our key reservoirs at Falcon and Amistad reaching historic low levels, several summers of extreme heat have exacerbated the region’s water struggles.
While the history of water in the Rio Grande Valley is long and winding (just like the Rio Grande itself), we have an opportunity to add a new chapter on how we use water for landscaping, which adds benefits, character, and beauty to the places we live, work, and play.
To start, we can continue to focus on adding drought-tolerant native plants to our landscapes. Many of our local species, whether it’s the extreme water-saving of native cacti like prickly pear (Opuntia species) or Triangle Cactus (Acanthocereus tetragonus), or any of the many trees, shrubs, and wildflowers that we have in common with southwestern deserts. From towering trees like Honey Mesquite (Neltuma glandulosa) and Texas Ebony (Ebenopsis ebano), to butterfly-friendly shrubs like Whitebrush (Aloysia gratissima) and Texas Lantana (Lantana urticoides), to wildflowers like the Awnless Bushsunflower (Simsia calva) and Zizotes Milkweed (Asclepias oenotheroides). To get ideas on which plants to get started with, visit quintamazatlan.com and download flyers and brochures.
There are also opportunities to make better use of the limited rain we receive over the course of a year. Across the RGV, we average about 24.5 inches of rain per year, with more rain in the coastal counties of Cameron and Willacy and less rain in the western counties of Hidalgo and Starr. While that may not seem like much rain when compared with wet eastern Texas, that amount of rainfall still can provide ample water for our native plants. Even more, we have the ability to route where we want it with rooftops, gutters, basins, and berms.
Let’s talk about roofs to start. If we assume that the average rooftop area of Rio Grande Valley homes is 2,300 square feet, that means almost 32,000 gallons of rainwater flow off a single roof per year. For comparison, the average daily outdoor water use in our region is about 60 – 69 gallons (according to the 2018 Water Conservation by the Yard report from the Texas Living Waters Project), which would end up being between 21,900 and 25,185 gallons per year. Taking advantage of roof valleys, installing gutters with directed downspouts, and/or purchasing a rain tank to store some of that rainwater until needed would all be ways to direct that water to native plant rain gardens or other planted spaces.
Berms and basins are another way to direct and slow rainwater to where it can be used by plants. By
encouraging rainwater to soak into our soils rather than immediately running off into our stormwater systems, we can reduce the amount of oils, fertilizers, pesticides, and other contaminants that end up in our Rio Grande Valley watersheds. Even small soil elevation changes of a few inches can dramatically change water flows in a garden space. With careful planning, water flowing off a roof or just landing on the ground can be directed via berms and slowed by basins to where it is needed most.
Lastly, even spaces that remain mostly turfgrass usually need less water than we give them, and smarter choices about which grass species are used are important. For example, Bermuda Grass (Cynodon dactylon) usually only needs about 25 inches of rain per year, whereas St. Augustine Grass (Stenotaphrum secundatum) needs more than 35 inches of rainfall, according to the Texas Water Development Board. Another water-conserving measure is to install soil moisture-based irrigation controllers to ensure that water is only used when needed for those grassy spaces.
As the RGV continues to grow as a vibrant urban region, it’s more important than ever to consider how we use precious municipal water supplies. For more information, visit McAllen Public Utility’s website and quintamazatan. com.
Hector Astorga, a renowned wildlife photographer, has transformed his passion for wildlife into a distinguished career that highlights the innate beauty of the South Texas region. Astorga discovered his hobbyturned-career by entering a photography contest hosted by the Valley Land Fund in the Rio Grande Valley. To his surprise, Astorga won the contest, and his photography journey has flourished since then!
The Valley Land Fund (VLF) plays an important role in conservation efforts to maintain the natural beauty of the Valley. Debralee Rodriguez, the Executive Director of the Valley Land Fund, is passionate about VLF's mission to protect local wildlife and natural resources. "Land trusts like ours are essential, especially here in the Rio Grande Valley, where less than 5% of the original native habitat remains intact. This scarcity makes our mission not just important but urgent,” said Rodriguez.
Following the 2008 VLF competition, Astorga entered the contest six more times, winning four. At this point, Astorga felt confident in merging his two passions of wildlife conservation and photography, leading to the creation of Hector Astorga Photography. “I've been an outdoorsman my whole life. When I entered the contest, I was just an amateur. The VLF contest was a huge catalyst to my career,” said Astorga.
In the nearly two decades of photography work, Astorga has garnered international acclaim, with features in publications such as Nature’s Best Magazine, Audubon Magazine, National Wildlife Federation Magazine, Texas Parks and Wildlife Magazine, and National Geographic guidebooks. His one-of-a-kind images have also been highlighted in the pages of Texas Highways, Ranger Rick Magazine, and The Chicago Tribune, among others.
Astorga takes pride in showcasing the Valley's rich biodiversity through photography. He does this by serving as the ranch manager of Santa Clara Ranch, a 300-acre low-fenced ranch and haven for nature photographers. Under his stewardship, Astorga hosts photography workshops for over 500 amateur and professional photographers each year. “The Valley is one of the best areas of the country for birding. We've
taken that and applied it to photography,” said Astorga. “My clients come from all over the world to see the Valley and the wildlife. People see the images coming from the ranch and can’t get enough. We are very lucky to have a healthy population of bobcats, reptiles, deer, armadillos, and javelinas. However, birds are the #1 attraction, and everything else compliments that,” said Astorga.
When he is not at Santa Clara Ranch, Astorga focuses on fostering a global appreciation for wildlife photography by leading and conducting workshops worldwide. The workshops take photographers to Central and South America, Spain, Kenya, and Finland, to name a few places. These experiences offer photographers the opportunity to learn from Astorga’s expert guidance and capture some unique wildlife footage of their own. “If you would have told me 15 years ago what my day-to-day looks like traveling
around the world and teaching photography, I simply would not have believed you,” said Astorga. Astorga is deeply grateful for these experiences and the ability to share his love of photography and wildlife.
In addition to his professional endeavors, Astorga feels strongly about giving back to the Valley through conservation efforts. He became an ambassador for Texas Parks and Wildlife in 2020 and routinely donates his images to raise funds for conservation efforts. “The Valley is a treasure trove of wildlife. All these years back, I fell in love with the Valley and its wildlife, and here we are today,” said Astorga. Astorga remains committed to preserving his beloved homeland and encouraging others to do the same.
Over the years, Astorga has profoundly impacted the Valley by showcasing its beauty and raising appreciation for South Texas wildlife. Through photography, Astorga hopes that locals and visitors alike can appreciate the stunning South Texas landscape and the abundance of wildlife it houses.
The Santa Clara Ranch, owned by Dr. Beto Gutierrez, is a premier nature photography destination, is proudly protected by a conservation easement held by the Valley Land Fund. This easement ensures that this pristine piece of South Texas brush country will remain a sanctuary — where wildlife thrives, people find inspiration, and nature remains undisturbed for generations to come.
The Valley Land Fund works with landowners — those with a passion for their land — to find ways to protect its integrity and natural condition forever. Through conservation easements, VLF helps landowners ensure their land remains protected for future generations.
A conservation easement is a voluntary legal agreement between a property owner and a qualified conservation organization like VLF. The agreement restricts certain types of development while allowing the land to remain privately owned, preserving its natural beauty and ecological value for years to come.
To learn more visit, santaclararanch.com, valleylandfund.com, and hectorastorga.com.
by Bryan Kirk | photos provided
There are people in this world who are passionate about their community’s history and others who are fortunate — sometimes unknowingly — to have played a part in shaping that history.
Many former staff members from McAllen State Bank are a big part of the latter, who recently had the rare opportunity to reconnect and share their memories during a reunion organized by the McAllen Heritage Center.
Elva Cerda, Executive Director for the McAllen Heritage Center, was in the banking industry for 38 years before taking on her current role with the McAllen Heritage Center and worked at McAllen State Bank for 13 years.
“I am an alumnus of this bank. I worked there very early in my banking career, and it was extremely impactful on
On Jan. 25, 2025, more than 100 former bankers and their guests gathered at the Rio Bank event venue to celebrate the bank’s storied past and what it meant to McAllen and the Rio Grande Valley.
my career,” she said. “This was during a time when there were only a handful of banks in the Valley, but when the bank was closed, many of those who were there continued to have successful banking careers.”
Cerda said she began planning this reunion before the COVID-19 outbreak in 2020. As a result, those plans were temporarily shelved and then launched again in 2024 to ensure everyone’s health and safety. With the assistance of Rio Bank President and CEO Ford Sasser and VP Irma Murray, a venue was secured, and their help was invaluable in making the event a reality.
On Jan. 25, 2025, more than 100 former bankers and their guests gathered at the Rio Bank event venue to celebrate the bank’s storied past and what it meant to McAllen and the Rio Grande Valley.
“It was really difficult to reach out to the people for a bank that closed in 1988, but it was important because this bank was a symbol of McAllen’s banking history, and it deserved to be remembered. It was really a very special event,” Cerda said.
McAllen State Bank was established in December 1945 and served the banking and community needs of McAllen residents until it failed and was acquired by Houston-
based First City National Bank in 1988.
McAllen State Bank wasn’t just a place where young adults opened their first checking accounts, where young couples went to apply for their first home loan, or where families with graduating high school seniors went to apply for college loans.
To the McAllen community, it was an iconic place where school children took field trips and toured the building. Those children would often look through the windows, 17-stories up, to see the landscape of Reynosa, Mexico.
The bank was also the place where social events, such as quinceañeras or parties, were held. It was an institution that spoke to its community and its people.
Ernest Williams, who was the President and CEO at McAllen State Bank for many years, said seeing old friends and colleagues at the reunion brought back many wonderful memories.
“This far exceeded expectations of what I thought this would be like,” Williams said. “There were many there I had not seen in 40 years. It’s a long time not to see folks. This was better than a high school reunion. What a thrill it was to see these folks again.”
Of course, there’s nothing better than catching up
with old friends, and many of those from long ago shared their personal recollections with everyone there, which made it a night to remember.
Williams said he was impressed with the turnout, the amount of work and preparation that went into making this fantastic reunion a success, and the stories that so many friends shared.
Of course, one of Williams’ favorite memories was the bank's connection to McAllen and the Rio Grande Valley.
“This was a community-focused bank that set the standard for other banks in the area to follow,” he recalled.
Some of those causes included the local Boys and Girls Clubs, the United Way, the Salvation Army, and other causes related to education.
“The bank building was an iconic place that became the community’s economic hub, the political hub, and the cultural hub,” he said. “Back then, McAllen was like Mayberry –
I am happy I was able to be part of such a wonderful institution.”
Joe Hettler, who started with the bank in 1974, was the chief operations officer when the bank closed.
Hettler, like Cerda, had fond memories of the bank’s impact on the local community and of the people he worked with for many years.
“There were many diamonds in the rough that were cut and polished there,” he said. “Many of them moved on to successful careers. I would venture to say that we served as a training ground for bankers.”
Hettler stayed in touch with many of those former colleagues who’d become dear friends after the bank closed its doors.
Seeing so many of his colleagues and old friends from McAllen State Bank felt like a family reunion, because for Hettler, that was just what it was.
“They were not just colleagues, they were family,” he said. “When you came to McAllen State Bank, you became part of that family.”
by Caroline Waldrip | photos by Lorenzo Reyna and provided
In the heart of the Rio Grande Valley, Reyna’s BBQ & Cocina has become more than just a restaurant — it’s a gathering place, a source of comfort, and a symbol of local culture. With three thriving locations in Weslaco, Harlingen, and McAllen, this family-owned establishment has successfully fused the best of Texas BBQ with the rich flavors of Tex-Mex, creating a dining experience that is as innovative as it is welcoming.
When Reyna’s BBQ & Cocina first opened its doors in Weslaco in 2018, the goal was simple: deliver highquality BBQ with the speed and efficiency of a fast-casual restaurant. President Zeke Reyna III knew that to truly stand out, they needed to offer something the market hadn’t seen before.
“Brisket takes long hours to cook, but we wanted to serve it at a pace that our customers weren’t used to — quick, efficient, and always fresh,” Reyna said. By sourcing high-quality meats and using in-house rubs, the restaurant has been able to maintain top-tier standards while ensuring fast service. It wasn’t long before the idea of integrating Tex-Mex into the menu became a natural progression. “Tex-Mex is part
of our culture here in the Rio Grande Valley. Our customers love that they can take the ‘protein your way,’ whether it’s in tacos, plates, or bowls,” Reyna said. Cooking fresh tortillas and providing homemade charro beans, rice, and fresh-cut fries as staple sides have made Reyna’s BBQ & Cocina a go-to for those who crave both BBQ and Tex-Mex flavors.
A UNIQUE DINING EXPERIENCE ACROSS THREE LOCATIONS
Each Reyna’s BBQ & Cocina location carries the same commitment to quality, outstanding service, and exceptional taste. After perfecting the BBQ game for half a decade, the Cocina side of the restaurant was born in 2023, taking the traditional BBQ experience to another level.
“At the end of the day, BBQ is great, but we wanted to be innovative. It comes down to consumer choice and demand, and we wanted to meet the needs of our community," Reyna said. With an expanded Tex-Mex menu blended with the bold Texas profiles of BBQ, Reyna’s BBQ and Cocina represent the unique flavors of South Texas.
Beyond the food, what truly sets Reyna’s apart is the commitment to deliver top-tier service to every customer.
“We finish every sentence with ‘How may I serve you?’ because we’re not just here to sell food — we’re here to make people feel welcome,” Reyna said. From the moment customers walk in, they’re treated like family, ensuring that they leave not just satisfied but feeling valued.
Reyna’s BBQ & Cocina is built on the belief that a business is only as strong as its ties to the community. This philosophy is evident in their extensive community outreach efforts. Each year, the Reyna Family Foundation provides over 1,000 backpacks filled with school supplies for local students. University scholarships are awarded to high school student employees, ensuring that the restaurant’s impact extends far beyond its doors.
One of the most cherished community programs is ‘Shop with a Cop’ in partnership with the Harlingen Police Department. “We sponsor shopping trips for underserved kids, giving them a chance to pick out necessities with local officers,” Reyna said. Additionally, the Reyna family supports local hospitals, school districts, and first responders, reinforcing its role as a community pillar.
For the Reyna family, keeping the business within the family ensures that their values and connection to the community remain strong. “We were born and raised in the Valley. We have a good pulse on the community we serve, and we’ve built long-standing relationships with our employees,” Reyna said.
Reyna’s BBQ & Cocina has plans to expand by opening eight additional locations across the Rio Grande Valley within the next three and a half years, with future plans to branch out to Houston.
With a vision rooted in community, innovation, and service, Reyna’s BBQ & Cocina continues to expand while staying true to its mission. As Reyna puts it, “All three locations are under one heartbeat.”
WHEN WE SERVE TOGETHER IN OUR COMMUNITIES, EVERYONE SOARS.
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